Heather Murray

AI For Non-Techies | nontechies.ai

I believe AI should be accessible to everyone. 
So I built a business that teaches it in a simple, honest way. 

AI for Non-Techies (does what it says on the tin, really) offers: 

- AI training for teams (in-person or online)
- AI Academy for small businesses/freelancers 
- "Train the AI Trainer" courses 

Have a little look at what we do: https://nontechies.ai/

Oh, and a bit about me: 

- $75m revenue generated for clients using AI
- Working with brands such as Toyota, Mitsubishi, Google, Salesforce and many others 
- AI Consultant to UK government + local authorities
- Top 5 MarTech influencer globally
- On the ISO panel for AI and cyber security globally
- Winner: AI Trailblazer at the AI Revenue Summit 2024
- Winner: Top Women in SaaS 2024
- Featured regularly in Forbes Magazine
- International keynote speaker
- 20 years in marketing and sales (legal + finance)

I'm a humungous believer in doing your bit for your local community. I run Festive Friends, which provides free social events for older people who have no friends or family.  I believe AI has huge potential to reduce digital exclusion, too. 

To book training, speaking or a chat, contact my EA, Katie, who you can access via my email: heather@nontechies.ai.

Founder

AI for Non-Techies, born from a newsletter of the same name, was launched out of a clear need for non-technical AI education.   I'm deeply passionate and enthusiastic about helping non-technical people understand and integrate AI into their work and personal lives.

Channel 4 nabbed me as I got off stage
"Can you come and speak to our women about AI?"
Abso-bloody-lutely I can.

I knew exactly who to bring with me: Sharona Hutton, Founder of Women of AI Agency (who represent 70 of the best women AI experts globally - and me 😉)

I opened by asking the room of talented women how they FEEL about AI. 

It’s a very emotive topic that throws us all over the place:

→ Scary headlines tell us we’ll all lose our jobs
→ Bosses pressure us to start using it daily
→ It’s so fun too - the silly images, filters, music
→ But it seems everyone else knows more than us

I explained that the vast majority of people right now (yes, still..LinkedIn is a very deceptive bubble) aren’t aware of 1% of its capabilities. 

So I did a few live demos to show how I use it: 

As an expert thinking partner and devil’s advocate
As a range of useful experts (HR, finance, legal)
As a counsellor and for anxiety support 

I emphasised that AI augments what you put in, showing all of my best workflows start with a considerable voice note ramble from me, and a batch of documents giving proper background.

Sharona then moved onto AI’s effect on the gender gap: 

→ Women are 3x more likely to lose their jobs to AI than men
→ We represent just 22% of global AI talent (14% at senior level)
→ Female-founded AI companies receive 6x less capital per deal than males

…but also how we can push against this widening of the gender gap by getting hands on and experimenting with AI. Then sharing our findings with other women. 

Research shows that when women engage in low-stakes "AI sandbox" experimentation, confidence scores jump dramatically. One Cisco programme saw employee AI confidence leap from 62% to 91% after just three months of structured experimentation. 

Thank you so much Nicola Griffin for inviting us into Channel 4 - we hope it’s the beginning of a strong relationship with an organisation we adore.

Today - we dig deeper into closing that gender gap at the International Women’s Day AI Summit by Sharona’s very own Women of AI.

I’ll be speaking about how I’m teaching AI to my technophobe Dad.
More on that very soon.

PS If you're looking for an enthusiastic, energetic and engaging speaker for your event or offsite, drop me a DM. I'm now taking bookings for Q3 and Q4.

Helen Burness

If you’ve landed here, online visibility is probably already on your mind - and you’re thinking about how to do it properly. For you, or for your business.

Or you’re having a little cyber-stalk, which is fine too. I’d do the same.

I’m Helen Burness, founder of Saltmarsh Marketing and co-founder of HelenSquared.

I care deeply about making sure good people doing good work in law are seen and heard, especially in an industry where visibility hasn’t always been evenly distributed, and where staying quiet might seem safer than it is.

I’ve worked across the legal market for over two decades in global law firms, chambers and ALSPs. I’ve been part of large and small marketing teams, worked closely with partners and senior leadership, and I’ve been the solo marketer, marketing my heart out on a bootstrap. I’m now a founder in legal myself, riding the rollercoaster daily.

So when conversations turn to online visibility, brand, or the realisation that authority now has to exist online as well as in the room, I don’t need context explained. I understand the pressures, the risk appetite, the unspoken rules and how those differ across roles and business models in legal.

