Power Your Launch 

Power Your Launch, an education company focused on helping entrepreneurs learn the skills to promote and market their businesses by increasing sales, finding new customers, and learning how to stand out. In the last 12 months, he's helped over 10,000 Entrepreneurs Generate Over 80 Million in sales collectively.

Founder

House of Fofanah

➤ Established digital marketing agency helping brands with customer acquisition and paid media. 
➤ Established 6-week training to help brands learn new digital marketing strategies to further increase ROI online.
➤ Training over 13,000 students during 2018.

Managing Director

➤ Leveraged Salesforce.com platform to assist a $4B consumer goods retail provider in transforming its marketing and sales capabilities into a more centralized customer relationship management model across its global offices
➤ Led multiple discovery sessions and conducted business user group workshops with clients to gather business and design requirements.
➤ Designed Process Flow Diagrams to represent client’s customer service and support process using MS Visio.
➤ Developed custom reports and dashboards in Salesforce for different users in the organization as per business requirements.
➤ Built Functional Requirement Document (FRD) and Functional Design Document (FDD) as client deliverables. 
➤ Conducted Train the Trainer (TTT) session to provide walk through of developed system and functionality in Salesforce.
➤ Compiled weekly status report, including various work streams, to be shared with the client. 
➤ Held weekly cadence meetings with work stream leads to maintain integrated project plan. 
➤ Translated 300+ user stories detailing client needs into business requirements for a document outlining the functional elements and user capabilities of the new Salesforce.com platform.
➤ Nominated by group of Senior Advisory Partners to promote financial literacy to Belizean teachers and children during 5-day trip to Belize City as part of corporate responsibility initiative Project Belize.


➤ Leading Global Water Technology Company
Service Cloud Project; Led Train the Trainer. 
Created training documents in over 7 languages to help the transformation of the business.
Role: Lead Business Analyst

➤ Leading Lifestyle Retail Company– SFDC Custom Retail Clientele Transformation; 
Service Cloud Project; SFDC Community
Role: Lead Business Analyst

➤ Leading Lifestyle Magazine Company– SFDC Service Cloud Project; 
Role: Business Analyst

➤ Leading Healthcare Service Provider– Oracle, implementing new strategy 
Role: Business Analyst Intern

Technology Consultant

Philadelphia Fashion Incubator

➤ Managed a portfolio of 5 start-up retail companies in the women, men and accessories market.
➤ Strategically developed 3-6-12 month marketing plan and outlined metrics to guide the companies to success.
➤ Assisted in identifying potential customers who are interested in client's products through social media channels.
➤ Built and managed multiple companies social media profiles and presence, including Facebook, Twitter, Instagram, and additional channels that may have been deemed relevant.
➤ Worked alongside head of company to help distribute content that educates and entertains their audience and supports marketing goals.
➤ Explored new ways to engage and identify new social networks to reach our target buyers.
➤ Monitored marketing trends and kept a close eye on competitive products in the marketplace

Social Media Marketing Intern

Opportunity@Work

➤ Developed familiarity with public policy and initiatives surrounding higher education and diversity in the technology sector.
➤ Collaborated with the Chief of Staff to prioritize, coordinate and schedule upcoming meetings, and partnership development.
➤ Helped develop briefings, speech preparation and talking points; and analyze relevant reports. 
➤ Completed projects and special assignments by establishing objectives; determining priorities; and monitoring progress. 
➤ Prepared and provided contract summaries and revisions summarizing contractual requirements and budgets.
➤ Provided qualitative research support relating to student loan financing, revolving financial models, and U.S. labor market focused initiatives and observed firsthand the interplay between the private and public sectors through contributions to O@W’s start-up, social enterprise model.

