Jake Abrams

I help 7-9 figure DTC brands with revenue & CAC | I write The Process, a newsletter about modern growth marketing | Sold 100K+ personal cooling devices

Consumer Marketing & Growth Leader.  

Brands I've worked with:

Caraway
Jones Road Beauty
Skylight
Canopy
Insurify
Naked Wines
Rugiet
Sundays For Dogs
Momofuku
Sunday Lawn Care

100+ others

Book a discovery call in the featured section below 👇

Founder

The lean DTC growth marketing partner that I wish existed when I was an in-house marketing lead. 

At Odyssey, we help 7 & 8-figure DTC brands increase revenue & ROAS by finding the right combination of:

- Messaging
- Audience targeting
- Media channel allocation
- Creative

https://www.growodyssey.com/

Over the last 90 days, I built a brand from scratch: category research, product formula, name, brand design, packaging, and website.

I used AI for probably 85% of the process. 

But here's what nobody talks about: the other 15% required humans. And that 15% made all the difference.

So I documented the process, and I'm giving away the breakdown for free.

What's inside:
- How I used Claude as a thinking partner for category research
- The naming process (including 2 failed brand names)
- How I used AI to develop the actual product formula
- Where AI's "yes-man problem" almost killed me
- The top 1% designer conversation that changed everything
- Why I spent 30+ hours on packaging with AI and still needed a human to finish 
- How I used Nano Banana Pro to generate my product imagery
- Where I'm drawing the line on AI-generated content vs human content

Bonus: A usable framework for knowing when to push AI harder vs. when to bring in a top 1% human to help.

I've been in DTC marketing since 2017 and run a creative agency working with 50+ brands. This doc is everything I learned the last 90 days trying to build my own thing with AI as my primary collaborator.

Want the full 2123-word outline and 16-minute Loom video?

Like this post and comment "BUILD" and I'll send it over 👇

♻️ Like & repost if this would help someone in your network ♻️

Creative-led growth for 8-9 figure consumer brands | Writing about AI & advertising | Sold 100k+ personal cooling devices

My 81 favorite BFCM/holiday ads from the past few years. 

This is not another "inspiration board" with random creatives.

It's a curated Foreplay.co collection of ads that actually work during peak shopping season.

Here's what makes these different: 

→ Written for people actively shopping right now 
→ Designed for bottom-funnel audiences hunting for deals 
→ Built for comparison shoppers evaluating your product vs. competitors 
→ Crafted for buyers comparing your solution vs. failed alternatives

PROBLEM THIS SOLVES: 
Most brands don't realize that BFCM / holiday creative is a completely different category of advertising.

Your audience isn't browsing. They're hunting. They're comparing. They're ready to buy but need the right specific reason to choose you.

Meanwhile, many brands are running the same top-funnel creative they use year-round, wondering why it fails. 

WHY THIS IS CRITICAL: 
The next 35 days aren't really about awareness or consideration. Your audience is in active shopping mode.

They're not asking "Do I need this?" They're asking "Should I buy this one or the other one?" and "Is this actually a great deal?"

So I built a Foreplay board with 81 of my favorite ads. Including a bunch of formats you could make with footage you're already sitting on.

Want the Foreplay board link?

1. Comment "BLACKFRIDAY" below
2. Like this post
3. Make sure we're connected so I can send the link

P.S. I'm sending the link to anyone who comments by Friday

We're hiring for multiple creative strategist roles (junior through senior). 

Honestly it’s because our strategists keep landing incredible roles at amazing brands that they can’t turn down (I’m proud of them).

Our people have been hired by Athletic Greens, Gruns, and other best-in-class DTC brands. 

You're a good fit for this if:
- You have a feel for making TikTok's that get lots of views
- You can work across data, taste, and creation
- You believe the next winning ad is 1 deep insight away
- You're AI native & use it as a strategic / operational partner

What we offer: 
- 100% remote work
- Make ads for best-in-class brands & build an elite portfolio
- Cutting edge creative strategy: AI, elevated shoots, native content
- In-person team event in January in Miami
- Insane growth potential, we promote fast

Links in comments 👇

JSESSIONID

(58) High Scale: People | LinkedIn

li_at

Talks about #dtc, #careeradvice, #growthmarketing, and #digitalmarketing

Matthew McConaughey's 'private LLM' idea is actually what every creative strategist needs in 2026. 

The people who are making fun of him for it are totally missing the point.  

My agency ships 2000+ video ads / month across 40+ brands.

Broad AI creative strategy tools are a waste of time. All they do is make it faster to generate a higher volume of mediocre content. Nobody needs that. 

