Heather Murray

AI For Non-Techies | nontechies.ai

I believe AI should be accessible to everyone. 
So I built a business that teaches it in a simple, honest way. 

AI for Non-Techies (does what it says on the tin, really) offers: 

- AI training for teams (in-person or online)
- AI Academy for small businesses/freelancers 
- "Train the AI Trainer" courses 

Have a little look at what we do: https://nontechies.ai/

Oh, and a bit about me: 

- $75m revenue generated for clients using AI
- Working with brands such as Toyota, Mitsubishi, Google, Salesforce and many others 
- AI Consultant to UK government + local authorities
- Top 5 MarTech influencer globally
- On the ISO panel for AI and cyber security globally
- Winner: AI Trailblazer at the AI Revenue Summit 2024
- Winner: Top Women in SaaS 2024
- Featured regularly in Forbes Magazine
- International keynote speaker
- 20 years in marketing and sales (legal + finance)

I'm a humungous believer in doing your bit for your local community. I run Festive Friends, which provides free social events for older people who have no friends or family.  I believe AI has huge potential to reduce digital exclusion, too. 

To book training, speaking or a chat, contact my EA, Katie, who you can access via my email: heather@nontechies.ai.

Founder

AI for Non-Techies, born from a newsletter of the same name, was launched out of a clear need for non-technical AI education.   I'm deeply passionate and enthusiastic about helping non-technical people understand and integrate AI into their work and personal lives.

Apparently, being rude to ChatGPT boosts accuracy
But I'll still be saying please and thank you
Here's my reasoning:

A recent (pre-peer review) study from Pennsylvania State University found that ChatGPT’s 4o model (that's one behind the one we're on now) produced better results on 50 multiple-choice questions as researchers’ prompts grew ruder. 

They used 250 unique prompts, sorted by politeness to rudeness levels. They found the "very rude" ones yielded 84.8% accuracy, four percentage points higher than the “very polite” response. 

Let's remember these are legitimate scientists who want to publish their work in esteemed journals for peer review, so they steered away from swearing. Their idea of "rudeness" is actually quite funny though, e.g.

“Hey, gofer, figure this out" - was in the "very rude" category. 🤣

Rudeness aside, more curt prompts tend to be less ambiguous and so get better results.

Regardless, I'll still be polite when I talk to ChatGPT.  

Here are my two arguments as to why:

𝗔𝗿𝗴𝘂𝗺𝗲𝗻𝘁 𝟭 (the more reasonable one)

A few months ago, a friend told me her kids had stopped saying please and thank you. She couldn't work out why - then realised they were just copying how they talk to Alexa.

If we're barking orders at AI every day without manners, are we training ourselves to be less polite in general? I reckon so.

A 2.5-year study of 128 families (Taylor & Francis, 2025) found parents were significantly more polite to voice assistants than their kids were - and politeness decreased over time for everyone. 

𝗔𝗿𝗴𝘂𝗺𝗲𝗻𝘁 𝟮 (the ridiculous - or is it? - one)

When the robots come, they'll remember I was polite and spare my life.  

Simple. 
See pic.

Do you find yourself saying please and thank you to ChatGPT?

PS Keep an eye out: early next week we're launching a new free masterclass run live by me: Become a ChatGPT Power User

An entire ROI-positive AI strategy in 8 words: 
Find problems then build assistants to fix them 

This is the exact strategy I’m using in my own business. It's the quickest way to start seeing results in a small business.

STEP 1 Choose your weapon

All paid chatbots have an assistant-building function: 

ChatGPT = Custom GPTs
Claude = Projects
Gemini = Gems
Copilot = er…Agents 

STEP 2: Speak to your team 

Ask where the bottlenecks, frustrators and time-sappers are in their jobs. 
Gather a list of these problems.

STEP 3: Is AI the answer? 

This is the toughest bit. Pull out those problems that make good use cases for an AI assistant. (Not sure? Don’t worry, I’ve got you covered - read to the end.)

