Growth Marketer & Automation Expert | Specializing in B2B SaaS & No-Code Development

Over the last 11 years, I have worked with over 100+ companies, which include early-stage startups, growth-stage SMBs and even Fortune 500 organizations. I’m extremely good at identifying content gaps, hacking user motivation, and weaving business outcomes with technical & design implementation. 

During my career span, I have worked as a Growth Hacker, Digital Marketer, Content Writer, Copywriter, Blogger, Technical Writer, Social Media Strategist, SEO Expert, Journalist, HTML/CSS Designer, and iOS/Android/Java Developer for numerous startups and businesses.

The wide array of cross-functional experience allows me to create content strategies that not only drive growth but also understand business requirements and weave a consistent brand experience.

I'm currently working full-time to scale up my startup (www.smartify.in), which is currently the #1 ranked home automation/smart home store in India. That being said, I'm open to any marketing/growth-hacking consulting opportunities on a freelance basis. 

To know more about me, please visit: http://abhibavishi.com or drop an email to: ab@smartify.in.

Abhi B.

Adaplo

Led the product strategy and customer implementation for Adaplo AI’s SaaS-based Inventory Management Solution, designed to optimise supply chain operations, inventory forecasting, and warehouse automation. Responsible for enhancing AI-driven automation, managing the product backlog, and ensuring seamless implementation for UK-based and global manufacturers.

•	Managed end-to-end customer implementation, ensuring a UK-based and global manufacturer successfully adopted and configured the platform, reducing manual inventory tracking efforts by 40%.
•	Optimised system workflows, reducing manual processing by 40% and saving 200+ hours monthly in operational overheads.
•	Consolidated and migrated 2,300+ inventory records, eliminating 1,000+ duplicates and achieving 99.9% data accuracy for seamless ERP integration.
•	Introduced automated reporting solutions (SQL, Tableau, Power BI), reducing manual reporting efforts by 50% and enabling faster, data-driven decision-making.

Product Owner

Lilium

Defined and executed the roadmap for a Manufacturing Execution System (MES), integrating real-time machine connectivity and process automation to enhance production efficiency.

•	Led MES product strategy, aligning system capabilities with production, supply chain, and quality assurance needs, resulting in a 35% reduction in process deviations.
•	Integrated machine connectivity, enabling real-time performance tracking and improving production throughput by 20%.
•	Drove Agile execution, delivering incremental MES feature releases and maintaining 100% stakeholder alignment throughout the project.
•	Implemented governance and training programmes, increasing adoption rates by 50% and reducing manual errors in production workflows by 30%.
•	Delivered MES on schedule, improving production efficiency by 25% and ensuring compliance with industry best practices.

Department for Education

Led the in-housing of key Learner Data Services (LDS) under a £24M programme, migrating six datasets (e.g., ILR, HESA) from RM Technology to internal systems.
• Owned and prioritised the LDS roadmap, ensuring alignment with DfE’s strategic objectives and GDS standards.
• Reverse-engineered RM’s black-box data processes, defining equivalent in-house workflows to ensure continuity.
• Managed Agile delivery across two squads, increasing delivery velocity by 25% through improved backlog
prioritisation.
• Established data integration and transformation frameworks, reducing data processing time by 30%.
• Ensured full reg

Led the Master Data Management (MDM) initiative to improve data integrity across ERP, PLM, and production systems, driving governance and automation.

•	Developed enterprise-wide data governance, ensuring data accuracy and consistency across production, supply chain, and finance.
•	Built and executed a data roadmap, prioritising high-impact datasets and implementing automated data validation.
•	Implemented Power BI dashboards, providing real-time data quality insights and reducing inconsistencies by 40%.
•	Evaluated and selected third-party solutions, optimising reporting capabilities to improve visibility.
•	Presented monthly progress reports to the VP of Production, ensuring leadership visibility into key data quality improvements.

Product Owner - Master Data Management

NHS Digital

Equifax

Lead Product Owner

PlayStation Europe

Employed as a Product Owner within the Scaled Agile Framework (SAFe) on the Partner Train, accountable for managing the digital & physical supply chain for PlayStation products.
•	Collaborating very close with various SCRUM teams to define, develop, and launch new digital features and capabilities
•	Conveying the vision and goals to their team for each new feature prioritized.
•	Maintaining and prioritising team backlog during the sprint planning process.
•	Ensuring user stories are written with sufficient detail and meet the agreed definition of ready.
•	Accountable for validating and accepting features against defined acceptance criteria.
 •	Attending all regularly scheduled meetings as part of the SAFe framework, including backlog refinement, sprint planning, sprint demos, retrospectives, and program increment planning events.

SAFe Product Owner

•	Facilitated regional Business requirements gathering with regional Business Analysts across Europe, America, Japan, and Asia.
•	Collated regional requirements into a high-level requirements document. Attained global sign off from regions involved.
•	Held weekly show-and-tell sessions with regional Business BAs and manage the resolution of feedback.
Worked with Solution designers and regional analysts to develop Functional requirements and supporting materials (wireframes).

