Heather Murray

AI For Non-Techies | nontechies.ai

I believe AI should be accessible to everyone. 
So I built a business that teaches it in a simple, honest way. 

AI for Non-Techies (does what it says on the tin, really) offers: 

- AI training for teams (in-person or online)
- AI Academy for small businesses/freelancers 
- "Train the AI Trainer" courses 

Have a little look at what we do: https://nontechies.ai/

Oh, and a bit about me: 

- $75m revenue generated for clients using AI
- Working with brands such as Toyota, Mitsubishi, Google, Salesforce and many others 
- AI Consultant to UK government + local authorities
- Top 5 MarTech influencer globally
- On the ISO panel for AI and cyber security globally
- Winner: AI Trailblazer at the AI Revenue Summit 2024
- Winner: Top Women in SaaS 2024
- Featured regularly in Forbes Magazine
- International keynote speaker
- 20 years in marketing and sales (legal + finance)

I'm a humungous believer in doing your bit for your local community. I run Festive Friends, which provides free social events for older people who have no friends or family.  I believe AI has huge potential to reduce digital exclusion, too. 

To book training, speaking or a chat, contact my EA, Katie, who you can access via my email: heather@nontechies.ai.

Founder

AI for Non-Techies, born from a newsletter of the same name, was launched out of a clear need for non-technical AI education.   I'm deeply passionate and enthusiastic about helping non-technical people understand and integrate AI into their work and personal lives.

2025 was absolutely mental 🤯
£100k months, huge brands, big stages
But I also worked to dangerous levels
Here's how I'm planning to tackle 2026:

The year just gone was both the most successful AND the most unhealthy I've had. 

• We got ourselves from £20k/mo to £115k/mo, breaking the elusive "million pound month" barrier
• Both Google and Microsoft got in touch to praise what we do and how we're teaching people the tools they've built
• We had some of the world's biggest brands come to us for their AI training - and were delighted with the results
• I presented on some humongous stages, alongside celebrities and academics

BUT 

• I worked more hours than I've ever worked, often doing 12-14 hours a day and 7 day weeks, at full speed, full effort
• I had frequent nightmares and disturbed sleep, and my anxiety disorder got noticeably worse
• My friends and family were constantly telling me they were worried about me

I burnt myself out completely. 
It isn't big, it isn't clever. 
It's bloody dangerous.

I closed the business for 2 weeks over Christmas, and have had a lot of time to think deeply about how I will approach the coming year. 

1. 𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗶𝗻𝗴 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝗰𝗲
   I'm a massive, perfectionist bottleneck. I'll be carefully (but continuously) hiring for key roles and building strong, documented systems and standards that don't rely on me to deliver.
   
2. 𝗦𝗮𝘆𝗶𝗻𝗴 𝗻𝗼 (𝗲𝘃𝗲𝗻 𝘁𝗼 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀)
   We've set ambitious growth targets for 2026, aiming for £280k/mo by Dec 2026. If an opportunity doesn't serve those goals, it's a no. Even if it sounds fun. Even if it's flattering. Even if there's free food. No.

3. 𝗛𝗮𝗿𝗱 𝗯𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀 𝗼𝗻 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗵𝗼𝘂𝗿𝘀
   Set hours. Hard stops. No more "just one more email", no more "quick weekend catch-up" that turns into a 14-hour day. 

I'm ridiculously proud of what we achieved in 2025 - AI for Non-Techies has done SO much. 

In 2026, I'm keeping the fierce ambition but I'll be just as fierce about ditching the unhealthy habits. 
 
💬 What's one thing you'll be doing differently this year?

My business grew 5x last year
One simple workflow helped hugely
3 simple steps + 2 tools (£40ish total)

Step 1: Ramble to your heart’s content. No need for any structure. 

Step 2: Download that big rambly transcript 

Step 3: Upload it into your AI chatbot of choice with a good prompt.  

Ramble chat = solid gold. 

More info in the vid. 

PS How was this video? Useful? Crap? Too long? Distracted by the way I sat in that weird way? 

Please let me know as I’ll be doing more and want to get them right!

