Abbhi S.

Confluent

Go-to-Market (GTM) Strategy & Demand Generation
- Generated $1M+ in pipeline by delivering 5+ marketing assets to target audience with 3000+ sign ups 
- Achieved 3000+ sign ups for 5+ customer facing assets (e.g., webinars, white papers etc.) by creating targeted product messaging and a successful GTM strategy for technical audiences (e.g., developers etc.)
- Designed and executed GTM strategy for 5+ assets by identifying gaps in existing assets, analyzing target audience & distribution channels, and collaborating with cross-functional stakeholders (e.g., Campaigns etc.)
- Launched product demo to 300+ developers by creating tailored messaging and working with Product Team 

Sales Enablement & Performance
- Re-ignited 5+ customers & gained $200,000 in business by creating email flow with $1000 promo code reward 
- Increased sales win rate & # of sales meetings by 10% for priority use case by conducting quarterly win / loss analysis, creating enablement materials, updating in-product messaging, and un-gating key marketing assets 

Performance Metrics Analysis 
- Enhanced performance of comic book asset by 40% and achieved 1000+ downloads in 2 months by analyzing downloads by channel (e.g,. paid ads, email etc.) and adjusting copy and call-to-actions (CTAs) based on findings
- Increased webinar sign ups by 20% and email open rate by 60% by analyzing email subject lines, click through rates, and landing page conversions and adjusting email & landing page copy based on analysis 

Market & Competitive Research 
- Identified target audience & growth opportunities for 2 technical use cases by analyzing 5+ competitors, assessing feature performance, and understanding their unique value propositions
- Transformed product roadmap for key features by analyzing and collecting customer & prospect feedback

Product Marketing Manager

Deloitte

Go-to-Market (GTM) Strategy  
- Enhanced GTM plan through creating targeted product messaging for B2B cloud software customers 
- Developed target customer persona for B2B software brand by outlining buyer journey and analyzing pain points 
- Identified product market fit by researching competitor solutions, finding key gaps, & monitoring industry trends 

Sales Enablement 
- Gained $1,100,000 in additional revenue through integrating product specific insights into sales pitch decks 
- Bolstered revenue by helping sales team engage with customers by creating ‘how to’ decks for new features  
- Ensured $20M in sales was accounted for by working cross functionally with 5+ teams to report project leads, conversions, and revenue to leadership

Strategy Management Consultant (B2B SaaS)

- My project experience is focused on marketing, GTM, and growth strategy. 
- My specific work is focused on defining GTM plans, partnership ecosystems, competitor/market analysis, and customer segmentation. 
- I have project experience with Fortune 100 Hi-tech (e.g., SaaS, Cloud Storage, AI, Semiconductors, 5G, etc.) and Media (Streaming, etc.) companies.
- I contributed to the Monitor Deloitte 2022 Chief Strategy Office Survey (linked)

Strategy Analyst

Career Confidence

Product Launch
- Launched video product by analyzing customer pain points and highlighting value proposition in content 
- Improved lead generation by 50% through using data driven tactics such as analyzing 1000s of media posts to create high performing content 

Sales Enablement 
- Converted 40% of qualified leads into customers by conducting sales calls and sharing in depth product resources
- Improved lead close rate by creating marketing assets such as case studies, video sales letters, and testimonials 
- Increased product usage and adoption by creating simple user onboarding and free trial period

Product Growth & Digital Marketing    
- Drove $10,000 of business by managing marketing campaigns from strategy, to concept, to delivery including brief development, A/B landing page tests, and media trafficking  
- Grew business by tracking market success metrics such as lead generation, cost per lead & time on landing pages
- Created technical product content for 10+ industry events to support digital marketing campaigns 

Market Research 
- Generated 100s of qualified leads by developing ideal customer persona and outlining buyer journey
Enhanced product and services through interviewing 30+ customers to understand buyer needs 
- Gained 10+ customers by developing targeted product messaging, positioning, and pricing to graduate students

