Idea Jar Studio

Content Writer

Web Content Writer

Content Creator

The Wise Idiot

SaaS Blog Writer

Visible

Zoringa

Infosys

Senior System Engineer

System Engineer

Hey, Thanks for checking me out.

I have started my Second Innings as a Freelance Content Writer!

I took a break from my IT job to enjoy my motherhood, and to be a single point of contact for my little one. After all, these years won't repeat, and I wish to make it more meaningful for me and my kids.

I then restarted my career, and the priority for me was work-life
balance, the flexibility of work and managing as per my pace, ability to keep exploring and learning.

I started freelancing as this was helping me meet the life I had imagined.

I kept grinding and hustling here and found my passion in Blogging. I felt great in helping people with my words.

I have written 90+ blogs in Fin-Tech, Health and SAAS Industry that are published. I feel proud to say that many of my blogs are ranked on Google's first page(SERP).

SAAS Blogs are my expertise now. I take pride in saying that my persuasive words can boost your SAAS business. 

How can I help you?

-- Write blogs and articles that drive traffic to your website.
-- Get Followers or Leads through LinkedIn
-- Well-researched, In-depth blogs that help your Audience
-- Rank Your Blogs in Google's SERP
-- Convey Your Brand Story as you do
-- Persuade and Influence your readers.

So, What are you waiting for?

If you need someone to assist you in your business socially and to write valuable content for you, I am just a DM away.

Let's Catch up to create big milestones :-)

Aboorva Shunmuganathan

I disappeared from LinkedIn for 2 years.


2 years is a long time to stay silent on a platform that never sleeps.

The last time I posted here, I was just starting to figure out the freelance world. I was a mother of two trying to bridge the gap between "Corporate Career" and "Being there for my kids."

Then, life happened.
I went into a cocoon. 
And honestly? It was exactly what I needed.

In those 500+ days: 
→ I moved houses (if you’ve done it with two kids, you know the chaos). 
→ I watched my little ones transition into school life. 
→ I traveled, took deep breaths, and saw more of the world.
→ I freelanced with several agencies.

But professionally, the "break" was anything but quiet.

I realized that if I wanted to make this lifestyle work, I couldn't just "𝐰𝐫𝐢𝐭𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭." I had to master the craft.

I attended workshops, signed up for classes, and obsessed over perfect writing and strategy. I was lucky enough to connect with Mythri. She taught me how to think bigger rather than how to write better.

Fast forward to today: I’m no longer just "𝐫𝐞𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠."

I spend my days building growth strategies, experimenting with writing styles, and helping brands find a voice that doesn't sound like a robot.

Managing a household and a career isn't always a "perfect balance." 
Some days are messy. 
Some days are just about hitting the restart button with a 15-minute music break.

But I’m back.

With more experience, a sharper lens on B2B/SaaS content and strategy, and a lot of stories to tell about what happens when you stop "𝐩𝐨𝐬𝐭𝐢𝐧𝐠" and start "𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠."

If we haven't spoken in a while: hi, I'm Aboorva.

What’s the biggest change in your world since 2024?

Content @ Idea Jar Studio | I write SaaS & product-led blogs that drive demos & signups | Building conversion-first content systems | Ex-Infosys

As an 𝐀𝐬𝐩𝐢𝐫𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐧𝐚𝐥𝐲𝐬𝐭 and 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐂𝐫𝐢𝐜𝐙𝐨𝐧𝐞, I bring a unique blend of entrepreneurial leadership, data storytelling, and hands-on analytics to the table. My journey has spanned building communities, leading operations, managing remote teams, and leveraging data to drive performance and strategy.

At CricZone, I am building a digital-first cricket media platform from the ground up, overseeing content, partnerships, team coordination, and operational execution across borders. This experience taught me how to grow a brand, understand audience behaviour through data, and adapt fast in high-energy environments.

In parallel, I’ve taken on freelance roles as a Team Coordinator, aligning people and processes for major sporting events, content campaigns, and collaborations. These experiences sharpened my ability to manage logistics, lead teams, and create structure under pressure.

Now, as I expand my focus into the world of business analysis and data strategy, I bring with me technical fluency in tools like Excel, SQL, Power BI, and Python — and a mindset honed by real-world execution.

💡 𝐖𝐡𝐚𝐭 𝐈 𝐛𝐫𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐚𝐛𝐥𝐞:

• 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐌𝐞𝐧𝐭𝐚𝐥𝐢𝐭𝐲: end-to-end ownership, from strategy to operations
• 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠: building dashboards, models, and reports that unlock insight
• 𝐓𝐞𝐚𝐦 & 𝐄𝐯𝐞𝐧𝐭 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐢𝐨𝐧: managing live activations and global teams
• 𝐓𝐞𝐜𝐡 𝐒𝐭𝐚𝐜𝐤: Excel, SQL, Power BI, Python — clean, clear, and actionable data
• 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 & 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: 23K+ LinkedIn followers, sharing data, insights, and startup lessons

📍 Based in Kerala, I’m open to opportunities — remote, hybrid, or on-site — in business analysis, data strategy, or operational leadership.

