Urvann

Listen, din bhar phone chalao — at least 30 times a day.

Senior Marketing Executive – Social Media & Copy

Ensuring that people discuss plants, not people.

Social media executive

Megabyte marketing solutions

Just trying to be audible and visible in the first go.

Social media and Content strategist 

InsideIIM.com | AltUni.in | Kampus App

Created content for Ed-tech brand.
Managed a community of 400k+ users.
worked for brands like Uniliver and IMT ghaziabad.

Social Media Manager

Inferente

•Worked alongside the team to create a plan for social media strategies monthly.

•Assisted in the growth of the brand by raising awareness through various social media platforms.

•Monitored postings to ensure brand message is constant from the terminology  used to images posted.

•Aided in the daily aspects of promoting the business campaigns.

•Interacted with potential followers and customers by communicating and answering through the companies social pages.

•Assisted in implementing plans to increase followers on popular platforms like twitter, linkedin, Instagram and YouTube.

•Created and implemented monthly editorials which included monthly objectives and initiatives.

•Prepared reports at the end of every month and reviewd analytics.

Digital Marketing Intern

Pixaflip Technologies

•Used social media such as LinkedIn, Twitter, e-mails to build professional connections.

•Created new content to assist marketing campaigns.

•Posted content in a planned manner keeping in mind proper timings and hashtags to be used.

•Planned and monitored the ongoing Pixaflip presence on social media (Linkedin, Twitter, Facebook etc.)

•Acquired insights into online marketing trends and kept strategies up-to-date.
Maintained partnerships with vendors and probable clients.

•Assisted in the growth of the brand by raising awareness through various social media platforms.

•Interacted with followers and potential clients by communicating and answering questions through Pixaflip's social pages.

•Assisted in implementing plans to increase followers on Linkedin, Twitter, Facebook etc.

Social media & Content manager

GAOTek Inc.

•Used social media platforms such as Linkedin, Facebook, emails to build professional connections, for the company and answered their queries using the same platforms.

•Participated in a team to organize virtual global conferences.

•Agenda planning.

•Events coordination.

•speaker initiations.

Social Media Marketing Intern

Turiya Communications

Since it was my first Internship, I was getting paid for learning
*Oh sry sleeping.

The idea of content was pretty alien to me till the time I started with an Internship at a PR company in the first year of my college.

It was a 3 month long internship and I spent the majority of the time sleeping and called it learning.

While it was not very satisfactory monetary, it changed the way I looked at content, since I was spending most of my time sleeping and dreaming, the only thing I used to dream about was ideas, which were authentic and at least true to me.

Internship karke itna toh pata chal gaya tha ki career toh content me hi banana hai, chahe wo career Dinesh Karthik jaisi kyu na ho( inserts a cricketing joke).

It's pretty hard to remain consistent at what you do. It's boring especially when you see no growth in the first couple of years.

But my love for content is beyond any metrics and praise, it's a part of my life, it makes me feel content and that is what matters.

Well, I am not someone who will promise to make your brand a unicorn in 30 days, nor can I skyrocket your growth exponentially.

But if you're someone who is looking for core authenticity and a community of people who trust you then I might do it.

Apart from work, you will see me cracking silly jokes, almost every second minute.

I cannot write jokes in the about us section. But if you want to chat about anything, I am just a DM away.

Ohh wait I am also reachable @- sivammishra56@gmail.com

Abhilash Mishra

“Yay! the posting has been very effective all around! Our company page on linkedin has increase by 1000%, new followers by 1400%, new page views by 1000%.

About 5 quality leads every week.”

That’s the message my Forbes 30U30 founder client sent to their team on Slack after one month of letting me build their personal brand on LinkedIn.

So, you might be the CEO/founder of a cool business.

But do you know what makes you cooler?

Having that unshakable LinkedIn presence.

But why does it matter so much?

I'll tell you exactly why.

Think this through for a second. What if you could:

- Beat your competitor's presence on LinkedIn.

- The same audience that you can also monetize anytime.

- Have a loyal audience for your crazy-good life experiences.

- Be invited to events and talks without you having to reach out to them.

ALL of this at an expense of less than 2 hours/month.

(Honestly, if I were you, I'd say this is a pretty solid deal.)

"Sachin, all of this sounds really charming. But why you and not the last LinkedIn branding guy I just talked to?"

In 2023, I've generated over 90,00,000 impressions and 37,000 followers for my clients on LinkedIn.

 I have several testimonials, however one that stands out is from Marc Randolph (Netflix’s co-founder) when he told one of my clients he liked their LinkedIn content (That I prepared). 

I watched a lot of Netflix yet couldn’t chill out that night.

