Heather Murray

AI For Non-Techies | nontechies.ai

I believe AI should be accessible to everyone. 
So I built a business that teaches it in a simple, honest way. 

AI for Non-Techies (does what it says on the tin, really) offers: 

- AI training for teams (in-person or online)
- AI Academy for small businesses/freelancers 
- "Train the AI Trainer" courses 

Have a little look at what we do: https://nontechies.ai/

Oh, and a bit about me: 

- $75m revenue generated for clients using AI
- Working with brands such as Toyota, Mitsubishi, Google, Salesforce and many others 
- AI Consultant to UK government + local authorities
- Top 5 MarTech influencer globally
- On the ISO panel for AI and cyber security globally
- Winner: AI Trailblazer at the AI Revenue Summit 2024
- Winner: Top Women in SaaS 2024
- Featured regularly in Forbes Magazine
- International keynote speaker
- 20 years in marketing and sales (legal + finance)

I'm a humungous believer in doing your bit for your local community. I run Festive Friends, which provides free social events for older people who have no friends or family.  I believe AI has huge potential to reduce digital exclusion, too. 

To book training, speaking or a chat, contact my EA, Katie, who you can access via my email: heather@nontechies.ai.

Founder

AI for Non-Techies, born from a newsletter of the same name, was launched out of a clear need for non-technical AI education.   I'm deeply passionate and enthusiastic about helping non-technical people understand and integrate AI into their work and personal lives.

Apparently, being rude to ChatGPT boosts accuracy
But I'll still be saying please and thank you
Here's my reasoning:

A recent (pre-peer review) study from Pennsylvania State University found that ChatGPT’s 4o model (that's one behind the one we're on now) produced better results on 50 multiple-choice questions as researchers’ prompts grew ruder. 

They used 250 unique prompts, sorted by politeness to rudeness levels. They found the "very rude" ones yielded 84.8% accuracy, four percentage points higher than the “very polite” response. 

Let's remember these are legitimate scientists who want to publish their work in esteemed journals for peer review, so they steered away from swearing. Their idea of "rudeness" is actually quite funny though, e.g.

“Hey, gofer, figure this out" - was in the "very rude" category. 🤣

Rudeness aside, more curt prompts tend to be less ambiguous and so get better results.

Regardless, I'll still be polite when I talk to ChatGPT.  

Here are my two arguments as to why:

𝗔𝗿𝗴𝘂𝗺𝗲𝗻𝘁 𝟭 (the more reasonable one)

A few months ago, a friend told me her kids had stopped saying please and thank you. She couldn't work out why - then realised they were just copying how they talk to Alexa.

If we're barking orders at AI every day without manners, are we training ourselves to be less polite in general? I reckon so.

A 2.5-year study of 128 families (Taylor & Francis, 2025) found parents were significantly more polite to voice assistants than their kids were - and politeness decreased over time for everyone. 

𝗔𝗿𝗴𝘂𝗺𝗲𝗻𝘁 𝟮 (the ridiculous - or is it? - one)

When the robots come, they'll remember I was polite and spare my life.  

Simple. 
See pic.

Do you find yourself saying please and thank you to ChatGPT?

PS Keep an eye out: early next week we're launching a new free masterclass run live by me: Become a ChatGPT Power User

An entire ROI-positive AI strategy in 8 words: 
Find problems then build assistants to fix them 

This is the exact strategy I’m using in my own business. It's the quickest way to start seeing results in a small business.

STEP 1 Choose your weapon

All paid chatbots have an assistant-building function: 

ChatGPT = Custom GPTs
Claude = Projects
Gemini = Gems
Copilot = er…Agents 

STEP 2: Speak to your team 

Ask where the bottlenecks, frustrators and time-sappers are in their jobs. 
Gather a list of these problems.

STEP 3: Is AI the answer? 

This is the toughest bit. Pull out those problems that make good use cases for an AI assistant. (Not sure? Don’t worry, I’ve got you covered - read to the end.)

STEP 4: Build your assistant

It’s much easier than you think. They’re all comprised of 3 things, just fill them in: 

• A name and purpose
• System instructions (help with this below too)
• A knowledge bank (docs they draw from)
  
STEP 5: Test it properly

The most important step but the most missed out: test and iterate. 
Ask team members to use it with no instructions from you. 
Edit the instructions to remove any issues. 

