Product Insights for Emerging Technology

20 years in emerging tech — ex-Head of Product at Palantir, now founder of two ventures.

At Common Sense, we’re building modern agentic AI systems for local government — 100x increases in productivity across critical workflows that simplify civil service and delight citizens.

At First Principles, we help emerging tech companies generate massive value, ship faster, align teams, and unlock product-market fit or hypergrowth — through fractional product leadership and expert product coaching.

Whether it serves 10,000 users or 10 million residents, the system has to work — and keep working.

Sound like I can help you? Get in touch:

adam@firstprinciples.la or adam@commonsensetech.ai

Adam Judelson

The U.S. hasn’t had a balanced budget in 25 years.

Every administration since Clinton has overspent – not because taxes are too low, but because government systems are too inefficient.

Obama tried to fix it with the U.S. Digital Service. They saved HealthCare.gov and proved world-class engineers can make government work. But USDS was too small and its remit too limited to tackle the structural waste driving deficits.

This year, Trump and Elon Musk rebranded it as the Department of Government Efficiency (DOGE). The mandate: cut $1B a day. Agencies were slashed, programs shut down, costs trimmed. But broken software and processes stayed in place – and when systems are broken, the costs always come creeping back in.

Both efforts failed for different reasons:

– USDS lacked breadth, urgency, and proactivity
– DOGE lacked precision, patience, and long-term vision.

That’s the gap we’re filling with Common Sense.

We work outside government, so we can move fast. But we go deep into the plumbing – the legacy systems, the paperwork, the IT that wastes billions and frustrates citizens.

Urgent enough to matter.

Precise enough to actually work.

Building Common Sense (govtech) | Founder, First Principles | Product Insights for Emerging Tech | Ex-Palantir | 4x Venture-Backed Exec

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ADHD & Distracted? DM “Yes” to Activate Your Superpower in 4 Min/Day. “It’s the missing piece of the ADHD puzzle” Rated 4.8* Excellent on Trustpilot.

Got time for the 1 Minute Story behind the Expresso ADHD revolution? 

It was 2019 and I was pretty happy with myself

After 14 years of coaching over 800 clients including students, employees and 250 CEOs,  I THOUGHT I knew what I was doing... 

Then I got my "nightmare" client.  A wonderful guy named Joe who wanted to push himself to grow his business. 

Joe was a nice guy, very intelligent and wanted to take action to propel his sales.

I thought Joe would be the perfect client

I was wrong

At first everything seemed to go well. At the end of our first weekly 50 min session, it seemed that Joe had committed to a gamechanger action to transform his life.

Each week however, Joe returned having not done the action. I soon found out why.

Through a mixture of fear and distraction, Joe came up with a rationale by day 2 of each week
about why not to take the action forward

Can you relate?

He was only brought back on track the following week by our next session

I was getting extremely frustrated and really wanted Joe to get results like my other clients

After 2 months of only minor breakthroughs, I had an idea!

"I'm going to break my rules", I told Joe

"Instead of meeting you once a week, I'm going to call you EVERY.....SINGLE....DAY....... Mon-Fri except for Bank Holidays, but, we are only going to speak for 4 minutes.... a micro coaching session"

"Sure, I'll try anything" he said

So I called him every day....

After 2 weeks.... he had taken 12X more action then ever before

I was doing backflips and was thrilled for Joe. 

Expresso Coaching was born!!!

But I wanted to be 100% sure it worked, so we piloted the programme with 30 individuals across 12 months

The results were astounding

One guy gave it to his manager who normally produced £300 per week for his company
Instead he produced £4000 in his first 6 days of working with an Expresso coach

A student who was flunking due to ADHD, achieved top marks in her Uni course

Can you feel the power of this?!!!