What CS's actually need are narrower context kits:

- AI trained on ads they actually won, and why they won
- AI with vision into their ad account data
- AI that analyzes that data like an expert performance marketer
- Agent that knows exactly how to analyze customer reviews
- Micropersonas specific to the brand they are writing for
- Voice, and messaging guidelines specific to brand they are writing for

So that when a CS asks "how do I improve this skincare ad," the answer is actually valuable and based on a competitive advantage specific to them / the company they work for. 

McConaughey gets it. He wants an AI that thinks like him, not like everyone.

That's what we need as creative strategists.

I've been playing with Octo the last few weeks, and they are seriously onto something within this category of AI tech.

Dropped the link to the tool in the comments.

Need to hire a freelance TikTok Shop / Affiliate strategist. 

You're a good fit for this if:

- You've grown multiple TikTok shops to over $100k a month
- You're an operational psychopath who enjoys wrangling hundreds of affiliates
- You have an innate feel for making viral TikTok content
- You can build an incentive structure that drives creator participation 
- You're AI native & use it as a strategic / operational partner

I don't care about resumes. Just send me a well-written DM with the names of 2-3 specific brands you've grown on TTS and the exact role you played in making the growth happen. I'll double check your work on Kalodata.

21 ways to find your next $100K spend ad:

1. Build an Airtable database that organizes all of your existing winners, making it easier to turn 1 win into 10 wins.

2. Use N8N + Apify to capture TikTok creators who are consistently hitting 100K+ views in your category, then scrape their email addresses to do outreach.

3. Set up Claude Desktop and use that as your primary writing zone, with all of your data flowing into projects that are specific to each part of the creative process. 

4. Mine Amazon reviews with AI agents to find the exact trigger events customers use before buying, then turn those into hook concepts.

5. Use Wispr Flow to voice-note analyze every ad that made you stop scrolling this week b/c your subconscious knows what works.

6. Make it a habit of writing down the specific creators that you see amazing partnership ads from, and have a $10/hour offshore person do systemic outreach.

7. Use Motion (Creative Analytics)'s Social Listening Agent to process 500+ customer reviews in 3 minutes and extract the psychological frameworks that drove purchase

8. Start your ads mid-moment. 

9. Analyze your top-performing ads with the Audience/Angle/Offer framework.

10. Put your best 4-5 creators on $1K-$5K monthly retainers instead of chasing new talent. Make it easier on yourself.

11. Use Octo to analyze groups of ads together, and automatically build storyboards for new ads to make based off of the undeniable proof in the ads that worked. 

12. Just launch your ads as partnership ads, stop playing Meta on hard mode. 

13. Use Adology.AI's "god view" to watch every signal related to your brand on the internet.

14. Use Arcads to make a comedic podcast related to your product, using Nano Banana to place your product onto one of the podcasters.

15. Actually allow a good thought to pop into your head, write it down, then talk through it with Wispr Flow into Claude.

16. Take something that's already a winner and do format multiplication: normal UGC becomes a staged moment, podcast version, street interview version.

17. Give open-ended briefs to strong up-and-coming TikTok creators via TikTok Shop affiliate program - let them run wild with commission-only structure and cash bonuses. 

18. Use Sora 2 Pro to generate beautiful cinematic b-roll that allows you to create brand new concepts with existing footage. 

19. Build an agent that analyzes your customer support tickets for recurring pain points, then creates creative concepts that address those specific objections.

20. Create a systematic workflow where you feed viral TikTok transcripts to Claude and have it help you do script re-writes that don't suck.

21. Start posting TikToks yourself. You'll learn the importance of writing incredibly specific caption hooks that break through.

TLDR:
- AI workflow = a competitive advantage 
- Human taste = your strategic filter 
- Outrageous operating speed = market domination

so we're all just ignoring the fact that...

1. you can have AI analyze the top 1% of content in your niche and extract the exact frameworks, hooks, and structures that actually get engagement.

2. you can voice-record your thoughts with Wispr Flow and have Claude turn them into polished LinkedIn posts, Twitter threads, and newsletter drafts.

3. you can upload a single piece of winning content to Claude and prompt it to take that same idea and put it into 8 different formats. 

4. you can have AI watch viral videos in your space and give you detailed breakdowns of why they worked, then help generate similar concepts for your own story and area of expertise.

5. you can feed AI your best-performing posts and have it generate 100 variations in your voice and style.

6. you can turn any industry report, podcast transcript, or article into 20 pieces of original content with your unique take.

7. you can create custom GPTs trained on your writing style.

8. you can generate post-ready thumbnails, graphics, and visual assets without touching Photoshop.

9. you can take one 60-minute conversation and have AI turn it into 2 week's worth of content: posts, threads, newsletters, video scripts.

10. you can have AI analyze your audience's comments and engagement to identify exactly what topics and formats resonate most.

