Smartify

Spearheading one-of-a-kind home automation brand that's ranked #1 in India. From developing the technical stack, installing the hardware devices to laying down the content plan, I've juggled every possible business process. Currently looking to scale the team, and build a top-notch platform.

- Leading design, technical, content, accounting and operational teams, and collaborating with them to achieve business objectives
- Wireframing, prototyping and developing the eCommerce marketplace
- Partnering with installers across India, and training them to install smart-home devices
- Implementing scalable business processes, systems and workflows
- Gathering end-to-end knowledge of the intricacies in the Indian business ecosystem

Founder

Abhi Bavishi

With 13+ years of experience in marketing, AI & no-code/code development, I'm a rare breed - or perhaps - "hybrid".  Passionate about helping B2B SaaS companies and tech startups level up their marketing game. ⚡️ 

I wear multiple hats, and sometimes, a cape. 🦸‍♂️

AI Consultant

Zopto

Growth Marketer

Northpeak

As a Conversion Rate Optimization Specialist at Northpeak.io, I harmonize data-driven strategies and user-focused design to amplify conversions, automate customer journeys, and expedite lead generation for top-tier SaaS and eCommerce businesses.

Key Responsibilities:

- Elevating website conversions through strategic analysis and enhancements.
- Designing and implementing automated customer journeys.
- Accelerating lead generation via targeted marketing initiatives.
- Applying A/B testing, heatmaps, and conversion funnel analysis to inform strategies.
- Developing and executing impactful SEO strategies.
- Orchestrating user-centric UI/UX design to drive conversions.

Conversion Specialist

bant.io

Marketing Automation Specialist

Packt

- Built a high-converting Facebook ad funnel
- Developed landing pages using Webflow/WordPress 
- Researched and developed a high-impact SEO strategy
- Delivered 6x improvement in RoAS

Growth Specialist

Clutch.

- Identifying large creator communities that are easy to access and receptive towards solutions like Clutch for building front-ends (Shopify, WordPress, Tailwind, Bootstrap, etc...)
- Joining these communities, talking to people, determining what they would need to see to become fanatic about Clutch
- Advising our creator team on the communities they should target and the "kits" they should build to be attractive to the community
- Setting up partnerships with these communities and doing co-marketing 
- Sponsoring communities or placing paid ads where applicable
- Pushing kits within communities in an organic way, following community guidelines and ensuring to preserve our brand image (no spamming)
- Creating a dashboard that tracks results for continuous improvement

Outreach Specialist

Stoked

Creating ad funnels for a leading design agency in Denmark. Responsibilities include understanding the target audience and building campaigns on Google, Facebook, and LinkedIn for lead scoring and conversions.

- Mapped the sales funnel with different targeting channels and strategized customer interactions. 
- Implemented multiple ad campaigns on Facebook, Google and Linkedin, with focus on ROAS strategy.

Growth Hacker

TrainerFu

Framing content marketing and product design strategies for a top-ranked fitness training app. Focused on growing the bottom-line margins with low-cost, high impact marketing workflows. Responsibilities include:

- Outlining the content marketing roadmap by working closely with top-management
- Creating drip marketing and lifecycle emails for smooth user onboarding
- Implementing high ROI ad campaigns on Google and Facebook
- Leveraging A/B testing to improve conversions, and user experience
- Drafting blogs, landing pages, case-studies, knowledgebase articles, video-scripts, eBooks, etc.

Singularity University

Implementing core content marketing strategies to increase signups for a Silicon Valley think tank, and business incubator. Singularity University is located in NASA Research Park, and has been backed by companies like Google and Deloitte.

- Drafting takeaway documents, landing-page copies, social-media posts, etc. for EOA sessions
- Brainstorming on influencer marketing and growth-hacking strategies
- Co-ordinating with business and design teams, and providing insights on improving user engagement

Growth Marketer & Automation Expert | Specializing in B2B SaaS & No-Code Development

Over the last 11 years, I have worked with over 100+ companies, which include early-stage startups, growth-stage SMBs and even Fortune 500 organizations. I’m extremely good at identifying content gaps, hacking user motivation, and weaving business outcomes with technical & design implementation. 

