Smith School of Business At Queen's University

As part of the program advisory board, I work with my fellow board members to ensure that the program is delivering learning that is current, up to date, and relevant to current business needs. Our board provides support and advice to other academic programs, assists in the development of additional content and identifies best practice standards.  We serve as ambassadors to the programs, providing a connection while facilitating the exchange of information and ideas with industry peers and multiple global bluechip companies. 
   
☛ SPECIALTIES: 
Analytics | Leadership | Strategy Executive | Machine Learning | Artificial Intelligence | AI | Digital Supply Chain | MBA | Speaker | Loyalty Program Specialist | Motivational Business Speaker | Future Technology Advocate & Speaker | Digital | Research | Speaker | Keynote Speaker

Advisory Board - Master of Management Analytics & Master of Management Artificial Intelligence

International Institute for Analytics

The International Institute for Analytics (IIA) is the authority on analytics maturity and best practices. Co-founded by Tom Davenport and CEO Jack Phillips, IIA works across a breadth of industries to uncover actionable insights from its network of analytics practitioners, industry experts and faculty.  IIA are the leading source of expertise for companies making the transition to data-driven decision-making and advanced analytics, offering four unbiased, client-oriented services designed to help organizations across the entire analytics lifecycle from ideation, through strategy and planning to operationalization.

IIA's Research and Advisory Network provides clients with access to the largest network of independent analytics expertise, allowing them to apply real practitioner insights against initiatives, projects and problems.

As a Senior Executive and Advisory Associate, I help companies and organizations in North America and Europe improve their bottom-line, building analytic presence, creating pricing, and analytic models through insights and recommendations which support decision making by integrating primary and secondary research and analysis, using multiple data sources and relevant proven methodologies. 

Through planning, analytics research, evaluation and data strategy, I assist in the creation and implementation of yearly strategic plans.  Build and sustain Business Improvement (SBI) and programs, including creating a new performance management strategy for optimum results. 

My goal is to be a trusted partner and to mentor and modernize the overall analytic environment, based on my evaluation of the client's business and technical requirements.  


☛ SPECIALTIES:
Analytics | Leadership | Strategy Executive | Machine Learning | Artificial Intelligence | AI | Digital Supply Chain | MBA | Speaker | Loyalty Program Specialist | Motivational Business Speaker | Future Technology Advocate & Speaker | Digital | Data Science | AML  | Speaker | Keynote Speaker

Faculty & Advisory 

Loblaw Companies Limited

☛ Head of Enterprise Business Information Competency Centre (BICC) @Loblaw,  Canada's largest retail company:

Responsible for enabling revenue growth, operational efficiency & risk avoidance through data innovation, data strategy, data monetization, data governance.

☛ Scope included: Customer Loyalty & Analytics, Digital Channels, Pharmacy & Healthcare, Retail Product & HR data.

Analytics Lead COE, analytics strategy, and drove culture change, executive alignment and adoption, and key technology investments.

☛ Led the creation and development of the inaugural Loblaw Analytics Certificate program, in partnership with Queens University Analytics- to-date, 70+ Loblaw colleagues have completed the program.

☛ SPECIALTIES:
Analytics | Leadership | Strategy Executive | Machine Learning | Artificial Intelligence | AI | Digital Supply Chain | MBA | Speaker | Loyalty Program Specialist | Motivational Business Speaker | Future Technology Advocate & Speaker | Digital | Supply Chain / FP&A | Speaker | Keynote Speaker

Senior Director Finance, Enterprise Business Information Competency Centre  & Loyalty

☛ Led the financial reporting, planning and analysis function for the $1B+ Loblaw Distribution and Supply Chain business

Led the creation of 5-year Financial Plan ensuring division alignment and supported the strategic plan including conducting sensitivity analyses to determine impact of changes to underlying assumptions on annual and strategic plan.

☛ Successful collaboration with Senior Operators across 20+ distribution sites for Warehouse, Transportation, and Replenishment – including external third-party providers.

Presented financial results and forecasts to Senior Management.

☛ Lead the FP&A team in providing financial support of the Total Supply Chain business through detailed, insightful commentary on financial results and forecasts; ensuring the Operations teams and Senior Management are connected to the financial processes and the division's financial performance; achievement of consistent 2-3% forecast accuracy rate.

☛Managed the long-range planning process for the Supply Chain business.

Standardized the financial reporting and forecasting process across the network; resulting in efficiencies with various financial and analytical processes.

Financial lead for network transition projects.

☛ SPECIALTIES:
Analytics | Leadership | Strategy Executive | Machine Learning | Artificial Intelligence | AI | Digital Supply Chain | MBA | Speaker | Loyalty Program Specialist | Motivational Business Speaker | Future Technology Advocate & Speaker | Digital | Supply Chain / FP&A | Speaker | Keynote Speaker

Senior Director FP&A, Supply Chain, Central Analytics, Loblaw Digtial, Customs

Support colleague engagement and development.
 
☛ Consistently achieved team engagement survey scores well above the business’ national average.

Providing members with opportunities and exposure to areas within Supply Chain that are outside their normal scope of duties.

☛ Maintain a strong relationship with all team members, through open and honest communication based on mutual respect.

Several mentoring relationships within the organization; succession planning.

Director,  Financial Planning & Analysis, Supply Chain, E-Commerce, TMS 

Supply Chain Management Inc. (a Division of DHL/Exel)

Exel is a North America 3PL leader, providing customer-focused supply chain solutions, resources and expertise. With a range of solutions that include: consulting, design, integrated information management, e-commerce support, and warehousing and distribution services. With more than 40,000 associates, 80 million square feet of warehouse space and annual revenue of over $4.5 billion, Exel is delivering value across the supply chain for several of the world’s largest and well-known brands

Senior Manager Financial Planning & Analysis

FANUC Robotics

FANUC America Corporation provides the most complete range of industrial automation equipment including robots, CNCs and motion control systems. FANUC’s innovative technologies and proven expertise help manufacturers in the Americas maximize efficiency, reliability and profitability. Markets served include: Aerospace, Agriculture, Assembly, Automation, Automotive, Construction, Education, Energy, Fabricating, Food, General Motion Control, Machine Tool, Material Handling, Material Removal, Medical, Metal Fabrication, Metalforming, Mold & Die and Woodworking.