STEP 4: Build your assistant

It’s much easier than you think. They’re all comprised of 3 things, just fill them in: 

• A name and purpose
• System instructions (help with this below too)
• A knowledge bank (docs they draw from)
  
STEP 5: Test it properly

The most important step but the most missed out: test and iterate. 
Ask team members to use it with no instructions from you. 
Edit the instructions to remove any issues. 

You’ll always need to edit a bit before it works.

A couple of simple, real examples from what I'm building at AI for Non-Techies: 

Example 1: 

Problem: The team is growing. Social posts, emails, landing pages, client comms, they’re all starting to be written in different tones of voice. 

Old solution: Write a tone of voice guide. People read it, ignore it and carry on as before. 

New solution: Build a simple assistant, loaded with tons of examples of content in the right tone of voice, and tone of voice guide. Ask everyone to run copy through it as a final check.

Example 2: 

Problem: Writing proposals takes up a big chunk of great salespeople’s time. It's a massive time drain, but it's too complex to outsource.

Old solution: Give the team proposal templates. Doesn’t actually slow the process. 

New solution: Build a proposal writing assistant. Load with great examples of proposals, your pricing, services/products. Get users to record their sales calls using an AI note taker and load the transcripts in to get instant proposals.

***
You know I like to be helpful folks, so I’ve built something (free) for you. 

My GPT Generator 3000 will: 

• Help you think of a great idea for an assistant
• Match your problems with good AI solutions
• Give it a name and purpose
• Write your instructions for you (saving hours!) 
• Help you find plan your knowledge bank
  
This is based on ChatGPT, but the results will work in any chatbot. 
Just open, say hi and it'll ask you everything it needs. 

Here it is: https://lnkd.in/eU77eJ2b

Enjoy - and let me know what you build! 

PS Free ChatGPT Power User webinar coming on 4 Dec: https://lnkd.in/eQnMWPtg

Canva just dropped a massive AI update.
Naturally, I had to test it immediately.

Here's what I found:
🎨 Canva's big AI update – I've tested "Ask Canva", AI-generated elements, and Video 2.0 so you don't have to
😍 Claude is coming to Excel – Spreadsheet nightmares might finally be over (Beta access available now)
🗓️ Final 2025 Bootcamp – Last chance to join our Become an AI Trainer 3-day Online Bootcamp (26-28 Nov)

Want my full hands-on review, plus how to get early access to Claude for Excel? This week's newsletter has you sorted.

Get free weekly AI insights in your inbox here: https://lnkd.in/emgxxjFe

(Plus, Excel is about to get easier.) Hi Non-Techies, I’m back from a week of being disconnected from virtually every digital companion in my life (wh

Open article: Are Canva's new AI tools good? 🧐 by Heather Murray • 4 min read

Our Copilot Power User webinar got 1250 sign-ups
So we're doing a ChatGPT Power User one next

The vast majority of people I meet use ChatGPT daily, but aren't aware of 90% of its best features.  

In one of my trademark high-enthusiasm, over-deliver-like-heck webinars, I'll be working through: 

• Which subscription you need (privacy, cost + features)
• Custom GPTs vs Projects
• Voice, Vision (+ Voice with Vision)
• Agents: what do they actually do?
• Deep Research and Data Analysis modes
• Sorting your settings for the best results

..and much more.  

As usual, I'll share all the prompts, GPTs and examples in a doc to those who attend live. 

You can register directly on the Zoom Webinar here: https://lnkd.in/d3J4gxuM

PS Can't make it? An on-demand version is available exclusively for our AI Academy members (along with our Copilot Power User session, and many others): https://lnkd.in/eR3NHJcG

PPS Let me know your ChatGPT questions below and I'll do my best to answer them

TekBank

At TekBank, I don’t just find solutions, I build competitive advantages.

Whether you’re a CEO needing top-tier IT talent, a company looking to streamline operations, or a business leader searching for clarity in your messaging, I ensure you get exactly what you need without the wasted time, mismatched hires, or tech headaches.