When people come to me, it’s usually because they know they could be doing more. They know they need to be marketing more effectively in a modern, digital world. And they want quality and legal-sector experience.

At Saltmarsh, I work closely with individuals, teams and legal businesses on visibility, LinkedIn and brand - always starting with strategy, then building what’s needed.

At HelenSquared, we provide end-to-end legal marketing programmes for businesses who want a clear strategy, a proper plan, and the support of a delivery team to see it through.

Different models, same approach. Strategy first, then action.

You could say I help people and businesses take the mic and get heard where their voice needs to land. (Karaoke optional - always consensual.) 🎤

If you want a sense of how clients experience working with me, have a look at the recommendations on my profile.

If that way of working resonates and you’re ready to invest, let’s have a call:

Ready to invest in a programme?
https://calendly.com/saltmarshmarketing/30-minute-client-call

Need some strategic thinking first?
https://calendly.com/saltmarshmarketing/big-ideas-call

Want focused 1:1 support on LinkedIn?
https://calendly.com/saltmarshmarketing/linkedin-levelup

📧 helen@saltmarsh.marketing

I am on the CMO for She Breaks the Law. We are a global community of women change makers who are passionate about the power of innovation and collaboration. Our mission is to accelerate transformation in legal by bringing together and empowering lawbreakers across the ecosystem. 

She Breaks The Law is my very own start-up story. We have grown to over 3000 members in over 50 countries since we started in March 2019.  I have supported the network from its launch and work with an incredible leadership team and lead lawbreakers to keep serving and growing our community of women. Working with an organisation in hyper growth mode has been one of my most valuable commercial experiences and it is amazing to see lawbreakers come together to connect, share, develop, create and support each other on their career journeys.

Join our LinkedIn community on here to find out about events and initiatives and meet with like-minded lawbreakers.

The biggest shout out this week for IWD goes to this one.

She’s a little girl navigating a world that wasn’t built for her twice over. 

Not built for her because she’s disabled. 
Not built for her because of her gender.

She’s dealing with both and it’s an unfair start.

She gets up every day, wears a massive back brace without (much) complaint, and does it largely with joy and love (apart from when she is having a massive meltdown for aforementioned reasons.)

We talk a lot about equality for women. But for which women? Equality has to mean everyone, or it means nothing.

Nobody is free until we are all free.

You give me purpose, little legs. It’s a good job the fight for services and support and the meltdowns come with a large dose of adorable and loving.

#IWD #WhoRulesTheWorld #Girls

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Dear LinkedIn,

I regret to inform you that I may not make it to International Women’s Day.

Cause of death: prolonged exposure to performative IWD marketing.

Kind regards,

Helen

P.S. If you’d like to know what to avoid and what makes a difference - my newsletter has you covered. Sign up here: https://lnkd.in/eTp3WbBd

PPS: Amazing bag sponsored by Ruth Jago

Bugle fights, Loving Cups and being announced as I walked into dinner not something I am especially familiar with. 

Definite highlight of my legal life last night at the Livery Banquet at Mansion House courtesy of Patrick McCann!

A reminder as I walked home over London Bridge that this city has been doing ceremony for many hundreds of years, but that sometimes you forget to stop and look around.

Gorgeous as well to see familiar faces, from Linda Kabi to Reena P. to Charlie Moore CAA. 

As I continue to celebrate all things IWD, today I am celebrating both my city and the amazing allyship of Patrick, who if you cut him in half, would have EQUALITY written through him like a stick of rock. I am grateful to LinkedIn for many things, putting Patrick in my life is right up there. This is a man who ELEVATES others. How lucky to have in my DMs daily.

Well I suppose I had better go downstairs and have breakfast, but without people saluting me on the stairs is it even worth it?

#MyLegalLife

And the second day of IWD shout outs belongs to…

…all the incredible women who help me run not one, but two legal marketing businesses. 

Helen Taylor - my operational brain, I simply could not function without her.

Helen Foord - so much more than a business partner. My inspo, my motivation and often my sanity. 

Rebecca Cullen - for even the marketers need marketing ops support!

Rachel Barber - joy spreader and writer of Saltmarshy words. Championing all things Le Croyd with me.

Jodie Kelly (LLB (Hons), ACIM, ACIPR) - content genius for Team Helen Squared.

Yvette Asker - amazing web guru and general legend.

Georgie Judd - cleverly crafting more words and content!  