Just DM me "YES" or pop a "YES" to david@expressocoaching.com to Book a 15 minute Discovery Call Now and see how an Expresso Coach can help you Transform Your Life Today

Or simply visit Expressocoaching.com 

"Following-through is the only thing that separates dreamers from people that accomplish great things."
~ Gene Hayden

David Citron

The GREATEST GIFT is having the right person by your side. 
ADHD and distracted? Having the right person by your side every day will transform your legacy impact in this world.

Got ADHD and Pushing Off Your Dreams?
Get Expresso.
Unleash Your Superpower in 4 Minutes a Day
==> www.expressocoaching.com
4.9* Trusted Global Reviews  

I want to take just one moment 
To describe the kind of special people
That we have coaching you
In Expresso.

If you take just 30 seconds 
To search "Expresso Coaching reviews" online
You will soon see
That the quality of each coach
Is absolutely extraordinary.

If you only have 30 seconds spare then here is the AI summary of our entire 4.9 star review portfolio:

"Reviewers 𝐨𝐯𝐞𝐫𝐰𝐡𝐞𝐥𝐦𝐢𝐧𝐠𝐥𝐲 𝐡𝐚𝐝 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 with this company. Customers consistently praise the staff for their friendliness and efficiency, highlighting the positive impact on achieving their goals. Consumers appreciate the ongoing support and the tailored approach, which caters to individual needs.

People report a 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐢𝐭𝐲 and overall user experience. Reviewers find the coaching experience useful for daily life, helping them stay focused and motivated. 𝐓𝐡𝐞 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐢𝐬 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐞𝐝 𝐚 𝐠𝐚𝐦𝐞 𝐜𝐡𝐚𝐧𝐠𝐞𝐫, with many consumers expressing increased self-esteem and a greater sense of capability."

The greatest gift you can give yourself for 2026?
Get the right person by your side 

We are your sidekick
So you can live your superpower in 2026 and beyond

You cannot transform your life in 30 seconds
But you 𝐜𝐚𝐧 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐭𝐡𝐞 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞 𝐢𝐧 30 𝐬𝐞𝐜𝐨𝐧𝐝𝐬

𝐓𝐚𝐤𝐞 30 𝐬𝐞𝐜𝐨𝐧𝐝𝐬 𝐧𝐨𝐰:
==> www.expressocoaching.com

#ADHD #Neurodiversity #Expressocoaching #Founder #Businessowner #CEO #Director #WFH #Entrepreneurship #Solopreneur #Bestadvice

David Citron 

Got ADHD and Distracted from Your Legacy Goals? Get Better Company.
Get a Daily Expresso Micro-coach to Ensure that You Fill Your Bucket With Dreams Fulfilled ==> www.expressocoaching.com #Expressocoaching

Got ADHD & DISTRACTED by a world which has a different agenda for you?
You have genius talent but 90% of success is showing up. What if there was an easy way to lock that in, every day, for the rest of your life?

Got ADHD? Get Expresso
Unleash Your Superpower in 4 Minutes a Day
==> www.expressocoaching.com

It's frustrating 
To know how big an impact you could have
If you would have
Just shown up

It's exciting 
To know that with just 30 seconds of booking a call
That you can change the entire direction of your life
==> www.expressocoaching.com

Just show up this once
And you'll show up
Every day
For the rest of your life

Living your legacy
Building your business
Transforming your routine
Publishing that book
Selling that course
Impacting the world

"Someday I'll
- get into those skinny jeans
- repair my relationship
- blow up my business
- launch that NGO
- Get my MBA dissertation in"

Someday Isle is a non existant Island of Procrastination

Take charge of your life
The Expresso way
Unleash You 3.0
Every day

Replace 
Adhoc, flakey, sometimes
with 
Simplicity, Reliability, Consistency

You cannot change your entire life in 30 seconds
BUT 
You can change the entire direction of your life in 30 seconds
===> www.expressocoaching.com
4.9 Star Raving Reviews across 31 Countries

#Expressocoaching #ADHD #Founder #Businessowner #Solopreneur #Entrepreneurship #WFH #MBA #Dissertation #Sales #Neurodiversity #Recruitment #Bestadvice

ADHD and MISUNDERSTOOD? If you have ADHD, big dreams but massive distractions then you'll know how frustrating it can be to be told 'You're weird!' 'Just get it together!' or 'Why are you SO inconsistent?!'.

