Heather Murray

AI For Non-Techies | nontechies.ai

I believe AI should be accessible to everyone. 
So I built a business that teaches it in a simple, honest way. 

AI for Non-Techies (does what it says on the tin, really) offers: 

- AI training for teams (in-person or online)
- AI Academy for small businesses/freelancers 
- "Train the AI Trainer" courses 

Have a little look at what we do: https://nontechies.ai/

Oh, and a bit about me: 

- $75m revenue generated for clients using AI
- Working with brands such as Toyota, Mitsubishi, Google, Salesforce and many others 
- AI Consultant to UK government + local authorities
- Top 5 MarTech influencer globally
- On the ISO panel for AI and cyber security globally
- Winner: AI Trailblazer at the AI Revenue Summit 2024
- Winner: Top Women in SaaS 2024
- Featured regularly in Forbes Magazine
- International keynote speaker
- 20 years in marketing and sales (legal + finance)

I'm a humungous believer in doing your bit for your local community. I run Festive Friends, which provides free social events for older people who have no friends or family.  I believe AI has huge potential to reduce digital exclusion, too. 

To book training, speaking or a chat, contact my EA, Katie, who you can access via my email: heather@nontechies.ai.

Founder

AI for Non-Techies, born from a newsletter of the same name, was launched out of a clear need for non-technical AI education.   I'm deeply passionate and enthusiastic about helping non-technical people understand and integrate AI into their work and personal lives.

Channel 4 nabbed me as I got off stage
"Can you come and speak to our women about AI?"
Abso-bloody-lutely I can.

I knew exactly who to bring with me: Sharona Hutton, Founder of Women of AI Agency (who represent 70 of the best women AI experts globally - and me 😉)

I opened by asking the room of talented women how they FEEL about AI. 

It’s a very emotive topic that throws us all over the place:

→ Scary headlines tell us we’ll all lose our jobs
→ Bosses pressure us to start using it daily
→ It’s so fun too - the silly images, filters, music
→ But it seems everyone else knows more than us

I explained that the vast majority of people right now (yes, still..LinkedIn is a very deceptive bubble) aren’t aware of 1% of its capabilities. 

So I did a few live demos to show how I use it: 

As an expert thinking partner and devil’s advocate
As a range of useful experts (HR, finance, legal)
As a counsellor and for anxiety support 

I emphasised that AI augments what you put in, showing all of my best workflows start with a considerable voice note ramble from me, and a batch of documents giving proper background.

Sharona then moved onto AI’s effect on the gender gap: 

→ Women are 3x more likely to lose their jobs to AI than men
→ We represent just 22% of global AI talent (14% at senior level)
→ Female-founded AI companies receive 6x less capital per deal than males

…but also how we can push against this widening of the gender gap by getting hands on and experimenting with AI. Then sharing our findings with other women. 

Research shows that when women engage in low-stakes "AI sandbox" experimentation, confidence scores jump dramatically. One Cisco programme saw employee AI confidence leap from 62% to 91% after just three months of structured experimentation. 

Thank you so much Nicola Griffin for inviting us into Channel 4 - we hope it’s the beginning of a strong relationship with an organisation we adore.

Today - we dig deeper into closing that gender gap at the International Women’s Day AI Summit by Sharona’s very own Women of AI.

I’ll be speaking about how I’m teaching AI to my technophobe Dad.
More on that very soon.

PS If you're looking for an enthusiastic, energetic and engaging speaker for your event or offsite, drop me a DM. I'm now taking bookings for Q3 and Q4.

Chris James

Social sales secrets for coaches + freelancers. My DM game is appalling 😬

About sections are overrated too, check my featured section ⬇️ ⬇️ ⬇️

We help small business owners win more clients using organic content.

⬇️ Check out our client results below ⬇️

Just over 4 years ago this business was a twinkle in my eye…

3 years ago we held our first event

This week was C2C Live #7 and as usual it was amazing (+ a bit emotional)

Loads of our clients in a room together + an all-client + team speaker line-up.

Thanks for taking the trip → I’m glad it was valuable!

Another thank you to the amazing speakers: (especially Fern and Sandie who flew in from NYC and Denmark)

And of course the team who I’m grateful to have on my side every day… Katie Viktoria 

Even though they gang up on me. 

Now I’m gonna eat pizza and sleeeeeep 🍕…

Next one’s in September - wanna come? DM me CLIVE to find out how.

No alternative text description for this image

Just because someone’s post has lots of likes doesn’t mean they’re good. 

Remember - The Cheeky Girls got to number 1. 

(Here they are years later 👇🏻)

Manchester, get READY. 

Today’s the day the C2C team + clients come together to make some big in-person moves. 

Every single event without exception has been amazing. 

Wanna know why? 

Most event organisers make you sit + listen to a load of uninspiring speakers. 

You go away tired instead of motivated. 

