Product Insights for Emerging Technology

20 years in emerging tech — ex-Head of Product at Palantir, now founder of two ventures.

At Common Sense, we’re building modern agentic AI systems for local government — 100x increases in productivity across critical workflows that simplify civil service and delight citizens.

At First Principles, we help emerging tech companies generate massive value, ship faster, align teams, and unlock product-market fit or hypergrowth — through fractional product leadership and expert product coaching.

Whether it serves 10,000 users or 10 million residents, the system has to work — and keep working.

Sound like I can help you? Get in touch:

adam@firstprinciples.la or adam@commonsensetech.ai

Adam Judelson

The U.S. hasn’t had a balanced budget in 25 years.

Every administration since Clinton has overspent – not because taxes are too low, but because government systems are too inefficient.

Obama tried to fix it with the U.S. Digital Service. They saved HealthCare.gov and proved world-class engineers can make government work. But USDS was too small and its remit too limited to tackle the structural waste driving deficits.

This year, Trump and Elon Musk rebranded it as the Department of Government Efficiency (DOGE). The mandate: cut $1B a day. Agencies were slashed, programs shut down, costs trimmed. But broken software and processes stayed in place – and when systems are broken, the costs always come creeping back in.

Both efforts failed for different reasons:

– USDS lacked breadth, urgency, and proactivity
– DOGE lacked precision, patience, and long-term vision.

That’s the gap we’re filling with Common Sense.

We work outside government, so we can move fast. But we go deep into the plumbing – the legacy systems, the paperwork, the IT that wastes billions and frustrates citizens.

Urgent enough to matter.

Precise enough to actually work.

Building Common Sense (govtech) | Founder, First Principles | Product Insights for Emerging Tech | Ex-Palantir | 4x Venture-Backed Exec

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Transform Your Business with Cutting-Edge Computer Vision and Edge AI Solutions | AI Specialist & Innovator

Experienced AI/ML Expert | Product Innovator | Strategic Leader

With over 9 years of expertise in Artificial Intelligence and Machine Learning, I have a proven track record of building impactful products and driving effective strategies that deliver tangible results. My work focuses on leveraging AI and ML to develop groundbreaking solutions, integrating coding in C#, Python, and other languages to meet diverse business needs.

► Driving Results: My success is rooted in my ability to collaborate with C-level leaders and stakeholders, assessing the suitability of AI to achieve their objectives, with a keen focus on ROI. I have consistently demonstrated my capacity to align AI initiatives with business goals, ensuring strategic value and practical implementation.

► Thought Leadership: As a thought leader and subject matter expert, I actively share my knowledge through informational sessions, blog posts, and webinars. I recently led an informational webinar that attracted a global audience of 150 attendees, where I explored the principles and applications of AI, highlighting its transformative potential across industries.

► Technical Excellence: My technical proficiency spans a wide range of tools and technologies, including Azure, TensorFlow, and Nvidia Jetson platforms. I specialize in developing and deploying AI models on edge devices, automating processes, and delivering multimodal solutions that incorporate image, video, and sensor data for comprehensive and efficient outcomes.

Whether leading teams, advising clients, or developing innovative AI-driven products, I bring a passion for technology and a commitment to excellence in everything I do.

Timothy Goebel

Brand control or speed why not both?

Most teams live with that trade-off. Keep brand tight. Ship fast. Today, there’s a smoother path.

Ryza Content now lets you lock brand or custom colors into your infographic prompts. Go to the Dashboard. Bottom-left, before you Submit Selections, choose Brand or Custom. Enter your hex codes, or use the color-picker to find what fits. Submit, make sure your theme or topic is clear, then hit Generate Output. Edit as you like. Generate the Infographic Prompt. Paste it into CoPilot, ChatGPT, or DALL·E. Your images render with your colors. You still keep creative control.

Second, your voice. Add up to five writing samples that you wrote. Ryza uses them to shape tone and phrasing. Every output, every edit, keeps training your voice. Retrain every 30 days so your voice doesn’t drift.

What changes when color and voice line up? Less back-and-forth. More brand trust. Faster cycles without sloppy content.

• Mechanism: Pre-set color parameters guide generators, reducing off-brand starts.
• Ops: Define theme/topic up front; it anchors structure and saves edits.
• Governance: 30-day re-training guards against voice drift across contributors.
• Scale: One prompt flows across tools where handoffs usually break consistency.