Got ADHD? Get Expresso
Unleash Your Superpower in 4 Minutes a Day
==> www.expressocoaching.com 

Work with an compassionate, daily Expresso Coach
Who knows how to channel your creative genius

So you can finally

Blow up your business (40% of our clients are business owners)
Publish that book
Build that charity
Max that relationship with your wife
Hand in your MA/MBA dissertation (and get distinction like a recent client who thought she would previously never finish!!)

Check Out Christina's 5 Star Review which came in on Friday!

"Life-changing :)
I can’t recommend Expresso enough, particularly for anyone with ADHD (or possible ADHD for those still figuring out the assessment journey!). It really does feel life-changing; I feel like I’m finally living life in the way I’ve always wanted to.

I was diagnosed with ADHD about 1.5 years ago - in my 30s - and it’s been a journey. I’ve always felt like someone with huge amounts of potential but that I rarely realised my potential or achieved the things I wanted to. I felt ‘broken’ for so long and had no idea why or how to change things. I finally feel like that’s changed, and is changing. Expresso and Abby have been a huge part of that.

I knew in my gut that this was the right format for me when I found the website (and I think for anyone with ADHD) - I knew I would struggle with the standard hour per week format. David also had such great energy when I had the initial call and communication with him - very enthusiastic and passionate and motivating!

My job is really challenging and I generally experience a lot of ADHD-related overwhelm. I think I’d have had a full-on breakdown if it weren’t for Abby! Not only have I not self-combusted but I feel like I’m doing my job well and achieving lots of other things too. Abby is very humble but she’s an incredible coach and person! She feels like the dream coach for me - she’s so brilliant at striking the balance across care, empathy, motivation, accountability, reflection, and growth.

Of course life isn’t suddenly perfect, because it can’t be - especially when your ADHD is on the heavier end of the spectrum! But I feel capable, motivated, supported, understood, and proud in a way I never have before. It’s really something :)"

Ready to feel motivated, supported, understood and proud in a way you never have before?

Take 30 seconds now to transform the next 30 years of your life
==> www.expressocoaching.com 

#Expressocoaching #ADHD #Businessowner #Solopreneur #Startup #Entrepreneur #Sales #Recruitment #MBA #Dissertation #WFH #Whatinspiresme #Bestadvice

Got ADHD? Get the SMART WORK DONE.  TWIN with a MICRO COACH.
If you've been pushing off your dreams the smartest move you can make is to take 1 action that will cause 1000's of actions.

Got ADHD? Get Expresso.
Unleash Your Superpower in 4 Minutes a Day
==> www.expressocoaching.com

If you've had enough 
Of seeing people far less capable than you
Achieve so much more

And you want the best for them but...

You
With all your ideas
Are left holding unfulfilled dreams

Why? 

You've got the genius
You've got the energy
But 90% of success is showing up

So take one simple step
To setup the system today
That helps you show up 10x more than ever before
==> www.expressocoaching.com 

Take 30 seconds now to transform the next 30 years of your life
With a compassionate, expert, Expresso coach
Who will be by your side daily
==> www.expressocoaching.com

It's not just you who needs your dreams fulfilled
The world needs you to fulfill your dreams
Every
Single 
Day
==> www.expressocoaching.com
 
#Expressocoaching #ADHD #Businessowner #Startup #Entrepreneurship #Solopreneur #WFH #Sales #Recruitment #Student #MBA #Dissertation #Bestadvice #Whatinspiresme  #Worksmart

GOT ADHD? We've GOT YOUR BACK so YOUR DREAMS are in FRONT 
If you struggle with distraction from your dreams it's time to put the right support in place daily. 

