Jake Abrams

I help 7-9 figure DTC brands with revenue & CAC | I write The Process, a newsletter about modern growth marketing | Sold 100K+ personal cooling devices

Consumer Marketing & Growth Leader.  

Brands I've worked with:

Caraway
Jones Road Beauty
Skylight
Canopy
Insurify
Naked Wines
Rugiet
Sundays For Dogs
Momofuku
Sunday Lawn Care

100+ others

Book a discovery call in the featured section below 👇

Founder

The lean DTC growth marketing partner that I wish existed when I was an in-house marketing lead. 

At Odyssey, we help 7 & 8-figure DTC brands increase revenue & ROAS by finding the right combination of:

- Messaging
- Audience targeting
- Media channel allocation
- Creative

https://www.growodyssey.com/

I built a 40-slide deck about the winners & losers of paid social in 2026. 

🏆 THE NEXT ERA OF PAID SOCIAL: 40 Slides Outlining How To Actually Win At TikTok, Meta, And Creative Diversity In 2026. 

I believe it invalidates 75% of what most marketers are doing right now.

4 shifts happened:

1. Infinite good ideas
⤷ AI can scrape customer reviews, analyze signals, and generate insights in seconds. The number of good ideas you can come up with is now infinite.

2. Unlimited Distribution
⤷ There's no limit to the amount of content that can be posted. Every new video is an opportunity to generate net value for your business.

3. Aligned Incentives
⤷ Creator compensation finally matches value created. TikTok Shop ties pay to sales. CPM and view-based models tie pay to reach. Performance-based compensation is now functional & accepted. 

4. The Feed Is Everything
 ⤷ People don't go to websites for education anymore. They spend 6+ hours a day on social media. Consideration, nurture, and education all happen in the feed now.

In a world of unlimited at-bats, the brands that exercise operational willingness to hit the quality bar at volume, win. 

What this looks like:
- An aggressively intentional use of creative diversity 
- 4-tier content model from Elevated through AI-generated
- Network of 20+ owned and affiliated social accounts
- All publishing daily
- All feeding the algorithm
- All generating halo

All competing for a chance to become your best performing paid ads for zero upfront media cost. 

This 40-slide deck is every 8-9 figure brand's roadmap to reaching more accounts on Meta & TikTok and actually growing profitably. 

Want the deck?
→ Like this post 
→ Comment "SLIDES" and I'll send it over (must be following)

---

EDIT: you can just grab the deck here: https://lnkd.in/eTxSxauP

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Creative-led growth for 8-9 figure consumer brands | Writing about AI & advertising | Sold 100k+ personal cooling devices

I found a travel brand driving 15M+ views / month across 11 TikTok accounts. 

One account has 683 followers, with multiple videos over 170k views.  

Most marketers have no idea how this strategy works. Their effectiveness is decaying rapidly. They are quickly becoming dinosaurs. Don't be like them.

This travel brand has a full-on content ecosystem: the brand account, multiple employee accounts, affiliated accounts, and more.

All publishing daily. All feeding the algorithm. All generating halo. All competing for a chance to become their best performing paid ads for zero media cost. 

The old model: 
→ Budget determined creative volume 
→ Ads launched straight into paid testing 
→ Creatives competed for spend 
→ Losers generated zero value 
→ Insights came from paid data only

The new model: 
→ Every video gets posted organically first 
→ The algorithm tests everything for free 
→ Every post generates signal and net value 
→ Winners earn their way into paid 
→ Your best-performing ads are pre-validated

Do you understand that the bottleneck does not exist anymore?

It's no longer "what should we say this month?"

It's "how do we say everything, everywhere, all the f*****g time?"

What I found when I dug into this brand: 
→ 11 separate TikTok accounts, all active 
→ 1000+ videos published per month across the network 
→ Hundreds of videos with 100K+ views
→ Micro-accounts outperforming accounts 100x their size 
→ Minimal correlation between followers and views 

I recorded a full Loom breaking down: 
→ How this brand structures their multi-account strategy 
→ The content formats getting 100k+ views from tiny accounts 
→ Why this works with TikTok's algorithm 
→ How to replicate this for your brand for organic and paid

Want the full breakdown?
→ Comment "TikTok" 
→ Like this post

And I'll send it over (must be following so I can DM)

This AI agent watched 291 viral skincare TikToks and broke down the winning hooks, visual themes, and messaging.

If you're running a skincare brand in 2026, this is a cheat code to winning ads. 

