Business Strategy | Customer Research | Emotional Positioning | ⬆️ Growth, ⬇️ CAC, and ⬆️ Revenue

Most companies don’t struggle because their product is weak, they struggle because they’re talking to the wrong customers, at the wrong time, with the wrong message.

I began my career solving that problem through user research and customer discovery, helping founders identify their best buyers, validate ideas, and bring offerings to market with clarity and speed. My work centered on helping teams stop guessing and start acting on evidence.

In May 2024, I expanded that work into a broader commercial function.
I realized the same analytical skills that uncover customer insights can also be used to build predictable, qualified demand for companies that already have strong delivery but inconsistent pipelines.

Today, I design and operate The Demand System:
a structured, signal-driven pipeline engine that identifies companies entering buying windows, qualifies them with rigor, and creates high-fit commercial conversations every month.

It’s user research applied to revenue that's systematized.

My work combines:
• buying-signal and market intelligence
• structured qualification frameworks
• context-aware personalization
• AI-enabled workflow automation
• weekly reporting for leadership visibility

The result is a demand engine that gives teams consistent, qualified conversations without relying on broad, inefficient outbound.

I work with agencies and B2B service companies that want a more disciplined, data-informed, and predictable approach to generating demand.

If your team needs clearer customer insight, better qualification, or a system that creates demand you can count on, I’m always open to a conversation.

🤪 Abeiene N.

I am Sangeeta Ben and I am a lifelong learner and catalyst of change.

In a rapidly evolving corporate landscape, innovation and adaptability are the cornerstones of success. I've not only embraced these principles but have actively driven change by pioneering a transformative initiative. I'm passionate about achieving results, fostering innovation, and driving organizational change. My ability to balance strategic thinking with a keen eye for detail, coupled with clear and effective communication skills, sets me apart. I'm committed to continuous learning and thrive in new environments.

Key Achievements:

✅Hackathon Pioneer: Over the past few years, I've been at the forefront of change at WorkSafeBC by spearheading and championing our innovative Hackathon in 2018. This groundbreaking event marked the beginning of a journey towards harnessing the power of innovation to drive progress. I've remained a dedicated organizer of these events, continually pushing the boundaries of what's possible.

✅SAFe Framework and Agile Advocate: My expertise also extends to the SAFe framework, where I've trained teams, enabling them to excel in Agile methodologies. Whether it's Agile coaching, project management, or quality assurance, I've consistently driven excellence.

✅Azure and SharePoint Expert: I possess a deep and practical knowledge of Azure and SharePoint, leveraging these powerful tools to drive efficiency and productivity in complex corporate environments.

What Sets Me Apart:

🤼Client-Centric Focus: I excel in client servicing, building robust relationships with clients and colleagues across diverse industries, including technology, telecommunications, finance, education, fashion, and travel/tourism.

🤖Technical Proficiency: With a strong foundation in languages like Java and C++, as well as experience in database management (DB2, Oracle 11g), I bring a technical edge to leadership. I also have experience with AWS and Azure. 

👒Versatile Roles: My career has spanned a variety of roles, from Agile Scrum Master to Project Manager, from Programmer Analyst to Sales Executive. This multifaceted experience equips me with a holistic understanding of corporate dynamics.

taplio

The Battle

🤪 Abeiene N.

Sangeeta Ben

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?