You’ll always need to edit a bit before it works.

A couple of simple, real examples from what I'm building at AI for Non-Techies: 

Example 1: 

Problem: The team is growing. Social posts, emails, landing pages, client comms, they’re all starting to be written in different tones of voice. 

Old solution: Write a tone of voice guide. People read it, ignore it and carry on as before. 

New solution: Build a simple assistant, loaded with tons of examples of content in the right tone of voice, and tone of voice guide. Ask everyone to run copy through it as a final check.

Example 2: 

Problem: Writing proposals takes up a big chunk of great salespeople’s time. It's a massive time drain, but it's too complex to outsource.

Old solution: Give the team proposal templates. Doesn’t actually slow the process. 

New solution: Build a proposal writing assistant. Load with great examples of proposals, your pricing, services/products. Get users to record their sales calls using an AI note taker and load the transcripts in to get instant proposals.

***
You know I like to be helpful folks, so I’ve built something (free) for you. 

My GPT Generator 3000 will: 

• Help you think of a great idea for an assistant
• Match your problems with good AI solutions
• Give it a name and purpose
• Write your instructions for you (saving hours!) 
• Help you find plan your knowledge bank
  
This is based on ChatGPT, but the results will work in any chatbot. 
Just open, say hi and it'll ask you everything it needs. 

Here it is: https://lnkd.in/eU77eJ2b

Enjoy - and let me know what you build! 

PS Free ChatGPT Power User webinar coming on 4 Dec: https://lnkd.in/eQnMWPtg

Canva just dropped a massive AI update.
Naturally, I had to test it immediately.

Here's what I found:
🎨 Canva's big AI update – I've tested "Ask Canva", AI-generated elements, and Video 2.0 so you don't have to
😍 Claude is coming to Excel – Spreadsheet nightmares might finally be over (Beta access available now)
🗓️ Final 2025 Bootcamp – Last chance to join our Become an AI Trainer 3-day Online Bootcamp (26-28 Nov)

Want my full hands-on review, plus how to get early access to Claude for Excel? This week's newsletter has you sorted.

Get free weekly AI insights in your inbox here: https://lnkd.in/emgxxjFe

(Plus, Excel is about to get easier.) Hi Non-Techies, I’m back from a week of being disconnected from virtually every digital companion in my life (wh

Open article: Are Canva's new AI tools good? 🧐 by Heather Murray • 4 min read

Our Copilot Power User webinar got 1250 sign-ups
So we're doing a ChatGPT Power User one next

The vast majority of people I meet use ChatGPT daily, but aren't aware of 90% of its best features.  

In one of my trademark high-enthusiasm, over-deliver-like-heck webinars, I'll be working through: 

• Which subscription you need (privacy, cost + features)
• Custom GPTs vs Projects
• Voice, Vision (+ Voice with Vision)
• Agents: what do they actually do?
• Deep Research and Data Analysis modes
• Sorting your settings for the best results

..and much more.  

As usual, I'll share all the prompts, GPTs and examples in a doc to those who attend live. 

You can register directly on the Zoom Webinar here: https://lnkd.in/d3J4gxuM

PS Can't make it? An on-demand version is available exclusively for our AI Academy members (along with our Copilot Power User session, and many others): https://lnkd.in/eR3NHJcG

PPS Let me know your ChatGPT questions below and I'll do my best to answer them

Chris James

Content To Clients Consulting

We help small business owners win more clients using organic content.

⬇️ Check out our client results below ⬇️

Social sales secrets for coaches + freelancers. My DM game is appalling 😬

FREE LinkedIn training in my featured section ⬇️ ⬇️ ⬇️

Remember that guy? You know the one...

He got caught cheating at the Coldplay concert...

No, me neither

I wouldn't be able to tell you his name.

I wouldn't recognise him if he walked past me.

We all overthink stuff to the point of paralysis...

But in actual fact, no-one will even care or remember in 5 mins time.

Do the thing.

No-one gives a sh!t.

K thx bye

📌 Ex-Loser (Doors close for C2C in 16 days)

My daughter asked if I'm famous.