Fellow AI trainers, educators, course creators: 
Do you use AI to help build your courses?
I use it a LOT. 

This past few weeks, it’s been me and Klara, my Claude Project, absolutely smashing it in doing 300 hours of work in about 100 hours. 

You can use AI badly and get rubbish, generic, meh results.
Or you can use it well and get stuff that actually works. 

The quality of your prompts is a biggie here. 

So the lovely folk at Learnworlds and I have put our brains together and created this free Prompt Book for you all, sharing some of my favourites to help you along in 2026. 

📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗜𝗱𝗲𝗮 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗼𝗿 - stress-test your idea before you build anything 
📌 𝗖𝘂𝗿𝗿𝗶𝗰𝘂𝗹𝘂𝗺 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 - design a logical learning journey using Bloom's Taxonomy 
📌 𝗗𝗲𝗹𝗲𝗴𝗮𝘁𝗲 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗔𝗻𝗮𝗹𝘆𝘀𝗲𝗿 - turn messy feedback into a clear action plan 
📌 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗘𝘅𝗲𝗿𝗰𝗶𝘀𝗲 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 - create activities that actually engage 
📌 𝗟𝗲𝘀𝘀𝗼𝗻 𝗦𝗰𝗿𝗶𝗽𝘁 𝗪𝗿𝗶𝘁𝗲𝗿 - transform bullet points into natural, watchable video scripts 
📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗦𝗮𝗹𝗲𝘀 𝗣𝗮𝗴𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 - write copy that sells the transformation 
📌 𝗤𝘂𝗶𝘇 & 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - design assessments that test real understanding 
📌 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - proper ABCD-format objectives with the right Bloom's verbs 
📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 - price with confidence, not guesswork 
📌 𝗟𝗲𝗮𝗿𝗻𝗲𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - get crystal clear on exactly who you're teaching

Every prompt follows proper structure (role, task, context, constraints, output) so you get genuinely useful results - not generic AI waffle.

This will save you hundreds of hours and drive your training business forward in a whole new way. 
You’ll need to put good stuff in (ideas, thoughts, examples of previous content) in order to get the good stuff out. 

This year, I’m determined to take my AI-driven course creation to the next level, so I’m going to the online 𝗔𝗜 𝘅 𝗜𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘂𝗺𝗺𝗶𝘁 from LearnWorlds to find out the latest in this space. If you're a course creator, trainer, or L&D professional - this is worth your attention.

To learn more about prompting and AI-driven instructional design, it’s a free online event (with handy certification,too): https://lnkd.in/e88x7Zwj

Course Creator Prompts

Our 2026 AI training brochure is out 👇
(inc NEW Copilot and ChatGPT courses)

This year, we'll be offering a smaller menu of our best courses: 

𝗗𝗮𝘆 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀

• Non-Techie Intro to AI 
• Practical AI for Senior Leaders
• AI for Small Business Owners
• Prompt Like a Pro (Beginner)
• Prompt Like a Pro (Next Level)

𝟲 𝗼𝗿 𝟭𝟮 𝗪𝗲𝗲𝗸 𝗖𝗼𝘂𝗿𝘀𝗲𝘀

• The Ultimate Copilot 365 for Work [very popular] 
• ChatGPT for Small Business 
• Bespoke training courses also available

🔥 𝗕𝗥𝗔𝗡𝗗 𝗡𝗘𝗪 𝗪𝗵𝗶𝘁𝗲 𝗟𝗮𝗯𝗲𝗹 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴🔥

[Very limited availability - we're running our first beta program] 

We create.
We keep it up to date.
You brand.
You deliver. 

Licence our award-winning training - every workshop, every course, totally brand-free so you can apply your own. 

• Slides and all resources
• Videos for your LMS
• Trainer guides and videos
• Train-the-trainer programme

We've filled our independent AI trainer beta, but we have 2 spaces for education businesses and 2 spaces for corporates.  This involves heavily (40%) discounted access to our full white label library in exchange for focus group feedback. 

