Jake Abrams

I help 7-9 figure DTC brands with revenue & CAC | I write The Process, a newsletter about modern growth marketing | Sold 100K+ personal cooling devices

Consumer Marketing & Growth Leader.  

Brands I've worked with:

Caraway
Jones Road Beauty
Skylight
Canopy
Insurify
Naked Wines
Rugiet
Sundays For Dogs
Momofuku
Sunday Lawn Care

100+ others

Book a discovery call in the featured section below 👇

Founder

The lean DTC growth marketing partner that I wish existed when I was an in-house marketing lead. 

At Odyssey, we help 7 & 8-figure DTC brands increase revenue & ROAS by finding the right combination of:

- Messaging
- Audience targeting
- Media channel allocation
- Creative

https://www.growodyssey.com/

Over the last 90 days, I built a brand from scratch: category research, product formula, name, brand design, packaging, and website.

I used AI for probably 85% of the process. 

But here's what nobody talks about: the other 15% required humans. And that 15% made all the difference.

So I documented the process, and I'm giving away the breakdown for free.

What's inside:
- How I used Claude as a thinking partner for category research
- The naming process (including 2 failed brand names)
- How I used AI to develop the actual product formula
- Where AI's "yes-man problem" almost killed me
- The top 1% designer conversation that changed everything
- Why I spent 30+ hours on packaging with AI and still needed a human to finish 
- How I used Nano Banana Pro to generate my product imagery
- Where I'm drawing the line on AI-generated content vs human content

Bonus: A usable framework for knowing when to push AI harder vs. when to bring in a top 1% human to help.

I've been in DTC marketing since 2017 and run a creative agency working with 50+ brands. This doc is everything I learned the last 90 days trying to build my own thing with AI as my primary collaborator.

Want the full 2123-word outline and 16-minute Loom video?

Like this post and comment "BUILD" and I'll send it over 👇

♻️ Like & repost if this would help someone in your network ♻️

Creative-led growth for 8-9 figure consumer brands | Writing about AI & advertising | Sold 100k+ personal cooling devices

My 81 favorite BFCM/holiday ads from the past few years. 

This is not another "inspiration board" with random creatives.

It's a curated Foreplay.co collection of ads that actually work during peak shopping season.

Here's what makes these different: 

→ Written for people actively shopping right now 
→ Designed for bottom-funnel audiences hunting for deals 
→ Built for comparison shoppers evaluating your product vs. competitors 
→ Crafted for buyers comparing your solution vs. failed alternatives

PROBLEM THIS SOLVES: 
Most brands don't realize that BFCM / holiday creative is a completely different category of advertising.

Your audience isn't browsing. They're hunting. They're comparing. They're ready to buy but need the right specific reason to choose you.

Meanwhile, many brands are running the same top-funnel creative they use year-round, wondering why it fails. 

WHY THIS IS CRITICAL: 
The next 35 days aren't really about awareness or consideration. Your audience is in active shopping mode.

They're not asking "Do I need this?" They're asking "Should I buy this one or the other one?" and "Is this actually a great deal?"

So I built a Foreplay board with 81 of my favorite ads. Including a bunch of formats you could make with footage you're already sitting on.

Want the Foreplay board link?

1. Comment "BLACKFRIDAY" below
2. Like this post
3. Make sure we're connected so I can send the link

P.S. I'm sending the link to anyone who comments by Friday

We're hiring for multiple creative strategist roles (junior through senior). 

Honestly it’s because our strategists keep landing incredible roles at amazing brands that they can’t turn down (I’m proud of them).

Our people have been hired by Athletic Greens, Gruns, and other best-in-class DTC brands. 

You're a good fit for this if:
- You have a feel for making TikTok's that get lots of views
- You can work across data, taste, and creation
- You believe the next winning ad is 1 deep insight away
- You're AI native & use it as a strategic / operational partner

What we offer: 
- 100% remote work
- Make ads for best-in-class brands & build an elite portfolio
- Cutting edge creative strategy: AI, elevated shoots, native content
- In-person team event in January in Miami
- Insane growth potential, we promote fast

Links in comments 👇

JSESSIONID

(58) High Scale: People | LinkedIn

li_at

Talks about #dtc, #careeradvice, #growthmarketing, and #digitalmarketing

Matthew McConaughey's 'private LLM' idea is actually what every creative strategist needs in 2026. 

The people who are making fun of him for it are totally missing the point.  