IT Business Analyst

Capita Software

Engaged to work on £5m+ transformation programme to update all core web applications, site, and portals to the latest technology platforms and enable them for mobile and tablet devices.
•	Translated business requirements into low-level technical design specifications using standard-based modelling.
•	Created and refined preliminary design/mock-up of new functionality and performed low-level functional analysis; developed flow charts, functional diagrams, and descriptions to communicate technical design specifications.
•	Supported the product specialists in eliciting non-functional requirements from the existing and new systems.
•	Provided configuration requirements (e.g. setup metadata, middleware configuration) when adding new functionality to existing software applications, when applicable.
•	Collaborated with Business Analysts to translate business scenarios into unit, system, integration, and interface testing scenarios for new functionality.

Systems Analyst

Web Applications UK Ltd

Served as a Senior Business Analyst on 2m+ project (1500+ days) for Wyndham Vacation Rentals which is the world's largest serviced vacation rentals business with more than 100,000 vacation rental properties in over 500 destinations worldwide.
•	Analysed high-level requirements, drove out detail, and developed comprehensive business solutions to meet the requirements.
•	Conducted and facilitated workshops to capture AS-IS and design TO-BE business processes.
•	Independently determined and developed an approach to solutions.

Team lead
Accountable for coaching, mentoring, motivating and supervising project team members, and influencing them to take positive action and accountability for their assigned work.
•	Ensured team members adhere to best practice and processes, achieving of targets, service levels, and KPIs.
•	Involved in the development of training materials, system standards, UI paradigms, and process improvements.
•	Identified and documented the feasibility of new product development opportunities.
•	Reviewed functional specifications, tested plans, and provided feedback on proposed solutions.
•	Responded to client RFI, RFP, and ITT documents, including cost estimates to secure new business.
•	Worked with the directors and other senior managers to manage productivity, increasing quality and profitability across our clients.
•	Built credibility, established rapport, and maintained communication with clients and stakeholders at multiple levels including those external to the organisation.

Senior Business Analyst

In-charge with the end-to-end management of multiple reservation systems and websites from initial gap analysis to successful launch.
•	Managed the analysis and implementation of several large IT projects.
•	Prepared written proposals, high-level business requirement documents, functional specifications (including process flow diagrams and wireframes).
•	Conducted training, presentations, and brainstorming sessions with the business users and stakeholders. 
•	Provided the link between the customer, development team, and any third party regarding software functionality, throughout the development lifecycle.

Business Analyst

Nahda Technologies

•	Taking ownership and control of 30-50 diverse projects simultaneously from initiation to completion, and acting as the main contact and point of escalation for clients throughout the project lifecycle ; 
•	
•	Arranging and coordinating resources (Engineers, Technical Consultants, Business Analysts, Data Migration Technicians, Product Training, Despatch of goods / services, Invoicing) and scheduling delivery timelines; 
•	Simultaneously managing up to 30 projects at any one time, ranging in value up to £20k, and employing a diverse team of Developers, Designers and Administrators 
•	Developing positive relationships with clients, providing them with regular feedback on project progress and collaborating on the resolution of any issues or disputes that arise
•	Ensuring accuracy and attention to detail when producing all client documentation including PIDs, functional specifications, milestone sign-offs and test scripts
•	Periodically reviewing progress of tasks against planned objectives and effectively managing conflicting priorities 
Key Achievements 
•	Conducting extensive research to facilitate the implementation of innovative web technologies to exceed client expectations 
•	Making a significant personal contribution to the achievement of increased repeat business and client referrals 
•	Implementing a unique support ticketing system enabling clients to raise a ticket and track the progress and responses online resulting in a more streamlined bug reporting and support process
•	Achieving recognition for synthesising complex ideas to facilitate a creative yet practical approach to project management 
•	Successfully project managing various systems including case management systems, e-learning platforms, eCommerce sites, content management systems and business directories on behalf of clients in a range of industries such as retail, education and government 
•	Winning projects with Bury Council and Manchester City Council

Digital Business Analyst

I’m a Product Owner / Technical Product Owner with 13+ years of experience delivering complex SaaS, cloud, and public sector digital services.

What I bring is a mix of hands-on delivery and strategic transformation:

In government, I’ve led programmes with the DfE and NHS Digital, applying the full GDS service lifecycle (Discovery → Alpha → Beta → Live) and working to DDaT standards.

In industry, I’ve delivered multi-tenant SaaS platforms at Equifax and Sony, driving API-first integration, AWS cloud migration, and process automation.

Across both sectors, my focus is consistent:

→ Own the product vision and roadmap - ensuring strategy is tied directly to business and user value.

→ Optimise processes and workflows - cutting manual effort, improving data integrity, and making change measurable.

→ Enable teams to deliver at pace - revitalising underperforming squads, improving backlog management, and embedding agile best practice.

The result? Products and services that are scalable, compliant, and outcome-driven - whether that’s £10M+ recurring revenue in the private sector, or leading a £24M data transformation aligned with government standards.

I thrive in hybrid and remote environments, bridging business stakeholders, engineering teams, and service owners to deliver digital change that actually sticks.

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Abhi B.

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