Got ADHD? We've Got Your Back
Unleash Your Superpower in 4 Minutes a Day
==> www.expressocoaching.com

You've got big dreams
But your clever brain
Has become a specialist
At pushing them off

Every day 
Pushed off onto the next
Until you found yourself today
With so many months and years passed by

And you know
That if you just treated each day
With the respect it deserves
You could unleash a masterpiece
Which would compound across time 

And unlock your business
                   your charity
                   your book
                   your relationship
                   your skinny jeans 

It's time to let go of the fake you
The one who started identifying 
With never getting things done

It's time to bring out the authentic you
The person who gets more done
In 2 hours than most do in 2 weeks

And have them show up DAILY
Instead of 
Adhoc, illusive and unpredictable

You deserve the predictablility
Of executing daily on your dreams

You deserve the predictability 
Of executing daily on your genius

You deserve
Your very own Expresso Coach
==> www.expressocoaching.com

4.9 Star Reviews 
Sarah 4 days ago wrote
"Expresso has been fantastic and key to my survival these past few years"
Peter calls us
"Honestly gamechanging"
Lesley says:
"Promises made. Promises kept. Everyday I knew there was someone in my corner focused on making that day the best it could be"

Take 30 seconds now to transform the next 30 years of your life
==> www.expressocoaching.com 

“Following-through is the only thing that separates dreamers from people that accomplish great things”
– Gene Hayden 
==> www.expressocoaching.com

WITH YOU EVERY STEP Sometimes it just takes the EXACT right person beside you to live your full life. If you have ADHD, big dreams and the next step just is not happening there is a simple solution.

Got ADHD? Pushing Off Your Dreams? Get Expresso 
Unleash Your Superpower in 4 Minutes a Day
==> www.expressocoaching.com

Got ADHD Alzheimers?
You go...
North Monday
South Tuesday
East Wednesday

By Friday you don't know where you've been all week
 
But you know about your genius
You know about your capabilities
You know you are only doing 5% of your potential

90% of success is showing up

Take one action today
That causes you to show up
Every day
For the rest of your life

Take 30 seconds to join Expresso. It's time. The world needs you.
==> www.expressocoaching.com

In a year's time you'll wish you had started today
==> www.expressocoaching.com

#Expressocoaching #ADHD #Founder #Businessowner #Recruitement #Director #Entrepreneurship #Solopreneur #WFH #Sales #MBA #Bestadvice

WITH YOU STEP BY STEP  If you have ADHD and are pushing off your dreams having a coach once a week just won't be enough. To channel your Genius Impact you need someone EVERY. SINGLE. DAY.

Got ADHD? Get Expresso
Unleash Your Superpower in 4 Minutes a Day
==> https://lnkd.in/eg3q7dbb

Take 30 seconds now to channel the next 30 years of your life
==> https://lnkd.in/eg3q7dbb

“Following-through is the only thing that separates dreamers from people that accomplish great things”
– Gene Hayden 

You've got the ability
You've got the skills
You've got it all

But 90% of success is SHOWING UP

We get you showing up on a level you've never seen before
So the world finally experiences your legacy

It's time
No more waiting
No more messing about

Take 1 action now that sets up the channelling system for the 95% that is being lost from your potential each and every day

Want 100% you? Get it now.
==> https://lnkd.in/eg3q7dbb

#Expressocoaching #ADHD #Founder #Seniorleadership #Director #Entrepreneur #Businessowner #Leadership #Csuite #MBA #Dissertation #Student #Solopreneur #WFH #Bestadvice #Whatinspiresme  
==> https://lnkd.in/eg3q7dbb

𝐆𝐨𝐭 𝐀𝐃𝐇𝐃? 𝐆𝐞𝐭 the 𝐑𝐈𝐆𝐇𝐓 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 by your side each day to put the 𝐉𝐎𝐘 back in the 𝐉𝐎urne𝐘.  You've been pushing off your dreams. You know your capabilities. You just haven't been showing up. 𝐓𝐡𝐞𝐧 𝐑𝐞𝐚𝐝 𝐎𝐧!