"Well, 25,000 people follow me on LinkedIn."

(Smug)

She said "Mr Beast has 300 million."

Then asked if I'm poor 🤣

Last Monday I made about $50,000 in a single day.

That's more than I used to earn in a year 🤯

Except…

It took a year of talking about it.

Months of planning.
Weeks of building.

And 2.5 hours, a broken website + 2.5 nervous breakdowns to get there.

Alongside: 

I forgot to record it
I didn't promote it on Insta
I wasted time on too many landing pages

Luckily the C2C team helped regulate my nervous system + fill the event with about 300 people (thanks guys)

That £38k win is massive, but do not fking underestimate the work and blood, sweat + tears that go into things like this. 

Thank you to everyone that came along to the workshop.

I'm glad you got so much value from it.

So... if you want to join C2C at the lowest price it’ll ever ever be (we just slashed our prices in half) and get a LOAD of bonuses AND the rest of the year free, head to my profile here: Chris James 

or message me CLIENTS + we can have a chat.

📌 Ex-Loser (Doors close for C2C in 21 days)

There are 67 people in the Whatsapp group Jane 😡

You do not need to tell all 66 others that your daughter can't make it to kickboxing this evening.

Yours sincerely,

Chris

PS - My daughter's not going either.

I’ve rejoined the 5am club.

But no ice baths, howling naked at the moon 🐺

That’s an 11am activity...

But, when you're building something properly, you need hours the rest of the world isn’t asking anything from you.

We’ve just dropped the price of our programme. 

BUT just because the price is lower…

…doesn’t mean our standards are.

Every single part of our process + delivery is getting looked at, refined + improved.

And that means I’ll happily trade a lie-in if it means YOUR next client comes in faster, your messaging finally lands, and you stop spending your time doing the things that WON’T make you money.

We’re (re)building C2C for people who work school hours (but not just parents!)

But to build that model, I’m willing to start in the dark. 

And fcking hell it’s dark 🤣

Time’s running out on our bonuses + doors close soon. 

So if you wanna know what I’m making such a fuss about, have a look here: https://lnkd.in/ejV7_Wx4

I am 100000% more stressed now than when I had a job.

If anyone told you it's easy being your own boss - they lied.

I used to think my boss was a tw@t.
Turns out I'm a bigger tw@t to myself than he ever was.

At least he let me go home at 5pm 🤣

I still check Stripe at 5am like some kinda financial pervert.

The team sorts most things now. 
Most systems run without me too…

But my brain still thinks everything will collapse if I take a day off.

This. is. not. easy.

[Insert something witty about being a prisoner in your business that matches the quirky little holiday photo]

- - - - - - - 

📌 PS: LinkedIn content is dying.  I'm gonna show you what to do about it in 2026.  For free.
Come to my workshop on Monday 17th Nov.

📌 Ex-Loser. FREE ‘Death of Content’ Workshop on 17th Nov. See my featured section.

If McDonald's + Coca Cola are still advertising, despite most people on the planet knowing who they are…

…what makes you think you can rock up to LinkedIn once a week with a token post + hit your income goals?

Yeah, I know Ronald McDonald’s not in the DMs pitching you a Bacon Double Cheeseburger. (If he is, send him my way).

But the biggest corporations in the world know they have to stay visible to stay relevant.

So you probably need to do the same.

- - - - - -

💀 P.S. Over 300 people are registered for Monday’s Death of Content workshop. 

You’ll find out what’s no longer working in organic marketing in 2025 + what to do about it in 2026.  Come along.

- - - - - -

📌 P.P.S. McDonalds?  or Burger King? 

Which do you prefer?

No alternative text description for this image

Most creators dominating your feed are CHEATING.

Cuz most “top” creators are in engagement pods…

They’ve got a crew of friends commenting within 30 seconds of every post. 

They’re falsifying their numbers to seem like they're “crushing it”

And you’re sat there refreshing your own posts, wondering why they're not blowing up.

- - - - - - - - - -

But let me tell you something:

It’s not that your content isn’t good enough.
It’s that the game is rigged (and no one wants to admit it)

- - - - - - - - - -

PLEASE stop looking at these “top creators” like they’ve cracked some magical code.  Because most of them are just playing a game you don’t need to.