✅ 𝐈𝐓 𝐓𝐚𝐥𝐞𝐧𝐭 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧: Finding the right people, not just resumes. Talent that aligns with your culture, goals, and business strategy.
✅ 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧: Eliminating inefficiencies so your team can focus on what actually drives growth.
✅ 𝐒𝐂𝐀𝐃𝐀 & 𝐈𝐓 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Keeping critical systems running efficiently and securely with modern technology.
✅ 𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Transforming data chaos into organized, accessible, and secure information flow.
✅ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 & 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠: Because even the best businesses struggle if they can’t clearly articulate their value.

𝐖𝐡𝐲 𝐂𝐄𝐎𝐬 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐔𝐬:

🔹 I move fast, but strategically. In today’s world, waiting months for the “𝘱𝘦𝘳𝘧𝘦𝘤𝘵” hire or solution means falling behind. I deliver talent and IT strategies that make an impact without the bottlenecks.
🔹 I don’t do cookie-cutter. Your challenges are unique, and so are my solutions. I dig deep to understand your needs before offering recommendations.
🔹 I blend technology, people, and messaging. Because finding the right IT professionals or systems is just half the battle—positioning and communication ensure long-term success.
🔹 I make complex things simple. Whether it's hiring, IT, or storytelling, I translate challenges into clear, actionable strategies.

If you’re tired of hiring delays, inefficient systems, or messaging that falls flat, let’s talk.

📍 Visit TekBank → www.tekbank.net
📍 Let’s connect & get to work.

Talent Acquisition and Business Development Manager

TekBank is a provider of information technology resources and solutions to numerous commercial and government customers. Committed to delivering excellence, we help customers realize their visions through an in-depth understanding of their business needs. We leverage experience across a broad spectrum of industries and mobilize the right combination of people, processes, technologies and alliances to exceed our customers' expectations.

Senior Representative

Amazon Web Services (AWS)

Amazon Web Services (AWS) is a secure cloud services platform offering IT infrastructure services through data center locations in the U.S., Europe, Brazil, Singapore, Japan, and Australia to hundreds of thousands of businesses in 190 countries around the world. Now commonly known as cloud computing, AWS offers compute power, database storage, content delivery and other functionality to help businesses grow faster by replacing up-front capital infrastructure expenses with low variable costs that scale with your business.

As a Recruiter, for AWS, I support tech hiring efforts for the Premium Support team. I am currently hiring Cloud Support Associates and Engineers, and Operations Managers for our offices based in Seattle, WA, Dallas, TX, and Herndon, VA. Responsibilities included but not limited to:

• Find and engage unique and/or passive candidates through creative sourcing techniques, including internal databases, job boards, referrals, social media, and in person networking
• Partner with members of the business to understand hiring needs
• Maintain relationships with candidates, including inquiring about referrals when new positions become available
• Collaborate with others on the recruiting team on initiatives and/ or hiring needs that may spike in other areas
• Assist with recruiting events and diversity hiring efforts of AWS

Sourcing Recruiter

Computer Aid, Inc.

Computer Aid, Inc., (CAI) is a global IT services firm that is currently managing engagements with numerous Fortune 1000 companies and government agencies. CAI is headquartered in Allentown, Pennsylvania, with a staff of over 4,500 professionals located around the world. Among its many offerings, CAI specializes in the delivery of metrics and SLA-based application support and development, quality assurance & testing, and service desk outsourcing. CAI demonstrates value in delivering results that reduce costs through visibility, optimization, control methodologies and performance-based service tools. We operate on the principle that quality IT solutions should be delivered at a fixed price, on time, and in budget. Our ability to hold true to this principle has been critical to our success since our founding in 1981

Sr Technical Recruriter

Advanced Systems Design

Advanced Systems Design, Inc. (ASD) is a leading Information Technology and Management Services provider for state, local, and federal government agencies. We are a certified minority government vendor with capabilities related to Public Health, Law Enforcement, Transportation and Defense. ASD is a service-disabled veteran owned company with a proud 30+ year track record of successfully innovating solutions for our government customers. Our employees are actively on projects with the U.S. Department of Veterans Affairs, U.S. Centers for Disease Control, NASA, and a wide array of state and local agencies throughout the southeastern United States. For more information, please visit our website at www.asd-web.com.