Research and Development Intern

Motivational Apparel

➤ Started an online retail company selling inspirational clothes and donating 10-15% of proceeds to causes such as Special Olympics.
➤ Established and recruited a team of 16 employees with diverse backgrounds including tech, design, business, and sales.
➤ Defined roles and responsibilities for each team member and expectations for the current quarter.
➤ Developed a series of 6 collection over the course of 3 years totaling over 200 original designs.
➤ Planned and coordinated all aspects of photoshoots, including photography, lighting, equipment rental, art direction, location, models, wardrobe, props, scene setup, and post-production.
➤ Managed team that led day-to-day activities and events for our brand ambassador program totaling 8 universities. 
➤ Supplier negotiation with local and national suppliers to provide on time delivery and to shorten the cycle time of demand.
➤ Oversaw a supply chain through entire life cycle of sourcing, product development, negotiation shipping and returns. 
➤ Establish an advisory board of 6 senior members from diverse fields including retail, tech, media, education, and operations. 
➤ Identified growth opportunity online that increased sales by 200% alone in quarter 1.
➤ Managed and established brand development, web site traffic growth, and advertising revenue.
➤ Received support from celebrities such as, music artists John Legend and Common, entrepreneurs such as, Daymond John, and retired American politician, Gabrielle Giffords and etc.

Harvard Business School

➤ Selected to complete a rigorous week long program at Harvard Business School in a cohort of 84 students that required participants to analyze real world case study problems and provide rational, strategic solutions. 
➤ Utilized the case study method of intensive analysis by examining 14 cases, chronicling decisions faced by organizations in the fields of macroeconomics, government, ethics and entertainment. 
➤ Attended presentations hosted by MBA admissions officers to gain perspectives on the importance of an MBA and gain exposure to application strategies.

Summer Venture in Management Program Participant

Penn State University

➤ Collaborated with Schreyer Honors College staff to plan corporate and alumni networking opportunities for scholars. 
➤ Planned events around campus to engage Honors students and to broaden their college experience.
➤ Designed various programs to build academic and global awareness for over 1,200 students in the academic community.
➤ Assisted in recruitment for the Honors College by giving tours, presenting on panels, and creating recruitment packets. 
➤ Analyzed and organized data for SHC projects, including Mentoring with Honors (MWH), using Microsoft Excel
➤ Developed genuine relationships with students and assisted with personal and social matters.

Scholar's Assistant

➤ Served as a resource/referral person for conference guests by responding to requests for information about Penn State University and the community.
➤ Performed daily customer service operations such as handling guest check-in and check-out, explaining procedures, giving directions, and reporting specific needs/concerns of guests.
➤ Attended mandatory weekly staff and team meetings to discuss conference plans and concerns.
➤ Provide a high level of customer service to guests.
➤ Effectively problem solve to meet guest and department needs.
➤ Served on a 24-hour duty rotation to ensure safety and security within occupied residential buildings.
➤ Monitored the physical condition of your assigned residence hall, including reporting emergency maintenance situations to the appropriate person(s).

Summer Conference Assistant

PricewaterhouseCoopers - Service Delivery Center (PwC SDC)

➤ Scheduled, managed, and created databases on a national level working with over 35 states and over 100 universities.
➤ Enhanced and created excel programs to sort and find data more efficient.
➤ Generated new ideas for campus recruitment that would later go on and be implemented to create more efficiency.

Internal Firm Service

Ogilvy & Mather

➤ Gained firsthand experience of the client service process and its function in the marketing communications industry. 
➤ Attended daily activities to understand more about company culture and individuals roles and responsibilities.
➤ Participated in internal and client meetings to understand client needs, market opportunities, and plan of execution.

Internship

Abu Fofanah is a marketing strategist, entrepreneur, and educator, helping business owners master digital marketing and scale their businesses online. Through his insights and programs, he has empowered over 100,000 entrepreneurs with the skills to grow and monetize their brands.

As the founder of Power Your Launch, Abu has built a results-driven framework for businesses to acquire new customers using paid advertising. His programs have been trusted by startups, Fortune 500 companies, and even Harvard Business School, where he has taught the next generation of entrepreneurs how to leverage social media to drive sales.

Beyond education, Abu is the creator of Market and Monetize, a community built for entrepreneurs looking to optimize their marketing strategies and maximize their profits. His insights on marketing, scaling, and automation reach thousands of engaged business owners weekly through his newsletter, Permission to CEO.