11. you can rip the structures of high-performing creators (in your niche or not) and plug in your own ideas and perspectives

12. you can literally just pick up your phone, record a TikTok with your raw thoughts, and TikTok will basically just handle the editing and captions.

13. you can have AI scrape viral content in any category and automatically organize it into your Airtable database with full analysis of what made it work.

14. you can set up N8N workflows that automatically find trending topics in your space and generate content briefs before anyone else catches on.

15. you can have AI agents specialized for different content types: one for LinkedIn thought leadership, another for TikTok scripts, another for newsletter storytelling.

16. you can take any boring industry insight and have AI help you find the contrarian angle that gets people talking.

Now is the single greatest time in history to join the 5% of humans who actually create content, instead of mindlessly consuming it. 

What are you waiting for?

My $1.2M BFCM disaster nearly got me fired from an 8-figure brand. 

So I created a 103-item checklist to make sure it never happened again. Drop a comment on this post and I'll send you the entire checklist. 

Now back to the story....

I was so obsessed with our Black Friday email campaigns.

But I ignored the 3 flows that drive the bulk of BFCM revenue:
→ Welcome flow 
→ Cart abandonment 
→ Browse abandonment

Be honest with yourself: When's the last time you locked yourself in a room and made every single email within those 3 flows as strong as possible?

Omnisend data shows that:
- Email automations account for just 2% of email volume but drive 37% of email sales.
- 87% of automated orders come from just these 3 flows

Most brands haven't touched them in months.

Looking back, I was leaving a massive pile of on the table because I wasn't making optimizations likes these for BFCM:

- Making our Black Friday offer crystal clear ATF in every email
- Ensuring cart abandoners saw their exact products + our discount
- Adding urgency with clear deadlines to every flow
- Personalizing welcome sequences based on how people signed up

Inbox competition during BFCM is brutal.

The time you spend making every single email within these 3 flows perfect is so much more important than forcing your team to take another design pass at your campaigns.

Omnisend is great for DTC operators & agency owners b/c it makes it simple to nail these 3 flows:

- Email + SMS + push all working together
- Dynamic product recommendations that actually work
- $68 ROI for every $1 spent

Your BFCM campaigns will get opened once. Your automations work 24/7.

Focus aggressively on the 2% of volume that drives the bulk of your sales. 

---

👉 If you want to try Omnisend for 30% off for your first 3 months, check the link in the comments. 

---

And to grab my 103-Item BFCM Preparation Guide:

1. Comment "BFCM" below
2. Like this post
3. Make sure we're connected so I can send the link

P.S. I'm sending the link to anyone who comments by Monday

#Omnisendpartner

99% of creative strategists confuse looking busy with real insights:

→ They group ads from different channels together
→ They compare testing campaigns against proven winners
→ They set identical CPA targets across Meta / TikTok / YouTube

Because of this, the "analysis" ends up being meaningless.

They're comparing apples to oranges to bananas.

→ Conversion campaigns mixed with awareness campaigns
→ New channel performance held to mature channel standards
→ Creative tests evaluated against scaled winners

The result is bad decisions based on weird data.

"This ad failed" - no, it was a test in a testing campaign.
"TikTok doesn't work" - no, you expected Meta-level ROAS on day one.
"This format underperforms" - no, you compared video views to conversions.

To actually generate insights, evaluate creative within its own context:

1. Group by objective first. Conversion campaigns together. Video views together. Awareness together. Never mix them.

2. Separate testing from scaling. Your testing campaigns should have 10-25 ads where you're taking big swings. Don't compare those against your proven winners running at scale. Different purpose, different benchmarks.

3. Adjust expectations by channel. A new TikTok test won't hit your Meta ROAS targets immediately.

This is why a media buying foundation is so critical for creative strategy.

And why I'm willing to pay for tools like Motion, because it makes it simple for junior / mid-level CS's to build these segments with filters and actually evaluate the creative properly.

The strategists who understand this will always out-analyze the ones just making pretty decks.

P.S. Motion is hosting a 2026 Ad Creative Trends event in a few weeks. If you want to stay ahead of what's coming, link to register is in the comments.

How to survive and thrive as a DTC brand in the age of AI:

First off, ruthlessly copying what works is a strategy. I'm not going to pretend it doesn't work. AI makes it way, way easier. 

If a competitor's hook is crushing, study it. Rip it. See what happens. "Lift & Shift" can be a percentage of your creative output. 

But if 100% of your strategy is copying, you're screwed.

The brands I see actually breaking through right now aren't the ones who copy best. They're the ones who push past the baseline from a point of originality.

TikTok is the cultural tastemaker for the internet right now. The brands I constantly see in my TikTok feed aren't playing it safe.

Hismile. Underbrush. Hiyo. Pete's Pasta. Stan Store.

