Heather Murray

AI For Non-Techies | nontechies.ai

I believe AI should be accessible to everyone. 
So I built a business that teaches it in a simple, honest way. 

AI for Non-Techies (does what it says on the tin, really) offers: 

- AI training for teams (in-person or online)
- AI Academy for small businesses/freelancers 
- "Train the AI Trainer" courses 

Have a little look at what we do: https://nontechies.ai/

Oh, and a bit about me: 

- $75m revenue generated for clients using AI
- Working with brands such as Toyota, Mitsubishi, Google, Salesforce and many others 
- AI Consultant to UK government + local authorities
- Top 5 MarTech influencer globally
- On the ISO panel for AI and cyber security globally
- Winner: AI Trailblazer at the AI Revenue Summit 2024
- Winner: Top Women in SaaS 2024
- Featured regularly in Forbes Magazine
- International keynote speaker
- 20 years in marketing and sales (legal + finance)

I'm a humungous believer in doing your bit for your local community. I run Festive Friends, which provides free social events for older people who have no friends or family.  I believe AI has huge potential to reduce digital exclusion, too. 

To book training, speaking or a chat, contact my EA, Katie, who you can access via my email: heather@nontechies.ai.

Founder

AI for Non-Techies, born from a newsletter of the same name, was launched out of a clear need for non-technical AI education.   I'm deeply passionate and enthusiastic about helping non-technical people understand and integrate AI into their work and personal lives.

My business grew 5x last year
One simple workflow helped hugely
3 simple steps + 2 tools (£40ish total)

Step 1: Ramble to your heart’s content. No need for any structure. 

Step 2: Download that big rambly transcript 

Step 3: Upload it into your AI chatbot of choice with a good prompt.  

Ramble chat = solid gold. 

More info in the vid. 

PS How was this video? Useful? Crap? Too long? Distracted by the way I sat in that weird way? 

Please let me know as I’ll be doing more and want to get them right!

Fellow AI trainers, educators, course creators: 
Do you use AI to help build your courses?
I use it a LOT. 

This past few weeks, it’s been me and Klara, my Claude Project, absolutely smashing it in doing 300 hours of work in about 100 hours. 

You can use AI badly and get rubbish, generic, meh results.
Or you can use it well and get stuff that actually works. 

The quality of your prompts is a biggie here. 

So the lovely folk at Learnworlds and I have put our brains together and created this free Prompt Book for you all, sharing some of my favourites to help you along in 2026. 

📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗜𝗱𝗲𝗮 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗼𝗿 - stress-test your idea before you build anything 
📌 𝗖𝘂𝗿𝗿𝗶𝗰𝘂𝗹𝘂𝗺 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 - design a logical learning journey using Bloom's Taxonomy 
📌 𝗗𝗲𝗹𝗲𝗴𝗮𝘁𝗲 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗔𝗻𝗮𝗹𝘆𝘀𝗲𝗿 - turn messy feedback into a clear action plan 
📌 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗘𝘅𝗲𝗿𝗰𝗶𝘀𝗲 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 - create activities that actually engage 
📌 𝗟𝗲𝘀𝘀𝗼𝗻 𝗦𝗰𝗿𝗶𝗽𝘁 𝗪𝗿𝗶𝘁𝗲𝗿 - transform bullet points into natural, watchable video scripts 
📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗦𝗮𝗹𝗲𝘀 𝗣𝗮𝗴𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 - write copy that sells the transformation 
📌 𝗤𝘂𝗶𝘇 & 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - design assessments that test real understanding 
📌 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - proper ABCD-format objectives with the right Bloom's verbs 
📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 - price with confidence, not guesswork 
📌 𝗟𝗲𝗮𝗿𝗻𝗲𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - get crystal clear on exactly who you're teaching

Every prompt follows proper structure (role, task, context, constraints, output) so you get genuinely useful results - not generic AI waffle.

This will save you hundreds of hours and drive your training business forward in a whole new way. 
You’ll need to put good stuff in (ideas, thoughts, examples of previous content) in order to get the good stuff out. 

This year, I’m determined to take my AI-driven course creation to the next level, so I’m going to the online 𝗔𝗜 𝘅 𝗜𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘂𝗺𝗺𝗶𝘁 from LearnWorlds to find out the latest in this space. If you're a course creator, trainer, or L&D professional - this is worth your attention.

To learn more about prompting and AI-driven instructional design, it’s a free online event (with handy certification,too): https://lnkd.in/e88x7Zwj

Course Creator Prompts

Our 2026 AI training brochure is out 👇
(inc NEW Copilot and ChatGPT courses)

This year, we'll be offering a smaller menu of our best courses: 

𝗗𝗮𝘆 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀

• Non-Techie Intro to AI 
• Practical AI for Senior Leaders
• AI for Small Business Owners
• Prompt Like a Pro (Beginner)
• Prompt Like a Pro (Next Level)

𝟲 𝗼𝗿 𝟭𝟮 𝗪𝗲𝗲𝗸 𝗖𝗼𝘂𝗿𝘀𝗲𝘀

• The Ultimate Copilot 365 for Work [very popular] 
• ChatGPT for Small Business 
• Bespoke training courses also available

🔥 𝗕𝗥𝗔𝗡𝗗 𝗡𝗘𝗪 𝗪𝗵𝗶𝘁𝗲 𝗟𝗮𝗯𝗲𝗹 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴🔥

[Very limited availability - we're running our first beta program] 

We create.
We keep it up to date.
You brand.
You deliver. 