My agency ships 2000+ video ads / month across 40+ brands.

Broad AI creative strategy tools are a waste of time. All they do is make it faster to generate a higher volume of mediocre content. Nobody needs that. 

What CS's actually need are narrower context kits:

- AI trained on ads they actually won, and why they won
- AI with vision into their ad account data
- AI that analyzes that data like an expert performance marketer
- Agent that knows exactly how to analyze customer reviews
- Micropersonas specific to the brand they are writing for
- Voice, and messaging guidelines specific to brand they are writing for

So that when a CS asks "how do I improve this skincare ad," the answer is actually valuable and based on a competitive advantage specific to them / the company they work for. 

McConaughey gets it. He wants an AI that thinks like him, not like everyone.

That's what we need as creative strategists.

I've been playing with Octo the last few weeks, and they are seriously onto something within this category of AI tech.

Dropped the link to the tool in the comments.

Need to hire a freelance TikTok Shop / Affiliate strategist. 

You're a good fit for this if:

- You've grown multiple TikTok shops to over $100k a month
- You're an operational psychopath who enjoys wrangling hundreds of affiliates
- You have an innate feel for making viral TikTok content
- You can build an incentive structure that drives creator participation 
- You're AI native & use it as a strategic / operational partner

I don't care about resumes. Just send me a well-written DM with the names of 2-3 specific brands you've grown on TTS and the exact role you played in making the growth happen. I'll double check your work on Kalodata.

21 ways to find your next $100K spend ad:

1. Build an Airtable database that organizes all of your existing winners, making it easier to turn 1 win into 10 wins.

2. Use N8N + Apify to capture TikTok creators who are consistently hitting 100K+ views in your category, then scrape their email addresses to do outreach.

3. Set up Claude Desktop and use that as your primary writing zone, with all of your data flowing into projects that are specific to each part of the creative process. 

4. Mine Amazon reviews with AI agents to find the exact trigger events customers use before buying, then turn those into hook concepts.

5. Use Wispr Flow to voice-note analyze every ad that made you stop scrolling this week b/c your subconscious knows what works.

6. Make it a habit of writing down the specific creators that you see amazing partnership ads from, and have a $10/hour offshore person do systemic outreach.

7. Use Motion (Creative Analytics)'s Social Listening Agent to process 500+ customer reviews in 3 minutes and extract the psychological frameworks that drove purchase

8. Start your ads mid-moment. 

9. Analyze your top-performing ads with the Audience/Angle/Offer framework.

10. Put your best 4-5 creators on $1K-$5K monthly retainers instead of chasing new talent. Make it easier on yourself.

11. Use Octo to analyze groups of ads together, and automatically build storyboards for new ads to make based off of the undeniable proof in the ads that worked. 

12. Just launch your ads as partnership ads, stop playing Meta on hard mode. 

13. Use Adology.AI's "god view" to watch every signal related to your brand on the internet.

14. Use Arcads to make a comedic podcast related to your product, using Nano Banana to place your product onto one of the podcasters.

15. Actually allow a good thought to pop into your head, write it down, then talk through it with Wispr Flow into Claude.

16. Take something that's already a winner and do format multiplication: normal UGC becomes a staged moment, podcast version, street interview version.

17. Give open-ended briefs to strong up-and-coming TikTok creators via TikTok Shop affiliate program - let them run wild with commission-only structure and cash bonuses. 

18. Use Sora 2 Pro to generate beautiful cinematic b-roll that allows you to create brand new concepts with existing footage. 

19. Build an agent that analyzes your customer support tickets for recurring pain points, then creates creative concepts that address those specific objections.

20. Create a systematic workflow where you feed viral TikTok transcripts to Claude and have it help you do script re-writes that don't suck.

21. Start posting TikToks yourself. You'll learn the importance of writing incredibly specific caption hooks that break through.

TLDR:
- AI workflow = a competitive advantage 
- Human taste = your strategic filter 
- Outrageous operating speed = market domination

so we're all just ignoring the fact that...

1. you can have AI analyze the top 1% of content in your niche and extract the exact frameworks, hooks, and structures that actually get engagement.

2. you can voice-record your thoughts with Wispr Flow and have Claude turn them into polished LinkedIn posts, Twitter threads, and newsletter drafts.

3. you can upload a single piece of winning content to Claude and prompt it to take that same idea and put it into 8 different formats. 

