Heather Murray

AI For Non-Techies | nontechies.ai

I believe AI should be accessible to everyone. 
So I built a business that teaches it in a simple, honest way. 

AI for Non-Techies (does what it says on the tin, really) offers: 

- AI training for teams (in-person or online)
- AI Academy for small businesses/freelancers 
- "Train the AI Trainer" courses 

Have a little look at what we do: https://nontechies.ai/

Oh, and a bit about me: 

- $75m revenue generated for clients using AI
- Working with brands such as Toyota, Mitsubishi, Google, Salesforce and many others 
- AI Consultant to UK government + local authorities
- Top 5 MarTech influencer globally
- On the ISO panel for AI and cyber security globally
- Winner: AI Trailblazer at the AI Revenue Summit 2024
- Winner: Top Women in SaaS 2024
- Featured regularly in Forbes Magazine
- International keynote speaker
- 20 years in marketing and sales (legal + finance)

I'm a humungous believer in doing your bit for your local community. I run Festive Friends, which provides free social events for older people who have no friends or family.  I believe AI has huge potential to reduce digital exclusion, too. 

To book training, speaking or a chat, contact my EA, Katie, who you can access via my email: heather@nontechies.ai.

Founder

AI for Non-Techies, born from a newsletter of the same name, was launched out of a clear need for non-technical AI education.   I'm deeply passionate and enthusiastic about helping non-technical people understand and integrate AI into their work and personal lives.

Apparently, being rude to ChatGPT boosts accuracy
But I'll still be saying please and thank you
Here's my reasoning:

A recent (pre-peer review) study from Pennsylvania State University found that ChatGPT’s 4o model (that's one behind the one we're on now) produced better results on 50 multiple-choice questions as researchers’ prompts grew ruder. 

They used 250 unique prompts, sorted by politeness to rudeness levels. They found the "very rude" ones yielded 84.8% accuracy, four percentage points higher than the “very polite” response. 

Let's remember these are legitimate scientists who want to publish their work in esteemed journals for peer review, so they steered away from swearing. Their idea of "rudeness" is actually quite funny though, e.g.

“Hey, gofer, figure this out" - was in the "very rude" category. 🤣

Rudeness aside, more curt prompts tend to be less ambiguous and so get better results.

Regardless, I'll still be polite when I talk to ChatGPT.  

Here are my two arguments as to why:

𝗔𝗿𝗴𝘂𝗺𝗲𝗻𝘁 𝟭 (the more reasonable one)

A few months ago, a friend told me her kids had stopped saying please and thank you. She couldn't work out why - then realised they were just copying how they talk to Alexa.

If we're barking orders at AI every day without manners, are we training ourselves to be less polite in general? I reckon so.

A 2.5-year study of 128 families (Taylor & Francis, 2025) found parents were significantly more polite to voice assistants than their kids were - and politeness decreased over time for everyone. 

𝗔𝗿𝗴𝘂𝗺𝗲𝗻𝘁 𝟮 (the ridiculous - or is it? - one)

When the robots come, they'll remember I was polite and spare my life.  

Simple. 
See pic.

Do you find yourself saying please and thank you to ChatGPT?

PS Keep an eye out: early next week we're launching a new free masterclass run live by me: Become a ChatGPT Power User

An entire ROI-positive AI strategy in 8 words: 
Find problems then build assistants to fix them 

This is the exact strategy I’m using in my own business. It's the quickest way to start seeing results in a small business.

STEP 1 Choose your weapon

All paid chatbots have an assistant-building function: 

ChatGPT = Custom GPTs
Claude = Projects
Gemini = Gems
Copilot = er…Agents 

STEP 2: Speak to your team 

Ask where the bottlenecks, frustrators and time-sappers are in their jobs. 
Gather a list of these problems.

STEP 3: Is AI the answer? 

This is the toughest bit. Pull out those problems that make good use cases for an AI assistant. (Not sure? Don’t worry, I’ve got you covered - read to the end.)

