Product Insights for Emerging Technology

20 years in emerging tech — ex-Head of Product at Palantir, now founder of two ventures.

At Common Sense, we’re building modern agentic AI systems for local government — 100x increases in productivity across critical workflows that simplify civil service and delight citizens.

At First Principles, we help emerging tech companies generate massive value, ship faster, align teams, and unlock product-market fit or hypergrowth — through fractional product leadership and expert product coaching.

Whether it serves 10,000 users or 10 million residents, the system has to work — and keep working.

Sound like I can help you? Get in touch:

adam@firstprinciples.la or adam@commonsensetech.ai

Adam Judelson

Multicultural Copywriter

Freelance Copywriter

Universidad Americana (UAM)

Delighted to share my passion for brands, words and teaching at the most prestigious Nicaraguan University. ✨

Parttime Professor

Idea Stress Test Simulator

Marketing Specialist

Shokworks, Inc.

Marketing Copywriter

tizo

Head Of Marketing Communications

Castellon Coffee Group

Director Brand Communications

Ogilvy

Copywriter

DeliPollo, S.A.

Advertising And Promotions Manager

I help technical founders explain their complex products in ways that actually connect with humans. 

Drawing from 10+ years of experience in global advertising and tech startups, I combine AI-powered creativity with cultural intelligence to craft clear, compelling narratives. Currently leading multicultural campaigns at GTB (WPP) while developing innovative AI solutions for advertising. Previously served as CMO and Marketing Manager, managing global teams and generating significant media impact for tech companies.

Dulce María Aguilar

taplio

The Battle

Adam Judelson

Dulce María Aguilar

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