P.S.: Where do tighter color and voice save your team the most time? 

DM Timothy Goebel or Dr. Kruti Lehenbauer to setup a Demo!

#ContentStrategy, #BrandIdentity, #MarketingOps, #AI, #DigitalMarketing

AI Solutions Architect | Computer Vision & Edge AI Visionary | Building Next-Gen Tech with GENAI | Strategic Leader | Public Speaker

What if approvals fueled velocity?
Approvals often slow teams. Many reviewers, many opinions, many loops. That costs momentum when campaigns repeat.

Ryza Content flips the script. Approvals become reusable intelligence. The “why” behind a change trains the system. Next time, first drafts land closer to done. Review cycles shrink without losing standards.

This is how you move faster with governance, not around it.

• Build approvals into the flow. No side-channel edits or lost context.  
• Turn guidance into rules. What you approve becomes the baseline for future work.  
• Reduce variance across freelancers. Your voice grid guides them from line one.  
• Free leaders to edit for nuance, not basics.

Speed that respects the brand is the actual win.

Created By Ryza Content

DM Timothy Goebel or Dr. Kruti Lehenbauer to setup a Demo!

P.S.: When you approve work, what does the system learn?

#ContentOps, #BrandIntelligence, #MarketingOps, #AI, #Governance

Where does brand live in AI?

If brand lives only in people, AI breaks it. If brand lives only in AI, trust breaks it. The answer is a Brand Intelligence Layer that holds your voice, visuals, and approvals and makes them usable at speed.

Ryza Content is that practical layer. It turns hard-won human judgment into systemized guidance. Every team, every market, same voice. Faster work, safer work. You get speed with governance, not speed versus governance.

That shows up in pipeline. Intent captured earlier. Offers shipped on time. Consistency that converts.

• Centralize tone, visuals, and approvals as re-usable content intelligence.
• Use a content grid to align campaigns to segments and stages.
• Calibrate what AI drafts; keep humans for high-judgment calls.
• Track GTM cycle time; link improvements to pipeline created.

P.S.: Book a demo with Timothy Goebel or Dr. Kruti Lehenbauer.

#BrandIntelligence, #GoToMarket, #BrandGovernance, #B2BPipeline, #AI

If ideas aren’t scarce, what’s slowing content?

Decision fatigue kills speed. You’re picking topics, formats, hooks, and tone every single time. By evening, there’s no energy left for the post. So visibility slips. Then pipeline slips.

A repeatable system changes the math. You decide once, then execute fast with your voice intact. Strategy becomes a grid, not a guess.

• Lock a weekly rhythm: two insights, one proof, one offer. Predictable cadence builds audience trust and sales momentum.
• Use a format library: list, story, teardown, FAQ. Choose, then fill the blanks. No reinventing structure.
• Centralize approvals: pre-approve angles and phrases. Final review becomes “yes/no,” not a rewrite marathon.
• Tie posts to pipeline: each piece earns a next step DM, call, or demo link so content drives conversations.

Less friction. More output. Better pipeline. That’s the trade.

P.S.: See how Ryza Content turns ideas into posts in minutes. Book a demo: https://lnkd.in/gnhnd6Dk or Timothy Goebel, Dr. Kruti Lehenbauer

#ContentStrategy, #B2BMarketing, #FounderLedMarketing, #Pipeline, #RyzaContent

2-3x speed without brand risk?

That’s the promise when humans and AI share a layer. Teams that blend human insight with AI systems see 2-3x faster go-to-market without sacrificing brand integrity. The mechanism matters: reusable intelligence.

Ryza Content captures tone, visuals, and approvals so work doesn’t start from zero. The brand speaks once; the system scales it. Approvals shift from bottlenecks to lightweight checkpoints. The grid turns plans into shipped content.

That’s how speed and governance can work together and why pipeline grows.

• Reuse approved language blocks to cut drafting time.
• Automate low-risk approvals; reserve human focus for high stakes.
• Keep a living content grid to see gaps and move fast.
• Quantify cycle-time wins; forecast pipeline impact by launch timing.