Got ADHD? Get Expresso.
𝐔𝐧𝐥𝐞𝐚𝐬𝐡 𝐘𝐨𝐮𝐫 𝐒𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫 𝐢𝐧 4 𝐌𝐢𝐧𝐮𝐭𝐞𝐬 𝐚 𝐃𝐚𝐲
==> www.expressocoaching.com

Nothing is more terrifying
Than the realisation 
That you might not be living
Your potential.

Nothing feels as dissapointing
As finishing your 3rd day in a row
Not being 
All you can be.

You've got the genius
You've got the know how
But 90% of success is following through

“𝑭𝒐𝒍𝒍𝒐𝒘𝒊𝒏𝒈-𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒊𝒔 𝒕𝒉𝒆 𝒐𝒏𝒍𝒚 𝒕𝒉𝒊𝒏𝒈 𝒕𝒉𝒂𝒕 𝒔𝒆𝒑𝒂𝒓𝒂𝒕𝒆𝒔 𝒅𝒓𝒆𝒂𝒎𝒆𝒓𝒔 𝒇𝒓𝒐𝒎 𝒑𝒆𝒐𝒑𝒍𝒆 𝒕𝒉𝒂𝒕 𝒂𝒄𝒄𝒐𝒎𝒑𝒍𝒊𝒔𝒉 𝒈𝒓𝒆𝒂𝒕 𝒕𝒉𝒊𝒏𝒈𝒔”
– 𝑮𝒆𝒏𝒆 𝑯𝒂𝒚𝒅𝒆𝒏 

If you have the right company
The 𝐫𝐢𝐠𝐡𝐭 𝐜𝐨𝐚𝐜𝐡
Not once a year, once a month
Or even once a week

But 𝐨𝐧𝐜𝐞 𝐚 𝐝𝐚𝐲
That will be the gamechanger

How do we know?
4.9 star reviews across 31 countries
Read what Christina said in the video below (from 31 seconds onwards)

Join the ADHD revolution
Let's channel your genius today

The world needs you to be all you can be

Whether you need to:
 
- 𝐫𝐨𝐜𝐤𝐞𝐭 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬

- 𝐥𝐨𝐬𝐞 30 𝐩𝐨𝐮𝐧𝐝𝐬

- 𝐠𝐚𝐢𝐧 𝐚 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧

𝐨𝐫 

- 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐲𝐨𝐮𝐫 𝐌𝐁𝐀!


We are here
By your side
Bringing out the best of you 
In 2026 and beyond

𝐓𝐚𝐤𝐞 30 𝐬𝐞𝐜𝐨𝐧𝐝𝐬 𝐧𝐨𝐰 𝐭𝐨 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 30 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞
==> www.expressocoaching.com

Take an Asset Action
With this moment of realisation

Asset Action = An action which produces 1000's more
Positive actions 
Across the coming years

It's time 
To unleash your legacy

It's time
For You 3.0

It's time 
To put the JOY back in your JOurneY

𝐓𝐚𝐤𝐞 𝐘𝐨𝐮𝐫 𝐀𝐬𝐬𝐞𝐭 𝐀𝐜𝐭𝐢𝐨𝐧 𝐍𝐨𝐰
==> www.expressocoaching.com

 #Expressocoaching #ADHD #Businessowner #Solopreneur #Wealthmanager #WFH #Founder #Startup #Director #CEO #Bestadvice  #Dogs

ADHD and Stuck Dreams? Purpose Propels in Partnerships with Productivity People. You know you are only achieving 5% of your genius legacy. Let's access the other 95%.