And the best part about working with me?

Once I onboard you, you'll never have to worry about your LinkedIn again.

93% of our clients stay for longer than a year. 

They are not only happy, they even asked me to handle their other social media handles.

- You don't have to get on a bazillion meetings with me.
- Fill a ton of Google forms.
- Be available 24/7 for me.

All I ask for is 4 one-hour Zoom calls with me in a month if you want the kind of results I spoke about earlier.

And here, I'm done self-promoting, lol. 

But hey, now you have 2 choices at hand:

A. 

- You can think I'm bluffing.
- Start writing on LinkedIn yourself.
- Or worse, have an intern do it for you.
- Realize that it wasn't easy as you thought.
- Eventually give up and lose everything LinkedIn can offer you.
Or 

B. You can just leave it all to me. 

- I give your brand more awareness.
- I bring an audience that wants to listen to you.
- I bring qualified business inquiries that give you more sales.

Take your time to decide. 

A or B.

If you decide B, text me "Grow my LinkedIn."

We'll be speaking soon.

Sachin Jha

Everyone who has great engagement on LinkedIn understands this one thing about the algorithm:

Most people think LinkedIn decides reach based on engagement.

That’s only a small part of it.

What actually determines who sees your posts is a set of signals LinkedIn quietly uses to understand who you are, what you talk about, and who should care.

Once you see these signals clearly, a lot of confusing things suddenly make sense.

- Why some posts get shown to the wrong audience.
- Why others die instantly.
- Why effort does not always translate into distribution.

So I put together a short breakdown called:

The 5 signals LinkedIn uses to decide who to show your posts To

It explains:

	•	How LinkedIn interprets your content over time, not post by post

	•	Why topic consistency matters more than posting frequency

	•	How your profile positioning influences distribution

	•	Why engagement quality now matters more than raw numbers

	•	What causes accounts to slowly fade even when they post regularly

This isn’t advice you apply to one post.
It changes how you think about everything you publish.

If you want the breakdown, send me a context request and comment “SIGNALS”and I’ll send it over.

This is for B2B founders and marketing teams who want their content to reach the right people, not just more people.

Founder & CEO @ Ocean Labs. Founder-led LinkedIn Strategy. Clientele - YC Startups to Public Companies.

If you run a B2B company, this will save you months of guessing on LinkedIn. 

We put together the most practical and easy-to-implement B2B content strategy template that we use for our very own clients.

You can take it, fill it in, and immediately know:  what to write, why you’re writing it, and how to write it so it actually lands.

Most B2B content fails for a very predictable reason. 

There is no strategy behind it. Just posts.

This template will help you clarify:

• How to decide who a company should write for 

• What to prioritize and deprioritize in B2B content

• How to talk about your product without turning people off

• What we tell founders to stop posting on day one

• How to write content buyers actually finish reading

The goal is simple. When the right buyer is ready, you are already the obvious choice.

If you want the template, connect with me and comment “STRATEGY”, so I I can send it over to you!

The fastest way to fail on LinkedIn is to follow a content strategy like this:

You talk about your company all the time.
Your product. Your features. Your launches. Your wins.

It feels logical. You built the thing, so you talk about the thing.

What it actually does is push buyers away.

People do not come to LinkedIn to be sold to. 

They come to understand their problems better. To see how others are thinking about the same challenges they are dealing with quietly at work.

The founders who will win in 2026 understand this shift.

They use content to be useful first. They share insights their audience can apply immediately. 

They explain parts of the problem clearly, without rushing to position themselves as the solution.

Over time, that usefulness compounds into familiarity, and familiarity turns into trust.

When the moment comes to buy, they are not convinced. They already know who to call.

If you only talk about yourself, you add to the noise.

If you help people think better, you become the thought leader you wanted to become.

Looking for someone who can help me move my business from India to Dubai.

Anyone who has an experience in moving businesses from India to Dubai, please reach out to me.

If you know someone who does this, please comment them!

Thank you🙏

We prepared a 2026 LinkedIn Algorithm Update report and 10,000+ people commented to get it.

Sadly, LinkedIn pages keep crashing as we try to scroll down to reply to each and every comment.

So, I’m posting the report here. Here’s the link: 

https://lnkd.in/d--sKf_R

If you like reading it, please come back here to comment on this post so others also know that it was a value read!

If you’ve been trying to get your company appear on ChatGPT or Claude, start posting more on LinkedIn.

It’s the #2 source used by LLMs to source data.

Hence, if you’re not posting on LinkedIn, but still trying to get your company featured on LLMs, you won’t win.