But we only let people speak if it’ll help our clients take action. 

So we bought in these LEGENDS: 

🇺🇸 Fern Chan bringing the New York State of Mind
🇩🇰 Sandie Taulo Essemann flying in from Denmark
🇬🇧 Connor Clayton from, somewhere up north
🇪🇸 Viktoria Jancurova from Malaga

Some weirdo called Katie Skelton who supports Southampton.

And a normal guy called me from... my road.

Can't wait to see everyone.

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📌 You’re too late to join us this time but if you could do with a super simple plan to reach that ever illusive £8.3333333k/mo - come to my free workshop.

It's 2 weeks today.

Grab a ticket here: https://lnkd.in/exdg7Xs9

Just read a post from someone…

‘If you call me mate, I’ll never buy from you’

Here’s my perspective…

If I can’t call you mate, don’t ever buy from me

Glad we cleared that up mate 🤣

- - - - - - 

If you don’t mind me calling you mate... 

I’m running a workshop on 27th March you might like. 

Get your ticket for '6 Figure Simplicity' here: https://lnkd.in/exdg7Xs9

If I see another

“You don’t have an X problem”

“You have a Y problem”

Then you’re gonna have a “one less follower” problem

👀 Everyone was staring at me in the supermarket car park.

Don’t worry… I was fully clothed this time.

I walked out of the shop pushing a trolley with 20 cases of Liquid Death.

That’s 240 cans of water.

They’re usually £18 a case but they were reduced to £1.

And before you roll your eyes at me for buying water in a can…

…it’s not because I’m “too good” for tap water. My body IS a temple but the temple’s been…well used.

I bought 240 cans of water because when I know they’re in the fridge, I actually drink water.

When I don’t I forget, get dehydrated and the temple gets even more neglected.

I say this ALL the time to our clients inside C2C:

Create the systems, environment + conditions that will make it more likely you’ll succeed.

Want more clients? 
Create systems + workflows that mean you know what you have to do every day. 

Want consistent income? 
Build habits that make it not just possible, but almost IMpossible to win.

- - - - - - 

You can keep telling yourself you’re gonna do the right things more consistently. Or you can put actual mechanisms in place to make it more likely.

Ask yourself now - what are you winging and what are you doing intentionally?

- - - - - - 

❤️ PS - Free workshop on Friday 27th.  It's gonna be a banger.
Head here to grab your ticket: Chris James

Soon enough, ChatGPT will replace your coaching business.

Unless you do this... 

I've been quietly building something for 4 years that makes me look like a genius on every client call.

It's a stupid-simple system that turns everything I know into something I can pull from instantly - for calls, content, materials... 

- - - - - - - - 

By the way, I post content like this all the time.
Follow me here for more 👉🏻 Chris James

- - - - - - - - 

If you don't start building a moat around your business, AI will ruin you. 

Because this is no longer a game of who has the most information...

EVERYONE has information.

And the coaches who survive won't be the ones with the most knowledge.

They'll be the ones who've turned their knowledge into a system.

This system is the reason I can work a few hrs a day + still out-deliver coaches grinding 60-hour weeks.

It's the reason my client Emma netted £25,000 last month.

And it's the exact thing that will make you IMPOSSIBLE to replace.

The coaches who thrive in the AI era won’t be the ones who know the most. They’ll be the ones who’ve systemised what they know.

Watch the video below.

- - - - - - - - 

📌 You can grab my free Hybrid Delivery training here: https://lnkd.in/e8etV5WM

Or if you'd like to work with me directly to help you install it... 
Click here → https://lnkd.in/e47zPYn8

Apparently this is abnormal…. 

I don’t wash my face. 

Water, moisturiser, maybe a bit of beard cream if I’m feeling fancy. 

Job done. 

Tell me about your skincare routine. 

JOKING don’t, I don’t care…

tell me what other people tell you you’re abnormal for doing or not doing instead. 

- - - - - - - 

P.S. When I’m not not washing my face, I help coaches + consultants get clients. Head to my featured section for some brand new free training 👀

Cristiano Ronaldo misses 85% of the time 🚫

Yet here you are… sh-tting yourself when you only get 4 likes.

Let me spell it out ↴

Ronaldo’s one of the greatest footballers of all time.
But his shot-to-goal “conversion rate” is only 15%.

That means he misses 85% of the time.

And you know what he does?

HE KEEPS SHOOTING 🥅

Because he knows it’s not about perfection.

Perfection can’t be reached.
It’s about persistence.

Now, let’s zoom out for a second…

One post flopping doesn’t matter.

Neither does one going viral.

What actually matters is this golden question:

Are you taking enough shots?
Or overthinking every f-cking move?

Every flop is feedback.

So stop crying over 4 likes.

And keep shooting.

Please.

As Wayne Gretzky said: You miss 100% of the shots you don’t take.

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