Every idea does not need to be original. You can just find what's already working on organic TikTok and remake it for your brand.

That's a big part of the strategy I've used for years across 250+ brands. 

This database does the hard part for you. The agent analyzed:

- Hooks that stop the scroll
- Visual styles that perform
- Messaging that converts

And the analysis isn't generic. It's specific enough that you could take 30 of these videos, adapt them, and have a month of content ready to test.

I'm giving away the full database & analysis of these 291 videos.

To get the full Airtable database: 

1. Connect with & follow me
2. Comment "DATABASE" below 
3. I'll DM you the link to access it

---

I originally built this flow myself using N8N, Apify, Gemini, and Airtable. It works great, but it took some time to set up.

If you're not into stitching together automation tools, you should check out Snowball: it does this way easier out of the box.

https://lnkd.in/eGCw2k35

I know a growth marketer driving 3.6M views / month on TikTok.

To me, this is the #1 arbitrage opportunity in paid social in 2026. 

I almost didn't want to write this, but most people won't take action anyway. 

Here's essentially how it works:

50 TikTok accounts
3 posts per day / account
4,500 posts per month
800 average views per post
3,600,000 average views per month

The algorithm is meritocratic now. Best content wins. 

Also...
we have infinite access to intelligence now. 
which means there are infinite good ideas. 

So if you're good at AI, the advantage isn't in having good insights & ideas. 

The advantage is your distribution. 

An Attention Engine should be part of every brand's creative strategy in 2026.

Comment "ATTENTION" and I'll send you my 40-slide deck that explains exactly what I'm talking about.

In 1 slide, this is what format diversity looks like...

How to think about it:

Creative diversity is made up of 2 things:

1. Micropersona diversity 
 Who are you talking to?

2. Format diversity 
How are saying it?

Process to use:
- Go uncomfortably deep on your micro personas
- Start testing with easiest formats (statics, faceless)
- Once those land, activate winning messaging across the full spectrum (native, scripted, cinematic, elevated)

This helps you:
- Scale your ad account
- Reach new audiences
- Reduce wasted spend & creative production costs
- Turn 1 win into 100 wins

That's the systematic approach. 

One insight. Many micro personas. Every format.

I know a freelance CS who 100x'd their creative output using AI.

He's shipping 25+ unique concepts every week. 
He's writing briefs in minutes that used to take hours. 
He's making a lot of money.

How he does it: 

"I use AI to find viral TikTok's in my category, and run a system that generates infinite variations while preserving what made the original content successful."

Here's the exact process he uses:

1. Find a viral organic TikTok in your category using Snowball

Not ads. He's looking for organic content that's already proven to resonate. Snowball makes it easy to find this and extract the key elements. 

2. Bring that format into Octo

Octo has vision into your ad account. It already knows what's working and what's not for your brand.

So he uploads the reference video and provides his micro personas.

Example: If he's working on a health supplement for dogs. One of his micro personas might be "Old Dog Mom." She has a senior dog that's starting to have health issues like joint pain or less energy. She's worried.

3. Tell Octo to write the script for that persona

Let's say the TikTok he found was a staged moment video. So it's a person behind camera talking to person on camera, educating them about this supplement that's great for older dogs. 

Octo writes the script in that format, for that persona, informed by what's already working in the ad account.

4. Rewrite for different micro personas

Once the script is dialed for Old Dog Mom, he has Octo rewrite it for:
→ New Rescue Dad
→ Active Dog Mom
→ Skeptical Switcher

So he gets more ads from that one original format that already worked. 

5. Format multiplication

Now he takes that same insight and multiplies it across formats:

The staged moment becomes:

→ Podcast clip (same banter, different setting) 
→ Street interview (same objection/solution dynamic) 
→ Word wall (just the key lines, way easier to produce)

Infinite executions if you have your format system dialed in. 

6. Use Wispr Flow the entire time

He doesn't type anything. He just talks to Octo through Wispr. 

---

Here's what this really means for creative strategists in 2026:

The primary skill set is essentially this:

Creative Taste
- You have to find the references and know what to do with them.

Operational Speed
- You have to be a psycho about moving fast. Because if you want to, you can.

Communication Skills
- Other people get involved: creators shooting the content, clients approving the ideas. You have to sell the vision and protect it through execution.

---

You can operate 100X faster with this flow.
And you can make a lot of money.

i just want to make sure I'm understanding this correctly....

going from $0M to $15M in DTC is basically just:

1. you start with a product that actually solves a real problem. 

