Heather Murray

AI For Non-Techies | nontechies.ai

I believe AI should be accessible to everyone. 
So I built a business that teaches it in a simple, honest way. 

AI for Non-Techies (does what it says on the tin, really) offers: 

- AI training for teams (in-person or online)
- AI Academy for small businesses/freelancers 
- "Train the AI Trainer" courses 

Have a little look at what we do: https://nontechies.ai/

Oh, and a bit about me: 

- $75m revenue generated for clients using AI
- Working with brands such as Toyota, Mitsubishi, Google, Salesforce and many others 
- AI Consultant to UK government + local authorities
- Top 5 MarTech influencer globally
- On the ISO panel for AI and cyber security globally
- Winner: AI Trailblazer at the AI Revenue Summit 2024
- Winner: Top Women in SaaS 2024
- Featured regularly in Forbes Magazine
- International keynote speaker
- 20 years in marketing and sales (legal + finance)

I'm a humungous believer in doing your bit for your local community. I run Festive Friends, which provides free social events for older people who have no friends or family.  I believe AI has huge potential to reduce digital exclusion, too. 

To book training, speaking or a chat, contact my EA, Katie, who you can access via my email: heather@nontechies.ai.

Founder

AI for Non-Techies, born from a newsletter of the same name, was launched out of a clear need for non-technical AI education.   I'm deeply passionate and enthusiastic about helping non-technical people understand and integrate AI into their work and personal lives.

2025 was absolutely mental 🤯
£100k months, huge brands, big stages
But I also worked to dangerous levels
Here's how I'm planning to tackle 2026:

The year just gone was both the most successful AND the most unhealthy I've had. 

• We got ourselves from £20k/mo to £115k/mo, breaking the elusive "million pound month" barrier
• Both Google and Microsoft got in touch to praise what we do and how we're teaching people the tools they've built
• We had some of the world's biggest brands come to us for their AI training - and were delighted with the results
• I presented on some humongous stages, alongside celebrities and academics

BUT 

• I worked more hours than I've ever worked, often doing 12-14 hours a day and 7 day weeks, at full speed, full effort
• I had frequent nightmares and disturbed sleep, and my anxiety disorder got noticeably worse
• My friends and family were constantly telling me they were worried about me

I burnt myself out completely. 
It isn't big, it isn't clever. 
It's bloody dangerous.

I closed the business for 2 weeks over Christmas, and have had a lot of time to think deeply about how I will approach the coming year. 

1. 𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗶𝗻𝗴 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝗰𝗲
   I'm a massive, perfectionist bottleneck. I'll be carefully (but continuously) hiring for key roles and building strong, documented systems and standards that don't rely on me to deliver.
   
2. 𝗦𝗮𝘆𝗶𝗻𝗴 𝗻𝗼 (𝗲𝘃𝗲𝗻 𝘁𝗼 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀)
   We've set ambitious growth targets for 2026, aiming for £280k/mo by Dec 2026. If an opportunity doesn't serve those goals, it's a no. Even if it sounds fun. Even if it's flattering. Even if there's free food. No.

3. 𝗛𝗮𝗿𝗱 𝗯𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀 𝗼𝗻 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗵𝗼𝘂𝗿𝘀
   Set hours. Hard stops. No more "just one more email", no more "quick weekend catch-up" that turns into a 14-hour day. 

I'm ridiculously proud of what we achieved in 2025 - AI for Non-Techies has done SO much. 

In 2026, I'm keeping the fierce ambition but I'll be just as fierce about ditching the unhealthy habits. 
 
💬 What's one thing you'll be doing differently this year?

My business grew 5x last year
One simple workflow helped hugely
3 simple steps + 2 tools (£40ish total)

Step 1: Ramble to your heart’s content. No need for any structure. 

Step 2: Download that big rambly transcript 

Step 3: Upload it into your AI chatbot of choice with a good prompt.  

Ramble chat = solid gold. 

More info in the vid. 

PS How was this video? Useful? Crap? Too long? Distracted by the way I sat in that weird way? 

Please let me know as I’ll be doing more and want to get them right!

Fellow AI trainers, educators, course creators: 
Do you use AI to help build your courses?
I use it a LOT. 

This past few weeks, it’s been me and Klara, my Claude Project, absolutely smashing it in doing 300 hours of work in about 100 hours. 

You can use AI badly and get rubbish, generic, meh results.
Or you can use it well and get stuff that actually works. 

The quality of your prompts is a biggie here. 

So the lovely folk at Learnworlds and I have put our brains together and created this free Prompt Book for you all, sharing some of my favourites to help you along in 2026. 

📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗜𝗱𝗲𝗮 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗼𝗿 - stress-test your idea before you build anything 
📌 𝗖𝘂𝗿𝗿𝗶𝗰𝘂𝗹𝘂𝗺 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 - design a logical learning journey using Bloom's Taxonomy 
📌 𝗗𝗲𝗹𝗲𝗴𝗮𝘁𝗲 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗔𝗻𝗮𝗹𝘆𝘀𝗲𝗿 - turn messy feedback into a clear action plan 
📌 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗘𝘅𝗲𝗿𝗰𝗶𝘀𝗲 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 - create activities that actually engage 
📌 𝗟𝗲𝘀𝘀𝗼𝗻 𝗦𝗰𝗿𝗶𝗽𝘁 𝗪𝗿𝗶𝘁𝗲𝗿 - transform bullet points into natural, watchable video scripts 
📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗦𝗮𝗹𝗲𝘀 𝗣𝗮𝗴𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 - write copy that sells the transformation 
📌 𝗤𝘂𝗶𝘇 & 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - design assessments that test real understanding 
📌 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - proper ABCD-format objectives with the right Bloom's verbs 
📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 - price with confidence, not guesswork 
📌 𝗟𝗲𝗮𝗿𝗻𝗲𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - get crystal clear on exactly who you're teaching

Every prompt follows proper structure (role, task, context, constraints, output) so you get genuinely useful results - not generic AI waffle.

This will save you hundreds of hours and drive your training business forward in a whole new way. 
You’ll need to put good stuff in (ideas, thoughts, examples of previous content) in order to get the good stuff out. 

This year, I’m determined to take my AI-driven course creation to the next level, so I’m going to the online 𝗔𝗜 𝘅 𝗜𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘂𝗺𝗺𝗶𝘁 from LearnWorlds to find out the latest in this space. If you're a course creator, trainer, or L&D professional - this is worth your attention.

To learn more about prompting and AI-driven instructional design, it’s a free online event (with handy certification,too): https://lnkd.in/e88x7Zwj

Course Creator Prompts

Our 2026 AI training brochure is out 👇
(inc NEW Copilot and ChatGPT courses)

This year, we'll be offering a smaller menu of our best courses: 

𝗗𝗮𝘆 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀

• Non-Techie Intro to AI 
• Practical AI for Senior Leaders
• AI for Small Business Owners
• Prompt Like a Pro (Beginner)
• Prompt Like a Pro (Next Level)

𝟲 𝗼𝗿 𝟭𝟮 𝗪𝗲𝗲𝗸 𝗖𝗼𝘂𝗿𝘀𝗲𝘀

• The Ultimate Copilot 365 for Work [very popular] 
• ChatGPT for Small Business 
• Bespoke training courses also available

🔥 𝗕𝗥𝗔𝗡𝗗 𝗡𝗘𝗪 𝗪𝗵𝗶𝘁𝗲 𝗟𝗮𝗯𝗲𝗹 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴🔥

[Very limited availability - we're running our first beta program] 

We create.
We keep it up to date.
You brand.
You deliver. 

Licence our award-winning training - every workshop, every course, totally brand-free so you can apply your own. 

• Slides and all resources
• Videos for your LMS
• Trainer guides and videos
• Train-the-trainer programme

We've filled our independent AI trainer beta, but we have 2 spaces for education businesses and 2 spaces for corporates.  This involves heavily (40%) discounted access to our full white label library in exchange for focus group feedback. 

💬 If you're interested in training, or joining our beta program for white label, pop me a DM or email us: training@nontechies.ai

2026-AI-Training-Brochure

Eek - it's finally here! 🎉
12 (live) weeks of solid ChatGPT gold 
(And it starts next week)

ChatGPT is a MASSIVELY powerful tool for small businesses, but the vast majority of people I meet only use about 1% of its features and capabilities.

Designed specifically for solopreneurs, freelancers and small businesses, our brand new live course is led by the brilliant (and super lovely) Nick Crawford and is crammed with colourful, eye-opening value: 

Week 1: Feature map and what's possible
Week 2: How to prompt like a pro
Week 3: Create a content creation powerhouse
Week 4: Build your own AI workforce
Week 5: Explore Atlas, Connectors and more
Week 6: Sales and lead generation
Week 7: Financial clarity and planning
Week 8: Deep research and market intelligence
Week 9: Autopilot customer service
Week 10: Visual storytelling
Week 11: The power of Projects
Week 12: Hidden Tricks, Hacks & What's Next for ChatGPT

We don't believe in lecturing as learning - you'll get hands-on throughout the whole course, testing what you learn live and building practical skills.

The course culiminates in a final project to bring it all together.  Pass that (our team will mark them) and you'll get a lovely certificate to share on socials.