💬 If you're interested in training, or joining our beta program for white label, pop me a DM or email us: training@nontechies.ai

2026-AI-Training-Brochure

Eek - it's finally here! 🎉
12 (live) weeks of solid ChatGPT gold 
(And it starts next week)

ChatGPT is a MASSIVELY powerful tool for small businesses, but the vast majority of people I meet only use about 1% of its features and capabilities.

Designed specifically for solopreneurs, freelancers and small businesses, our brand new live course is led by the brilliant (and super lovely) Nick Crawford and is crammed with colourful, eye-opening value: 

Week 1: Feature map and what's possible
Week 2: How to prompt like a pro
Week 3: Create a content creation powerhouse
Week 4: Build your own AI workforce
Week 5: Explore Atlas, Connectors and more
Week 6: Sales and lead generation
Week 7: Financial clarity and planning
Week 8: Deep research and market intelligence
Week 9: Autopilot customer service
Week 10: Visual storytelling
Week 11: The power of Projects
Week 12: Hidden Tricks, Hacks & What's Next for ChatGPT

We don't believe in lecturing as learning - you'll get hands-on throughout the whole course, testing what you learn live and building practical skills.

The course culiminates in a final project to bring it all together.  Pass that (our team will mark them) and you'll get a lovely certificate to share on socials.

>> Grab your ticket here: https://lnkd.in/e4jAgErS << 

FAQs

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗰𝗼𝘀𝘁? 
It's £495 (+ VAT) - and we've got Clearpay and Klarna too if you want to split into a few payment chunks. 

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝗺𝗶𝘀𝘀 𝗮 𝘀𝗲𝘀𝘀𝗶𝗼𝗻?
You get access to a lovely portal with all recordings and resources

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝗰𝗮𝗻'𝘁 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲𝘀𝗲 𝗱𝗮𝘁𝗲𝘀? 
Don't worry - an on-demand version is coming (delivered by me), register your interest here: https://lnkd.in/e7NFKy88

𝗪𝗵𝗮𝘁 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗱𝗼 𝗜 𝗻𝗲𝗲𝗱? 
You can do this course with ChatGPT Plus (£20/mo) but for decent security we recommend ChatGPT Business (£30/mo, 2 user minimum) if there's more than one of you.  I'm afraid the free one won't be enough. 

PS Sssnoooowww! Has anyone else got tons of it round by them?! ☃️

Ultimate ChatGPT for Small Business Carousel

Helping you to build your personal brand on Linkedin & turn it into profitable business 💰 | Online Marketing Consultant 👨🏻‍💻 | Online Journalism & Digital Communications Instructor 👨‍🏫

𝗜 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗖𝗮𝗶𝗿𝗼 & 𝗥𝗼𝗺𝗲, 𝗳𝗿𝗼𝗺 𝗮 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗼𝘀𝘁. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲!

𝙈𝙮 𝙨𝙩𝙤𝙧𝙮 𝙨𝙩𝙖𝙧𝙩𝙚𝙙 𝙖𝙨 𝙖 𝙘𝙤𝙢𝙥𝙪𝙩𝙚𝙧 𝙣𝙚𝙧𝙙
I received my first computer as a gift when I was 16 years old (it was a Sinclair, ever seen one?).
Although it was primarily used for gaming, writing some code was always something I enjoyed. I loved developing simple websites and being the nerdy guy! Since then, the internet has become my hobby, passion, and business!

So far, I have lived in 𝙄𝙩𝙖𝙡𝙮, 𝙊𝙢𝙖𝙣, 𝙖𝙣𝙙 𝙀𝙜𝙮𝙥𝙩, and I have visited over 30 cities worldwide.


𝙒𝙝𝙖𝙩 𝙙𝙤 𝙄 𝙚𝙣𝙟𝙤𝙮 𝙙𝙤𝙞𝙣𝙜 𝙩𝙤𝙙𝙖𝙮? 𝘼𝙣𝙙 𝙬𝙝𝙮?
I work at the intersection of three key areas: 1. the internet, 2. technology, and 3. human behavior. 

My passion is always about empowering people, companies & organizations to grow their business & reputation online. With over 28 years of experience, I enjoy sharing my knowledge through 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 & 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆 𝘄𝗶𝘁𝗵 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 to help them grow their businesses and build their online influence through powerful personal brands. 