2. you make sure the product(s) provides ongoing value so that you grow LTV instead of always chasing new customers.

3. you nail your foundational messaging before you make a single piece of content. build a story that spreads. 

4. you ensure your audience can easily understand the problem deeply enough to explain it to someone else. that's how ideas move through networks instead of dying on the feed.

5. you use tools like Snowball and Adology.AI to watch the top 1% of content in your niche and extract content ideas. 

6. you rip the structures of high performing creators, in your niche or not, and bring in your own powerful brand message. 

7. you create voice-of-brand content yourself. make strangers want to buy from you. 

8. you pick up your phone, start making TikTok's, and you can have 20k followers in like 2-3 months and be your own TikTok affiliate. 

9. you voice record your thoughts with Wispr Flow and have Claude turn them into scripts for videos (organic or paid)

10. you layer in reaction hook + product videos. you or someone at the company on camera for 5 seconds, then show the product for 10 seconds. 

11. you build a "hybrid" content tier: AI-assisted edits + real footage.

12. you run elevated shoots quarterly or monthly. this is your best-looking stuff, but it still needs to feel native, not like a TV commercial.

13. you build a controlled creator layer...your 5-15 core creators you tap repeatedly.

14. you build a facilitated creator layer underneath that. this is your influencer program down to TikTok Shop affiliates.

15. you align incentives with performance. small retainer + CPM tiers and/or commission on sales. if they only win when you win, quality goes up.

16. you manage all of it inside a Discord. 

17. you cultivate a community of real customers, not actors. 

18. you tap into the stay-at-home mom economy. there are thousands of them who'd love to make an extra $500- $1.5k / month making slideshows and word wall videos for brands they actually like.

19. you give them the tools, the playbook, and the incentive structure...then get out of their way.

20. you use tools like Motion (Creative Analytics)and Octo once you're running ads to turn each win into 20 new wins.

TLDR:
Story
Ops
Community
Aligned incentives
Flywheel

That's the whole machine.

22 thoughts about the next era of paid social in 2026 🎥

2026 is the best year in history to be a creative generalist.

You now have a superhuman suit for the entire creative process.

And most people aren't:
- Smart enough
- Motivated enough
- Disciplined enough

To actually use it. 

So there's this massive gap forming between the people who figure this out and everyone else.

This year belongs to the people who can see the big picture and make it happen fast.

The 4 Tier Content Matrix

In a world with unlimited at-bats, every brand should make these 4 types of content in 2026 ↓

1. Hero Content: 
High-production brand moments. Quarterly campaigns. Elevated UGC. Done with in-house team and a small roster of cinematic creators. This is your traditional stuff for brand or DR that looks nice. 

2. Controlled Creator Content: 
You have a managed roster of creators. You feed them the angles, the talking points, often the scripts. You get high quality, predictable output. But there's management overhead so it doesn't scale infinitely.

3. Facilitated Creator Content: 
This is your Discord channel, your seeding program. Community-driven and hands-off. Creators own their angles and language. Quality varies, but it's very authentic. Pay commissions or pay per million views.

4. AI / Hybrid Content: 
Slideshows, faceless videos, text-on-screen. No creators required. Infinitely scalable. Fills the feed, generates signal, and occasionally produces surprise winners for organic and paid. 

What am I missing?

There’s an uncomfortable gap forming between the top 1% of creative operators and everyone else.

Because you now have a superhuman suit for the entire creative process. And most people aren’t smart, motivated, or disciplined enough to actually use it. 

Within e-commerce and marketplaces, specifically, this shift is happening incredibly fast. 

Photoroom just released their State of GenAI in Marketplaces 2026 report, based on interviews with 10 AI experts and a survey of 2,000 consumers. 

Some findings I found interesting: 

→ 55% of consumers say poorly executed AI-generated images actually decrease trust
→ 75% of workers say AI improves their speed or quality
→ Wolt reclaimed 100+ human hours per day after automating image QA
→ 64% of organizations are still in experimentation phase of AI adoption

If you want to go deeper on this and become part of the top 1% of creative operators, you should join Photoroom’s State of GenAI in Marketplaces live event this Wednesday (1/28).

You’ll get to learn from the people who are actually building the AI infrastructure behind visual content at scale.