And ironically, THEY are the ones ruining this platform. 

- - - - - - - - - -

📌 This coming Monday, I’m teaching a few hundred people about content + how EVERYTHING is changing on LinkedIn.

You should come. It’s free.

And it’s not just gonna be a load of regurgitated stuff you can’t do anything with.

Plus, a massive announcement.  We're launching something new.
And it's the cheapest way to work with me directly.
And I'm chucking in LOADS of free shizzz too.

See you there?

This is the STUPIDEST thing I’ve ever done (on camera)

Every coach I know is gearing up to raise their prices for 2026. 

Charge more, make more money, right?

Right, but…

We ignored that + CUT OUR PRICE IN FCKING HALF.

Because when you’ve got something you know can help so many people why the hell wouldn’t you make it accessible to more people?

But we didn’t stop at cutting the price. 

We kept going + added a shitload of bonuses:

→ The rest of 2025 free (start in Dec rather than Jan)
→ Our secret Competitor Analysis tool
→ My full LinkedIn Blueprint course
→ A private Q1 roadmap session

Everyone else is making it harder for you to grow next year. 
We’ve just made it the easiest + cheapest it will ever be.

Why the hell would we do that?

Because the landscape has changed. 

The platforms have gone pay-to-play. 
Organic reach is falling off a cliff. 
AI content is the fcking worst.

And most people are still trying to grow their business with strategies that stopped working 18 months ago. 

If you want 2026 to look different, you can’t keep using 2025 tactics.

So if you’re a coach, consultant or freelancer who wants to hit 2026 bigger + better, we’ll give you the system that’s helped people grow to 6 figures and beyond (over 200 people, in fact), this is for you.

If you want to see me completely lose my mind on camera, hit play below.

And if you want the offer, hit my profile → Chris James

Watch the video first though.

You’ll understand why this might genuinely be the most ridiculous decision I’ve ever made.

Just so you know...

If you comment on my post and I think you are using bots...

I will ask you "what do you mean?" 
Or if you just parrot my post back at me, I will just put "yep." 

If your business isn’t making money yet, you don’t need to use robots. 

You need to have conversations.

[Picture at me laughing at you losers who use AI for commenting]

📌 Ex-Loser (Doors close for C2C in 18 days)

🚨 LISTEN - LESS THAN A MONTH... 

We just cut our prices in half + stopped sales calls forever.

You're only seeing this because you've been checking out our stuff.

Go ahead + apply for C2C.
We'll show you how to get to £8k+ p/mo in school hours.

🎁 Get loads of bonuses (and it's HALF the price)

Doors shut on 19th December...

And after that we're putting it up by £1,000

📌 Click here + apply now → https://lnkd.in/etvZ4bBf

I got told off for using the words “WANNA” and “GONNA” in a post 🖕🏼 

If that was you, you’re gonna wanna scroll past this one too matey moo... 

The problem with posting content that follows some stranger off the internet’s guidelines on what you SHOULD do… 

…is that when people come to work with you, it’s not gonna feel like they’re working with the person they’ve seen online. 

Which is why I’m always gonna type like I fckin talk. 

Gonnas, wannas, swearing + not-quite-”correct” sentences all included. 

If you wanna build an offer that actually sells, you’re GONNA WANNA click this link → https://lnkd.in/eM7BF6mg 2025-12-02 

- - - - - - - 

📌 Our non-negotiables are willingness to do the work. 
And humour. Don’t apply unless you have both plz.

I paid Alex Hormozi $6,000 for some very thin books.

But, as I've said since being a teenager... size doesn't matter.

I've only read one of them so far... The Closing Playbook.

And because I'm so generous, I thought I'd break it down in a video. 

I've always said good sales is like coaching - coaching people to make the right decision.

Anyway... inside, he details his 6 top closes.

Here they are 👇🏻

You’re not doing yourself any favours on LinkedIn...

Especially if you’re doing this… ⬇️

Said with love, but… are you a nodding dog?

This platform's full of ‘em.

Yes men. Yes women.
Trumpet blowers. Copycats.

That’s why everyone’s content pretty much reads the same.