As a 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 𝗳𝗼𝗿 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀, like myself, I help them boost their business through online presence and an ecosystem of digital products. 

As a 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘁𝗿𝗮𝗶𝗻𝗲𝗿, I collaborate with international media outlets such as the Thomson Reuters Foundation & Deutsche Welle Akademie, as well as global development organizations like GIZ, the European Union, USAID, Hivos, FES, and many more.

As a 𝗺𝗲𝗱𝗶𝗮 𝗳𝗶𝗴𝘂𝗿𝗲, I also share my experience with digital marketing & online media through regular appearances on BBC, SkyNews, Reuters, Vice, and many more!

As an 𝗮𝗱𝗷𝘂𝗻𝗰𝘁 𝗳𝗮𝗰𝘂𝗹𝘁𝘆 𝗺𝗲𝗺𝗯𝗲𝗿 𝗮𝘁 𝘁𝗵𝗲 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗶𝗻 𝗖𝗮𝗶𝗿𝗼, I teach various courses in digital journalism to master's students, including social media journalism, interactive journalism, immersive storytelling, and Artificial Intelligence. 


𝙎𝙥𝙚𝙘𝙞𝙖𝙡𝙞𝙩𝙞𝙚𝙨:
Personal branding, LinkedIn visibility, business growth, executive storytelling.

𝑳𝒆𝒕 𝒎𝒆 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒕𝒐𝒅𝒂𝒚
Book your free personal brand consultation session here https://calendly.com/fady-ramzy

Fady Ramzy

Today is Coptic Christmas 🎄 

The day where Jesus Christ was born 


Wishing everyone a joyful and blessed day and a year filled with success and happiness

𝑳𝒆𝒕 𝒎𝒆 𝒕𝒆𝒍𝒍 𝒚𝒐𝒖 𝒎𝒚 𝒔𝒕𝒐𝒓𝒚! 
I first received my first computer as a gift when I was sixteen years old (it was a Sinclair if you have ever seen one!) I felt that I was a genius and had to be more genius! Although it was about games, writing some code was always something that I enjoyed! 
Then the internet came along, and I was fascinated by exploring the world from my home. I enjoyed lots developing simple websites and being the nerdy guy! Since then, the internet has become my hobby, passion, and business!

𝑾𝒉𝒂𝒕 𝒅𝒐 𝑰 𝒆𝒏𝒋𝒐𝒚 𝒅𝒐𝒊𝒏𝒈? 𝑨𝒏𝒅 𝒘𝒉𝒚?
As online marketing & communications professional, my passion is always about helping people, companies & organizations to grow their business & reputation online.

With 25+ years of experience, I enjoy sharing knowledge through training, workshops & seminars around online marketing with a special passion for Social Media, Online Video & SEO. I also mentor entrepreneurs helping them to unleash the power of online marketing for their startups.

As a professional trainer, I work with the international media like Thomson Reuters Foundation & Deutsche Welle Akademie, the education sectors like the American University in Cairo, The Swedish institute in Alexandria, and with international development organizations like GIZ, European Union, USAID, Hivos, FES, and many more.

As a media figure, also I share my experience with digital marketing & online media through regular appearances on BBC, SkyNews, Reuters, vice, Monte Carlo Radio, and many more!

As a public speaker, I have been invited to speak at events across the region including IGF (Kuwait),  Afri-Tech digital marketing summit (Nairobi), Middle East DNS Forum (Cairo), IEEE summit (Alexandria), Riseup Summit (Cairo), Startup Haus (Tunisia) and others.

I am also the co-founder & CEO of Insideout, the regional hub of InsideOut Group, where we help our clients through online video technologies & AI-powered Search Engine Optimization. This group currently consists of four companies between Cairo, Rome & Salzburg.

As an adjunct faculty at the AUC, I teach different courses around digital journalism courses to master's students, including social media journalism and interactive journalism.


𝑺𝒑𝒆𝒄𝒊𝒂𝒍𝒕𝒊𝒆𝒔 
Online marketing, Social Media, SEO, digital media, content marketing, digital journalism & personal branding.