>> Grab your ticket here: https://lnkd.in/e4jAgErS << 

FAQs

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗰𝗼𝘀𝘁? 
It's £495 (+ VAT) - and we've got Clearpay and Klarna too if you want to split into a few payment chunks. 

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝗺𝗶𝘀𝘀 𝗮 𝘀𝗲𝘀𝘀𝗶𝗼𝗻?
You get access to a lovely portal with all recordings and resources

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝗰𝗮𝗻'𝘁 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲𝘀𝗲 𝗱𝗮𝘁𝗲𝘀? 
Don't worry - an on-demand version is coming (delivered by me), register your interest here: https://lnkd.in/e7NFKy88

𝗪𝗵𝗮𝘁 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗱𝗼 𝗜 𝗻𝗲𝗲𝗱? 
You can do this course with ChatGPT Plus (£20/mo) but for decent security we recommend ChatGPT Business (£30/mo, 2 user minimum) if there's more than one of you.  I'm afraid the free one won't be enough. 

PS Sssnoooowww! Has anyone else got tons of it round by them?! ☃️

Ultimate ChatGPT for Small Business Carousel

Freedom Assist

Are you looking for a professional, affordable and reliable Communications/Public Relations or Virtual Assistance service? Do you want to work smarter, concentrate on the bigger picture and have the time to focus on the growth of your business?

Freedom Assist provides the following Communications/Public Relations services: press/media relations, writing and production/marketing of publications and materials, promotional work including event management, social media management and advertising. 

Freedom Assist provides professional services to companies of any size; with executive support - including diary management, scheduling, meeting preparation, travel arrangements, telephone work, transcription, website updates. 

Our company has experience in:  Executive PA support, all aspects of Communications and Public Relations, Customer Services and Complaint Management and Board Governance.

Freedom Assist has over 25 years’ experience, working in both the private and public sectors, in politically sensitive communication roles. The company fully appreciates the necessity for confidentiality and has this and data protection written into all of its client contracts and non disclosure agreements.  Freedom Assist acts with integrity at all times and has worked on numerous confidential communication activities on behalf of CEOs, Chairs and Board Members.

Freedom Assist’s objective is to support you and enable you to not only concentrate on working towards and achieving your business objectives, but also give you the FREEDOM to focus on business growth and improvement. 

Freedom Assist offers a complete confidential service for your business, so contact me today for a chat with no obligation. Let me take some of your to-do list from you and make your working day a lot easier and more efficient.

Business Owner

Clare Chalmers Limited

Clare Chalmers Ltd is one of the UK's pre-eminent board evaluation consultancies, leveraging the experience of two experts - Clare Chalmers and James Littlefair. Clare Chalmers Ltd works regularly with FTSE 100 and FTSE 250 organisations, as well as financial services (with strong experience among banks, building societies, mutuals, insurers and regulated subsidiaries). We also have several membership organisations, pension funds, fund managers, private companies and charities among our clients.

Executive Assistant & Researcher

PROOFESSOR LTD

Provide proofreading, paraphrasing and heavy editing service to international university students.

Freelance Copy/Content Editor/Proofreader (part time)

Staffordshire and Stoke on Trent Partnership NHS Trust

•	Lead for the Trust on the coordination and planning of the exit of a number of services and the transfer of staff to a local County Council, including: coordination of work-streams to plan human resources, information technology, finance and property.

•	Work confidentially and sensitively throughout an exit management project lifecycle to ensure the best interests of staff, patients, carers and service-users are at the heart of the transfer of services.

•	Work with colleagues (internal and external) on planning the transfer and forming workstreams of key functions to discuss the work required to ensure a smooth transfer and to maintain a partnership arrangement.

•	Work autonomously and independently to resolve concerns raised at a senior level within the organisation, as delegated by the Chief Executive and members of the Trust Board.

Senior Corporate Project Manager

•  Investigate sensitive and confidential Trust-wide areas of concern on behalf of the CEO.

•  Act on behalf of the Chief Executive and the Ambassador of Cultural Change to respond to concerns raised by staff with them directly or via the Raising Concerns campaign.

•  Meet with staff to listen to and record concerns raised, follow up investigations and how we learn from concerns that are raised.

•  Report key themes and trends from concerns raised by staff.

•  Communicate a range of sensitive and confidential information including work with staff to ensure that organisational deadlines are met, reviewing complex situations and take action and ensure that others take actions which are assigned to them.

•  Deal with confidential enquiries to the corporate office that may be of an aggressive and/or sensitive nature.

•  Support the Company Secretary in governance arrangements of the Trust Board.

•  Undertake investigations which are deemed ‘high risk’ due to the impact on patient safety or as a result of poor staff attitude to patients and service-users, as directed by the Chief Executive/Executive Management Team.