Before becoming a leader in digital marketing, Abu gained extensive experience in the retail and consumer goods industry as well as in IT consulting. He spent three years in technology consulting at PwC Advisory, specializing in the Salesforce.com practice, where he helped Fortune 100 and 500 companies transform their global operations. His early entrepreneurial journey began at 18, when he founded his first company, managing a team of 16 employees and overseeing manufacturing, logistics, and customer relationships.

Abu holds a Bachelor of Science in Honors Supply Chain and Information Systems from Penn State University, where he also authored an honors thesis on the Industrial Internet of Things. During his time at Penn State, he was recognized as one of Business Insider’s Top 18 Students out of 40,000 and was featured in the Philadelphia Inquirer as a ‘Successful Man on the Rise.’ A dynamic speaker, Abu has delivered keynote speeches to industry executives, including for the COO of The Ritz-Carlton, and was selected as the graduation speaker for Penn State’s Honors Program.

→ GO HERE: https://www.poweryourlaunch.com/enroll

Twitter: @theabufofanah
TikTok:@whereisabu
Instagram: @abufofanah

Abu Fofanah

UnoEth

Revolutionizing Artisan-Crafted Leather Goods through Strategic Brand Development and
Creative Innovation
As the co-founder and driving force behind UnoEth, I've transformed a singular market insight
into a thriving 7-figure business renowned for its high-quality, artisan-crafted leather goods.
Here’s a snapshot of my journey:
• Market Innovation: Launched UnoEth, achieving global recognition and substantial
revenue growth.
• Artisan Partnerships: Partnered with artisan Muzeyen Siraj, boosting business and
product authenticity.
• Product Development: Created over 1,000 SKUs, diversifying offerings based on creative
vision and market needs.
• Photography & Storytelling: Directed 20+ photo shoots, strengthening brand
recognition and connection.
• Content Strategy: Developed and executed content strategies, increasing engagement
and loyalty.
• Funding & Partnerships: Secured $500K+ funding and established 80+ retail/corporate
partnerships for expansion.

Co-Founder + Owner

lucy activewear

Navigating Fashion Retail with Strategic Insight and Creativity
In my role as an Assistant Buyer at Lucy Activewear, I combined market savvy with creative
vision to enhance our brand's competitive edge and foster meaningful vendor relationships.
Here's a snapshot of my journey:
• Strategic Vendor Partnerships: Cultivated brand relationships matching market trends
and goals.
• Market Trend Analysis: Analyzed industry trends for strategic buying and product
profitability.
• Merchandise Program Development: Developed merchandise strategies with teams for
market responsiveness.
• Inventory Optimization: Negotiated vendor terms, optimizing inventory and financial
returns.
• Collaborative Advertising Efforts: Executed advertising strategies with marketing,
enhancing product visibility and sales.

Assistant Buyer

Williams-Sonoma, Inc.

Shaping the Future of Home Decor through Strategic Buying and Creative Collaboration
In my role as Assistant Buyer for Pottery Barn Teen, I blended strategic market analysis with
creative collaboration, significantly contributing to the growth and diversification of the DTC
Textiles brand. Here’s a snapshot of my journey:
• Strategic Market Insights: Identified market opportunities to diversify products,
boosting sales and brand performance.
• Collaborative Product Development: Led cross-functional teams for seamless seasonal
launches.
• Creative Direction: Curated high-quality photo samples, enhancing e-commerce and
catalog visibility.
• Innovative Catalog Production: Organized photo sample ordering, elevating catalog
appeal.
• Launch Process Efficiency: Streamlined procedures and improved communication for
timely execution.
• Customer Engagement: Enhanced product presentation, increasing customer
engagement and sales.

Assistant Buyer - PBteen

Elevating Email Marketing Through Strategic Innovation and Technical Precision
In my role as an Email Marketing Planner at Pottery Barn, I spearheaded efforts to optimize
email campaign strategies through meticulous planning and technical innovation, significantly
enhancing campaign performance and audience engagement.
Here's a snapshot of my journey:

• Campaign Optimization: Coordinated tracking tags and streamlined approval with
macros, improving efficiency.
• Accuracy Assurance: Tested campaign links to ensure accuracy, reducing confusion and
boosting click-through rates.
• Data Integrity: Managed mainframe uploads for seasonal campaigns, enhancing data
accuracy and accessibility.
• Strategic Planning: Created weekly email calendars for two brands, aligning promotions
with marketing objectives.