𝑳𝒆𝒕 𝒎𝒆 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒕𝒐𝒅𝒂𝒚
Let me help you with your online marketing & personal branding: Book your free consultation session here https://calendly.com/fady-ramzy

Brand Builder 🟢 | Empowering personal brands of CEOs & founders on LinkedIn to scale their business 💰 | Executive Storytelling Coach 😎 | Top LinkedIn Startegist & Creator 🇪🇬 | Adjunct Faculty at the AUC 👨‍🏫

Quick post today as I am on the go! 

It is always exciting to be back in Dubai 😉


But this time, not like previous times.
I always came for client meetings 
Or to do workshops/trainings.

This time I am here to learn & connect!
I am glad to be attending the 1 Billion Followers Summit


If you are reading this post and going to the summit, let's meet!

Still chasing followers count? 

Fine, but real business is built on "superfans."


Superfans are your loyal tribe online.
They believe in you and your expertise.
Thats why they buy your products/services.
Your super fans are your brand ambassadors 
They tell everyone about you & bring you clients. 

Attending the 1 Billion Followers Summit in Dubai, which is the largest creator economy conference in the world, everyone I met or attended their session confirms this.

Here is what they said:

Chris Do
Do not fall in the trap of "Fast Fans."
Move from Attention economy -> Giving Economy

Jimmy Donaldson (Mr. Beast)
He was focused 100% on creating content, 
For years, even when he got ZERO engagement.

Khalid Al Ameri
The numbers race will never ever stop!
Legacy beats likes. Cuz purpose beats burnout 

Melissa Grabiner grabnar
Your worth isn’t a bullet point or a job title.
It’s the impact you’ve made, and who you are. 

Aneesh Lal
Brands want results. Creators want consistency.
Build a bridge between those 2, and magic happens

Devin Reed
From "Consistency" -> "Consistently improving."
CEOs want to talk business, not numbers 

David Adeleke
African creators are on the rise!
Especially in Nigeria, Kenya, Egypt, & South Africa


Final thoughts:
Again, stop chasing likes. Build your legacy.


PS: Which point was the most relevant?


📥 save for later
💬 comment to spark a conversation
♻️ repost to let your network learn this.

They have a better Brand.

You have a better product. Who wins?

This is what Chris Do explained yesterday at the 1BFS
I was glad (not thrilled) to meet him!


Here are my key takeaways:

Branding
✔ To build a powerful brand today, 
✔ You have to be good and different

5Rs of Brand Roi
↳ Relationships
↳ Retention 
↳ Repuation 
↳ Revenue
↳ Renewal

Personal Branding
✔ People dont fall in love with corporations.
✔ They fall in love with personalities.

How do you show up
↳ Actions 
↳ Aesthetic 
↳ Mannerism 
↳ Philiosophy
↳ Voice & Tone


Remember:
People do not buy the products you sell.
They buy the stories you tell!


PS: How is your "story" different?

📥 save for later
💬 comment to spark a conversation
♻️ repost to let your network learn this.

Fady Ramzy, adjunct faculty at the American University in Cairo, who is also a consultant and strategist for LinkedIn, personal branding, and business growth,  meets Chris Do at the one billion followers summit in Dubai

In the corporate world, you have a clear frame. 

When you are on your own, you are limitless!

You start rediscovering your own capabilities!
Sometimes you are harshly forced to do so.
But that is a great thing to be forced to do! 

This is my message for you today:
Start rediscovering your superpowers
and using them, unlocking new opportunities

I am super happy (not thrilled!) to announce what I have been working on for months with Mel Loy SCMP

Our podcast:
𝗥𝗲𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘀, 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝘃𝗲𝗿 𝗖𝗼𝗳𝗳𝗲𝗲!


We combined decades of experience to help you start your consulting journey. 

No fluff here!
Just honest insights & brutal lessons learned 


The first episode is out today!! 🎊 🎉
Everything you need to know "To get started."

The links to different platforms are in the comments below. If you see this useful, leave a review/rating


PS: What is stopping you today from "monetizing your expertise"?

