Idea Jar Studio

Content Writer

Web Content Writer

Content Creator

The Wise Idiot

SaaS Blog Writer

Visible

Zoringa

Infosys

Senior System Engineer

System Engineer

Hey, Thanks for checking me out.

I have started my Second Innings as a Freelance Content Writer!

I took a break from my IT job to enjoy my motherhood, and to be a single point of contact for my little one. After all, these years won't repeat, and I wish to make it more meaningful for me and my kids.

I then restarted my career, and the priority for me was work-life
balance, the flexibility of work and managing as per my pace, ability to keep exploring and learning.

I started freelancing as this was helping me meet the life I had imagined.

I kept grinding and hustling here and found my passion in Blogging. I felt great in helping people with my words.

I have written 90+ blogs in Fin-Tech, Health and SAAS Industry that are published. I feel proud to say that many of my blogs are ranked on Google's first page(SERP).

SAAS Blogs are my expertise now. I take pride in saying that my persuasive words can boost your SAAS business. 

How can I help you?

-- Write blogs and articles that drive traffic to your website.
-- Get Followers or Leads through LinkedIn
-- Well-researched, In-depth blogs that help your Audience
-- Rank Your Blogs in Google's SERP
-- Convey Your Brand Story as you do
-- Persuade and Influence your readers.

So, What are you waiting for?

If you need someone to assist you in your business socially and to write valuable content for you, I am just a DM away.

Let's Catch up to create big milestones :-)

Aboorva Shunmuganathan

I disappeared from LinkedIn for 2 years.


2 years is a long time to stay silent on a platform that never sleeps.

The last time I posted here, I was just starting to figure out the freelance world. I was a mother of two trying to bridge the gap between "Corporate Career" and "Being there for my kids."

Then, life happened.
I went into a cocoon. 
And honestly? It was exactly what I needed.

In those 500+ days: 
→ I moved houses (if you’ve done it with two kids, you know the chaos). 
→ I watched my little ones transition into school life. 
→ I traveled, took deep breaths, and saw more of the world.
→ I freelanced with several agencies.

But professionally, the "break" was anything but quiet.

I realized that if I wanted to make this lifestyle work, I couldn't just "𝐰𝐫𝐢𝐭𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭." I had to master the craft.

I attended workshops, signed up for classes, and obsessed over perfect writing and strategy. I was lucky enough to connect with Mythri. She taught me how to think bigger rather than how to write better.

Fast forward to today: I’m no longer just "𝐫𝐞𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠."

I spend my days building growth strategies, experimenting with writing styles, and helping brands find a voice that doesn't sound like a robot.

Managing a household and a career isn't always a "perfect balance." 
Some days are messy. 
Some days are just about hitting the restart button with a 15-minute music break.

But I’m back.

With more experience, a sharper lens on B2B/SaaS content and strategy, and a lot of stories to tell about what happens when you stop "𝐩𝐨𝐬𝐭𝐢𝐧𝐠" and start "𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠."

If we haven't spoken in a while: hi, I'm Aboorva.

What’s the biggest change in your world since 2024?

Content @ Idea Jar Studio | I write SaaS & product-led blogs that drive demos & signups | Building conversion-first content systems | Ex-Infosys

The Nexus Media

Co-Founder

Meen Satti

Marketing Executive

Customer Relations Manager

Tamilpreneur

Fellow

Involve - Building Agency in Students

Content Developer

Content Writer | I write to help your business thrive🚀

Hey, I'm glad you dropped in!

I'm looking forward to delving into entrepreneurship by collaborating with various businesses.
I provide the following services

🔸 Personal Branding
🔸 Website Copy
🔸 Email Marketing
🔸 Content Writing

Do you have a minute to know more?

I started my career in the education space after a BSW focused on Social Work from the Madras School Of Social Work.

I chose Social Work but eventually, Entrepreneurship excited me. I got you, how could someone switch between two extremes right?
Well, I did ;) 

I'm rooted in working with and uplifting communities, women in particular. I read that Women-owned a little over 20 percent of businesses across India compared to nearly 80 percent among men. 

I believe when women get into the entrepreneur space she's roping a bunch of women into the same. So I wanted to become one. Well, let's save the remaining story for some other time :) 

An absolute newbie to entrepreneurship, I wanted to feed my curiosity about entrepreneurship alongside that I wanted to add value to the same. I was skeptical. How?
 
I won't claim to be an expert in writing but rather someone who's exuberant about writing. And then content writing came into the picture. 

Isn't it amazing that I get to provide value through my services alongside that I get to understand different businesses? 

Can’t wait to know about your biz :D

Do you think we make a great team? 
Hit your queries at kadskopy@gmail.com

Kadambari Venkatraman ↗️

taplio

The Battle

Aboorva Shunmuganathan

Kadambari Venkatraman ↗️

Followers

Posts

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Performance ScoreAboorva Shunmuganathan's LinkedIn Performance

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taplio

The Battle

Aboorva Shunmuganathan

Kadambari Venkatraman ↗️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aboorva Shunmuganathan's LinkedIn Performance

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Performance ScoreAboorva Shunmuganathan's LinkedIn Performance