Advisor

#1 Most Followed Voice in AI Business (1.5M) | Leading AI Entrepreneur & Advisor | Former Amazon, IBM | LinkedIn Top Voice | @alliekmiller on Instagram, X, TikTok

AI isn’t magic. It’s method.

Most executives don’t need more AI hype.
They need real-world results.
Fast.

I'm Achille Ettorre.
TEDx speaker. Advisor to C-suite leaders.
Author of The Digital Advantage.

I help senior leaders turn AI into ROI.
Not dashboards. Not prototypes.
Actual outcomes.

Where it started:
I scaled a gritty equipment rental company into a process-driven, tech-enabled business.
It taught me how transformation really works — from the inside out.

That experience grounds my approach today:
From back office to boardroom, I’ve helped Fortune 500s, retailers, universities, and governments design AI and data strategies that get traction — not just talk.

What I believe:
AI doesn’t fix broken processes. It exposes them.

Clean data beats big data.

Strategic alignment always outperforms automation.

How I help decision-makers:
✅ Keynotes on AI, analytics & transformation

✅ Board-level advisory & AI audits

✅ Workshops for C-suites and senior teams

✅ Custom training based on The Digital Advantage

Who I’ve worked with:
Clients include DHL, Walmart, Loblaw, top grad schools, and multiple government agencies.
I sit on advisory boards, speak globally, and collaborate with forward-thinking execs building the future — not chasing trends.

Let’s work together if you’re:
→ A CEO, COO, or VP ready to deploy AI for real results
→ Leading transformation and need clarity over complexity
→ Planning an event and want a speaker who simplifies the complex

🎯 Book a strategy call → www.achilleettorre.com
📘 Get The Digital Advantage on Amazon
🎤 Watch my TEDx talk in the Featured section

Achille Ettorre, MBA

Canadian Marketing Association

Career Coach and Mentor

OCX Cognition

Consultant

Smith School of Business at Queen's University

Led the student lifecycle from recruitment, to program direction and delivery, to degree conferral, for this award-winning Master of Management Analytics degree.

Director, Master of Management Analytics 

George Brown College Continuing Education

Introduction to Social Media Marketing course, as part of a post-graduate certificate in Digital Marketing.

Marketing Instructor

United Way Greater Toronto

Led the marketing transformation towards direct-to-donor, of the largest United Way in the world.
•	Led the creation of insights, to drive multi-channel marketing strategies and customer experience.
•	Developed and led the go-to-market plans for the SaaS philanthropic platform partnership with 
        Salesforce.org, as well as the launch of the online content destination, locallove.ca.

Marketing Strategy Leader

Canada Post

- Educated and inspired the marketing industry to encourage a Smartmail Marketing(TM) approach,   leveraging the power of physical direct mail in the marketing mix, to drive action and business results.
- Reinforced leadership position as the #1 parcels delivery company in Canada, and educated ecommerce companies on how Canada Post's solutions can help them grow their business.
- Created and led compelling customer events to facilitate learning across industries.
- Created the voice and messaging in the marketplace, at conferences and tradeshows. 
- Created programs for, and leverage the power and reach of, industry experts and advocates.

General Manager, Influencer Marketing

- Led all B2B multi-channel marketing initiatives for Direct Marketing and e-Commerce solutions.
- Created compelling stories to drive leads to, and open doors for, the Sales organization to influence growth supporting approximately $3B in annual revenue.
- Led key workstreams to reframe direct mail and take to market Smartmail Marketing, Led both internal initiatives, including Sales support material creation, and extensive training, and external-facing marketing to the industry.
- Led growth of our customer events, and significantly enhanced our presence at industry tradeshows

General Manager, Commercial Marketing

- Led team of Direct Marketing consultants to bring multi-channel expertise to mid and large companies and encourage Direct Mail as part of their marketing mix.  
- Provided direct marketing thought-leadership to make good marketers great.  
- Created a specialized team to bring education and inspiration to Advertising Agency teams.
- Created and grew customer events to bring together practitioners and thought-leaders across the marketing industry.

General Manager, Direct Marketing Strategy

Cossette Communication-Marketing

CRM Planning and Strategy

Senior Manager, Database Marketing

InfoWorks

CRM Strategist

American Express

Marketing Manager

A senior marketing executive who cuts through the details to leverage data insights to develop multi-channel, business-building marketing strategies and initiatives to maximize ROI and grow businesses,  while championing customer experience.

Significant experience with both B2C and B2B marketing.  Understands what makes Sales teams "tick" and how to provide them with the support and materials they need to succeed.  

Builds and leads exceptional teams who work with customers to make good marketers, great.  Possesses the full perspective, from experience gained as client, consultant and agency partner.

Passionate industry speaker, and post secondary teacher, bringing experience and examples to educate and inspire marketers.

Specialties: marketing strategy; CRM; direct marketing; database marketing and analytics; turning data findings into actionable marketing insights and strategies; customer experience; build and lead high-performing teams; multi-channel marketing; online and offline marketing integration; digital and social media marketing; innovation and thought-leadership; understanding ecommerce ecosystem; channel management; sales integration, tools and training; field marketing; event and tradeshow strategy; intrapreneurship



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Achille Ettorre, MBA

Jennifer Campbell

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