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The person who learns the most in the classroom is the teacher 😎

This weekend I am spending it with the Diary of a CEO. Here’s what I am enjoying 

1. If you want to master any skill,
teach it.

2. Knowledge lives in your head.
Wisdom shows when you share it.

3. The moment you teach,
you move from consumer to creator.

4. In learning you will teach, and in teaching you will learn.

5. Tell me and I forget. Teach me and I remember. Involve me and I learn.

6. If you want to understand something, try to change it.

7. An expert is someone who has made all the mistakes.

8. Knowledge isn’t power,
until it’s applied.



PS:Which one hit you the most?


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If you’re using LinkedIn content to sell,  

but nothing happens, this is for you! 


In my experience, this complaint that “content doesn’t convert” comes from:
↳Sharing ideas without outcomes
↳Being visible without being specific
↳Posting opinions without positioning

Expertise becomes sellable when it’s translated into:
↳Clear outcomes
↳Simple frameworks
↳Repeatable language

Content that sells well usually:
↳Names a real problem
↳Explains how you think about it
↳Introduces a repeatable way to solve it

And when this content does its job properly:
↳Sales conversations start warmer
↳Trust is already established
↳Objections are fewer

Selling happens in conversations.
Content prepares the ground.

Petra Zink shares more insight here,
in episode 2 of our ReInventors podcast,
with me and Mel Loy SCMP.
Interesting links below! 


PS: Which post you shared recently worked best for you? Why?


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Most real leaders hate bragging on social media.

But LinkedIn is totally different. 


Here is what I hear every day, 
from deeply authentic leaders:

1. I dont like social media
2. I have bragging about myself 
3. I am not a talkative person online
4. I shut done facebook 10 years ago
5. I rarely scroll instagram or LinkedIn
6. On LinkedIn, everyone is showing off
7. I stay quite If I dont have something new
8. I don't know how others will judge my content
9. I am afraid to stay consistent, because I can not


But, here is the framework I teach them:

𝗢𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻, 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗲𝗮𝗿𝗻: 𝗩𝗜𝗣

V = Visibility
I = Influence 
P = Positioning

This is business growth 101, in 2026! 
Below is the guide that will shift your mindset


Ps: Which point above resonates?


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This is what you need to change on LinkedIn in 2026, 

I saw everyone struggling here for years!


Good news:
I see many people using LinkedIn today to build their online authority.

Bad news:
They are doing it the wrong way.
They are actually destroying their authority! 

Especially knowledge workers, 
like consultants, coaches & trainers.

𝗧𝗵𝗲𝘆 𝗮𝗿𝗲 "𝗛𝗶𝗱𝗶𝗻𝗴" 𝘁𝗵𝗲𝗶𝗿 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲. 

The most common question I get from all my clients, 
especially knowledgeable experts is:
Can I post this for free to the public?

They are afraid that someone will "steal" it! 
or they dont want to offer it "freely."

But, my answer is always a BIG "YES."


Here is why:
Knowledge is abundant online already!
But when you share your expertise, this is valuable
People will appreciate your authenticity & generosity

This is how you build real influence.
By helping people "genuinely" and "honestly."
Not by hiding something just to get paid for it! 

Amazing truth here (Guaranteed by 100s of clients!)
The more you share real transformation for free, 
The more you will get paid! 

Below is also the checklist that you should follow.


PS: How do you plan to monetize your expertise using LinkedIn in 2026? 


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Here are my top 10 tips to grow your business on LinkedIn in 2026 (not including "post daily")! 

I see many experts, especially consultants, becoming active on LinkedIn. But only very few grow a real business from it.


Here’s how to fix that 

1️⃣ Get your positioning right
↳ Be clear on whom you help, what problem you solve, and why you.

2️⃣ Treat your profile like a landing page
↳ Write for your clients. One goal: start conversations.

3️⃣ Talk about problems before solutions
↳ People buy from those who understand their pain.

4️⃣ Use stories, not just frameworks
↳ Stories build trust. Trust builds deals.

5️⃣ One post = one idea
↳ Clarity beats complexity every time.

6️⃣ Comment like a consultant
↳ Insights & smart questions. Comments=visibility.