During my career span, I have worked as a Growth Hacker, Digital Marketer, Content Writer, Copywriter, Blogger, Technical Writer, Social Media Strategist, SEO Expert, Journalist, HTML/CSS Designer, and iOS/Android/Java Developer for numerous startups and businesses.

The wide array of cross-functional experience allows me to create content strategies that not only drive growth but also understand business requirements and weave a consistent brand experience.

I'm currently working full-time to scale up my startup (www.smartify.in), which is currently the #1 ranked home automation/smart home store in India. That being said, I'm open to any marketing/growth-hacking consulting opportunities on a freelance basis. 

To know more about me, please visit: http://abhibavishi.com or drop an email to: ab@smartify.in.

Abhi B.

The most successful people I know have one thing in common:

they never stopped being kids.

Children don't draw thinking "will this sell?"

They're not calculating ROI on their sandcastles.

They're not avoiding risks because they might fail.

They're just completely absorbed in what they're doing.

That's the secret we lost somewhere between childhood and career building.

Most people want to make more money, so they start making trade-offs early.

Stay in the job that pays the bills. 
Don't take risks - what if you fail? 
Don't try new things - what if it's a waste of time?

What keeps them stuck? Attachment to outcomes. 

If it's not working immediately, it surely isn't worth it. 

But here's the thing: the difference between good and great is just iterations.

And you can only iterate when you're detached from the outcome.

When work feels like play (even if it looks like work to others), you:

• Put in more hours without burnout
• Experiment without fear of failure
• Iterate obsessively on details
• Stay engaged when others quit

Meanwhile, people optimizing purely for outcomes are:

- Picking battles based on guaranteed wins.
- Avoiding anything risky or uncertain.
- Needing weekends to recover from their weeks.

That's the reason they end up in a crisis, even though they are doing everything right.

They try to make money first, then find happiness.

But all they get is boredom and emptiness.

Meanwhile, the people who stayed curious?

They're not just happier.
They're winning.

Not because they ignored outcomes.

But because detachment from outcomes made them better at everything.

In a world where everyone optimizes for revenue and status...
...curiosity is the ultimate competitive advantage.

On this Children's Day, swap one question for another:

Instead of "Is this worth my time?"

Ask "Am I curious about this?"

Your inner child isn't dead. It's just waiting for you to stop keeping a score.

Building AI SaaS Tools from 🇮🇳 | Workflow Automations, AI & Marketing Consultant (Top 1%)

The "AI will kill SaaS" takes are missing the entire point.

I keep seeing otherwise brilliant people argue that AI will end Software-as-a-Service because now anyone can build software.

But here's what they're getting wrong:

SaaS was never really about the software.

It's about the SERVICE.

When a company buys Salesforce or Stripe or Snowflake, they're not paying for code they couldn't write themselves.

They're paying to NOT deal with:

→ Infrastructure scaling at 3am
→ Security compliance audits
→ Database migrations gone wrong
→ Support ticket floods
→ Feature prioritization debates
→ Technical debt accumulation

Yes, AI makes building software faster.

But building isn't the only hard part.

The real challenge is maintaining, scaling, and building a solid business around it.

That's the "as-a-Service" part.

It outsources the perpetual headache of operations, maintenance, and evolution.

AI doesn't change any of those business fundamentals.

Can AI help you build a CRM?

Absolutely.

But can you build and maintain a professional-grade CRM for less than $30/month?

Highly unlikely.

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The point of making money is not so you can buy everything.

It's so no one can buy you.

Real wealth isn't the car, the watch, or the apartment.

It's options.

→ Say no to clients who drain you
→ Walk away from deals that don't feel right
→ Take a month off without checking your bank balance

Most people chase money for status.
They stay slaves to the thing they're chasing.

But when you build money for freedom?
It becomes a tool that works for you — not the other way around.

The goal isn't to own more things.
It's to own your time. Your choices. Your future.

That's leverage.
That's control.
That's real wealth.

When you're truly free, you're truly wealthy.

I got a lot of hate for posting about how Jira sucks. 

So, I decided to build an alternative. 

Introducing - Verk

A task manager, designed for human-AI collaboration.

When I started working on this project... 

My goal was NOT to build a better Jira. 

