Heather Murray

AI For Non-Techies | nontechies.ai

I believe AI should be accessible to everyone. 
So I built a business that teaches it in a simple, honest way. 

AI for Non-Techies (does what it says on the tin, really) offers: 

- AI training for teams (in-person or online)
- AI Academy for small businesses/freelancers 
- "Train the AI Trainer" courses 

Have a little look at what we do: https://nontechies.ai/

Oh, and a bit about me: 

- $75m revenue generated for clients using AI
- Working with brands such as Toyota, Mitsubishi, Google, Salesforce and many others 
- AI Consultant to UK government + local authorities
- Top 5 MarTech influencer globally
- On the ISO panel for AI and cyber security globally
- Winner: AI Trailblazer at the AI Revenue Summit 2024
- Winner: Top Women in SaaS 2024
- Featured regularly in Forbes Magazine
- International keynote speaker
- 20 years in marketing and sales (legal + finance)

I'm a humungous believer in doing your bit for your local community. I run Festive Friends, which provides free social events for older people who have no friends or family.  I believe AI has huge potential to reduce digital exclusion, too. 

To book training, speaking or a chat, contact my EA, Katie, who you can access via my email: heather@nontechies.ai.

Founder

AI for Non-Techies, born from a newsletter of the same name, was launched out of a clear need for non-technical AI education.   I'm deeply passionate and enthusiastic about helping non-technical people understand and integrate AI into their work and personal lives.

Apparently, being rude to ChatGPT boosts accuracy
But I'll still be saying please and thank you
Here's my reasoning:

A recent (pre-peer review) study from Pennsylvania State University found that ChatGPT’s 4o model (that's one behind the one we're on now) produced better results on 50 multiple-choice questions as researchers’ prompts grew ruder. 

They used 250 unique prompts, sorted by politeness to rudeness levels. They found the "very rude" ones yielded 84.8% accuracy, four percentage points higher than the “very polite” response. 

Let's remember these are legitimate scientists who want to publish their work in esteemed journals for peer review, so they steered away from swearing. Their idea of "rudeness" is actually quite funny though, e.g.

“Hey, gofer, figure this out" - was in the "very rude" category. 🤣

Rudeness aside, more curt prompts tend to be less ambiguous and so get better results.

Regardless, I'll still be polite when I talk to ChatGPT.  

Here are my two arguments as to why:

𝗔𝗿𝗴𝘂𝗺𝗲𝗻𝘁 𝟭 (the more reasonable one)

A few months ago, a friend told me her kids had stopped saying please and thank you. She couldn't work out why - then realised they were just copying how they talk to Alexa.

If we're barking orders at AI every day without manners, are we training ourselves to be less polite in general? I reckon so.

A 2.5-year study of 128 families (Taylor & Francis, 2025) found parents were significantly more polite to voice assistants than their kids were - and politeness decreased over time for everyone. 

𝗔𝗿𝗴𝘂𝗺𝗲𝗻𝘁 𝟮 (the ridiculous - or is it? - one)

When the robots come, they'll remember I was polite and spare my life.  

Simple. 
See pic.

Do you find yourself saying please and thank you to ChatGPT?

PS Keep an eye out: early next week we're launching a new free masterclass run live by me: Become a ChatGPT Power User

An entire ROI-positive AI strategy in 8 words: 
Find problems then build assistants to fix them 

This is the exact strategy I’m using in my own business. It's the quickest way to start seeing results in a small business.

STEP 1 Choose your weapon

All paid chatbots have an assistant-building function: 

ChatGPT = Custom GPTs
Claude = Projects
Gemini = Gems
Copilot = er…Agents 

STEP 2: Speak to your team 

Ask where the bottlenecks, frustrators and time-sappers are in their jobs. 
Gather a list of these problems.

STEP 3: Is AI the answer? 

This is the toughest bit. Pull out those problems that make good use cases for an AI assistant. (Not sure? Don’t worry, I’ve got you covered - read to the end.)