Got ADHD? Get Expresso
==> Unleash Your Superpower in 4 minutes a Day
                                ==> www.expressocoaching.com

We are in love with YOU 3.0
You KNOW who You 3.0 is
It's the version of you that gets more done in 2 days
Than most do in 2 weeks

But....
You 3.0 is like a wizard
Here today
Gone for 3 weeks

What if you could switch on a human system
That encourages You 3.0 to be there
Every 
Single 
Day?

The compound effect of that
Would lead to a hockey stick difference in your life
==> www.expressocoaching.com

It's painful
Seeing life go by
When you dreams are so big

Let's make those dreams happen
With your very own 
Compassionate, Expert, DAILY, Expresso Coach
==> www.expressocoaching.com

"The missing piece of the puzzle"
"Gamechanger"
"Just try it"
4.9* Trusted Reviews across 31 Countries

It's your turn
Take 1 action today that will cause 1000's of positive actions in your life in the years to come.
==> www.expressocoaching.com

 #Expressocoaching #ADHD #Founder #CEO #Businessowner #Entrepreneurship #Solopreneur #WFH #Student #MBA #Dissertation #Sales #Recruitment #Bestadvice

ADHD? Delaying Dreams? DM ‘YES’ to Unleash Your Superpower in 4 Mins per Day!

Adult ADHD? Feel like you’re not moving the “right” way?

Watch this 👆
Every baby moves differently some crawl, some roll, some shuffle backwards, some sit there smiling like they’ve already won.

None of them are broken.

They’re just discovering their way forward.

ADHD brains are the same. We don’t move in straight lines  we bounce, pause, pivot, loop.

But we still get there.

The problem isn’t the movement, it’s the comparison.

Learn how to move your way
==> https://lnkd.in/eMhnFSRR

Micro-coaching helps you discover your personal operating system.

Not what works “on paper.” What works for you.

You’ve got the creativity.

You’ve got the resilience.

Now it’s time to build your version of consistency.

Take 30 seconds now to start the journey:
==> https://lnkd.in/eMhnFSRR

1,200+ ADHD minds in 31 countries are already moving at their own rhythm.

No judgement. No shame. Just progress that sticks.

Your path doesn’t have to look like anyone else’s
it just has to be yours.

Start today  before another “perfect plan” pulls you off course.
==> https://lnkd.in/eMhnFSRR

#ADHD #ADHDCoaching #Neurodiversity #SelfAcceptance #Productivity #Mindset #ExpressoCoaching #Authenticity #ADHDLife

Adult ADHD? Struggling to stay hydrated on the race to your dreams?

You start out strong, full of vision, energy, and ideas.

But halfway down the track, you miss the water.
Momentum dips. Focus fades.

Then someone behind you reaches out and passes you a bottle.

That’s what daily ADHD coaching feels like a system of support that keeps you moving even when you think you missed an opportunity to grab! 

Unleash your superpower in just 4 minutes a day
https://lnkd.in/eeKuhEN7

Because with ADHD, success isn’t about speed it’s about consistency with backup.

You’ve got the genius.

You’ve got the drive.

Now build the habit that makes follow-through automatic.

Take 30 seconds now to set up your free ADHD strategy call:
https://lnkd.in/eeKuhEN7

We’ve helped 1200+ ADHD minds in 31 countries go from false starts to finish lines with compassionate people who hand you the water every single day.

Your legacy is waiting.

Don’t run this race alone.

Start now, before the next distraction shows up:
https://lnkd.in/eeKuhEN7

#ADHD #ADHDCoaching #Entrepreneurship #Solopreneur #Founder #Productivity #Focus #ExpressoCoaching #BestAdvice

taplio

The Battle

Adam Judelson

David Citron

Followers

Posts

Engagements

Likes

Performance ScoreAdam Judelson's LinkedIn Performance

Performance ScoreDavid Citron's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Adam Judelson

David Citron

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Judelson's LinkedIn Performance

Performance ScoreDavid Citron's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAdam Judelson's LinkedIn Performance