➕ Follow along while I build my second startup Doozi publicly... The next Tiktok for travel.

I’m Erica — a creator, entrepreneur, and storyteller helping people break the rules they were taught to follow… and build lives that actually feel like theirs.

Over the past 4 years, I’ve created raw, real, and radically honest content that’s generated nearly 1 billion impressions, built a community of over 300,000, and sparked conversations around self-worth, shame, failure, and freedom.

In 2020, I met my now co-founder Gillian on Bumble BFF (true story). 

Our friendship & love for travel took us all over the world.

We both lost our businesses last year, and this brought us closer. We bonded over loss, reinvention, and the fire to build something better. 

Now we’re building doozi — the next big social media app for travellers and creators. 👀

We’re building in public. Sharing the messy middle. And showing up every day to create something that gives people — especially creators — the power, opportunity, and visibility they’ve earned.

This isn’t just a business. It’s a movement.

If you’ve ever felt like you needed permission to post, speak up, or live your life differently, I’m here to say: you don’t.

💌 My content is about starting before you’re ready, rewriting your story, and overcoming adversity.

Entrepreneurship is a ✨doozi✨

With love,
Erica

📬 Sponsorships + collabs: hello@ericarankin.com
➕ Follow me everywhere @acceptingerica

Erica Rankin

Adallen Nutrition,Inc.

As we grow our company of sweetener specialists, there can only be one.. one Chief sweetener specialist. That would be me, the Monk Fruit Guy.

Chief Sweetener Specialist

Vice President of Sales - North America

Adallen Nutrition is the NOAM sales office for Hunan Huacheng Biotech,
one of the top Monk Fruit manufacturers in the world. 
We are the only company that manufactures USDA Organic certified monk fruit. 
We also offer conventional and organic stevia, erythritol, and Monk Fruit/Erythritol 1:1 to sugar blends for your sweetener needs.

Sales Director

Tate & Lyle

East Coast Manager of the Health and Nutrition sector of the Specialty Food Ingredient division.  
Selling texturants, fibers, sweeteners, and other specialty based nutritional and food ingredients to global, national, and local vitamin, nutraceutical, OTC pharmaceutical, sports nutrition, and nutrition focused snack manufacturers and co-manufacturers.

Regional Account Manager

Batory Foods Inc

Founded in 1979, Batory Foods is a leading national ingredients distributor offering Nutraceutical manufacturers an extensive portfolio of high-quality ingredients. 
The Batory Nutra division was created to further enhance our dedication to the Nutraceutical market. With sales professionals covering every major market across the U.S., 
Batory Nutra “thinks national” and “acts local”, serving national, regional and local manufactures with an abiding commitment to excellent customer service.

Northeast Account Manager - Nutra Division

Matsutani America

ADM/Matsutani, LLC
Fibersol-2, Soluble Dietary Fiber
www.fibersol-2.com

Regional Sales Manager

RFI Ingredients LLP

RFI is a manufacturer of innovative natural ingredients for the food, functional food and dietary supplement industries. The company, which was formed in 1989, specializes in the supply of quality ingredients (including certified-organic) and proprietary formulations, building on its global partnerships and in-house applications laboratory.

Commodity Sales Manager

The Graymor Chemical Company, Inc

Director of National Sales of bulk vitamin, nutraceutical, and pharmaceutical ingredients -
•	Account Management 
o	Open new accounts, increase customer penetration, and improve relationships with customers in the vitamin/nutraceuctical/pharmaceutical bulk raw ingredients industry.
•	Purchasing
o	Seek out and negotiate with new vendors to establish new vendor relationships and new product lines. 
o	Launch marketing initiatives to generate revenue growth.
o	Negotiate price terms for raw materials purchased in the US, India, Germany, China, and other locations worldwide.

Director of National Sales

Home-Like Food Co., Inc.

Oversaw company departments to ensure successful execution of day-to-day operations. 
Account Management 
Initiated, built and maintained relationships with customers for 6,000+ item product line generating sales in excess of $3 million per year. 
Purchasing
Sought out and negotiated with new vendors to establish new vendor relationships and new product lines. 
Launched marketing initiatives to generate revenue growth.
Negotiated price terms for company trucks and warehouse/office equipment.
Staff Development
Recruited, interviewed and hired staff for all departments; conduct performance evaluations and implemented company handbook. Managed staff of 15+.
 Designed and implemented employee incentive programs.
Accounts Payable/Receivable 
Reviewed and authorized company purchases of $5 million annually. 
Maintained optimal cash flow; track accounts payable database to ensure disc prompt payment of vendor invoices.

Senior Vice President

Monk Fruit Guy

Well true believers, after a decade and a half of sales and purchasing in the food, beverage, and nutritional supplement sectors, Malcolm partook of the enchanted Lo Han Guo fruit and became Monk Fruit Guy!
He now shares his knowledge on this amazing sugar replacement sweetener and seeks to help others on their health and life journeys.

taplio

The Battle

Erica Rankin

Malcolm Greenberg

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