These companies aren't ignoring what works. They're paying attention to proven ad structures and formats, but injecting something unmistakably theirs. 

People can sense the difference. They can sense the difference between a brand with a genuine point of view and one that's trend hopping.

The AI age makes copying easier than ever. Which means it's easier for anyone to make content that is "competent."

But that means the gap between "competent" and "extraordinary" is widening every single day. 

Brands that win in 2026 will have a portfolio approach.

Don't make copying 100% of your strategy.

2026 will be the best time in history to be a Creative Generalist. 

Because AI makes it possible to get your vision to 85% done, and as long as you have the network to take it the remaining 15%, you are unstoppable.

Don't let anyone tell you that you need to "pick a lane."

The future belongs to the people who can see the big picture and make it become a reality insanely fast.

Built an AI owl podcaster in ~20 minutes with Arcads & Nano Banana Pro.

Used Nano Banana Pro to generate the owl + podcast setup:

“A wise owl sitting at a podcast table in a cozy moonlit library, warm ambient lighting, vintage microphone in front of the owl, owl wearing this exact black sleep mask, leather-bound books in background, intimate podcast studio setting, cinematic lighting with soft golden shadows, professional yet cozy atmosphere.”

Then I used the Sora 2 in Arcads to make the 8-second demo video. Provided the script and some subtle motion notes.

Is it ridiculous and unserious? Yeah, and that’s the point. 

This is the category of AI-produced content I’m actually excited about. You can think of a wild idea, and then make a demo in like 20 minutes. AI tools like Arcads remove so much of the friction.

Comment "PROCESS" and I'll send you the exact tool stack and step-by-step process I used to make this demo. 

---

P.S. Arcads is running a BFCM promo where you get 50% OFF all annual plans, so now’s a good time to sign up and try this workflow for yourself. Link in first comment. 

#ArcadsPartner

70% of your creative time should be spent on the first 3 seconds.

I always knew that the hook mattered. But after growing my own TikTok from 0 to 19.2K in a few months, feel like I have a different level of understanding now.  

The hook actually is EVERYTHING. 

And the hook is 3 related elements, all working together:

1. The written caption
2. The voiceover
3. The visual action

Most people are lazy and make the caption the same thing the person is saying. 

The best creative strategists connect all 3 elements to make something that people won't scroll past. 

Seeing our team pay attention to the details and put this into action makes me feel awesome.

1,358 people commented on a STOLEN viral post about AI Kobe Bryant.

I jumped in to offer my perspective, as someone who writes about AI every day but also worked in real sports marketing with pro athletes. 

I don't love dunking on people, but here's the problem I had with that viral post:

First off, the guy stole the content word-for-word from someone on Twitter. It's not his video. It's not his workflow. It's not even his hook.

Now onto the content itself (which wasn't even his):

Even if Kobe Bryant were still alive, there is a 0% chance Nike would ever make a consumer-facing ad like the one this guy posted (that he didn't even make himself). 

The video was useful as a prototype video, but if they were actually launching something like that it would probably tank their stock price.

The writing was AI slop, it made no sense.
The voice tried to sound like Kobe, but didn't.
AI Kobe was dribbling and dunking all weird. Super glitchy.
People hate the AI-ification of everything.

In reality, here's what would actually happen if Kobe was still alive:

Nike would organize a shoot with the real Kobe Bryant. 
It would cost a lot of money. 
The writing would have soul. 
He would dribble and dunk like Kobe, because it would actually be Kobe. 
He would sound like Kobe, too, b/c it would be his actual voice.

The AI process that the poster described is actually a massive unlock for the pre-production process. They could use the prototype video to pitch a campaign to Kobe. Way more powerful than a storyboard + 3rd party references.

But the real Kobe Bryant would HATE the video that he posted. The team responsible for it would be fired immediately.

So to me: when someone writes a post about text-to-video replacing consumer-facing Nike ads with real NBA stars is disingenuous.

I'm laughing tat my desk right now b/c there are so many layers to this latest LinkedIn grift:

AI Overhype + Stolen Content + "Fire Everyone" Hook

- Marketer & massive NBA fan

388k people have watched my TikTok about why a brand backed by the Paul Brothers, Mr. Beast, and other massive influencers is totally failing.

Here are the spark notes for why I believe the sales are so underwhelming:

1. If your positioning is wrong, nothing else matters. It's a shaky foundation. Better ads, more spend, bigger influencers...none of it will fix a broken core message.

2. Celebrity without trust doesn't worked like it used to work. People are smarter now, and they value authenticity over pure celebrity influence.

3. You can't do problem-based marketing when the problem is an insecurity nobody thinks they actually have.

Follow me on TikTok for more breakdowns like this. Link in comments.