7️⃣ DMs are for conversations, not pitches
↳ Reference context. Add value. Be human.

8️⃣ Consistency beats intensity
↳ 3–4 quality posts per week is enough.

9️⃣ Teach how you think and work
↳ Specific attracts. Generic repels.

🔟 LinkedIn is a relationship game
↳ Show up. Engage. Stay human. Results follow.


More tips in the detailed carousel below👇🏻
(Save it, to get back to it easily)


PS: Which one are you ignoring right now?


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LinkedIn visibility to grow your business (no burning out)

LinkedIn is the best platform ever, 

for sustainable business growth.

I have clients who work in B2B,
others who are consultants or coaches.
Both types are surprised by the power of LinkedIn!

But ....

The game has changed!
LinkedIn installed what they call 360Brew.
Which is considered the new "LinkedIn Brain."

It was designed for
credibility,
relevance,
& trust.

Relevance is highly rewarded now.

Thats why, one right person seeing your content
can turn into a customer, partner, or advocate.
The new system will help you here

But if you are just chasing likes & virality, 
the system says sorry, thats gone today! 


PS: How many "qualified leads" would you like to generate on LinkedIn each month?


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1 Right Person Is Better Than 1,000 Likes (360Brew tip)

I see many people afraid to share their knowledge freely on LinkedIn. They think someone will steal it 😆

Welcome to the AI era!
Knowledge is available abundantly today.

I see this whenever I work specifically with knowledge experts: Consultants, coaches, and educators.

When you share freely and openly, 
you build "trust".

Welcome to modern & sustainable business 2026.
If you earn trust, your business growth is on autopilot


This carousel is for you! 👇🏻👇🏻


PS: What is the worst-case scenario if you share everything you know openly on LinkedIn? What is the best-case?


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Hiding your knowledge on LinkedIn?

LinkedIn's reach is not falling.

But the system changed, and you didn't! 


Many active people with whom I work
the ones taking their personal brand seriously,
were still treating LinkedIn the same old classic way 

Here is what I keep telling them:
Today 360Brew system evaluates "you",
not your posts, not your "likes or comments."

(Save this for later!)

It evaluates how useful you are, through:
Profile -> Content -> Audience.
This is LinkedIn 2026.

Below is all that you need to understand, 👇🏻👇🏻
and you need to do.


PS: Are you taking your personal brand on LinkedIn seriously in 2026? Why? Why not?


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This might hit hard:

If you left your role tomorrow…

What would you keep?
What would you leave behind?
What would you want more control over?

These are the questions I face repeatedly,
while working closely with senior leaders, 
(Some are considering consulting)

They’re also the questions behind my new podcast:
Re-inventors: Consulting Conversations over Coffee.
With Mel Loy SCMP. From Cairo to Brisbane! 

The executives who succeed in consulting,
don’t rush the transition.
They think like owners before they become one.

They understand:
↳Networks replace hierarchies
↳Control matters more than flexibility
↳Pricing reflects outcomes, not the effort

But there are lots of "unknowns" here.
Lots of unanswered questions! 

Thats why, in this live event, 
we shall answer ALL your questions! 



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Almost every executive I work with says the same thing:
“I’m ready… just not now.”

“Not now” usually means:
– Fear of being judged
– Fear of disrupting stability
– Fear of losing a familiar identity

But every successful leader has one defining moment:
They "moved" before they felt ready.

Now back to you here. Let me ask you:
What if your brand could grow while you grow?

In this Live session, Gayle Lantz shares how she’s used podcasting as a powerful platform.

She used it to test ideas, build trust, and evolve her brand (without losing her core).


If you want your brand to feel aligned, authentic, and impactful, do not miss this one! 


PS: If you look back at 2025, what do you not want to regret delaying?


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You think LinkedIn is flooded with AI content?

Thats an opportunity! And your secret tool is 

Storytelling! 


𝗟𝗲𝘁'𝘀 𝗱𝗶𝗴 𝗱𝗲𝗲𝗽𝗲𝗿: 𝗪𝗵𝗮𝘁'𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝘁𝗼𝗱𝗮𝘆:

➜ With 360Brew, LinkedIn is trying to clean up the feed from AI fluff; it is still there!

