➕ Follow along while I build my second startup Doozi publicly... The next Tiktok for travel.

I’m Erica — a creator, entrepreneur, and storyteller helping people break the rules they were taught to follow… and build lives that actually feel like theirs.

Over the past 4 years, I’ve created raw, real, and radically honest content that’s generated nearly 1 billion impressions, built a community of over 300,000, and sparked conversations around self-worth, shame, failure, and freedom.

In 2020, I met my now co-founder Gillian on Bumble BFF (true story). 

Our friendship & love for travel took us all over the world.

We both lost our businesses last year, and this brought us closer. We bonded over loss, reinvention, and the fire to build something better. 

Now we’re building doozi — the next big social media app for travellers and creators. 👀

We’re building in public. Sharing the messy middle. And showing up every day to create something that gives people — especially creators — the power, opportunity, and visibility they’ve earned.

This isn’t just a business. It’s a movement.

If you’ve ever felt like you needed permission to post, speak up, or live your life differently, I’m here to say: you don’t.

💌 My content is about starting before you’re ready, rewriting your story, and overcoming adversity.

Entrepreneurship is a ✨doozi✨

With love,
Erica

📬 Sponsorships + collabs: hello@ericarankin.com
➕ Follow me everywhere @acceptingerica

Erica Rankin

Conestoga College

Instructor

Hanson Canada

Algoma University

Sessional Instructional Assistant

University of Technology and Applied Sciences

✅ Headhunted by senior management for a role of a Lecturer at the Department of Business Studies – developed innovative syllabus, administered coursework, designed alternative assignments, graded all written and oral work. Instructed Human Resource Management, Performance Appraisal and Productivity, Practical HR Training, and Principles of Management

➡️	Engaged the student body thorough the use of student-centered learning approach and interactive procedures like case studies, business role plays, speech competitions, management games & group discussions.
➡️	Presented complex quantitative and qualitative information in technologically enhanced environment.
➡️	Developed study programs, lectured, and led seminars, teaching and mentoring a diverse student body; mentored students to achieve results and secure government scholarships and graduate school admission.
➡️	Designed and developed curriculum; analyzed and presented latest academic research findings to diverse audiences. 
➡️	Provided instructional and administrative leadership to attain the program goal of enlisting students as mentors and resources to encourage problem solving, critical thinking and research. Coached faculty for online course development.
➡️	Guided students of in the Entrepreneurship Studies program in the preparation of business plans.

📌 Key Impact: Developed several courses; organizer of Technical Cultural Week; member of Risk Management Committee; member of Media Committee; member of Student Survey Committee, member of Curriculum Review Committee.

📌 Introduced practicing teachers and graduate students to disruptive pedagogies that put the classroom in the real world, helping students secure employment. Implemented creative methods using new technologies to enhance learning experiences.

LECTURER (Department of Business Studies) 

Shri Guru Ram Rai Institute of Technology and Science 

✅ Handpicked to teach and supervise graduate students with specialization in Human Resources and General Management – prepared lectures, planned class activities, and taught a variety of courses. Evaluated research proposals; trained and mentored students in problem solving. An integral member of the Curriculum Development Team for HR Management courses

➡️	Facilitated administration, assessment, and evaluation of students’ scholarships’ applications; assisted in grant writing.
➡️	Provided instructional and administrative leadership to attain the program goal of enlisting students as mentors and resources to encourage problem solving, critical thinking and research. Coached on course development and instruction. 
➡️	Handled administrative duties, dealing with preparation of students’ returns, registration of students, examinations matters, results, while representing the institute in academic matters, and handling university correspondence.

📌 Key Impact: implemented innovative and creative methods using new technologies to enhance learning experiences.