AI Automation Made Easy

I run AI Automation Made Easy, where I teach marketers, agency operators, and solo founders how to use AI and automations to actually grow their businesses.

Most AI automation content is either too technical or too vague to be useful, so I do things differently.

Here's my approach:

- I show you real automations I'm using in my own business - no fluff or theory.
- I break everything down into simple steps you can follow, even if you're not tech-savvy.
- I focus on automations that actually save you time and make you money, not just cool tricks.

I've helped hundreds of people set up their first AI automations and seen the results firsthand. 

If you want to stop doing repetitive tasks and start scaling your business with AI, follow me for practical tips on YouTube, TikTok, and in my Skool community.

Stupid Simple SEO

Pfizer

• Create plans that lead projects to completion, including deciding and identifying resourcing needs, defining responsibilities and setting priorities.  
• Adeptly and quickly manage change as appropriate to meet evolving business and regulatory needs and requirements. 
• Manage project timelines across privacy program to identify possible issues and prioritize efforts in order to effectively minimize risk of missing critical deadlines. 
• Provide monitoring, tracking, analysis and regular reports, with emphasis on the early identification and resolution of risks to privacy program and project goals. 
• Collaborate with global stakeholders to define and manage project plans. 
• Manage relationships and liaise with internal and external subject matter experts, including outside counsel and consultants, to coordinate their advice, guidance and ensure timeliness of deliverables. 
• Identify solutions and areas for improvement to implement in the privacy program. 
• Provide strategic project management analysis to privacy program including creative solutions for prioritization of workload.

Sr. Privacy Manager, Global Privacy

• Analyzed monthly data sets as part of routine monitoring efforts to identify patterns signaling potentially inappropriate promotional activity.
• Conducted yearly speaker program audits and sales representative field rides to ensure compliance with Pfizer’s policies and procedures.
• Assisted in the creation of standard operating procedures and job aids for group-wide tasks.
• Established product expertise in order to assess sales representatives’ accuracy and compliance with approved promotional messaging. 
• Prepared monthly tracking reports of issues identified and provide monitoring findings to CMA stakeholders.
• Assisted in the creation of quarterly reports summarizing product review findings to relevant stakeholders.

Compliance Analyst, Compliance Monitoring & Analytics

Paralegal

Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates

AI automation partner for creative agencies, marketing teams, & DTC brands

I help marketing teams, DTC brands and creative agencies ship more on-brand ads, promos, & assets each week with AI—without adding headcount.

Mike Futia

Holy sh*t! I just swapped a UGC creator with an AI character in 5 minutes 🤯

Same video. Same expressions. Same movements.

Completely different person.

Perfect for DTC brands & agencies who want to test multiple UGC variations without filming 10 different people.

The use case:

You've got a winning UGC video. The script works. The pacing works. 

But you want to test it with different creators—different ages, genders, ethnicities—to see what resonates best with your audience.

Traditionally, you'd need to:

Hire 5-10 different creators → Brief them all → Hope they match the original energy → Pay $500+ per person → Wait weeks

This AI workflow does it differently:

→ Start with your original UGC video 
→ Create AI character image with Nano Banana
→ Upload both to FAL AI's Wan Animate model
→ AI swaps the creator while maintaining all facial expressions, movements, sync
→ Get variation in ~10 minutes

The motion tracking is insane.

Every head tilt, smile, gesture from the original is replicated perfectly on the AI character.

What you can test:

→ Same winning script, 5 different creator demographics
→ A/B test which "face" drives highest CTR
→ Localize content for different markets
→ Refresh creative without reshooting

I recorded a full Loom walkthrough showing the exact process step-by-step.

Want the complete tutorial?

> Comment "SWAP"

> Like this post

And I'll send the Loom over (MUST BE CONNECTED so I can DM)

(Obviously, only use this with videos you own 100% rights to + get creator permission upfront if you plan to make AI variations.)

AI Automation Partner for DTC Brands & Agencies

R.I.P. to boring Meta ad copy.

Gemini 3 changed everything for DTC brands writing Facebook ads.

I've tested every AI model for Meta ad copy.

Claude, GPT-4, GPT-5, custom fine-tuned tools...

They're all fine.

But fine doesn't stop the scroll.

So I built a Meta Ad Copy Engine as a custom Gemini Gem.

And trained it on hooks and frameworks from top-performing DTC campaigns.

Here's what it does:

→ You give it your product and target audience
→ It generates 5 scroll-stopping hook variations
→ Creates full ad copy using proven frameworks (PAS, Before/After, Testimonial-style)
→ Outputs headlines and descriptions ready to paste into Ads Manager
→ Adjusts copy based on awareness level (cold, warm, hot)

No more staring at a blank screen.