It was to make the whole "update your tickets" problem irrelevant.

When I interviewed a few users, I realised that the real issue wasn't Jira's interface or features. 

It was that task managers require humans to stop working to update them.

So we just... don't.

But what if a task manager could update itself?

With Verk, you can create a task. 

Assign it to a human, and work just like you would.

I made the task-manager minimalistic, and forced myself to use it, till the time I no longer missed Jira.

But the best part about Verk isn't just the UX.

I'm working on making this a platform, where you can create your own AI agents, and have them work on your tasks on auto-pilot.

Just like a human, the AI: 

→ Picks up the task 
→ Does the actual work 
→ Updates the status 
→ Posts the results 
→ Moves to done

The same task in traditional workflow: 

Create ticket → Open ChatGPT → Prompt → Copy output → Format → Update ticket → 30 minutes of context switching.

All task managers currently excel at tracking work, but you can now do much background work, and remove work that isn't "work".

This project has been months in building, but it's finally read to hit the ground.

Early adopters get:

• Free access while we're still in beta (bugs included)
• The ability to shape what this becomes
• A glimpse at what work looks like when humans and AI actually collaborate

Link to sign-up and try in comments. 

Let's make task management (and Jira tickets) irrelevant.

BOLD - GTM Studio

Working in the trenches with your SaaS team to launch products, run experiments, and systematize your GTM.

You'll work directly with me and get my hands-on product marketing experience to accelerate your GTM.

P.S. I only serve a limited number of clients at a time to provide quality service. 
First come, first served.

Scaling Apps

Marketing tactics, success stories, and the newest updates for Shopify apps... All in packed in a bi-weekly newsletter on your way to $250K MRR and beyond...

Creator

Kalungi

Proven growth as a service for B2B SaaS with product market fit. 

Working as a certified T2D3, fractional CMO to scale technology companies.

fCMO

Fabrikatör

Inventory planning software for e-commerce, backed by APX and Backbone Ventures

Here are some of my achievements: 
- Built a growth engine that 4X monthly leads
- Experimented with growth initiatives to 2.5X MRR increase

Growth Manager

Hipporello

Funded by Atlassian Ventures & ScaleX 
Trello apps: Service Desk and No-Code App Builder

Here are some gains I achieved: 
- 2X organic traffic in 6 months
- Launched Trello form templates
- Community engagement -> Example: https://www.youtube.com/watch?v=pjPzy5maDBM&t=2805s

Growth Marketing Manager

ICRON

Supply Chain Solution for Manufacturing & Workforce Management Solution for Retail

- Led the CRM integration process (HubSpot) 
- Built CRM automation and email cycles
- Worked closely with sales team
- Created in-depth content with industry leaders

Senior Product Marketer

Bartme

Barty is a P2P Money-free Shopping Platform. We aim to maximise the lifespan of goods  in circular economy.
- Business Strategy & Development
- Marketing
- Product Management
- Team Building & Culture

Co-Founder & CMO

Carboff.co

Carboff is a digital platform, supporting climate positive projects and helping to decrease carbon emissions.  The platform operates as a transparent marketplace and serves as a medium for green ecosystem. 
- Business
- Product

Co-Founder (Business & Product)

Mindshare

Vodafone Account
- Media strategy 
- Client and third-party relationship management 
- Media trends & partnerships
- Mindshare award committee member
Dedicated Projects: Vodafone Rabona (Digital Scouting) Project; Vodafone Red Dunya Avucunuzda

Senior Media Strategist

Publicis Groupe

P&G Account
- Digital ad planning, operations & reporting for 12 brands of P&G
Dedicated projects: Head&Shoulders Basketball League Real-Time Marketing Project; Banabak App Digital Launch Campaign and Strategy; Pantene Altın Kelebek

Performance Marketing Specialist 

Solving GTM puzzles for SaaS & Shopify Apps | fCMO | Product Marketing

GTM is a puzzle. 🧩 I help you solve it by finding the pieces that matter most.

Over the past decade, I’ve worked with technology companies and agencies, co-founded a startup, scaled it to 120,000 active users, and navigated through wicked go-to-market challenges. 

All these experiences taught me why staying focused and fast experimentation in your go-to-market matters the most. 