Pauline Healey - tearing her hair out potentially over my lack of financial acumen 😂 

There are even more collaborators in this fabulous unagency model I have created and as I write this I am desperately hoping I have not missed any off!

Brilliant women above all bringing the best of their game, I salute you ALL in the name of IWD. 

Here’s a picture of me and Helen Foord as I know she always appreciates that!

#IWD #ShoutOut #GreatWomen

OK let’s bring this day back to what l have always loved it for. 

Cupcakes!

Not really. 😂

But celebrating bloomin’ amazing women in this industry doing the hard yards.

Join me in applauding these Real Deals of Legal on this day. 

Mary Bonsor - DID IT. She started, scaled and exited a disruptive legal business in the realest way, including eating only Marmite sandwiches when founder times were hard. She did all this whilst growing two humans. She is not yet 40, yet so wise. Epic. 

Lucie Allen spends half her time in the air between the US and UK expanding a legal education business but remains, and I do not know how she does this, one of the most present and supportive women I know. She is raising small humans as well! Legend. 

Sarah Clark stealth became CEO of one of the first fractional GC businesses just recently. She now head down focussing on the necessary strategic work for this next phase of growth. She is my ADHD twin, mother of twins, makes me regularly howl with laughter. Elite. 

What better way to show appreciation for these women in law by coaxing them into a freezing lake to remind ourselves we are all nails, in life, in business.

That said, we are all keen on a luxury spa experience for our next jaunt, preferably one with a sauna. I am still warming up!

I have been negative about today thus far - it’s hard to be on board when we have so much to do in the name of equity - so time to flip the script and channel the GOOD IWD energy.

To all the women quietly building this IWD! As someone said on here recently, discipline over dopamine is the key and boy do these troupers embody that.

Also what a top crew of Saltmarsh Marketing brand ambassadors. ⚡️

PS: Florence Brocklesby was not there but also massive shout out for being one of the LOVELIEST women in law.

As I make my way across a freezing misty park to throw myself into a lake with three other women in law in the name of IWD, I can’t help but think…

…maybe some of my invites to the more glamorous venues got lost in the post?

Wouldn’t have it any other way of course. 

Cheers.

By some spectacular IWD magic, I managed to coordinate a meet up with THE OL (original Lawbreaker) Nicky Leijtens at The Royal Exchange. 

And now find myself seated at Mansion House for a Livery Banquet with a mystery man (Patrick McCann). 

May need to retract my former statement about lack of glamorous invites. Am not sure it gets any more glam than this affair!

Day three of IWD shout outs, and this one is for clients past and present.

I thought about tagging all the incredible women in law I have worked with at Saltmarsh Marketing and Helen Squared®, but I honestly couldn't, as the list is simply too long.

Legal founders, leaders of ALSPs, boutique firms and global law firms, legal consultants, barristers, patent attorneys, coaches, recruiters, GCs, marketing and BD directors...

If we have worked together over the years, you know who you are.

And if we've worked together, I hope you know I mean it when I say: you are the reason this industry is changing.

IWD comes but once a year.

My admiration for you is daily. 

PS: For the lolz: I asked Chat GPT to create “an image of me in a tee like this” - and this is what it did. It literally put me IN the tee. I am not so worried about being replaced by AI.
PPS: This tee is clearly not available, but Priya Lele HAS masterminded a She Breaks the Law tee for IWD which you can buy if you want to wear being a lawbreaker on your sleeve and help fund the global community.  

#IWD #GreatWomen #GreatClients

Final call for Take the Mic: Value, Visibility and Voice tomorrow! 

What it is:

✅An event for women in law who want encouragement to show up more in here and to speak professionally
✅A space for male allies to listen and understand how to support 
✅An hour for YOU outside the day to day grind to stop, learn and meet other people in legal 

What it isn’t

❌Formal LinkedIn training
❌Getting you TED Talk ready in an hour 
❌Karaoke (sorry Lisa Haywood) 

With nearly 90 people registered there are just a handful of seats left. I know not everyone will turn up but am pretty delighted with that turn out! 

Me and Noo Jones  can’t wait to welcome you all, in the name of IWD. 

https://lnkd.in/eSNTfcJH

Go on - grab a cuppa and join us. 

#ValueVisibilityVoice #IWD

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The Battle

Heather Murray

Helen Burness

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taplio

The Battle

Heather Murray

Helen Burness

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Murray's LinkedIn Performance

Performance ScoreHelen Burness's LinkedIn Performance

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Performance ScoreHeather Murray's LinkedIn Performance