➜ Sometimes I even see AI-generated comments on AI-generated posts! (How often do you see this?)


𝗛𝗼𝘄 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝗼𝗹𝘃𝗲𝘀 𝘁𝗵𝗮𝘁:

➜ It is a mega superpower for humans. We are social creatures. Storytelling is the way we "communcate"

➜ AI can generate good "content." 
(with proper prompting)

But AI can never narrate an emotional story, 
based on feelings and previous experience.
Because it has none of them. Only humans do! 


𝗪𝗵𝘆 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘄𝗼𝗿𝗸𝘀

Stories that show:
– a hard decision
– a moment of doubt
– a lesson learned late, not early
– a shift in thinking, not a sales pitch

Because stories create:
– real conversations
– time spent reading
– thoughtful comments

Those are the strongest signals in today’s LinkedIn!

Below, Victoria Michaels shares her thoughts about storytelling on LinkedIn, from our previous live event. 


Final thoughts:

If your content sounds like it could be written by anyone…
It will be ignored by everyone.

If your content sounds like you…
It builds trust, authority, and opportunities.


PS: What’s one real story from your journey you’ve been hesitating to share here?


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Everyone talks about LinkedIn's new system.

But no one explains how to scale the business.

Here is what I explain to my customers who want to grow their business in a structured way:

Last year, 
LinkedIn mechanics totally changed.
360Brew, new algorithm, new features.

So today, how to use all that?
(In a simple, systematic way)

LinkedIn is not only a social network anymore
It is the best business growth tool I know.
It is a superpower if you know how to use it.


Want get started?
Join Nathanial Bibby and me, and unlock your business potential in 2026


PS: How many leads do you get here monthly?


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Still blaming the algorithm? The new 360Brew system? You are not creating the right content!

With the 360Brew, LinkedIn moved from:
Virality -> Value
Recency -> Relevance
Social network -> Thought leadership platform

This is what I explained in my live session yesterday
(You can still check the recording)


Here's what I explain:
LinkedIn content should have these 4

1- Relevance:
Your post will only be shown to people likely to care about its topic. 

2- Depth
LinkedIn does not reward "AI fluff". It looks for Saves, Deep Comments, and reposts matter most

3- Meaning
Is it "relevant", "relatable", and "useful" to your audience?

4- Consistency:
The new LinkedIn algorithm looks for patterns in your content identity.


Yesterday, when I mentioned a free 360Brew audit session, bookings started to come in!

If you are interested, you can find my Calendly link in the comments below. And here is what you need to know about content that works! 


PS: Are you turning LinkedIn into a business growth engine? Or just as a professional "social network."


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Some people play corporate politics, 

others can not tolerate it. Which one are you?

I was one who 
did not understand it, 
and could never deal with it.

Thats the blessing of being your own boss.

Here is my message to you today
You can turn your "expertise" into a business.
This is called knowledge work

This can be consulting, coaching, or educating.
Simply, you "productize" your knowledge
and package it for a specific person.

If that sounds good, pls start NOW.
Enough office politics.

This is why Mel Loy SCMP and I created "ReInventors", a weekly podcast to help you start your new journey! 

Here is episode 1:
https://lnkd.in/dHzPHser

Tomorrow we are dropping Episode 2, 
and I highly recommend not to miss it! 


PS: What is the worse think you see in "corporate life"?

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Is time working "for you"? 

Or "against you"?

This is the game of online visibility.
Visibility is an opportunity magnet.

But it can work for you.
Or work for others.

Some people might call it "luck."
But it is not!


Here is the mindset shift you need.


PS: What is stopping you from attracting your opportunities today?

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taplio

The Battle

Heather Murray

Fady Ramzy

Followers

Posts

Engagements

Likes

Performance ScoreHeather Murray's LinkedIn Performance

Performance ScoreFady Ramzy's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Heather Murray

Fady Ramzy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Murray's LinkedIn Performance

Performance ScoreFady Ramzy's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHeather Murray's LinkedIn Performance