I’m passionate about using data not just to explain what happened, but to drive what’s next — in sports, media, startups, or enterprise.

Let’s connect — and turn ideas into impact.

Midev Madonandy

Yesterday wasn’t just another cricket match. It was a statement. And that statement came from 𝐒𝐚𝐧𝐣𝐮 𝐒𝐚𝐦𝐬𝐨𝐧.

His innings against the 𝐖𝐞𝐬𝐭 𝐈𝐧𝐝𝐢𝐞𝐬 𝐜𝐫𝐢𝐜𝐤𝐞𝐭 𝐭𝐞𝐚𝐦 was more than just runs on the board — it was about temperament, timing, and transformation.

As someone from Kerala, watching Sanju bat always feels personal. We’ve seen the talent for years. The elegance. The timing. The effortless sixes. But yesterday, what stood out wasn’t just the class — it was the maturity.

He didn’t start with reckless intent. He read the pitch. He respected the bowlers. He rotated strike. He absorbed pressure. And then, when the moment demanded acceleration, he shifted gears seamlessly. That ability to control tempo — that’s what separates good players from dependable match-winners.

What I admired most was his shot selection. No unnecessary risks. No flashy attempts to prove a point. Just clean cricketing logic. When the loose balls came, he punished them. When the pressure built, he responded with composure.

In many ways, this innings felt symbolic.

Sanju has often been discussed as “talented but inconsistent.” He has faced scrutiny, competition, and the constant pressure of proving himself in a cricket-obsessed nation like India. But yesterday’s knock felt like a reminder: opportunity meets preparation when mindset evolves.

And that’s a leadership lesson.

Consistency is not about always being extraordinary. It’s about showing up with clarity. It’s about understanding the situation. It’s about making the right decisions repeatedly.

In business, careers, and entrepreneurship, we often chase highlight moments — the six over long-on, the viral win, the big promotion. But real growth comes from calculated execution, from knowing when to defend and when to attack.

Sanju demonstrated:

• Patience under pressure
• Emotional control
• Situational awareness
• Responsibility toward the team

Those qualities matter beyond cricket.

There was a calmness in his body language yesterday. No desperation. No over-celebration. Just quiet confidence. That’s the version of Sanju many of us have been waiting to see consistently.

For young professionals, this innings carries a message: Talent opens doors, but temperament keeps you inside the room.

And for those who’ve ever felt underestimated — yesterday was proof that growth is visible when preparation meets opportunity.

As a cricket fan and a fellow Malayali, it was a proud moment. Not just because he scored runs, but because he played like someone who belongs at the highest level — not as a replacement, not as a backup, but as a dependable pillar.

Here’s hoping this innings isn’t just remembered for the runs — but for what it represented.

Resilience. Maturity. Evolution.

Well played, Sanju 👏

#Cricket #SanjuSamson #TeamIndia #Leadership #Mindset #Performance #MKM18

Midev Karuvath Madonandy

Aspiring Business Analyst | Excel | SQL | Power BI | Python

𝟐𝟓,𝟎𝟎𝟎 𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬. 𝐒𝐭𝐢𝐥𝐥 𝐃𝐚𝐲 𝟏 𝐌𝐢𝐧𝐝𝐬𝐞𝐭. 🚀

Today I hit 25K followers on LinkedIn.

And honestly… it’s not about the number.

It’s about the journey behind that number.

A few years ago, I was just someone trying to figure things out — learning, failing, experimenting, preparing for interviews, building skills in tech, sharing thoughts about cricket, business, growth, and sometimes just life lessons.

No strategy.
No content calendar.
No “personal brand” blueprint.

Just consistency.

I started posting to express, not to impress.

Some posts got 50 views.
Some got ignored.
Some got trolled.
But some… connected.

And that’s what changed everything.

I realised LinkedIn isn’t just a professional platform. It’s a room full of ambitious people trying to grow — just like me.

Over time, this platform gave me:

• Conversations with inspiring professionals
• Opportunities I never expected
• Confidence in my voice
• Clarity in my thinking
• And a powerful network that pushes me to level up

Every post I write sharpens my thinking.
Every comment I receive expands my perspective.
Every connection reminds me that growth is collaborative.

The biggest lesson from 25K?