⚫ jeff strauss - Head of Imaging, Photoroom (ex-Wolt) 
⚫ Sonia Biddle - Chief Product Officer, Depop 
⚫ Anne-Claire BASCHET - Chief Data/AI Officer, Mirakl 
⚫ Laura McGinnis - Partner, Balderton

You can register (for free) with my link: https://luma.com/8wgjjupp

If you're a:
→ Marketplace operator
→ Creative strategist 
→ E-commerce operator 
→ Brand marketer 
→ CMO

Really anyone who works with product visuals at scale, you should show up to this.

The session is on Wednesday, January 28th at 12:00 PM ET / 9:00 AM PT.

Even if you can't attend live, still worth registering for the recording.

See you there: https://luma.com/8wgjjupp

#PhotoroomPartner

Test your creative without spending $1 in your Meta ad account.

CONTEXT:

Good ideas are free now. 

AI can scrape customer reviews, TikTok, Reddit, any signal that exists.
With the right systems, a talented human with good taste can transform these ideas into native content 10x faster that before. 

NEW INSIGHT:

So the constraint isn't "what should we say test month?"
The question is: "how do we test everything, everywhere, all the time?"

Followers don't matter anymore. The algo shows your content to whoever it thinks will care. Good content finds its audience. Bad content dies. That's it.

So this is a game of executional quality & volume. 

ACTION TO TAKE:

Build the network for unlimited at-bats:

Brand Voice Accounts:
- "Josh at [brand]"
- "Maria at [brand]"
- "Marketing team at [brand]"

Verticalized Accounts:
- "Zach Travel Stories"
- "Alex Nomad Life"
- "Caleb Travel Finds"

Faceless Accounts:
- "Insane Travel Stories"
- "Your Travel Inspo"
- "Travel Deals Central"

All posting daily. All testing messaging. All letting the algorithm tell you what works.

By the time you put $1 into paid, you already have the answers. Plus a massive halo that lifts the performance of all your ads. 

The algorithm is the first test.

The best creative teams operate on 7-day cycle.

→ What got deployed 7 days ago? 
→ What's actually getting spend? 
→ What's working?
→ What's not? 
→ What are we changing for the next 7 days?

When you compound that weekly process over a long period of time, that's where the magic happens. 

But so many weekly creative strategy meetings devolve into this weird habit of staring at the same group of highest spending ads and wondering what to do about it. 

I like Motion (Creative Analytics)'s new Week over Week trends reporting because it makes the ideal weekly workflow much easier for creative teams: 

→ Automatic 7-day vs previous period comparison 
→ Spend, ROAS, and softer metrics 
→ AI that you can ask about what changed and what to do next

Creative reporting should map to this 7-day cycle.

Matthew McConaughey was right about private LLM's. Broad AI is out. Narrow AI is in. 

For performance marketing, 90% of the AI tools I've tried have been useless. Because all they do is make it faster to generate a higher volume of mediocre output. Nobody needs that.

Octo has been my best experience so far with a Performance Marketing LLM, in which the product is connected to the ad account and actually understands the ad account like a senior-level performance marketer.

You don't understand that the bottleneck doesn't exist anymore. 

One account posting daily = 30 pieces of content per month.

An ecosystem of 20 accounts posting 3x per day = 1,800 pieces of content.

All feeding the algorithm. All generating halo. All competing for a chance to become your next best-performing paid ad for zero media cost. 

The old model treated organic as a single channel you "managed."

The new model treats organic as a testing ground you flood with volume, then promote the winners into paid.

Your brand account alone will never generate enough at-bats. You need the ecosystem, and you need operational willingness to hit a quality bar at volume.

3 opening slides from our 25-person team offsite in Austin this past week. 

Last year, I totally failed as a leader to provide daily purpose. 

As I was thinking through our collective "why" for this year, had a thought...

For some reason, the world's most valuable skill is creating things for the internet that gain attention from the right people. 

If you join the top 1% (or even the top 20%) of people at this skill, you get:

- Freedom & flexibility
- Money & opportunity
- Leverage & access
- Creative fulfillment

I know this is true, because it's exactly what's happened to me these last 3 years of finally creating content. 

So in 2026, Odyssey will be the best place to work for anyone hellbent on joining the top 1% of humans for the most important skill in the world. 

Oh, and we're hiring for:
- Full-time content creators
- Growth marketers
- Creative strategists

Matthew McConaughey was right about private LLMs.

You could also call them "vertical-specific LLMs" or "professional class LLMs". 

These are going to dominate in 2026.. I'm already seeing it happen outside of marketing. Harvey is doing it for legal.

Broad AI is getting replaced by narrow, expert AI.