4. you can have AI watch viral videos in your space and give you detailed breakdowns of why they worked, then help generate similar concepts for your own story and area of expertise.

5. you can feed AI your best-performing posts and have it generate 100 variations in your voice and style.

6. you can turn any industry report, podcast transcript, or article into 20 pieces of original content with your unique take.

7. you can create custom GPTs trained on your writing style.

8. you can generate post-ready thumbnails, graphics, and visual assets without touching Photoshop.

9. you can take one 60-minute conversation and have AI turn it into 2 week's worth of content: posts, threads, newsletters, video scripts.

10. you can have AI analyze your audience's comments and engagement to identify exactly what topics and formats resonate most.

11. you can rip the structures of high-performing creators (in your niche or not) and plug in your own ideas and perspectives

12. you can literally just pick up your phone, record a TikTok with your raw thoughts, and TikTok will basically just handle the editing and captions.

13. you can have AI scrape viral content in any category and automatically organize it into your Airtable database with full analysis of what made it work.

14. you can set up N8N workflows that automatically find trending topics in your space and generate content briefs before anyone else catches on.

15. you can have AI agents specialized for different content types: one for LinkedIn thought leadership, another for TikTok scripts, another for newsletter storytelling.

16. you can take any boring industry insight and have AI help you find the contrarian angle that gets people talking.

Now is the single greatest time in history to join the 5% of humans who actually create content, instead of mindlessly consuming it. 

What are you waiting for?

My $1.2M BFCM disaster nearly got me fired from an 8-figure brand. 

So I created a 103-item checklist to make sure it never happened again. Drop a comment on this post and I'll send you the entire checklist. 

Now back to the story....

I was so obsessed with our Black Friday email campaigns.

But I ignored the 3 flows that drive the bulk of BFCM revenue:
→ Welcome flow 
→ Cart abandonment 
→ Browse abandonment

Be honest with yourself: When's the last time you locked yourself in a room and made every single email within those 3 flows as strong as possible?

Omnisend data shows that:
- Email automations account for just 2% of email volume but drive 37% of email sales.
- 87% of automated orders come from just these 3 flows

Most brands haven't touched them in months.

Looking back, I was leaving a massive pile of on the table because I wasn't making optimizations likes these for BFCM:

- Making our Black Friday offer crystal clear ATF in every email
- Ensuring cart abandoners saw their exact products + our discount
- Adding urgency with clear deadlines to every flow
- Personalizing welcome sequences based on how people signed up

Inbox competition during BFCM is brutal.

The time you spend making every single email within these 3 flows perfect is so much more important than forcing your team to take another design pass at your campaigns.

Omnisend is great for DTC operators & agency owners b/c it makes it simple to nail these 3 flows:

- Email + SMS + push all working together
- Dynamic product recommendations that actually work
- $68 ROI for every $1 spent

Your BFCM campaigns will get opened once. Your automations work 24/7.

Focus aggressively on the 2% of volume that drives the bulk of your sales. 

---

👉 If you want to try Omnisend for 30% off for your first 3 months, check the link in the comments. 

---

And to grab my 103-Item BFCM Preparation Guide:

1. Comment "BFCM" below
2. Like this post
3. Make sure we're connected so I can send the link

P.S. I'm sending the link to anyone who comments by Monday

#Omnisendpartner

99% of creative strategists confuse looking busy with real insights:

→ They group ads from different channels together
→ They compare testing campaigns against proven winners
→ They set identical CPA targets across Meta / TikTok / YouTube

Because of this, the "analysis" ends up being meaningless.

They're comparing apples to oranges to bananas.

→ Conversion campaigns mixed with awareness campaigns
→ New channel performance held to mature channel standards
→ Creative tests evaluated against scaled winners

The result is bad decisions based on weird data.

"This ad failed" - no, it was a test in a testing campaign.
"TikTok doesn't work" - no, you expected Meta-level ROAS on day one.
"This format underperforms" - no, you compared video views to conversions.

To actually generate insights, evaluate creative within its own context:

1. Group by objective first. Conversion campaigns together. Video views together. Awareness together. Never mix them.

2. Separate testing from scaling. Your testing campaigns should have 10-25 ads where you're taking big swings. Don't compare those against your proven winners running at scale. Different purpose, different benchmarks.

3. Adjust expectations by channel. A new TikTok test won't hit your Meta ROAS targets immediately.

This is why a media buying foundation is so critical for creative strategy.