Email Marketing Planner 

McMullen

Elevating Brand Impact through Strategic Marketing Initiatives
In my role as Marketing Manager at McMullen, I spearheaded marketing campaigns and
strategies that significantly enhanced the brand's visibility and engagement, leveraging my
strengths in creative direction and content creation. Here's a snapshot of my journey:
• Strategic Campaign Management: Led marketing campaigns, achieving a 23% email
open rate, boosting brand visibility.
• Unified Brand Messaging: Executed print, email, and social campaigns for cohesive
messaging.
• Operational Efficiency: Managed inventory and merchandising, enhancing operational
flow and customer satisfaction.
• Business Relationships: Strengthened client and vendor relationships, improving supply
chain and order processes.

Marketing Manager

Swirl Integrated Marketing

Driving Marketing Strategy and Operational Excellence

In my role at Swirl Integrated Marketing, I harnessed market insights and spearheaded strategic
initiatives that significantly enhanced the company's marketing effectiveness and operational
efficiencies. Here’s a snapshot of my journey:
• Strategic Market Analysis: Conducted market research to secure new business.
• Project Leadership: Managed projects boosting marketing effectiveness and client
engagement.
• Team Synergy: Led company growth meetings, enhancing cross-departmental
collaboration.
• Executive Communication: Served as the key link between the President/CEO and
account teams for project delivery.

Office Manager / Assistant

Enterprise Rent-A-Car

Pioneering Branch Operations and Customer Excellence
At Enterprise Rent-A-Car, I embraced the challenge of steering branch operations and
maximizing sales performance, demonstrating a keen aptitude for leadership, customer service,
and strategic sales initiatives within a competitive market landscape.

Management Trainee

Miracle Playsystems Inc

Elevating Playground and Park Engagement through Strategic Marketing
As a Marketing Intern at Miracle Playsystems, I leveraged photography and market research to
boost direct mailing campaigns, prepared promotional materials targeting prospective clients,
and managed a comprehensive client database, facilitating key business development meetings.

Marketing Intern

Tangle Creations

Elevating Brand Engagement with Strategic Marketing Initiatives
As a Marketing Intern at Tangle Creations, I spearheaded the creation of monthly email
marketing newsletters, played a pivotal role in the rebranding of the company website, and
conducted comprehensive market research to support product lines and sales strategies,
significantly contributing to targeted lead generation and enhanced trade show presence.

Metropark USA

Elevating Retail Experiences through Exceptional Customer Service and Sales Expertise
As a Style Consultant at Metropark USA, I excelled in delivering outstanding customer service,
driving sales goals, and maintaining inventory integrity, contributing to an enhanced shopping
environment and customer satisfaction.

Style Consultant

I’m a brand strategist, creative director, and entrepreneur with 10+ years of experience helping small businesses grow with clarity and intention.

I began my career in marketing and merchandising at companies like Pottery Barn Teen and Lucy Activewear, where I developed a strong foundation in product strategy, trend analysis, campaign planning, and customer experience. That early work continues to inform how I build and elevate brands today.

As the Co-Founder of UnoEth, I built a 7-figure accessories brand from a single handmade leather bag, overseeing everything from creative direction and artisan partnerships to multi-channel marketing, brand storytelling, and day-to-day operations. We grew a global customer base, secured partnerships with retailers like Madewell and Wayfair, and were featured in major publications and television—all while staying rooted in purpose, craft, and culture.

Today, I help other founders and mission-driven brands do the same. Through my consulting work with organizations like Nest, Gap Inc., and independent businesses, I offer strategic guidance on brand positioning, go-to-market planning, merchandising, content strategy, and business development.

I'm open to exploring new opportunities where I can bring this experience to a collaborative team—especially in roles focused on brand success, marketing, creative direction, or partnerships. I’m passionate about helping brands grow sustainably, connect authentically, and make an impact.

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The Battle

Abu Fofanah

Xiomara Rosa-Tedla

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