I'm not a technical AI expert. But here's what makes sense to me:

If something is giving you an answer in 5 seconds, it probably helps for it to have a narrower, more specialized view of the information it's pulling from. Only the validated, expert-level stuff. Not an unlimited ocean of everything.

For performance marketing, 90% of the AI tools I've tried have been useless. Because all they do is make it faster to generate a higher volume of mediocre output. Nobody needs that.

What performance marketers actually need:

- AI trained on ads that actually won, and why they won
- AI with vision into their ad account data
- Agents that analyze performance like an expert media buyer
- Micropersonas specific to the brand they're writing for
- Voice and messaging guidelines baked in

So when you ask "how do I improve this supplements ad?" The answer is actually valuable.

This is what AI looks like in 2026 for performance marketers. 

---

P.S. Octo has been my best experience so far with a Performance Marketing LLM. I'm gonna drop a link to it in the comments.

Octo

Founder @Inizio Media | Get leads & authority on LinkedIn with personal branding, DM outreach and AI tech | LinkedIn Consultant for B2B Companies

Your content shouldn’t just build visibility.
It should drive leads, trust and authority on autopilot.

That’s the system I’ve built for my clients.

I work with B2B Founders and CEOs to grow their personal brands on LinkedIn and 4-6 calls weekly with DFY LinkedIn content + outreach (appointment setting).

📈Results delivered:

⟶ Generated $2M+ in client revenue
⟶ 1000+ leads for 65+ clients in 6 countries
⟶ Collaborated with 15+ global brands
⟶ 100M+ organic views across client accounts
⟶ 100k+ followers gained through DFY systems
⟶ 200+ freelancers mentored through 1:1 calls
⟶ Generated $200K+ revenue for a client in 90 days 
⟶ Got 7 inbound leads in 10 days for a solar founder
⟶ Generated 5+ weekly leads for an SEO agency
⟶ Fully booked a web dev agency for 2 months 
⟶ Helped a SaaS founder add $3000 MRR in a week

✨There are 3 ways I can help you:

~ 1:1 Coaching / Consultation Call with me
~ LinkedIn GTM Strategy (for B2B companies)
~ DFY Personal Branding & Lead Generation (for B2B Founders & CEOs)

I'm also the Founder & CEO of Inizio Media.
So trust me when I say, Personal Branding is a NECESSITY.

——

Let's turn your NAME into BRAND!™ 🚀

If you want to know HOW and WHY, reach out to me at:

arushi@iniziomedia.com

Or, let's book a call to understand your needs!

(Checkout featured section for more ↓)

Arushi Malviya

It’s the new year, so a quick re-introduction.

Hi, I’m Arushi and I run Inizio Media.

I spend most of my time building LinkedIn-led systems that help founders and freelancers stop guessing where their next client will come from.

A year ago, my business didn’t feel this calm. 

Work was coming in, but not predictably. 

I was putting in effort, doing all the right things and still feeling like I was one slow month away from stress. 

If you like control and planning (hi, that’s me), that feeling is not fun.

What changed wasn’t hustle or motivation. It was deciding to stop winging things. 

Clear offers. 
Clear messaging. 
Proper follow-ups. 
Systems that work even on average days.

That’s what I focus on now for my own business and for the people I work with.

You’ll find me talking about LinkedIn, lead generation, building sustainable businesses and occasionally sharing what founder life actually looks like behind the scenes. 

New year energy for me looks like this: same ambition, better boundaries and businesses that don’t depend on luck.

If you’re new here, welcome.
If you’ve been around, thanks for staying.

Founder & CEO @Inizio Media | LinkedIn social selling (content + outbound) for B2B founders | 65+ brands built | Brand Consultant & Speaker

No alternative text description for this image

If you were my LinkedIn client, I wouldn’t touch your posting schedule first.

I would fix how LinkedIn brings you clients.

Here’s the actual process I use:

Step 1: Offer

Before anything else, I need to know:
– what you sell
– who pays for it
– why they choose you

Most people struggle on LinkedIn because they’re vague here.
If your offer sounds like “I help businesses grow,” you’ll get attention, not buyers.

Step 2: Profile

A stranger should understand three things in under 5 seconds:
– who you work with
– what you help them achieve
– why you’re credible

This means removing fluff titles, fixing the About section and using proof that’s specific.

Step 3: Content

Posts should answer buyer questions.
Write what you’re already seeing on calls: problems, mistakes, results, decisions.