•  Lead the Complaints and Patient Advice and Liaison Team to develop policies, procedures and the protocol for the management of Complaints made in relation to both Health and Adult Social Care services.

•  Lead for the Trust’s Independent Complaints Review Panel.
 
•  Full business management support service.

Corporate Business and Customer Services Manager

•  Coordinate a number of projects to merge three NHS Provider Service Trusts and the integration of Staffordshire Adult Social Care to establish the Staffordshire and Stoke on Trent Partnership Trust in 2011.

•  Work within a small team of seconded senior managers and consultants on a number of work-streams and the establishment of a Project Board and Shadow Trust Board.

•  Coordinate the recruitment of the Trust Board - Chairman, Chief Executive Officer, Executive Management Team from advertisement to interview/stakeholder panels.

•  Introduce a number of key communications including a staff newsletters relating to the changes taking place and established corporate branding guidelines.

Transforming Community Services Project Officer

South Staffordshire Primary Care Trust

•  Trust contact for press/media interests – producing press statements; setting up interviews; co-ordination of corporate photography; and pro-actively promoting the organisation through the production of press releases and editorial.

•  Work with members of the Executive Team on sensitive and political communication activities and planned key messages to staff; customers; partners and stakeholders.

•  Responsible for the evaluation and reporting of press/media coverage to the Executive Team.

•  Develop and maintain good working relationships with local, regional and national press/media contacts suppliers and colleagues at all levels.

•  Manage internal and external marketing and communication campaigns. Project manage NHS branded events, including local government conference for councillors and official openings of GP surgeries.

•  Produce a range of internal and external publications including a weekly staff newsletter and the organisation’s annual report.

•  Work closely with the Patient Engagement Manager to establish Patient Participation Groups and facilitate sessions to gain feedback on Trust initiatives.

Communications Manager

Aspire Housing / we are aspire (Staffordshire)

•  Responsible for all public relations activities – including corporate event management, press and media.
 
•  Provide training to Executive Management Team and Neighbourhood Groups on handling the media.

•  Develop and launch a new intranet site and training received to update and manage copy for the site and the organisation’s web site.

•  Produce and coordinate of a range of print and electronic communications’ materials  including: customer and staff newsletters; promotional materials; all-staff emails/text messages; intranet and web site copy and the production of promotional DVDs.

•  Manage company’s sponsorship budget and application process.

•  Responsible for all corporate advertising.

Staffordshire Learning & Skills Council

•  Position the organisation locally as the voice of learning and skills, delivering key messages to stakeholders, including key political audiences.

•  Manage the reputation of the organisation in the local press/media.

•  Provide training sessions to the Executive Management Team and senior managers relating to the sensitive handling of press/media enquiries.

•  Develop and manage the delivery of communications’ activities that ensure plans were delivered on time, to a high standard and within budget.

•  Plan and coordinate a strategic events programme that ensured key messages raised the profile of learning and education.

•  Manage content and copy on the organisation’s intranet and web sites, and led a group of web champions.

•  Led on a number of corporate events including consultation and awards events for young people

•  Develop and produced marketing literature including a corporate newsletter, promotional DVDs and marketing campaign materials

Communications Specialist

Staffordshire Training & Enterprise Council

•  Manage a team of Customer Service Advisers and Front of House Team

•  Manage all complaints received by the organisation and introduced a process to enable feedback from complainants to inform future learning and change

•  Manage all sensitive and confidential enquiries to the organisation

•  Led on public consultations to improve services

Customer Services Manager and External Relations and Communications Manager

Are you looking for a professional, affordable and reliable Virtual Assistance or Public Relations service? Do you want to work smarter, concentrate on the bigger picture and have the time to focus on the growth of your business?

Freedom Assist provides professional support to companies of any size; providing executive support, building relationships with the press and media, writing press releases and articles, corporate company publications and materials, writing and posting social media messages, proof-reading, paraphrasing, editing company communication materials, project management, and much more.

Freedom Assist has over 25 years’ experience, working in both the private and public sectors, in politically sensitive communication roles. The company fully appreciates the necessity for confidentiality and integrity at all times and has worked on numerous communication activities on behalf of CEOs, Chairs and Board Members.

Freedom Assist’s objective is to support you and enable you to not only concentrate on working towards and achieving your business objectives, but also give you the FREEDOM to focus on business growth and improvement. 

Freedom Assist offers a complete service for your business, so contact me today for a chat with no obligation. Let me take some of your to-do list from you and make your working day a lot easier and more efficient.

taplio

The Battle

Heather Murray

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The Battle

Heather Murray

Wendy Dale

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Murray's LinkedIn Performance

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