Licence our award-winning training - every workshop, every course, totally brand-free so you can apply your own. 

• Slides and all resources
• Videos for your LMS
• Trainer guides and videos
• Train-the-trainer programme

We've filled our independent AI trainer beta, but we have 2 spaces for education businesses and 2 spaces for corporates.  This involves heavily (40%) discounted access to our full white label library in exchange for focus group feedback. 

💬 If you're interested in training, or joining our beta program for white label, pop me a DM or email us: training@nontechies.ai

2026-AI-Training-Brochure

Eek - it's finally here! 🎉
12 (live) weeks of solid ChatGPT gold 
(And it starts next week)

ChatGPT is a MASSIVELY powerful tool for small businesses, but the vast majority of people I meet only use about 1% of its features and capabilities.

Designed specifically for solopreneurs, freelancers and small businesses, our brand new live course is led by the brilliant (and super lovely) Nick Crawford and is crammed with colourful, eye-opening value: 

Week 1: Feature map and what's possible
Week 2: How to prompt like a pro
Week 3: Create a content creation powerhouse
Week 4: Build your own AI workforce
Week 5: Explore Atlas, Connectors and more
Week 6: Sales and lead generation
Week 7: Financial clarity and planning
Week 8: Deep research and market intelligence
Week 9: Autopilot customer service
Week 10: Visual storytelling
Week 11: The power of Projects
Week 12: Hidden Tricks, Hacks & What's Next for ChatGPT

We don't believe in lecturing as learning - you'll get hands-on throughout the whole course, testing what you learn live and building practical skills.

The course culiminates in a final project to bring it all together.  Pass that (our team will mark them) and you'll get a lovely certificate to share on socials.

>> Grab your ticket here: https://lnkd.in/e4jAgErS << 

FAQs

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗰𝗼𝘀𝘁? 
It's £495 (+ VAT) - and we've got Clearpay and Klarna too if you want to split into a few payment chunks. 

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝗺𝗶𝘀𝘀 𝗮 𝘀𝗲𝘀𝘀𝗶𝗼𝗻?
You get access to a lovely portal with all recordings and resources

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝗰𝗮𝗻'𝘁 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲𝘀𝗲 𝗱𝗮𝘁𝗲𝘀? 
Don't worry - an on-demand version is coming (delivered by me), register your interest here: https://lnkd.in/e7NFKy88

𝗪𝗵𝗮𝘁 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗱𝗼 𝗜 𝗻𝗲𝗲𝗱? 
You can do this course with ChatGPT Plus (£20/mo) but for decent security we recommend ChatGPT Business (£30/mo, 2 user minimum) if there's more than one of you.  I'm afraid the free one won't be enough. 

PS Sssnoooowww! Has anyone else got tons of it round by them?! ☃️

Ultimate ChatGPT for Small Business Carousel

Tony Fiston 🥑

Double Leads & Triple Sales | Digital Marketing Consultant & Services for Sustainable D2C Businesses

If you want:

• clients who align with your mission
• simple systems that create clarity, not chaos
• reporting that connects effort to revenue
• growth that does not keep you up at night

We are aligned.

How we work:

1. Find your people
Not the algorithm’s fantasy. Not vague lookalikes. Real humans who already need what you offer.

2. Build trust
Not through pressure. Through strategy that feels useful, relevant, and human.

3. Grow without guilt
Clean data. Clean inputs. Clean profits. No surprises.

What you get when we work together:

• clarity on what is working and what is draining your budget
• tools that anticipate demand, like a weather forecast for sales
• transparent pricing with no last minute surprises
• strategy that respects your intelligence and your values

Recent wins:

• helped a global, mission driven consumer platform build a consistent 1 million monthly organic impressions on Instagram through repeatable content systems
• helped a recycled materials brand land a Fortune 500 client through a single narrative
• increased repeat sales by 200 percent for a plant based supplier by turning customer stories into ads
• transformed climate tech reports into lead assets generating 85 qualified conversations

How we operate:

🔍 full transparency. you always see the work
🛑 no smoke and mirrors. if it cannot be explained simply, it does not ship
❤️ aligned incentives. we grow when you grow

Conversations I enjoy:

• why your best customers would miss you if you disappeared
• how trust becomes your strongest growth channel
• where hidden profit already exists in your current pipeline

If you are building something meaningful, you will feel at home here.

www.fisagency.com

Prompt Engineer

I have been creating and applying inventive approaches in prompt engineering to tackle intricate marketing challenges within natural language processing (NLP) and AI applications.

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