👉 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐛𝐞𝐚𝐭𝐬 𝐭𝐚𝐥𝐞𝐧𝐭.
👉 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐛𝐞𝐚𝐭𝐬 𝐩𝐞𝐫𝐟𝐞𝐜𝐭𝐢𝐨𝐧.
👉 𝐕𝐚𝐥𝐮𝐞 𝐛𝐞𝐚𝐭𝐬 𝐯𝐚𝐧𝐢𝐭𝐲 𝐦𝐞𝐭𝐫𝐢𝐜𝐬.

I’m still learning.

Still building.
Still preparing.
Still evolving.

Whether it’s tech discussions, interview preparation insights, cricket reflections, or thoughts on personal growth — my goal remains the same:

To share something that makes at least one person better than yesterday.

If you’ve liked, commented, reshared, disagreed, supported, or even silently read my posts — thank you.

You’re the reason this milestone matters.

But here’s the truth:

25K is not the destination. It’s fuel.

The mission now?

• Create deeper value
• Build stronger conversations
• Help more people grow in their careers and mindset
• Document the journey honestly

To anyone starting out on LinkedIn — don’t wait to be perfect.

Start messy.
Start unsure.
Start small.

Just start.

Numbers follow consistency.

Grateful. Hungry. Just getting started. 🚀

#Gratitude #LinkedInGrowth #Consistency #PersonalBrand #KeepBuilding #MKM18

I’m happy to share that I’m starting a new position as Customer Experience Associate II at Conduent!

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Men’s grooming in India might be entering a very interesting phase.

KT Professional - KT Kids - KT Men just launched with two massive faces:

Virat Kohli
Rohit Sharma

Which means visibility across two of the most passionate IPL fan bases - Royal Challengers Bengaluru and Mumbai Indians.

Then comes the interesting part.

Every product is priced at ₹399.

Simple pricing.
Mass celebrity reach.

That combination makes the brand extremely accessible especially across Tier 2 and Tier 3 markets.

Looks like Dhruv Sayani is building this for scale.

𝐇𝐢𝐬𝐭𝐨𝐫𝐲. 𝐃𝐨𝐦𝐢𝐧𝐚𝐧𝐜𝐞. 𝐁𝐞𝐥𝐢𝐞𝐟. 🇮🇳🏆

Indian cricket has once again given the world a moment to remember forever. The ICC T20 World Cup 2026 now belongs to India — and what a performance it was. This victory is not just about lifting a trophy; it is about the journey, resilience, and the collective belief of a billion fans.

From the very first match of the tournament, Team India played with intent. Every department clicked at the right moment — explosive batting, disciplined bowling, and electric fielding. The team displayed the perfect blend of youth and experience, proving once again why Indian cricket remains one of the most formidable forces in the world.

The final was a statement. India walked into the biggest game of the tournament with confidence and clarity. The batting unit set the tone early with an aggressive yet controlled approach. The innings showcased the modern T20 blueprint — fearless stroke play, smart running between the wickets, and calculated risk-taking.

One of the standout performances came from Sanju Samson, whose brilliant knock in the final will be remembered for years. His innings was a perfect example of composure under pressure and fearless cricket on the biggest stage. Supported by a strong top order, India managed to post a commanding total that immediately put the opposition on the back foot.

But championships are rarely won by batting alone.

India’s bowling attack once again proved why it is among the best in the world. Jasprit Bumrah delivered a masterclass in fast bowling, dismantling the opposition lineup with precision and control. His ability to perform in high-pressure moments continues to define India’s success in global tournaments.

The spinners complemented the pace attack beautifully, maintaining pressure through the middle overs and ensuring there was never any momentum shift.

What stood out throughout the tournament was the team culture. Every player contributed when it mattered. Whether it was a crucial cameo with the bat, a game-changing spell, or a brilliant fielding effort — everyone played their role.

And that is what makes champions.

This victory also reflects the strength of India’s cricketing ecosystem — the IPL platform, the domestic circuit, world-class coaching structures, and the ever-growing pipeline of young talent. The future of Indian cricket looks brighter than ever.

For fans, moments like this go beyond sport. They unite the country. They spark celebrations in every street, every home, and across every time zone where Indian fans live.

The tricolour flying high after another global triumph reminds us why cricket in India is not just a game — it is an emotion.

Congratulations to Team India for bringing the trophy home and creating yet another unforgettable chapter in Indian cricket history.

#TeamIndia #T20WorldCup2026 #Champions #MKM18

taplio

The Battle

Aboorva Shunmuganathan

Midev Madonandy

Followers

Posts

Engagements

Likes

Performance ScoreAboorva Shunmuganathan's LinkedIn Performance

Performance ScoreMidev Madonandy's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aboorva Shunmuganathan

Midev Madonandy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aboorva Shunmuganathan's LinkedIn Performance

Performance ScoreMidev Madonandy's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAboorva Shunmuganathan's LinkedIn Performance