If your personal LinkedIn profiles are empty, LLMs lose out on sourcing info about you in order to display it.

I don’t understand why companies still don’t post HEAVILY on LinkedIn, which is the biggest B2B network out there.

If you implement the right strategy, you can do everything.

PS - Happy to help out founders/CEOs/marketing teams figure out what’s wrong with their current LinkedIn strategy, and what they need to do for free.

Just shoot me a DM. 

Since a lot of people text me for this, sorry if there’s a delay on when I respond to your text.

If you’re serious about LinkedIn in 2026, you can’t afford to miss this framework.

Most B2B teams are already doing the hard part of posting regularly and staying consistent.

Yet the results feel random. One post works. Five disappear. There is no clear reason why.

That usually points to the same underlying issue.
There is activity, but no system holding it together.

This framework is what we use to fix that.

It reduces LinkedIn down to a set of decisions that actually compound over time. 

Who you are writing for. What problems you should return to again and again. What earns attention before you ever talk about your company. What should never be posted in the first place.

It turns content from isolated posts into something cohesive, deliberate, and predictable.

The goal is simple. When the right buyer eventually looks you up, the story already makes sense.

PS: We created a 12-page framework that explains everything in the image in much more details and clarity. 

If you want it, comment FRAMEWORK and connect with me and I will share it with you!

No alternative text description for this image

The worst way to approach LinkedIn as a company:

Telling everyone internally, “Just start posting”, without any strategy, direction, or clarity on what or why.

What happens next is predictable.

Most people never start, because “just post” is not advice.

A few do start, and end up promoting the company in every post, which quietly alienates everyone watching.

Ask yourself this honestly: Would you follow a creator who only talks about their company?

Probably not.

The better approach is simpler and far more effective.

Each function should own their lane.

Growth leaders talk about what’s working, what’s not, new experiments, and real takeaways from the growth world.

Engineers talk about systems, tradeoffs, mistakes, and how things actually break or scale.

Product managers talk about decisions, prioritisation, user pain, and lessons learned.

HR talks about hiring, culture, retention, and what candidates actually get wrong.

That is how a company builds a credible presence on LinkedIn.

If you’re leading marketing or employer branding, share this internally.

People need more direction, not motivation.

Your content can be good and still fail on LinkedIn. Here’s why.

I got a DM that perfectly explains why most B2B LinkedIn content fails.

This person runs a fractional CTO-style business.
Happy clients. Strong referrals. Real results.
Yet LinkedIn was doing almost nothing for them.

They were posting but nothing was happening.

The problem showed up in two minutes.

Their content talked about everything except the problems they solve.

Music. Personal interests. General thoughts.
All fine on their own. Completely misaligned with what they sell.

Here’s the shift we made.

Instead of asking, “What should I post?”

I asked, “Why do startups hire you in the first place?”

The answer was obvious once said out loud:

Early-stage startups don’t know how to set up engineering properly.

They don’t know what to build first.

They don’t know when to hire, outsource, or slow down.

They move fast in the wrong direction and pay for it later.

That right there is the entire content strategy. This is what their strategy should’ve looked like:

• What startups get wrong when setting up tech
• How to avoid production disasters
• When building in-house makes sense
• When outsourcing quietly kills momentum
• What actually helps teams move faster without breaking things

95% of their content should live here. The rest can be personal, reflective, human.

The smaller the gap between what you post and what you sell, the more aligned your audience becomes.

If your content feels invisible, it’s usually not an algorithm problem. It’s a positioning one.

Everyone follows these 3 content strategies on LinkedIn, and 2 of them are wrong.

1. Your posts are all over the place.

For example- You’re building in AI robotics, but your posts are about sharing your personal life, hobbies, fundraising, startup advice, politics, hiring, etc. 

It’s okay to post out of strategy once in a while, but if your strategy looks like you posted about whatever you were thinking 5 minutes before you opened LinkedIn, it’s not a strategy. And it’s probably not getting you any results you want either.

2. Your posts are all about your company.

Your engagement is probably already telling you this, but people do not care. I’m sorry, but people are selfish. 

No matter how well your company is solving problems, building up efficiencies, improving workflows - people do not care unless your content offers them something in return.

3. Your posts are about your industry and your target audience.

People from your industry should find your posts insightful/educational. It should teach them something. This is what builds your authority in long-term, and makes you a thought leader. 

Follow this, and you’ll make the absolute most out of this platform.

taplio

The Battle

Abhilash Mishra

Sachin Jha

Followers

Posts

Engagements

Likes

Performance ScoreSachin Jha's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Abhilash Mishra

Sachin Jha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sachin Jha's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSachin Jha's LinkedIn Performance