STEP 4: Build your assistant

It’s much easier than you think. They’re all comprised of 3 things, just fill them in: 

• A name and purpose
• System instructions (help with this below too)
• A knowledge bank (docs they draw from)
  
STEP 5: Test it properly

The most important step but the most missed out: test and iterate. 
Ask team members to use it with no instructions from you. 
Edit the instructions to remove any issues. 

You’ll always need to edit a bit before it works.

A couple of simple, real examples from what I'm building at AI for Non-Techies: 

Example 1: 

Problem: The team is growing. Social posts, emails, landing pages, client comms, they’re all starting to be written in different tones of voice. 

Old solution: Write a tone of voice guide. People read it, ignore it and carry on as before. 

New solution: Build a simple assistant, loaded with tons of examples of content in the right tone of voice, and tone of voice guide. Ask everyone to run copy through it as a final check.

Example 2: 

Problem: Writing proposals takes up a big chunk of great salespeople’s time. It's a massive time drain, but it's too complex to outsource.

Old solution: Give the team proposal templates. Doesn’t actually slow the process. 

New solution: Build a proposal writing assistant. Load with great examples of proposals, your pricing, services/products. Get users to record their sales calls using an AI note taker and load the transcripts in to get instant proposals.

***
You know I like to be helpful folks, so I’ve built something (free) for you. 

My GPT Generator 3000 will: 

• Help you think of a great idea for an assistant
• Match your problems with good AI solutions
• Give it a name and purpose
• Write your instructions for you (saving hours!) 
• Help you find plan your knowledge bank
  
This is based on ChatGPT, but the results will work in any chatbot. 
Just open, say hi and it'll ask you everything it needs. 

Here it is: https://lnkd.in/eU77eJ2b

Enjoy - and let me know what you build! 

PS Free ChatGPT Power User webinar coming on 4 Dec: https://lnkd.in/eQnMWPtg

Canva just dropped a massive AI update.
Naturally, I had to test it immediately.

Here's what I found:
🎨 Canva's big AI update – I've tested "Ask Canva", AI-generated elements, and Video 2.0 so you don't have to
😍 Claude is coming to Excel – Spreadsheet nightmares might finally be over (Beta access available now)
🗓️ Final 2025 Bootcamp – Last chance to join our Become an AI Trainer 3-day Online Bootcamp (26-28 Nov)

Want my full hands-on review, plus how to get early access to Claude for Excel? This week's newsletter has you sorted.

Get free weekly AI insights in your inbox here: https://lnkd.in/emgxxjFe

(Plus, Excel is about to get easier.) Hi Non-Techies, I’m back from a week of being disconnected from virtually every digital companion in my life (wh

Open article: Are Canva's new AI tools good? 🧐 by Heather Murray • 4 min read

Our Copilot Power User webinar got 1250 sign-ups
So we're doing a ChatGPT Power User one next

The vast majority of people I meet use ChatGPT daily, but aren't aware of 90% of its best features.  

In one of my trademark high-enthusiasm, over-deliver-like-heck webinars, I'll be working through: 

• Which subscription you need (privacy, cost + features)
• Custom GPTs vs Projects
• Voice, Vision (+ Voice with Vision)
• Agents: what do they actually do?
• Deep Research and Data Analysis modes
• Sorting your settings for the best results

..and much more.  

As usual, I'll share all the prompts, GPTs and examples in a doc to those who attend live. 

You can register directly on the Zoom Webinar here: https://lnkd.in/d3J4gxuM

PS Can't make it? An on-demand version is available exclusively for our AI Academy members (along with our Copilot Power User session, and many others): https://lnkd.in/eR3NHJcG

PPS Let me know your ChatGPT questions below and I'll do my best to answer them

The Hidden Voices Copywriting

I launched The Hidden Voices in May 2022. 

I love interviewing people for articles, case studies and video scripts to bring their experiences to life.

Freelance Copywriter and Owner

The Magic Megaphone Newsletter

Putting the who into human in a world of AI.

Email Marketing Manager

GEO Foundation for Sustainable Golf

I was responsible for the organisation's global communications strategy and its implementation. 

This covered several areas of golf including facilities, tournaments and new developments. 