Assistant Professor (Department of Management) 

IMS UNISON UNIVERSITY

✅ Brought on board to devise and direct experimental learning for Management Studies students at both graduate and undergraduate levels – developed, designed and maintained learning content and programs; managed and implemented innovative programs in Human Resource Management and General Management. Part of the Curriculum Development Team

➡️	Managed and assisted in the preparation and delivery of course material. Conducted periodic assessments of teaching program effectiveness and made recommendations for improvement. Created and delivered customized teaching programs based on student needs. Researched and incorporated case studies and examples into experimental learning programs.
➡️	Provided advice and recommendations on how to augment class enrolment and enrich student academic experience. 
➡️	Evaluated and reported the impact of newly designed curriculums; reported to senior management, made recommendations.
➡️	Inspired students to translate their academic interests into the real world by taking positive actions.

Key Contributions: mentored students through complex academic projects as well as through Personality Development Classes with a focus on development of soft & inter-personal skills. Inspired students to translate their academic interests into the real world by taking positive actions. Provided strategic advice on the development of infrastructure of the Institute.

Orison Pharmaceutical

✅ Handpicked to lead strategic initiatives to drive branding, marketing, and sales efforts – exponentially contributed to the overall success of sales by meeting and exceeding sales goals while consistently exceeding customer service experience goals. Achieved monthly and yearly business plans. Helped identify objectives, strategies and action plans to improve sales, earnings

➡️	Offered strategic recommendations on how to sell and market pharmaceutical products to doctors, chemists & wholesalers.
➡️	Managed channel marketing programs ensuring flawless execution through strong project management and budgeting.
➡️	Developed targeted marketing campaigns, showcasing the company’s reputation for quality and reliability, and promoting the identification of the corporate brand. Helped identify objectives, strategies and action plans to improve sales and earnings.

📌 Key Impact: analyzed sales and submitted action plans that maximized down-market development and value brand growth.

Sales & Marketing Representative 

Yash Pharma Laboratories Private Limited

✅ Handpicked to lead go-to-market implementation and commercialization plans in order to increase product availability and accessibility. Facilitated profitability across all channels through analysis of sales trends and marketing plans; promoted brand standard and developed broad customer relationships. Identified objectives, strategies and action plans to improve sales

➡️	Developed customer loyalty and brand advocacy programs that leveraged distributor sell-in and sell through levels.
➡️	Implemented trade marketing and sales strategies that increased share, business profitability and retailer sell through.
➡️	Generated innovative ideas and solutions to contribute to brand recognition, increased business and company profitability.

📌 Key Impact: championed effective business relationships and communications with customers and service partners.

Sales & Marketing Specialist 

📌 Innovative academic and inspirational lecturer with strong teaching skills and a promising research agenda

📌 Talent Acquisition specialist and HR consultant who increases employee engagement and manager effectiveness 

☑️ Award-winning, widely-published, analytical, and student-centered College Professor and Human Resources Specialist with an all-embracing theoretical and practical, progressive experience delivering inspiring teaching programs, developing curriculums, and mentoring students to improve their perceptions, awareness, and imagination. 

☑️ Expert in employee relations, business administration, office management, training and coordination, customer service excellence, and multilevel communications drawn from education in Human Resources Management, Business Administration and Commerce. 

☑️ An innate ability to educate and inspire, coupled with a proven track record in collaborating with education coordinators, instructors, students, and other academic staff to create a creative and technologically advanced learning environment. 

☑️ A natural ability to cultivate high-performing staff, and a proven capacity to analyze situations and effect operational change leading to improved business performance, reduction of cost and maximization of profitability. 

☑️ Dr. Hatwal commands an impressive publication record, and possesses outstanding research, analytical, and advisory attributes, with ability to explain complex problems to a range of audiences. 

✏️	Human Resources Management
✏️	Program Formulation & Development
✏️	Curriculum Planning & Delivery
✏️	Innovative Instructional Design	
✏️	Academic Leadership
✏️	Administrative Management
✏️	Proficient Public Speaker
✏️	Budget & Resource Management
✏️	Employee & Labor Relations
✏️	Top Talent Acquisition
✏️	Performance Management	
✏️	Cross-Cultural Communication
✏️	Labor Relations Management




taplio

The Battle

Erica Rankin

Vinod Hatwal PhD, MBA, MCom, CHRP

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?