And why I'm willing to pay for tools like Motion, because it makes it simple for junior / mid-level CS's to build these segments with filters and actually evaluate the creative properly.

The strategists who understand this will always out-analyze the ones just making pretty decks.

P.S. Motion is hosting a 2026 Ad Creative Trends event in a few weeks. If you want to stay ahead of what's coming, link to register is in the comments.

How to survive and thrive as a DTC brand in the age of AI:

First off, ruthlessly copying what works is a strategy. I'm not going to pretend it doesn't work. AI makes it way, way easier. 

If a competitor's hook is crushing, study it. Rip it. See what happens. "Lift & Shift" can be a percentage of your creative output. 

But if 100% of your strategy is copying, you're screwed.

The brands I see actually breaking through right now aren't the ones who copy best. They're the ones who push past the baseline from a point of originality.

TikTok is the cultural tastemaker for the internet right now. The brands I constantly see in my TikTok feed aren't playing it safe.

Hismile. Underbrush. Hiyo. Pete's Pasta. Stan Store.

These companies aren't ignoring what works. They're paying attention to proven ad structures and formats, but injecting something unmistakably theirs. 

People can sense the difference. They can sense the difference between a brand with a genuine point of view and one that's trend hopping.

The AI age makes copying easier than ever. Which means it's easier for anyone to make content that is "competent."

But that means the gap between "competent" and "extraordinary" is widening every single day. 

Brands that win in 2026 will have a portfolio approach.

Don't make copying 100% of your strategy.

2026 will be the best time in history to be a Creative Generalist. 

Because AI makes it possible to get your vision to 85% done, and as long as you have the network to take it the remaining 15%, you are unstoppable.

Don't let anyone tell you that you need to "pick a lane."

The future belongs to the people who can see the big picture and make it become a reality insanely fast.

Built an AI owl podcaster in ~20 minutes with Arcads & Nano Banana Pro.

Used Nano Banana Pro to generate the owl + podcast setup:

“A wise owl sitting at a podcast table in a cozy moonlit library, warm ambient lighting, vintage microphone in front of the owl, owl wearing this exact black sleep mask, leather-bound books in background, intimate podcast studio setting, cinematic lighting with soft golden shadows, professional yet cozy atmosphere.”

Then I used the Sora 2 in Arcads to make the 8-second demo video. Provided the script and some subtle motion notes.

Is it ridiculous and unserious? Yeah, and that’s the point. 

This is the category of AI-produced content I’m actually excited about. You can think of a wild idea, and then make a demo in like 20 minutes. AI tools like Arcads remove so much of the friction.

Comment "PROCESS" and I'll send you the exact tool stack and step-by-step process I used to make this demo. 

---

P.S. Arcads is running a BFCM promo where you get 50% OFF all annual plans, so now’s a good time to sign up and try this workflow for yourself. Link in first comment. 

#ArcadsPartner

70% of your creative time should be spent on the first 3 seconds.

I always knew that the hook mattered. But after growing my own TikTok from 0 to 19.2K in a few months, feel like I have a different level of understanding now.  

The hook actually is EVERYTHING. 

And the hook is 3 related elements, all working together:

1. The written caption
2. The voiceover
3. The visual action

Most people are lazy and make the caption the same thing the person is saying. 

The best creative strategists connect all 3 elements to make something that people won't scroll past. 

Seeing our team pay attention to the details and put this into action makes me feel awesome.

1,358 people commented on a STOLEN viral post about AI Kobe Bryant.

I jumped in to offer my perspective, as someone who writes about AI every day but also worked in real sports marketing with pro athletes. 

I don't love dunking on people, but here's the problem I had with that viral post:

First off, the guy stole the content word-for-word from someone on Twitter. It's not his video. It's not his workflow. It's not even his hook.

Now onto the content itself (which wasn't even his):

Even if Kobe Bryant were still alive, there is a 0% chance Nike would ever make a consumer-facing ad like the one this guy posted (that he didn't even make himself). 

The video was useful as a prototype video, but if they were actually launching something like that it would probably tank their stock price.

The writing was AI slop, it made no sense.
The voice tried to sound like Kobe, but didn't.
AI Kobe was dribbling and dunking all weird. Super glitchy.
People hate the AI-ification of everything.

In reality, here's what would actually happen if Kobe was still alive:

Nike would organize a shoot with the real Kobe Bryant. 
It would cost a lot of money. 
The writing would have soul. 
He would dribble and dunk like Kobe, because it would actually be Kobe. 
He would sound like Kobe, too, b/c it would be his actual voice.