STEP 4: Build your assistant

It’s much easier than you think. They’re all comprised of 3 things, just fill them in: 

• A name and purpose
• System instructions (help with this below too)
• A knowledge bank (docs they draw from)
  
STEP 5: Test it properly

The most important step but the most missed out: test and iterate. 
Ask team members to use it with no instructions from you. 
Edit the instructions to remove any issues. 

You’ll always need to edit a bit before it works.

A couple of simple, real examples from what I'm building at AI for Non-Techies: 

Example 1: 

Problem: The team is growing. Social posts, emails, landing pages, client comms, they’re all starting to be written in different tones of voice. 

Old solution: Write a tone of voice guide. People read it, ignore it and carry on as before. 

New solution: Build a simple assistant, loaded with tons of examples of content in the right tone of voice, and tone of voice guide. Ask everyone to run copy through it as a final check.

Example 2: 

Problem: Writing proposals takes up a big chunk of great salespeople’s time. It's a massive time drain, but it's too complex to outsource.

Old solution: Give the team proposal templates. Doesn’t actually slow the process. 

New solution: Build a proposal writing assistant. Load with great examples of proposals, your pricing, services/products. Get users to record their sales calls using an AI note taker and load the transcripts in to get instant proposals.

***
You know I like to be helpful folks, so I’ve built something (free) for you. 

My GPT Generator 3000 will: 

• Help you think of a great idea for an assistant
• Match your problems with good AI solutions
• Give it a name and purpose
• Write your instructions for you (saving hours!) 
• Help you find plan your knowledge bank
  
This is based on ChatGPT, but the results will work in any chatbot. 
Just open, say hi and it'll ask you everything it needs. 

Here it is: https://lnkd.in/eU77eJ2b

Enjoy - and let me know what you build! 

PS Free ChatGPT Power User webinar coming on 4 Dec: https://lnkd.in/eQnMWPtg

Canva just dropped a massive AI update.
Naturally, I had to test it immediately.

Here's what I found:
🎨 Canva's big AI update – I've tested "Ask Canva", AI-generated elements, and Video 2.0 so you don't have to
😍 Claude is coming to Excel – Spreadsheet nightmares might finally be over (Beta access available now)
🗓️ Final 2025 Bootcamp – Last chance to join our Become an AI Trainer 3-day Online Bootcamp (26-28 Nov)

Want my full hands-on review, plus how to get early access to Claude for Excel? This week's newsletter has you sorted.

Get free weekly AI insights in your inbox here: https://lnkd.in/emgxxjFe

(Plus, Excel is about to get easier.) Hi Non-Techies, I’m back from a week of being disconnected from virtually every digital companion in my life (wh

Open article: Are Canva's new AI tools good? 🧐 by Heather Murray • 4 min read

Our Copilot Power User webinar got 1250 sign-ups
So we're doing a ChatGPT Power User one next

The vast majority of people I meet use ChatGPT daily, but aren't aware of 90% of its best features.  

In one of my trademark high-enthusiasm, over-deliver-like-heck webinars, I'll be working through: 

• Which subscription you need (privacy, cost + features)
• Custom GPTs vs Projects
• Voice, Vision (+ Voice with Vision)
• Agents: what do they actually do?
• Deep Research and Data Analysis modes
• Sorting your settings for the best results

..and much more.  

As usual, I'll share all the prompts, GPTs and examples in a doc to those who attend live. 

You can register directly on the Zoom Webinar here: https://lnkd.in/d3J4gxuM

PS Can't make it? An on-demand version is available exclusively for our AI Academy members (along with our Copilot Power User session, and many others): https://lnkd.in/eR3NHJcG

PPS Let me know your ChatGPT questions below and I'll do my best to answer them

Chris Hall-Franzkowiak

Video Editor

Between Tracks Media Productions Ltd

Listening to podcasts whilst sitting on a train commuting to work every day was one of the highlights of my day. A chance to relax, laugh with and learn from others. Between Tracks' origins occurred when I decided to take the leap and use my music production skills in a different direction. To get involved behind the scenes and start producing podcasts. My first show turned my commute into an opportunity to be on the inside, producing the medium I had grown to love, rather than just listening from the outside. Working on the train I was a podcast producer between tracks.