No more generic AI copy that sounds like everyone else.

Just plug in your product and get Meta-ready ad copy in 30 seconds.

I'm giving away the full Meta Ad Copy Engine Gem for free.

Want access? 

> Like the post

> Comment "META"

And I'll send it right over (MUST BE CONNECTED so I can DM)

HeyGen for long-form UGC is f*cking insane 🤯

Everyone's hyped about Veo 3.1 for UGC videos.

But there's one massive limitation: 8-second clips max.

HeyGen solves this—and lets you generate 1-minute+ talking-to-camera UGC videos, at scale.

Perfect for DTC brands & agencies who need long-form product testimonials without hiring creators.

Here's the problem:

Veo 3.1 creates amazing 8-second clips, but you need LONGER videos for product demos, testimonials, and full explanations.

Stitching 8-second clips together looks choppy and breaks the flow.

HeyGen solves it:

→ Creates 1-minute+ UGC-style videos
→ AI creators talk directly to camera holding your product
→ Natural testimonial delivery (not robotic)
→ Perfect for ads, landing pages, email campaigns
→ Generate unlimited variations with different scripts

No hiring creators.

No filming sessions.

No 8-second limitations.

What you can create:

→ 60-90+ second product testimonials
→ Talking-head demos with product in-hand
→ UGC-style reviews that actually convert
→ Multiple script variations for testing

I recorded a 12-minute Loom walkthrough showing you exactly how to create these for your brand step-by-step.

Want the complete HeyGen walkthrough?

> Comment "HEYGEN"

> Like this post

And I'll send the Loom over (must be connected so I can DM)

Gemini 3 can now run a full CRO audit on any eCommerce store in under 60 seconds 🤯

I built this Custom Gemini Gem and it's wild. 

Just drop in screenshots of your Home, PLP, PDP, and Cart pages, and let Gemini cook 🧑‍🍳

The Gemini CRO Auditor analyzes your store on:

✅ Friction logging—pinpoints exactly where users drop off and why
✅ Neuromarketing grading—scores you on trust, urgency, value framing, and clarity
✅ ROI priority matrix—ranks your top 8 fixes by revenue impact
✅ A/B test roadmap—gives you 3 ready-to-run experiments

No fluff. No generic advice. 

Just specific fixes based on what it actually sees.

Want access to The Gemini CRO Auditor?

> Like this post

> Reply with "CRO"

And I'll send it over right away. (Must be connected so I can DM)

I found a Shopify brand running 900+ AI-generated ads on Meta 🤯

They're publishing 20 new AI UGC creatives every single day.

So I pulled their entire Ad Library and broke down exactly how they're doing it.

Most DTC brands are grinding to produce 10 creatives a month.

This brand is shipping 20 per day.

AI-generated testimonials. Unboxings. Demos. Lifestyle content.

All without a single creator on payroll.

What I found when I dug in:

→ 900+ ads live in their Meta Ad Library
→ AI-generated video across every single creative
→ Dozens of hook variations tested daily
→ Same product, completely different angles
→ Clear patterns in where the budget's going

I recorded a full breakdown showing:

→ The AI tools they're using
→ Exact creative formats getting scale
→ Hook structures that keep repeating
→ How they're keeping brand consistency with AI
→ How to replicate this for your own brand

Want the full Loom breakdown?

> Comment "META"
> Like this post

And I'll send it over (must be following so I can DM)

This TikTok AI agent is absolutely wild 🤯

It finds trending TikToks in your niche, analyzes them with AI, and extracts every creative insight you need.

All inside n8n + Airtable.

Perfect for DTC brands & agencies who need to know what's working on Instagram before they create content.

Here's the problem:

Manual TikTok research takes forever. 

You're scrolling for hours, screenshotting videos, manually noting hooks, trying to remember what worked.

And by the time you act on it, the trend is dead.

This n8n automation solves it:

→ Enter a keyword (e.g., "skincare", "fitness", "productivity")
→ AI finds trending TikTok videos automatically
→ Writes all videos to Airtable with views, likes, comments
→ Click "Analyze Video" button in Airtable
→ Gemini watches each video and extracts: Hook, Proof Point, Theme
→ Click "Analyze Comments" for instant comment insights

No manual scrolling. No spreadsheets. No missing trends.

What you get in Airtable:

→ Video URL, creator handle, performance metrics
→ AI-extracted hooks (what stopped the scroll)
→ Proof points (what built credibility)
→ Creative themes (the narrative structure)
→ Comment insights (what the audience is asking)

Built 100% in n8n.

Want the complete n8n template + Airtable base?

> Comment "TOK"

> Like this post 

And I'll send it over (MUST BE CONNECTED so I can DM)

I just put together 10 of my top AI automation workflows in one place 🤯

(honestly I should probably be charging for this)

Most DTC brands & agencies burn months trying to build AI automations themselves.