The AI process that the poster described is actually a massive unlock for the pre-production process. They could use the prototype video to pitch a campaign to Kobe. Way more powerful than a storyboard + 3rd party references.

But the real Kobe Bryant would HATE the video that he posted. The team responsible for it would be fired immediately.

So to me: when someone writes a post about text-to-video replacing consumer-facing Nike ads with real NBA stars is disingenuous.

I'm laughing tat my desk right now b/c there are so many layers to this latest LinkedIn grift:

AI Overhype + Stolen Content + "Fire Everyone" Hook

- Marketer & massive NBA fan

388k people have watched my TikTok about why a brand backed by the Paul Brothers, Mr. Beast, and other massive influencers is totally failing.

Here are the spark notes for why I believe the sales are so underwhelming:

1. If your positioning is wrong, nothing else matters. It's a shaky foundation. Better ads, more spend, bigger influencers...none of it will fix a broken core message.

2. Celebrity without trust doesn't worked like it used to work. People are smarter now, and they value authenticity over pure celebrity influence.

3. You can't do problem-based marketing when the problem is an insecurity nobody thinks they actually have.

Follow me on TikTok for more breakdowns like this. Link in comments.

Jordan White

Carbon Box Media

Carbon Box Media is a digital marketing agency run by a group of exceptionally talented group of experts who have an understanding of the modern social landscape like no other in this industry.

Our one sole objective is to accelerate your business from 5-figures a month to 6,7, and 8-figures a month through a team that eats, sleeps and breathes targeted D2C Growth.


We do this by making sure that each marketing channel being utilized is predictably acquiring net new customers at a profitable rate because let's be honest, that is the only way a business can grow.

If you spend $1, we need to ensure that it's at least bringing back $6 in return (this is our average return btw.)

Throughout our years, we've specialized in building a system for D2C brands that consistently and predictably acquires net new customers at a profitable rate month over month. 

Check us out here 👇
www.carbonboxmedia.com

Co-Founder

blnkt.io

Get 2 Years of SEO in 90 days | 90 SEO Optimized Blogs in 90 Days | Rank On Google in 30 Days or Less or You Don't Pay

Finally start ranking with the big boys.

Traditional SEO Model: Pay an Agency or Freelancer $3k - $5k/month for an ROI in 6 months (hopefully). Oh and by the way, each blog costs around $0.15 per word which is an additional $800-$1200 per blog.

That sucks...

We’ve taken a completely new approach on the SEO Model to get results within weeks (sometimes days) and have you completely blanket your industry. Hence the name of our company.

Look, it’s not a matter of IF your ideal client searches for your product or service but WHEN. When they do, you better make sure you're ranking on top.

What We Do:

We write your business 90 SEO-Optimized Blogs in 90 days that are specifically tailored to what your client avatar is searching for. 

We target longtail keywords that have high arbitrage opportunities with low competition. 

Why spend months trying to rank for “Protein Powder” when we can dominate “Best Protein Powder For Pregnant Women” or “Best Protein Powder For University Football Players” in a matter of days.

Yes, these “Longtail Keywords” will only be getting 25,000 to 150,000 searches a month. 
However, if you’re ranking on top for each one AND you’re blanketing these searches by writing 90 blogs in 90 days targeting a new longtail keyword every single day, you do the math.

Results:

- $11,700 in New Evergreen Monthly Traffic Value in 1.5 Months for Spaulding Deacon.
- 590% Increase in Organic Traffic for New England Home Buyers in 2 Months.
- 100 to 10,000 Organic Traffic Per Month For Hillis Brothers Painting.
- One Of Our Blog Posts for Semrush Generated 187,907 Organic Visitors And $320,027 In Organic Traffic Value in 2024.
- One Of Our Blog Post for Freewrite Generated $371,369 in Organic Traffic Value.
- Mimi Green Added 4,411 Monthly Organic Visitors & $1,696 In Monthly Organic Traffic Value.

Instagram

Instagram Marketing Specialist helping eCommerce businesses grow and scale their brand through Instagram

Instagram eCommerce Marketing Expert

Facebook

Facebook Ads Specialist generating increased monthly sales for eCommerce brands

Facebook Ads Expert

Junta de Andalucía

Part time English Volunteer in Tarifa, Spain.
Miss these guys...