Content Creation      
- Grew media account to 40,000+ followers through identifying target audience and developing clear messaging 
- Drove 5,000,000+ impressions on LinkedIn through content creation and live events (demand generation

Founder, Product Marketing Manager, Content Creator 

Sekar Photography

Create & promote nature and portrait photography

Freelance Photographer, Creator, Marketer 

West Monroe

Mergers & Acquisitions Consulting Intern

Crunchbase

Customer Experience Intern

Emedgene

Business Analyst Intern

I Make Networking Your Competitive Advantage | Helping young jobseekers land interviews & jobs through networking | Need help? Join 5000+ readers at Career Confidence👇

Product Marketing Manager (PMM) with 3+ years of experience marketing B2B SaaS Products to technical audiences. I design & execute key go-to-market (GTM) strategies, create sales enablement & educational content, and generate targeted product messaging & positioning. 

Successful Product Campaigns include Product webinar / demo, Customer webinar, Data streaming Comic book, and Whitepaper 

Skills:

GTM & Content strategy, Product Positioning & Messaging, Content Creation, Project & Stakeholder Management, Market Research, Customer Relationships, Marketing Copy, Campaign Management, Data Analysis, Sales Enablement

Founder

You've gotten 100s of rejections. 

You only have a few months to get a new job. Or you’ll get kicked out of the country. 

You're exhausted, burned out, and ready to give up... 

And you're afraid if things don't change, you'll lose everything.

I've helped clients get jobs & interviews at Google, Microsoft, Adobe, Deloitte, Bain and more... 

Here's what my clients are saying: 

"Abbhi did a phenomenal job in helping me network, find jobs to apply for, tailor my resume, and guide me in interview prep. I've gained confidence in myself, my skills, and speaking about my experiences" - Product Manager @ Microsoft 

"Abbhi helped me perfect my resume, improve my LinkedIn profile, and prepare for interviews. I was able to get 5+ interviews within the first 2 months of applying to jobs after implementing his tips" - Product Manager @ American Express 

"He helped me form an amazing resume, master networking, and prepare for interviews. It all helped me get my role at Google" - Peoples Associate @ Google

And here's how I can help you: 

▪️CAREER CLARITY (Helping you identify your target role and create your job search strategy)

▪️RESUME REVAMP (Reviewing your resume using the same techniques I've used to get interviews at Google, Bain, and Deloitte)

▪️LINKEDIN PROFILE OPTIMIZATION (Reviewing your LinkedIn profile and suggesting engagement strategies to get you 10+ relevant DMs for your target jobs per week)

▪️NETWORKING STRATEGY SESSION (Teaching my Roadmap to Referrals Framework that helped me build a 500+ person network and got me multiple referrals at companies like Bain and Deloitte) 

▪️INTERVIEW PREP SESSION (Teaching you how to prepare for your interviews and tell unforgettable stories to start converting your interviews into offers) 

Now, are you serious about landing your target job in the next 3 months? 

Let's make it happen.

👉🏼 DM me “referrals” or fill out this form (https://tally.so/r/mVp5Ll) and let's chat. 

I'll speak to you soon!

Abbhi Sekar 🤝

Newsela

Partnership Director

Senior Change & Adoption Manager

Senior Program Manager, GTM

I operationalized broader GTM initiatives for the SMB segment, and developed SMB segment specific programs. A portion of my time was also spent supporting the SDR organization and the School Sales team. 

More specifically, this involved activities such as shaping GTM strategy, facilitating GTM planning sessions (for ENT, MM, & SMB segments), defining sales process and developing enablement assets. All anchored to achieving our sales targets. 

I obsess over making strategy actionable. And I feel extremely fortunate to be in a position where selling more, translates to more meaningful classroom learning for students all across America.