Since then I have built the company up to be more than a side gig on the train. I have now been involved in the launches and productions of shows in the UK, USA and Europe. I am hugely proud of the fact I am part of the process of now producing podcasts for others to relax, laugh and learn from, just like I still do. Facilitating you to create the show you envisaged and making the process as easy as possible for you is my mission. It’s you, your voice, and us between tracks.

Croydon College

Lecturer in music production specialising in recording studio and live sound engineering and sound for the moving image. I am also an advanced practitioner at the college for digital communications and developing teaching practice across the college.

Lecturer in Music Production and Advanced Practitioner in Digital Communications

Lecturer in Music Production

Music and Music Technology programme organisation and delivery, its academic development, and for all matters pertaining to its students, their academic and pastoral well-being and for coordinating sub-programme organisation eg: between levels (if appropriate). Acting as the voice and representative of the programme and its students.

Lecturing BTEC levels 2 & 3 Music Technology

Programme Leader Music & Music Technology

Sessional Lecturer in Music Technology

Podcast Domination 

Producing broadcast standard podcasts for release on multiple platforms such as iTunes. Editing episodes to bespoke requirements, using Izotope RX to enhance recordings.

Freelance Podcast Producer

Kitty Talks

Podcast producer responsible for editing and cleaning audio for the Kitty Talks podcast. Creating RSS feeds for digital distribution and video files of podcasts.

Kitty Talks 

Editing and distributing videos for online courses and filmed podcasts. Experience using Premiere Pro CC for video editing and Izotope RX for audio restoration.

Adveristy to Advantage Podcast

I create broadcast standard audio podcasts using tools such as Izotope RX and Pro Tools. I also create video versions of episodes to be distributed on Youtube as well as teaser clips for social media platforms such as Instagram stories. I clean up recordings, edit and mix each episode for release as well as doing ID3 tagging.

Audio and Video Podcast Producer

Swing Sister Swing Podcast

Management of the launch of the show from setting up RSS feeds to creating trailer episodes for the show setup. For each episode creating the final podcast, editing, mixing and mastering the audio as well as writing show notes. I also manage the Libsyn setup for the show ensuring each episode is scheduled and released.

Podcast Producer

Love It or Leave It - Podcast

Luis Diaz - How to Get Your First 100,000 Podcast Downloads in 100 Days

Audiobook production to ACX standards. Editing, mixing and mastering audio.

Audibook Producer

Joey Percia - Why Do You Hate Money

Audiobook Producer

Your podcast can grow your audience, build brand trust and generate sales. The main challenges podcasters face is the time it takes to get it all done or not have the technical expertise to realise their goal. That's where I come in. You focus on the content, I do the rest. Record. Send. Done.

Who do I work with?

🎙️ Brands
🎙️ Coaches
🎙️ Entrepreneurs
🎙️ Founders
🎙️ CEOs

What do I help you achieve?

🎧 Share your message through podcasting
🎧 Increase your audience
🎧 Drive clients to your business through podcasts
🎧 Build connections with podcast guests
🎧 Take back time to focus on your content

How do I help do this?

I set up all the systems needed to launch your podcast
I project manage your launch to keep your organised
I give you templates and processes to create podcast assets
I produce your audio and video episodes
I create marketing material to promote your show

Already have a podcast? You get all of this too


Want proof?

My work with sports brand SportsPro Media here - https://www.sportspromedia.com/insights/podcasts/

Listen to some of my other clients here - https://www.betweentracks.com/our-work


𝙒𝙖𝙣𝙩 𝙏𝙤 𝙁𝙞𝙣𝙙 𝙊𝙪𝙩 𝙈𝙤𝙧𝙚?

DM me on here.

Set up a call 📞 www.betweentracks.com/contact

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Heather Murray

Chris Hall-Franzkowiak

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The Battle

Heather Murray

Chris Hall-Franzkowiak

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Murray's LinkedIn Performance

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