This is why I’m dedicated to helping B2B founders and teams build product marketing foundations and run structured experimentation. 

What sets me apart?
I've been in your shoes as an entrepreneur and a product marketing leader. 
I know the urgency, the doubts, the obstacles, and the sheer energy it takes to keep moving forward.

What’s next? 
- Visit my website -> www.inbold.io
- Just send me a casual DM

Oyku ☀️ Sorgun Erakkus

The B2B buyer journey isn’t broken, it was never linear to begin with.

Most teams still map their funnel as if buyers move step by step.

But in reality, they jump around, do silent research, and evaluate vendors long before they ever talk to you.

According to Gartner, buyers cycle through 6 messy, repeating steps:

➕ Problem identification: “We need to do something.”
➕ Solution exploration: “What’s out there to fix this?”
➕Requirements building: “What exactly do we need?”
➕ Supplier selection: “Who fits best?”
➕ Validation: “Let’s double-check.”
➕ Consensus creation: “Will everyone sign off?”

What matters most isn’t the labels, it’s what these steps reveal.

A lot of buyers aren’t even aware they have a problem yet.

But they’re still absorbing content, forming opinions, and building mental shortlists. That’s where podcasts, newsletters, founder posts, and webinars quietly warm them up. You’re not trying to be loud, you’re trying to be present when their moment arrives.

And attribution won’t show any of this.

Dashboards only track the visible touchpoints. The story sits in demo calls, support questions, user behavior, and the words customers use when you interview them. That’s where you uncover the emotions, hesitations, and “this didn’t make sense” moments that decide deals long before the contract stage.

Map that, not just the clicks, and the gaps in your messaging and funnel become painfully obvious.

--
DM me if you want help understanding your buyer journey.

b2b buyer journey

Is your GTM ready for 2026? 
A simple way to find out is to map your Buyer Journey.

Over the years, I’ve noticed that teams often plan their GTM based on assumptions, historical habits, internal opinions, or whatever is loudest at the moment.

But when we start with the buyer, the picture starts to shift.
We see the buying experience from the outside, not the way the company wishes it worked, but the way buyers behave and think. 

That’s why mapping the buyer journey brings clarity to our plans and creates alignment.

If you want to run it well, here’s the approach I use:
➕ Assign a clear owner:
Someone has to hold the process together and keep everyone grounded.

Usually this is a PMM, but when teams want a neutral perspective or need momentum, I facilitate it as a sprint.

➕ Choose one buyer segment
This is a step that may be underestimated. Trying to map multiple personas at once dilutes motivations, paths, objections, expectations.

When you pick one segment, the patterns become sharper and the decisions become easier.

➕ Gather the real insights
This is always my favorite part. You start hearing the things that never make it into dashboards:
- What prospects ask in demos
- Where they hesitate
- What confuses them
- What pleasantly surprises them
- What frustrates them
- What sales and CS see every day but rarely gets surfaced

I pull from internal interviews, demo calls, ticket reviews, and won/lost conversations.

Then I feed all of it into GPT, not to replace thinking, but to cluster themes, extract buyer language, spot contradictions, and organize the messy human side of buying.
(And I always require source references so nothing gets distorted.)

➕  Add the quantitative layer
Numbers give structure to the story:
- Conversion rates
- Stage movement time
- Where buyers drop off
- Heatmaps and behavioral paths

I’ve found that when qualitative and quantitative data line up, it gets clearer what needs attention.

➕  Run a 2-hour workshop with all functions
This is where alignment happens and teams see the buyer experience in a more structured way. 

Part 1: is simply looking at the insights together, and checking if there is anything missing.

Part 2: is the moment everyone contributes ideas on how to fix friction.
Cross-functional brainstorming is especially something that I enjoy. 

➕ Assign owners and decide on cadence:
A Buyer Journey isn’t a one-time thing. It becomes valuable when it’s maintained, especially as messaging evolves, product changes, or new segments enter the pipeline.

Overall, I like this process because it blends data, customer voices, and team alignment into a shared understanding.

It surfaces blind spots, redirects attention to what matters, and gives teams a more honest foundation for planning.

Would you like me to share my template? Drop a comment below.

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