Heather Murray

AI For Non-Techies | nontechies.ai

I believe AI should be accessible to everyone. 
So I built a business that teaches it in a simple, honest way. 

AI for Non-Techies (does what it says on the tin, really) offers: 

- AI training for teams (in-person or online)
- AI Academy for small businesses/freelancers 
- "Train the AI Trainer" courses 

Have a little look at what we do: https://nontechies.ai/

Oh, and a bit about me: 

- $75m revenue generated for clients using AI
- Working with brands such as Toyota, Mitsubishi, Google, Salesforce and many others 
- AI Consultant to UK government + local authorities
- Top 5 MarTech influencer globally
- On the ISO panel for AI and cyber security globally
- Winner: AI Trailblazer at the AI Revenue Summit 2024
- Winner: Top Women in SaaS 2024
- Featured regularly in Forbes Magazine
- International keynote speaker
- 20 years in marketing and sales (legal + finance)

I'm a humungous believer in doing your bit for your local community. I run Festive Friends, which provides free social events for older people who have no friends or family.  I believe AI has huge potential to reduce digital exclusion, too. 

To book training, speaking or a chat, contact my EA, Katie, who you can access via my email: heather@nontechies.ai.

Founder

AI for Non-Techies, born from a newsletter of the same name, was launched out of a clear need for non-technical AI education.   I'm deeply passionate and enthusiastic about helping non-technical people understand and integrate AI into their work and personal lives.

Channel 4 nabbed me as I got off stage
"Can you come and speak to our women about AI?"
Abso-bloody-lutely I can.

I knew exactly who to bring with me: Sharona Hutton, Founder of Women of AI Agency (who represent 70 of the best women AI experts globally - and me 😉)

I opened by asking the room of talented women how they FEEL about AI. 

It’s a very emotive topic that throws us all over the place:

→ Scary headlines tell us we’ll all lose our jobs
→ Bosses pressure us to start using it daily
→ It’s so fun too - the silly images, filters, music
→ But it seems everyone else knows more than us

I explained that the vast majority of people right now (yes, still..LinkedIn is a very deceptive bubble) aren’t aware of 1% of its capabilities. 

So I did a few live demos to show how I use it: 

As an expert thinking partner and devil’s advocate
As a range of useful experts (HR, finance, legal)
As a counsellor and for anxiety support 

I emphasised that AI augments what you put in, showing all of my best workflows start with a considerable voice note ramble from me, and a batch of documents giving proper background.

Sharona then moved onto AI’s effect on the gender gap: 

→ Women are 3x more likely to lose their jobs to AI than men
→ We represent just 22% of global AI talent (14% at senior level)
→ Female-founded AI companies receive 6x less capital per deal than males

…but also how we can push against this widening of the gender gap by getting hands on and experimenting with AI. Then sharing our findings with other women. 

Research shows that when women engage in low-stakes "AI sandbox" experimentation, confidence scores jump dramatically. One Cisco programme saw employee AI confidence leap from 62% to 91% after just three months of structured experimentation. 

Thank you so much Nicola Griffin for inviting us into Channel 4 - we hope it’s the beginning of a strong relationship with an organisation we adore.

Today - we dig deeper into closing that gender gap at the International Women’s Day AI Summit by Sharona’s very own Women of AI.

I’ll be speaking about how I’m teaching AI to my technophobe Dad.
More on that very soon.

PS If you're looking for an enthusiastic, energetic and engaging speaker for your event or offsite, drop me a DM. I'm now taking bookings for Q3 and Q4.

Your Content Mart

▶Sourced content ideas using Google, keyword research tools, and other places where the audience hang out on the internet. 
◀Identified customer pain points and mapped them to different funnel stages.
◀Performed competitor analysis/ keyword research using tools like SEMrush, Ahref and Moz.
◀Repurposed content for distribution via social media
◀Designed graphics, infographics, memes, GIFs, mind maps to illustrate content.

Content Strategist

HackerNoon

Contributing Writer

Upwork

Web Content Writer

B2B SaaS content writer | I create content that mirrors the desires of your ideal customers to increase user signups

I hate to write content to check the box. 


I write every content with the mind to drive business goals—build authority and grow ARR.


How do I do it?


Here's my process:


✅Understand your target audience through your company data.

✅Research your competitors. Take cues from them and find gaps to exploit.

✅Research the topic. Collect publicly available information and interview SMEs.

✅Write actionable content from a unique angle that's relevant to your target audience.

✅Optimize for search without risking quality.


I'm especially good at writing BoFu and MoFu content such as:


📌Comparison posts 

📌Alternative posts

📌Best posts

📌Case studies/use case pages

📌How-to posts/guides.


If you want to start a conversion-focused blog or need to reposition your blog for conversation, I'm the content strategist you need. 


Here's how I typically go about:


✅Perform pain point-driven customer research.

✅Identify your best customers.

✅Understand the use cases of your product. 

✅Map their pain points to the different stages of the buyer's journey. 

✅Execute from the bottom up. 

✅Map out a distribution strategy.


I would love to work with you to acquire freemium users or sales-qualified leads. 


If you want to make further inquiries, hit me up via DM or email me @ onizemuhammed@gmail.

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taplio

The Battle

Heather Murray

Onize Muhammed

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Murray's LinkedIn Performance

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