Wrong prompts. Wrong tools. Broken workflows.

So I packaged up 10 ready-to-use AI automations that do the work for you.

All inside one database. Grab what you need, when you need it.

Here's the full list:

YouTube Research AI Agent
→ Pulls trending videos by keyword
→ AI breaks down hooks, angles, themes
→ Everything organized in Airtable

Instagram Reels AI Agent
→ Scrapes top Reels in any niche
→ Gemini extracts creative insights
→ Comment sentiment included

Sora 2 Cameos + n8n
→ Same AI character across videos
→ Automated UGC campaign builds
→ Airtable tracking built in

Nano Banana + Veo 3 + n8n
→ Bulk AI video generation
→ One product photo → 50+ videos
→ Auto-stored and sorted

Claude + Facebook Ads MCP
→ AI-powered ads analyst
→ Full performance reports on demand
→ Just ask questions in plain English

Facebook Ads Spy + n8n
→ Daily competitor ad tracking
→ AI breakdowns of hooks, CTAs, offers
→ Delivered straight to Slack

Sora 2 Consistent Characters
→ Same creator across multiple videos
→ Brand consistency without the hassle
→ Full Loom walkthrough included

TikTok Research AI Agent
→ Trending content scraped daily
→ Hook and angle extraction
→ Engagement metrics tracked

HeyGen Long-Form UGC
→ 1-minute+ AI avatar videos
→ Talking-head testimonials
→ Product demos at scale

Nano Banana Static Ads
→ 1,000+ ad variations on autopilot
→ Bulk image generation
→ Built for creative testing

Every workflow comes with the n8n templates + Airtable bases so you can launch fast.

This is the exact stack DTC brands & agencies are using to 10x content output.

Want the full database?

> Comment "WORKFLOWS"
> Like this post

And I'll send it over (must be following so I can DM)

Claude + Apify MCP is insane 🤯

This setup allows you to chat with TikTok and Instagram Reels data in natural language.

All inside Claude Desktop.

Perfect for DTC brands & agencies who need fresh creative angles fast.

Here's the problem:

You want to know what hooks are working in your niche.

But that means hours of scrolling, screenshot folders, and spreadsheets you'll never look at again.

This Claude MCP setup solves it:

→ Ask Claude to scrape 10 viral IG Reels in your niche
→ It pulls transcripts, engagement, and comments automatically
→ Then you just... chat with the data
→ "What pain points keep coming up?"
→ "Give me the top 5 hooks from these videos"
→ "What emotional triggers are driving engagement?"

No automations. No exports. No learning new tools.

What you get:

- Instant access to viral content data
- Natural language questions, instant answers
- Hook formulas backed by millions of views
- A full report in under 3 minutes

Just ask Claude like you're talking to a research assistant who already watched 100 videos.

I recorded a full 11-minute breakdown showing you how to set this up step-by-step.

Want access? 

> Like this post
> Comment "CHAT"

And I'll sent it right over (must be connected so I can DM)

UGC creators are so cooked. 🧑‍🍳

Imagine charging $300 per video when ecomm brands & agencies can automate this at scale now with AI.

This n8n + Sora 2 API system generates unlimited UGC for a few bucks each.

HD quality. No watermarks. Full commercial rights.

And this is the WORST the quality will be.
  
Yeah, the days of spending $10k+/month on influencer content, waiting weeks for deliverables, chasing revisions, and managing contracts are coming to end.

This n8n automation flips the entire model:

→ Drop in a single product photo
→ Add your creative brief + set video length
→ Sora 2 API generates HD UGC instantly
→ Unboxings, demos, lifestyle shots, product showcases
→ Ready to publish—no edits needed

What you're not dealing with:

- No watermarks
- No usage rights negotiations
- No revision rounds
- No waiting 2 weeks for one video

One n8n workflow. Unlimited content. Pennies per video.

Built 100% in n8n.

This is the future of UGC marketing for Shopify brands & creative agencies. It's coming, whether you're ready or not. 

Want the full workflow?

> Comment "UGC" 
> Like this post
> Share for priority access

And I'll send it over (must be connected so I can DM)

Nano Banana Pro is insanely good...

... but only if you know how to prompt it.

Most people write prompts like: "Create an ad for my protein powder"

And get mediocre results.

The difference between amateur and professional output? 

Prompt structure.

I built a complete Nano Banana Pro playbook for DTC brands and agencies.

