Business Strategy | Customer Research | Emotional Positioning | ⬆️ Growth, ⬇️ CAC, and ⬆️ Revenue

Most companies don’t struggle because their product is weak, they struggle because they’re talking to the wrong customers, at the wrong time, with the wrong message.

I began my career solving that problem through user research and customer discovery, helping founders identify their best buyers, validate ideas, and bring offerings to market with clarity and speed. My work centered on helping teams stop guessing and start acting on evidence.

In May 2024, I expanded that work into a broader commercial function.
I realized the same analytical skills that uncover customer insights can also be used to build predictable, qualified demand for companies that already have strong delivery but inconsistent pipelines.

Today, I design and operate The Demand System:
a structured, signal-driven pipeline engine that identifies companies entering buying windows, qualifies them with rigor, and creates high-fit commercial conversations every month.

It’s user research applied to revenue that's systematized.

My work combines:
• buying-signal and market intelligence
• structured qualification frameworks
• context-aware personalization
• AI-enabled workflow automation
• weekly reporting for leadership visibility

The result is a demand engine that gives teams consistent, qualified conversations without relying on broad, inefficient outbound.

I work with agencies and B2B service companies that want a more disciplined, data-informed, and predictable approach to generating demand.

If your team needs clearer customer insight, better qualification, or a system that creates demand you can count on, I’m always open to a conversation.

🤪 Abeiene N.

Dan Sodergren

I “Authentically Inspire” organisations about the future of work, AI and the Fifth Industrial Revolution | TEDx and keynote speaker, media guest and author | Trusted by Kelloggs, Sodexo and more...

I’m a professional speaker who inspires organizations and their leaders about the Future of Work, Artificial Intelligence, and the Fifth Industrial Revolution. 

As a TEDx speaker, BBC commentator, and media expert, I’ve spent decades in digital marketing, AI, and technology. Making complex ideas simple, practical, and inspiring. 

My work has featured on BBC World, Channel 4, ITV, and leading podcasts and radio shows.

I’ve founded and grown multiple startups — from YourFLOCK.co.uk (helping people be happier at work) to the AI Marketing Course and AI Teacher Course, empowering businesses and educators to thrive with AI. 

I’m also proud to champion diversity and inclusion in tech, working with organisations like the MPA and The Big IDEA.

At the heart of everything: I’m a dad, entrepreneur, and optimist about the future. I believe technology, used wisely, makes work more human, not less.

👉 If you’re looking for a keynote speaker who energises audiences, challenges thinking, and leaves leaders with actionable insights — let’s connect.

www.dansodergren.com  www.aimarketingcourse.co.uk  www.greatmarketingworks.co.uk

Co-Founder

Your FLOCK investigates an individual's value profile in your team. And quickly online collates your true #companyculture map.

To help managers and bosses  increase #workingfromhome happiness, retain key talent and increase #remoteworking team productivity.

As #companyculturematters more than ever.

Dan Södergren

Lest we forget. This is why we should all have left Twitter...

And why I did...

Even with 30K followers...

#ElonMusk had a plan to change it.

And let's be honest that plan has worked...

And is why #Linkedin is my new twitter...

Where is your safe space online?

For your community to connect.

Pro #KeynoteSpeaker who “Authentically Inspires” organisations about the #FifthIndustrialRevolution, the future of work and now #AI | TEDx speaker, media guest and author | Trusted by JCDecaux, Kelloggs, Sodexo and more

taplio

The Battle

🤪 Abeiene N.

Dan Södergren

Followers

Posts

Engagements

Likes

Performance ScoreDan Södergren's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

🤪 Abeiene N.

Dan Södergren

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Södergren's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDan Södergren's LinkedIn Performance