Real things buyers think about:
– “Why isn’t this working for me?”
– “What am I doing wrong?”
– “Who should I trust?”

Your posts should sound like conversations you’re already having on calls.

Step 4: Signals

Every like, comment, save and profile view is a signal.
Instead of waiting for DMs, we track these people daily and keep them in one place.

This alone changes everything.

Step 5: DMs

We start with context, not a pitch.
Short, specific, human messages that make sense to reply to.

This is where most people fail because they rush into things.

Step 6: Calls

By the time a call is booked, the person should already know:
– what you do
– how you can help them
– whether you’re right for them

If calls feel like convincing, something earlier went wrong.

If you want this system built properly for Q1, book a call with me from above.

I’ll tell you exactly what part of your LinkedIn is leaking leads and what to fix first.

If you were my LinkedIn client, here’s exactly how I’d rebuild your profile so it actually brings you business.

Step 1: Business Reality Check

- What do you sell?
- Who pays you?
- What results have you delivered?
- Why should someone pick you?

If this isn’t clear, LinkedIn won’t work no matter how good your posts are.

Step 2: Market Positioning

- One type of buyer.
- One clear outcome.
- One strong lane.

If your profile tries to speak to everyone, it ends up convincing no one.

Step 3: Conversion Profile Setup

Headline, banner, About, Featured.
In 3 seconds, a stranger should get: who you help, what you help them do and proof you can do it.

Step 4: Authority Content System

Not random tips.
Real stuff: wins, lessons from calls, decisions you’re making, mistakes you’ve outgrown.
That’s what builds trust and pulls in the right people.

This is how I see LinkedIn.
Not as a place to post consistently but as a client acquisition channel to build demand and get qualified leads.

↳ If you are a founder and your LinkedIn doesn’t match the level of business you’re building, I have opened a few slots for free profile audits next week.

Book yours now from the link above.

CEO @Inizio Media Ventures | Building powerful personal brands for Founders & Executives on LinkedIn | Brand Consultant | Keynote Speaker

At 18, I was doing multiple unpaid internships just to make my CV look good.

At 19, I started a digital marketing agency with my best friend. Got one client and he ended up paying us just 30% of the total amount. Shut that business down.

At 20, worked as a content strategist at a startup and started freelancing at the side.

At 21, launched Inizio Media Ventures and got my first few clients. Handled everything - delivery, client acquisition, sales calls single handedly. Burned out.

At 22, scaled Inizio Media to multiple 7-figures INR. Working with 65+ top 1% entrepreneurs across the globe, built an exceptional team and scaling rapidly. Coached over 200 freelancers in building a sustainable freelance business, spoke at multiple events as a guest speaker. Travelling as a digital nomad and working at my own pace from anywhere I want.

And no, I’m not saying any of this to brag but to make you believe that everything is possible if you put your mind to it.

2026, here we come!

I signed 5 high-ticket clients in the last 30 days while working only 3-4 hours a day.

And I wasn’t locked in or doing 12-hour days.

I was in Goa. 

For the last 30 days, I’ve been on a workation.
Beach time, sunsets, swimming, all of it.

But it also meant shorter work hours.
Less time to sit at my laptop and scale Inizio Media Ventures. 

And this is what hit me:

If your income stops the moment you slow down, you’re not building freedom.

You are just building pressure.

I still signed 5 clients because I’ve built a simple way to get clients that doesn’t need me to work all day.

Here’s what helped:

1. I’m clear about what I do and who I help
2. I post content that bring the right people to my page
3. I know how to turn replies into paid calls
4. I keep it consistent without burning out

Most people think they need to post more.
They don’t.

They need to say the right things, to the right people in a way that makes someone trust them.

If you want help with that, I have opened a few slots for my 1:1 mentorship.

Send me a DM or comment below and I’ll share the details.

Founder & CEO @Inizio Media | LinkedIn social selling (content + outbound) for B2B founders | 65+ brands built | Personal Brand Consultant

90% of founders I talk to can’t answer these three basic questions and it’s the one reason why they can’t win on LinkedIn.

The LinkedIn problem is rarely content and usually clarity.

Before I build anything for a founder, we sit with three questions:

1. Who are you really willing to build your business around next year?
2. What problem hurts them enough to move budget now, not someday?
3. What offer are you ready to stand behind in public, repeatedly?

Vague answers here create vague LinkedIn and vague LinkedIn gets you vague leads.