Auxiliar de Conversación

Grand Sierra Resort

In charge of managing transportation and coordinating entertainment entering and exiting the resort.

Bellperson

Mt. Rose Ski Tahoe

Snowboard Instructor for Mt Rose Ski Tahoe. This job really helped me refine my teaching skills . I genuinely enjoyed teaching people of all different ages and all different backgrounds.

Instructor

Vans, a VF Company

Sales Associate

CARSON VALLEY SWIM CENTER

Lifeguard

𝐖𝐇𝐀𝐓 𝐖𝐄 𝐃𝐎:
We Add An Extra 7 Figures To Our Clients Revenue Using Meta Ads, Google Ads & More. If Your Results Aren't Improved Within The First 30 Days, We Pay You Back. Every. Single Cent.
(Click See More For Results) 👇
 
2024 HIGHLIGHTS SO FAR:
👉 Twisted Silver => From 5 Figures a Month to Half a Million a Month in 4 months
👉 Bijou Build => First $100k Month, Then First $200k Month One Month Later.
👉 $244 => $31,733 first week of February (Men's Sport Fashion Brand)
👉 €9,500 => €96,239 in 3 weeks (Kitchen Knife Brand)
👉 $10,905 => $119,576 in 5 weeks (Swimwear Brand)
👉 €57,080 => €492,718 in 2 months (Baby Brand)
👉 $1,840 => $22,2921 in 2 weeks (Camping Brand)
👉 $7,576 => $55,607 in one month (Skin Care Brand)
👉 $40k return within the first month working together (Buy Now/Pay Later Marketplace)
👉 0.78 ROAS => 4.49 ROAS within first 3 weeks of working together (Golf Subscription Brand)
👉$520 => $8,485 in 5 days (Business Supplies)


PERFORMANCE GUARANTEE:
We remove all risk by literally guaranteeing results. If you don't see results like our clients above, you don't pay us a single cent. Period.

https://carbonboxmedia.com/

If this sounds like you, visit our site above or feel free to connect with me on here and I'd be happy to answer any questions you have.

Looking forward to talking soon!

- Jordan

Carbon Box Media is a digital marketing agency run by a group of exceptionally talented group of experts who have an understanding of the modern social landscape like no other in this industry.

Our one sole objective is to accelerate your business to a scale of 7 and 8-figures through a team that eats, sleeps and breathes targeted advertising.

However, to get the outcome no other agency can, we do things no other agency does…

www.carbonboxmedia.com

Brand vs Performance marketing.
The fight every scaling brand eventually faces.

Most founders treat it like an either/or decision. It's not.

Performance gets you to $50M.

Meta can single-handedly drive a brand to 8 figures if: 
→ You have strong creative 
→ Your unit economics work 
→ You can iterate fast

But past that, you hit a ceiling.

The magic number: 15% of ad spend should go to brand.

Because brand marketing fills the top of the funnel with qualified people who will convert later through performance channels.

Build brand equity on the back of working performance dollars:

✔️ Whitelisted creator content 
✔️ Affiliate programs that get others talking about you 
✔️ Advertorial stories on Meta 
✔️ Podcast sponsorships, live stream takeovers 
✔️ Seeding product to the right people

Go where big CPG brands aren't looking: 
• Reddit communities 
• TikTok Shop affiliate networks 
• Events and charity sponsorships 
• Influencer dinners

A good brand is for 20% of the market, MAX. And that's the point.

When you try to be inclusive to everyone, you're exclusive to no one.

Know your 20%. 
Obsess over them. 
Build everything around them.

ECOM GROWTH | Profitable Acquisition to Predicable Retention IS The Game | Founder @ Carbon Box Media

We just increased a client's CVR by 187% this weekend.

Here's what we did 👇

Our clients sell Premium travel coolers. $100+ AOV, and our Ads were crushing it.

But conversions weren't matching the traffic quality.

We found that their website did not match the premium aesthetic they were promoting in their ads.

And there was a technical bug on the cart page causing drop-offs.

The fix:
🔺 We redesigned the homepage to match the brand's premium positioning
🔺 We found and fixed a bug that was causing cart abandonment

The result:
✅ Add-to-cart rate: +94%
✅ Conversion rate: +187%

Before you throw more money at ads, audit your site.

Does it match your ads❓
Is your product story clear❓
Are there bugs killing conversions❓

Most brands are sitting on easy wins.
They just don't know where to look.