● Developing a tone of voice
● Copywriting, PR and content marketing strategy 
● Email marketing 
● Overseeing social media strategy
● Working with an in-house designer on animations, social media graphics and video
● Measuring and reporting on the sustainable.golf website performance using Google Analytics
● Line management of a creative team
● Working with various stakeholders from across the sport including greenkeepers, professional players, golf course architects, journalists, manufacturers and sponsors. 

Also contributed to the planning, creative and project management for the organisation's new website in 2021 - www.sustainable.golf

Communications Manager

Editions Financial

My role involved working on marketing campaigns and assets for financial services firms. Topics included banking, investments, insurance, FinTech, mortgages and accountancy. 

● Idea generation for online and offline content
● Developing creative design concepts through working closely with the in-house design studio
● Writing copy for articles, infographics, video scripts, email marketing and social media posts
● Working with TOV and brand guidelines for copy and design
● Advising clients on content, social media and SEO strategy
● Internal and external stakeholder management from marketing execs to senior board level
● Managing multiple projects with different deadlines to deliver them on time and on-budget

Senior Content Manager

Gecko Agency Ltd

I was responsible for a portfolio of digital marketing clients throughout the UK. These included legal firms, manufacturers, ecommerce companies, estate agents and charities.

● Devising quarterly and annual content marketing strategies
● Writing articles for a wide range of sectors including legal, manufacturing and retail
● Email marketing
● On and off-site SEO
● Managing PPC campaigns
● Social media management including Facebook advertising
● Using Google Analytics to measure results and shape future strategy
● Working with in-house designers and developers on animations, social media graphics and infographics
● Growing the digital marketing side of the business
● Measuring and delivering a positive ROI for clients 
● Using a suite of marketing tools and CMS such as Umbraco and WordPress

Digital Marketing Manager

Ocean Copy

I started Ocean Copy with no commercial writing experience, no agency contacts and no clients. Within three months I had written over 120 websites for the Hilton Group in the U.S. I also wrote for Barclays, eBay and the Co-op Group.

● Researching and writing copy for local, national and international companies
● Adapting to different tones of voice
● Promoting Ocean Copy via SEO, social media, Google AdWords and direct mail
● Developing relationships with digital agencies throughout the UK, including Whitespace and MediaCom
● Managing my own workload and working to tight deadlines
● Liaising with web designers and developers to ensure best practice in SEO

Copywriter / SEO

SNAPfax

I worked as a reviewer and editor on a number of Food Guide publications throughout the UK as well as marketing the Student SNAPfax in 17 cities.

I was also responsible for managing a large number of client accounts year-on-year and providing a first-class service to ensure repeat advertising.

Marketing Executive / Production Editor

Your content could be better, and deep down, you know it. 

Is there something missing from your articles, case studies and video scripts you can't quite put your finger on?

You may have spent a lot of time on them, but they're not generating new enquiries or the awareness you need.

If you're fed up wasting money and effort for little or no return, it's time to try a different approach.

AI is all around us, whether we like it or not. And that's creating a huge opportunity to tap into human stories that are engaging, emotional and memorable.

That's where I come in. I've interviewed professional athletes, award-winning entrepreneurs and senior figures in financial services, among others.

It all starts with crafting the right questions to get answers that resonate with your target audience. 

So, if your articles aren't amazing, your case studies are stale, and your video scripts lack that va-va-voom, I can help you. 

I work with the following organisations and more:

- Membership bodies looking to highlight success stories
- Banks that want to showcase how fantastic their colleagues and customers are
- Magazines seeking compelling thought leadership pieces on important topics 
- Creative agencies that want to break the mould with their case studies to bring in more business

I've written professionally for 18 years for clients including Lloyds Bank, Chartered Banker Magazine, Hilton Hotels and GEO Foundation for Sustainable Golf. 

"Whenever we are working with a client who would benefit from copywriting support, I immediately recommend Jamie as he is talented, trustworthy and takes the time to understand the client’s goal in order to deliver exactly what they need." - James Tulloch, Project Manager at Daysix.

Email me - jamie@thehiddenvoices.com if you'd like to learn more. 

Visit my website - thehidddenvoices.com or send a DM.

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The Battle

Heather Murray

Jamie Graham

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Murray's LinkedIn Performance

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