When we tighten this inside client work, a few shifts happen fast:

➟ Content starts speaking to one specific TA instead of a mixed crowd

➟ DMs stop sounding random and start sounding strategic

➟ Sales calls feel shorter, focused and far less repetitive

LinkedIn amplifies whatever is underneath it.

If the base is weak, the platform only makes the noise louder.

My best-performing clients are not the ones with the best writing.

They are the ones with ruthless clarity on ICP and offer, then let me build a system around it.

——

If you read those three questions and your answers feel half-baked, that’s not a character flaw. That’s a positioning issue.

DM me “ICP” and I’ll send you the exact question set I use with founders when we rebuild this layer properly.

🚨WE’RE HIRING🚨


Inizio Media is hiring for lead generation experts (appointment setters) AND content writers (industry: SaaS, cybersecurity, market research)

Should be based in India. Full-time, remote role.

Base pay + bonus on achieving monthly targets (for appointment setters).

Experience with international clients and proven results is a MUST.

If you or someone you know fits the above criteria, 

Send me your LinkedIn profile, your portfolio to arushi@iniziomedia.com
Brownie points to those who attach a loom video.

No comments or DMs will be considered.

My client was spending $6K/month on ads and booked 3 calls.
With us, he now books 4-6 calls weekly without any ads.

The problem wasn’t the effort.

It was the system.

He was targeting everyone, posting generic content and sending cold DMs that went nowhere.

Here’s how we fixed it:

1. Narrowed his targeting

↳ We cut the spray and pray approach and built a tight ICP list.
↳ Only the right roles, industries and companies made it through.

2. Shifted his content

↳ No more generic tips and sunset quotes.
↳ We created posts that hit buyer pain points directly: case studies, proof and insights buyers actually care about.

3. Tracked every signal

↳ Profile views, likes and comments stopped being ignored.
↳ We turned them into a running lead list so nothing slipped through.

4. Rebuilt outreach

↳ No more generic, unpersonalised DM scripts.
↳ Every DM was context-first, referencing what people engaged with or cared about.

That’s why they converted into conversations instead of rejections.

The result? From 3 calls (and $6K wasted monthly) to 4-6 qualified calls every week. 

All organic.

Most founders think running ads will fix their growth.

But in reality, ads just scale a broken system faster.

If you want us to install this system in your business, only 1 founder spot left this month to get this system built DFY.

Omkar went from 0 to signing 3 international clients in a span of just 3 months, just through LinkedIn.

When we started, he was unsure if personal branding is the right industry for him. 

He had never worked with a client before and did not have any case studies.

But, he was eager to learn.

Over the course of next 12 weeks, we set up his profile in a way that spoke what he did + how + for whom in the simplest way.

Along with that, we also worked on his sales calls, offer, content and most importantly, how to outreach the right way on LinkedIn that gets you maximum replies.

By the end of 12 weeks, he went from an under confident strategist to signing international clients. 

Getting your first client is rarely about talent.

It’s about repeating the boring work consistently.

If you want my help in building the same process step by step, building a sustainable freelance business and scaling to $3K+ MRR, 

Comment “COACH” below and I’ll send you the details of my mentorship program (only if you’re already making at least ₹50K a month).

I book 10+ qualified calls weekly through my profile and I’ve packaged everything into a FREE resource to help you do the same.

Just by building a content system that attracts leads, not just likes. 

Here's what you'll get:

👉🏻 How to fix your offer + niche so people instantly understand what you do
👉🏻 How to make your profile speak clearly in 3 seconds
👉🏻 What to post so you attract buyers, not just random engagement
👉🏻 My “Pain → Shift → Solution → Proof” content formula
👉🏻 A simple DM flow to convert warm leads without sounding salesy
👉🏻 Weekly tracking so you know what’s actually bringing leads

This is the same framework I use for myself and my clients to consistently turn visibility into 10+ weekly booked calls.

Want it?
Comment “SYSTEM” below and I’ll send it over.
(Just make sure you’re connected with me so I can DM you.)

♻️ Repost for priority access.

Outbound gets a lot easier when you stop guessing who’s ready to buy.

One of the cleanest signals I’ve used: hiring spikes.

If a company is suddenly hiring SDRs, AEs, RevOps or Pipeline Generation, they’re not doing that for fun.

Something in their GTM is changing and urgency usually follows.

Here’s the workflow I run when I spot that signal:

1) Build an account list (not a random lead list)

↳ I shortlist companies hiring for sales/rev roles or expanding into a new region.