Technical Recruiter

TEKsystems

Northwestern Mutual

I help individuals achieve a more secure future by working to understand their situation and to build a relationship that will serve their needs over time. Please let me know how I might be able to help you realize your vision for the future.

Financial Representative

Florida State University

--Supervise a staff of 8 OPS employees and a USPS cashier

--Maintain and supervise day to day operations, including issuing cards, refunds, reactivation of cards, reconciling daily FSUCash deposits, developing specialty cards for campus groups.

--Created a user manual for the FSUCard Center to ensure continuity of operation practices and procedures, oversaw the replacement of all beverage vending machines on campus and the audit of all vending machines, made many procedures of the FSUCard Center paperless, oversaw the ATM replacement of SunTrust ATM’s on campus, streamlined the incoming freshmen orientation process, team lead on FSUCard Center moving into new office space

--Maintain the Card Center’s current projects, including but not limited to: Expanding the reach of FSUCash (i.e. Student Financial Services, Leach Center, UPS Store),  FSU Financial Literacy Program,  FSUCard re-pricing and consolidation, online photo website for FSUCard

Program Coordinator

Florida Department of Financial Services

--Served as team leader for an inbound call center, supervising and motivating a team of thirteen employees.

--Responsible for sponsoring, leading, and facilitating call center process improvement teams. 
	
--Coordinated the interviewing, hiring, and training of customer service representatives.
	
--Administered employee performance management by diagnosing improvement opportunities, providing effective feedback, coaching, training, professional development, and corrective action plans.
	
--Reviewed licensing applications for Insurance Agents and Adjusters to verify qualification for licensure.
	
--Awarded two Davis Productivity Certificates of Commendation for my part in reducing call volume and continuing education rule revisions.

Insurance Administrator C

Walmart

--Responsible for allocating retail space to vendors, as well as managing the quantity of inventory each vendor maintained within the store.
	
--Maintained and accurately priced inventory. 
	

--Created and maintained work schedules and daily assignments for forty employees.

Assistant Manager

Providing IT Solutions to your IT problems | Efficient and Remarkable Recruiting | Featured Contributor, BIZCATALYST 360°| Senior Representative at TekBank

IT Talent, Tech Solutions & Words That Work. Let’s Get It Done! 

Whether you're a business drowning in IT headaches or an IT pro searching for your dream gig, I make the hiring process smarter, faster, and a whole lot less painful.

𝐘𝐨𝐮𝐫 𝐈𝐓 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬:

- Struggling to find the right talent?
- Inefficient IT strategies holding you back?
- Tired of quick fixes that don’t last?

𝐇𝐨𝐰 𝐓𝐞𝐤𝐁𝐚𝐧𝐤 & 𝐈 𝐌𝐚𝐤𝐞 𝐈𝐓 𝐇𝐚𝐩𝐩𝐞𝐧:

👉 We don’t patch IT problems, we solve them.

𝐅𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬:

➝ Top-tier IT talent that fits your team like a glove.
➝ Tech solutions that actually work.
➝ Sustainable fixes so you can focus on scaling, not scrambling.

𝐅𝐨𝐫 𝐈𝐓 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬:

✔ Job opportunities that match your skills & goals. No random job spam.
✔ Transparent communication.
✔ Roles that help you grow, not just pay the bills.

𝐖𝐡𝐲 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞?

🔹I bring a killer mix of IT expertise and storytelling magic to the table. 
🔹Need high-impact hiring? Done. 
🔹Need IT solutions that stick? On it. 
🔹Need writing that gets people to stop, think, and take action? That too.


𝐋𝐞𝐭’𝐬 𝐌𝐚𝐤𝐞 𝐈𝐓 𝐇𝐚𝐩𝐩𝐞𝐧

📍 DM me on LinkedIn
📍Check out TekBank’s latest roles & solutions → www.tekbank.net
📍 Connect with me and let’s talk hiring, IT, or words that work.

And hey, if you just came for my posts and witty banter, stick around. 

I don’t disappoint.

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Heather Murray

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Murray's LinkedIn Performance

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