They’re scared.

→ Scared to stand out
→ Scared to be too different
→ Scared of their potential too

If building personal brand is high on your agenda…

Then your best friend is POLARITY.

Why are you different to the alternatives?
What false information are people giving out?

What do you do in your day to day that others don’t?

Focus on that. You’ll stand out more.

- - - - - - - 

🚨 This is your FINAL CALL for today’s FREE Death Of Content workshop.

If you REALLY wanna stand out, you need to know what’s dying + what’s replacing it in 2026 + beyond. 

Sign up here before it’s too late (it’s free but there’s NO replay)

Tickets on my profile ➡️ Chris James

Just broke the internet again - but in a bad way!

EDIT - WE'RE BACK ONLINE.  DEADLINE EXTENDED TIL 5PM. 

If you were on the Death of Content workshop just now...

You broke our website.

We can't let you sign up, OR even email you about it!

Will be back online soon.

Hand tattoos are called “job-stoppers”.

And this one is a big middle finger to an old boss…

I’ve wanted a hand tattoo of my daughter since she was born.
At my old, old job… I mentioned it to one of the directors.
I was the top performing sales rep + had made them a lot of money.

A couple of days later I was pulled into the MD’s office…

“There will be no future for you at this company if you get a hand tattoo”

WOW.

Turns out their was no future for me at the company anyway.

Turns out I’m pretty much umemployable.

Turns out that “old school” mindset is probably the reason that company doesn’t exist any more.

This year I finally got the tattoo.

And I love it 🖕🏼

- - - - - - - - 

Content as we know it is dying.

Only 24 hours left to register for my free workshop where I’ll show you what’s next + how it’ll affect your business.

Grab one of the final remaining spaces here: Chris James

Sorry in advance but… You’re to blame.

You’re responsible.

We’re not your mum (DNA test pending).

That’s why don’t offer guarantees + why it’s a red flag when someone asks.

It usually means:

🚩 They want a fake safety net
🚩 They looking for an easy way out or someone to blame if things go wrong
🚩 They’re not fully backing themselves
🚩 They want results without work

There are people that truly want to succeed.
And there are people that want things handed to ‘em.

And if you’re the latter, turns out I can offer a guarantee.
I guarantee that we aren’t for you.

It’s normal to crave a safety net.
But this isn’t the quarter finals of Gladiators.
You’re not going to die if you slip once.

But I don’t respond positively when people ask…
Because if you’re not all in, you’ll probably out before you’ve started.

There’s ALWAYS a positive ROI when you back yourself.

Commit.

- - - - - - - - 

📌 PS: If your content is underperforming, come to my free workshop on Monday 17th Nov.

Go sign up on the featured section on my profile.

I invested another 5 figures into myself yesterday.

No sales call 📵

Now don't get me wrong...

It's an absolute PRIVILEGE to be able to do this.

To not have to think, and just chuck out more than the deposit I put down on my first house to an absolute stranger.

But I think about it differently after a couple of years...

The person you become from investing in yourself is worth so much more than the money you spend.

I've invested in some ABSOLUTE BS 💩

But... I've made every penny back, in some form.

And I'm all about future-proofing myself for next year.

Because... 2026 starts in 5 weeks.
You can enter it as the same person you are today.
Or you can back yourself and become someone new.

The choice is yours...
But whatever you do... join C2C today!

I need the £10,000 back 🤣

I took 120 of our sales calls + ran ’em through ChatGPT.

VERY interesting...

Turns out pretty much everyone who booked calls with us this year had the same 5 problems popping up in their business...

And they all thought they were the only one dealing with it.

Check it out ⬇️

- - - - - - - 

📌 PS - Time is running out to join C2C at half the price.
Apply ASAP if you want in.

(No it's not a Black Friday offer 🤣)

We REALLY tried to behave professionally. 

I think we did well. 

(Hit play to watch Katie Skelton almost catch fire with terror) ⬇️ 

P.S. I’m running a clients-only Q1 roadmap session TOMORROW inside C2C. 

Msg me Q1 + I’ll send you the info before it’s too late.

taplio

The Battle

Heather Murray

Chris James

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The Battle

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Chris James

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Murray's LinkedIn Performance

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