Sales Program Manager

Accenture

While at Accenture I served clients as a Customer, Sales & Service Executive. I spent my time primarily within client’s Sales organizations. Helping F500 companies sell more, faster and better. I supported Sales transformations end-to-end — strategy, policy, process, technology, enablement — across 4 industries and 9 clients. I also like to say that in 2016, I met my professional soulmate — Design Thinking. I took a 3-day training, and nothing has been the same since. I went on to teach courses for the firm. Lastly, I tinkered with AI by helping establish the Virtual Agent practice. 

I was promoted 3 times. Going from Analyst > Sr. Analyst > Consultant > Manager. It was a challenging & fun ride! Keep on reading for the corporate version.

Co-Design Lead for initiative focused on identifying innovative concepts & capabilities for a subscription renewal platform at a high tech-client
 • Identified new Partner service—AI-based virtual quote support agent— through weekly ideation sessions informed by research that included co-design, participatory design & concept validation

Collaborated with SVP to shape channel strategy & capability roadmap to accelerate a high-growth SaaS business to $10B in revenue, by designing narrative and facilitating workshops/interviews 

Accelerated account sales >$10.5M by developing proposals to align a SaaS company's GTM strategy & sales systems (CRM + CPQ)

Supported delivery of transformational program at a high-tech client, geared towards improving the software lifecycle experience
 • Served as track lead (PM) for software initiative within program, an initiative which the client’s CEO referenced multiple times during earnings calls
 • Delivered 70+ personalized training sessions, audience members included client Partner & Customer executives (CTO & SVP)

Developed Artificial Intelligence (AI) Roadmap for leading P&C insurer
 • Gathered operational data & costs to perform Cost-Benefit Analysis 
 • Created 3-year implementation roadmap

Technology Consulting Manager

WeElevate

Education services company serving public schools and nonprofits. Notable accomplishments included growing a nonprofit's book of business by 119% and serving 136 students across 5 schools.

Founder & CEO

I brought Design Thinking and Service Design methodologies to SMBs to improve employee and customer experience. A lot of times this involved workshop design and facilitation. I love seeing people's reactions to working in a more fun, joyful and effective way. 

It's not just fun and games though. This stuff worked for them. My work with clients drove triple digit revenue growth through re-design of existing systems and implementation of new ones. 

I believe all businesses, regardless of size or industry (including Nonprofit) should be empowered with the same tools as the world's leading enterprises.

Experience Designer

DPR Construction

• $10.5M John C. Lincoln Sonoran Health & Emergency Center - 41,700 SF Medical Office Building Core & Shell build-out consisting of tilt-up concrete panels and steel framing.  First floor Tenant Improvement (13,900 SF) build-out of outpatient imaging and treatment center.
• Put approximately $1.2M of construction in place by managing multiple subcontractors scope of work

Intern Project Engineer

• $150M Confidential Bioscience Client - Los Angeles Master Plan (LAMP) Project. Construction of a Biopharmaceutical Manufacturing Facility.

SUNIVO Supply Chain Management

• Benchmarked 3 major companies importing departments in order to promote/initiate international importing
• Contacted local chemical vendors regarding quotes or sales
• Assisted in implementation of eBusiness platform for company website

Global Fellows - Distribution Division Intern

Seven years ago, I was a burnt-out and unfulfilled consultant trying to “find my passion.” To get unstuck, I tried and failed at lots of things – being an artist manager, founding a construction business, and founding a K12 nonprofit.

While I didn’t succeed, I *did* build valuable non-traditional experience. 

Years later, I spotted my dream job – a role that balanced purpose & career growth. I used my non-traditional experience and an unconventional job search approach – what I write about here on LinkedIn – to land it. 

Today, I support school districts across California in inspiring students love of learning, and building their skills & knowledge. A dream come true!

On my spare time, I share content on LinkedIn to teach people how to change careers without traditional experience. 

Sending you good vibes. Let’s go get it!

taplio

The Battle

Abbhi Sekar 🤝

Frankie Iturbe

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