2) Pull the right people from Sales Nav
↳ Inside Sales Navigator, I filter for decision makers + direct owners (Founder/CEO, VP Sales, Head of Growth, RevOps).
↳ Then I export those profiles in bulk using Koolkit by Icypeas.

3) Turn profiles into usable outreach data
↳ I run the export through Icypeas to find and verify emails.
↳ Because if your emails don’t land, your copy doesn’t matter.

4) Segment before sending
↳ I split into 2 buckets:
- Hiring to fix pipeline (new roles, aggressive growth)
- Hiring to scale what’s working (expansion, new market)

5) Send one message that matches the signal
↳ Not a generic pitch. A short note that ties their hiring move to a likely priority, with a clear question.

That’s the system: signal → list → verified emails → segment → send.

What signal do you trust most for outbound targeting right now: hiring, funding, tech stack change or something else?

I reverse-engineered Mahdi Shafiei’s personal brand and it explains why some founders get picked faster, even with the same offer.

Mahdi is the Founder & CEO of Trifid Media. 

The company’s positioning is clear and platform-native: media production with social-first execution across content creation, campaigns, TikTok/Instagram, influencers and production. 

It’s headquartered in Dubai, founded in 2018 and scaled to a 300+ person team. 

Most people see the confidence and assume it’s personality. But actually, it’s structure.

A. He sells a world, not a service.

One of his repeatable formats is “Here’s what you see / Here’s what you didn’t see…” where the top half is outcomes and the bottom half is the grind behind it.

That format does 3 things at once:

➝ establishes authority (proof)
➝ creates trust (struggle)
➝ makes the audience feel like they’re in the room

B. He uses proof as a storyline.

Even when big numbers show up, they show up inside a narrative arc. 

And when those numbers are self-stated on social, the smart way to use them is exactly this: embed them in a story people remember.

C. He’s everywhere but it doesn’t feel scattered.

This is the part most founders mess up.

Cross-platform does not mean posting the same thing everywhere.

Cross-platform means:
➝ one core message
➝ different packaging per platform
➝ a clear job for each channel

For example, Trifid Media’s Instagram presence is built like a media brand (high volume, clear positioning, regional branches listed in bio). 

On LinkedIn, you’ll see personal reflections + founder updates + long-form angles (he even has LinkedIn articles listed). 

And he appears on podcasts/talk shows that extend reach and authority beyond his own feed. 

This is distribution with intent.

D. He’s building an expansion narrative publicly.

When a brand expands geographically, it becomes a story people follow. 

Trifid Media’s Australia launch is a good example of that kind of narrative layer. 

Even his own posts talk about scaling through leadership and country-level transfer. 

That’s how you turn agency content into company-building content.

If you want prospects to trust you fast, do this:

1) One-line identity:
“I help [audience] get [outcome] using [method], while building [bigger mission].”

2) Platform roles:
➝ LinkedIn = trust + inbound
➝ Instagram = daily familiarity
➝ X = fast POVs
➝ YouTube/Podcast = depth

3) 4 repeatable formats:
Proof story, Operator POV, Decision log, Buyer education.

P.S. Which platform are you finding hardest to stay consistent on right now?

Your LinkedIn looks two stages behind your company.

I talk to B2B founders who are doing very well on paper.

7-figure pipelines. 
Teams in multiple locations. 
Serious customers.

Then I open their LinkedIn profile and it reads like someone who is still trying to grow on social.

If I only saw your profile, would I believe your revenue?

Whether you like it or not, people use your LinkedIn to judge what level you are playing at. 

If it looks junior, they do not sit and think, “Maybe the company is bigger behind the scenes.” 

They simply put you in the “nice to follow” bucket instead of the “we should talk to this person” bucket.

A strong founder profile should answer three things in a few seconds: who you serve, what problem you are trusted to solve and what you have actually done in the real world. 

This touches sales, hiring, partnerships and investor conversations. 

It changes who replies to your messages and how seriously your name is taken before you even join a call.

You have already done the hard part by building the business.

If your LinkedIn still looks like the early days, that is not being humble. 

That is leaving leverage on the table.

If you need help building a powerful personal brand on LinkedIn that works 24/7 for you, book a call from above.

taplio

The Battle

Jake Abrams

Arushi Malviya

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Performance ScoreJake Abrams's LinkedIn Performance

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taplio

The Battle

Jake Abrams

Arushi Malviya

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jake Abrams's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreJake Abrams's LinkedIn Performance