Meta is spending 70% of your budget on 45-54 year-old women.
And your creative is built for 25-34 year old men.

That's the disconnect your creatives are facing.

Here's how we diagnose this with every account we take over:

Step 1: Check where Meta is actually spending
→ Go to your ad account breakdown 
→ Filter by age and gender 
→ Look at where 60%+ of your spend is going

That's your audience.

Step 2: Match your creative to that reality
If Meta is pushing your ads to older demographics:
✅ Use more testimonials and trust signals 
✅ Slower pacing, clearer messaging 
✅ Focus on benefits over hype

If it's younger:
✅ Faster cuts, native formats 
✅ Trend-aware hooks 
✅ Less polish, more authenticity

Step 3: Let the platform breathe
Once you feed Meta creative that matches where it wants to spend its budget.

🔺 CPMs drop. 
🔺 CPAs improve. 
🔺 Scale unlocks.

Because you're no longer fighting the algorithm.
You're working with it.

We've seen accounts go from $80 CPAs to $35 CPAs just by realigning creative with actual audience behavior.

If your ads aren't working, stop guessing.

Start examining the data that Meta is already providing you.

Then make creative for the people who are actually seeing your ads.

That's how you unlock cheaper, better performance.

Meta's algorithm reads every single pixel in your creative.

It doesn't care about your 25-entrance targeting stack.

It sees:

→ The setting (villa = high income, garage = middle class)
→ The person (mom, dad, Gen Z creator, contractor)
→ The words being used (formal vs slang vs meme language)
→ The music (country = outdoor brand, trap = streetwear)
→ The colors (red = urgency, green = calm, seasonal tones)
→ The problem being called out (life stage signals)

Every frame is a data point.
Each second tells Meta who this ad is for.
And if your creative isn't clear, Meta guesses.

When Meta guesses, your ROAS dies.

This is what "creative is the new targeting" actually means.

You're training the algorithm through your creative by running 25-50+ creatives at once.

Each one speaks to a different micro-audience.

And Meta's AI uses that signal diversity to find your buyers.

Your MER tells you if your growth is profitable or just pretty.

Too low? You’re overspending to grow.
Too high? You’re probably leaving scale on the table.

There’s a sweet spot, and once you understand it, you start making smarter decisions with your ad dollars.

If you're selling sub-$50 products, subscriptions are a survival.

Low AOV means you're playing a volume game.
And volume without retention is just expensive churn.

Here's why subscriptions fix this:

Predictable cash flow (you can actually plan inventory) 
Higher LTV (turns a $30 customer into a $360/year customer) 
Lower CAC tolerance (you can afford to acquire at breakeven)

Without subscriptions, you need that customer to buy 5+ times to be profitable.

With subscriptions, you lock in that revenue on Day 1.

Your agency's team IS what you're buying. And you can tell the difference on the first call.

Brand owners miss this when hiring an agency:

You're buying the people who will actually run your account.

And the quality of those people determines everything.

You can feel it on the sales call.

When an agency owner is vague:

🔻 "Our team will handle it"
🔻 "We have specialists who focus on your niche"
🔻 They avoid naming anyone specific

That's a red flag 🚩

Because if they don't trust their team, why should you?

Ask yourself this before signing:
Would I be confident handing my ad account to this team if the agency owner disappeared?

If the answer is no, don't sign.

The best agencies sell you on their team.

They tell you:
"This is who you're working with. Here's what they've done. Here's why they're great."

And you leave that call thinking: "Okay, I trust these people."

The worst agencies hide their team.

Because they know if you met them, you wouldn't sign.

Bottom line:

Before you hire an agency, ask:

→ Who exactly will I be working with?
→ What have they done for brands like mine?
→ Can I talk to them before I sign?

If they can't answer those questions confidently, keep looking.

Because you're buying the people who will (or won't) scale your brand.

Choose wisely.

41x ROI.
35% of revenue.
The most justifiable line item in your entire business.

People sleep on email.

But it’s hands down the most profitable channel in eCom.

Shopify shut down their store.

6 months later, they're doing $50K/day.

Just dropped a full breakdown of how Honey Packs went from banned to scaling profitably in a gray-area niche.

Watch here: https://lnkd.in/dkvVdtxb

Open video: How This Ecom Founder Went From Shutdown To $50K/Day on youtu.be

How This Ecom Founder Went From Shutdown To $50K/Day

When is the right time to hire an agency?

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