Here's what's inside:

Part 1: The Anatomy of a Commercial Prompt
→ The 5 must-haves: Subject, Composition, Action, Location, Style
→ Pro refinements: Camera angles, lighting, text integration, aspect ratios

Part 2: "Ritual & Routine" Collection
→ The Perfect Pour (supplements/beverages)
→ The EDC Flat Lay (Ridge/Bellroy style)
→ The Morning Sun Lifestyle (Vuori/Lululemon vibes)

Part 3: "Us vs. Them" Comparison Ads
→ Side-by-Side Quality Check (HexClad style)
→ Deconstructed Value Stack (justify premium pricing)

Part 4: Scroll Stoppers
→ Nature Takeover (surreal pattern interrupts)
→ Giant Product Surrealism (Times Square shock)
→ Gym Locker Aspiration

Part 5: Native Text & UGC Overlays
→ iPhone Note Aesthetic
→ Review Bubble Overlay
→ Chalkboard Organic Vibe

Plus:
→ Clean Studio Collection (Amazon/Google Shopping)
→ Advanced multi-image workflows
→ Prompting cheatsheet & troubleshooting guide

Every prompt includes real examples optimized for Facebook, Instagram, and TikTok ads.

Want the complete Nano Banana Pro Playbook?

> Comment "PLAYBOOK"

> Like this post

And I'll send it over (MUST BE CONNECTED so I can DM)

Sora 2 API + n8n is f*cking wild 🤯

This AI system generates unlimited UGC videos using n8n + the Sora 2 API.

Fully automated.

No watermarks.

HD quality.

Perfect for e-commerce brands & agencies who need to scale content without scaling costs.

Most teams are still paying $10k+/month for influencer content...

Meanwhile, with the Sora 2 API:

One product photo → 50+ HD videos with no watermarks → full commercial rights → pennies per video.

Here's how it works:

→ Upload a product image to n8n
→ Add your creative brief + select video length
→ Sora 2 API generates HD UGC automatically
→ Get unboxings, demos, lifestyle shots & product showcases
→ Videos ready instantly—no watermarks, no hassle

Built 100% in n8n.

Ready for production.

Want the full n8n workflow?

> Comment "SORA" + 
> like this post

And I'll send it over (must be connected so I can DM)

Sora 2 + n8n is absolutely insane 🤯

This n8n automation generates entire UGC campaigns with the same AI creator across unlimited videos.

All from one Airtable form.

Perfect for DTC brands & agencies who need brand consistency in their AI ads without hiring real creators.

Why this matters:

Every AI video tool gives you a random person each time. You can't build multi-video campaigns because your "creator" changes in every clip.

Sora 2 consistent characters solves this:

Same AI creator → Different scenes → Unlimited videos

The n8n workflow:

→ Fill out Airtable form once (select your character, describe scenes, choose quantity)
→ Claude AI generates professional Sora 2 prompts automatically
→ Sora 2 renders videos with your consistent character
→ Videos auto-upload to ImageKit CDN
→ Everything tracked in Airtable with shareable URLs

No manual prompting.

No file management.

No different people in every video.

What you can create:

→ 3-part testimonial series with the same person
→ Before/during/after transformation campaigns
→ Product tutorial sequences that feel cohesive
→ Entire ad creative libraries with your "brand ambassador"

Track everything in Airtable:

→ Video status (queued → generating → complete)
→ Shareable URLs for each clip
→ Scene descriptions and prompts
→ Production-ready in 5-10 minutes

Built 100% in n8n + Airtable.

Want the complete template?

> Comment "SORA"

> Like this post

And I'll send it over (must be following so I can DM)

Nano Banana + Veo 3 + n8n is absolutely insane 🤯

One product photo → full UGC campaign with the same AI creator across every video

That's what this Nano Banana + Veo 3 + n8n system does.

Consistent characters. Consistent product shots. Fully stitched together.

Perfect for e-comm brands & agencies who need scale without sacrificing brand consistency.

AI video tools are great—until every video has a different face.

You can't run a real campaign when your "creator" changes every scene.

This workflow fixes that:

→ Upload one product image via n8n form
→ AI analyzes your product automatically
→ Nano Banana generates the same character across variations
→ Veo 3 creates multiple scenes with that exact talent
→ Auto-stitches everything into a finished campaign video
→ Download-ready UGC in minutes

No Frankenstein edits.

No mismatched creators.

No manual stitching.

Built 100% in n8n.

Want the full workflow?

> Comment "NANO"
> Like this post

And I'll send it over (must be following so I can DM)

taplio

The Battle

Jake Abrams

Mike Futia

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Performance ScoreJake Abrams's LinkedIn Performance

Performance ScoreMike Futia's LinkedIn Performance

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taplio

The Battle

Jake Abrams

Mike Futia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jake Abrams's LinkedIn Performance

Performance ScoreMike Futia's LinkedIn Performance

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Performance ScoreJake Abrams's LinkedIn Performance