P.S.: Contact Ryza Content or Timothy Goebel or Dr. Kruti Lehenbauer.:

#BrandIntelligence, #GoToMarket, #BrandGovernance, #B2BPipeline, #AI

A week of posts from one PDF?

Every marketer’s week starts the same:
Too many tabs. Too little clarity.
Speed wins the sprint voice loses the race.
Approvals drag. The grid gets messy.

Here’s the simple play I ran with Ryza Content

Go to the Dashboard.
Pick your platform, target persona, funnel stage, KPI, and brand voice.
Switch to PDF mode and upload a HubSpot Marketing Report.
Type the questions you want your posts to answer.
Hit Submit.

Five days of posts appear aligned to your persona and stage.
Each keeps your brand tone intact.
You edit, save, and download.
Then generate infographic prompts, download them, and schedule the week.

1) Mechanism: Question-driven extraction ties content to goals, not noise.
2) Control: Brand voice settings keep tone steady across every post.
3) Ops: Edit, Save, and Download keep approvals tight and visible.
4) Efficiency: One report fuels a week, cutting context switching and chaos.

One file powers a focused narrative.
One workflow respects approvals and speed.
No generic filler every post earns its place on the grid.

Teams using Ryza save 6+ hours per week while keeping full brand alignment.

Try it now upload your first PDF at https://ryzacontent.com

Stop wasting time on scattered drafts.
Build your first week of content in minutes, not meetings.

P.S. If your week’s content took 15 minutes instead of 5 hours, what would you re-invest that time in?

Reach out to Timothy Goebel or Dr. Kruti Lehenbauer for a demo or schedule a demo online

#ContentStrategy, #SocialMediaMarketing, #MarketingOps, #BrandVoice, #MarTech

Faster GTM without brand drift?

Speed usually taxes brand. Or brand slows speed. It doesn’t have to. Teams that blend human insight with AI systems see 2-3x faster go-to-market without sacrificing brand integrity. That’s the point of a Brand Intelligence Layer.

Ryza Content makes this practical. Your tone, visuals, and approvals get captured as reusable intelligence. Not lost in drafts. Not scattered across decks. The system remembers, so every team can work faster, on-brand, every time.

You get a clear plan. A content grid. One voice. Less swivel-chair.

Pipeline impact? Faster GTM means more timely campaigns, more qualified conversations, more dollars created. You gain speed and guardrails in the same move.

• Capture voice, visuals, and approvals once; reuse in every brief.
• Encode approvals as checkpoints; cut rework and review cycles.
• Build a content grid by audience, offer, and channel for speed.
• Measure cycle time to launch; tie gains to pipeline created.

P.S.: Book a demo of Ryza Content or with Timothy Goebel, Dr. Kruti Lehenbauer

#BrandIntelligence, #GoToMarket, #BrandGovernance, #B2BPipeline, #AI

Where does your content memory live?
If it lives in people, you lose it. If it lives in files, you forget it. Memory belongs in the system that makes the work.

Ryza Content captures what works as you work. Drafts, edits, approvals. It learns the patterns you approve, and carries them into the next piece. That is how repeatable campaigns stop wasting cycles.

It’s the difference between making content and building an engine.

• Every edit is signal. The system records why a line stayed or changed.  
• Approvals set the bar. Future drafts start above that bar, not below it.  
• Your plan updates itself. The voice grid tightens with every shipped asset.  
• Knowledge survives turnover. Teams scale without re-explaining the same tone.

When memory compounds, quality and speed move together.

Created By Ryza Content

DM Timothy Goebel or Dr. Kruti Lehenbauer to setup a Demo!

P.S.: If your lead writer left, would your voice stay?

#ContentOps, #BrandIntelligence, #MarketingOps, #AI, #Governance

Serving clients or staying visible what costs more?

Client work pays today. Visibility pays tomorrow. Most teams choose today, then wonder why pipeline feels light next quarter. The problem isn’t ideas. It’s the time and approvals needed to turn those ideas into publish-ready content at speed.

When every post starts from zero, momentum dies. You rebuild your voice, your angle, your format every time. That’s costly context switching. And your brand suffers.

The fix is structure, not inspiration. A simple, repeatable system that reduces decisions, protects your voice, and converts raw thoughts into a week of posts—fast.

• Build a voice grid: tone, stance, phrases, and “never say” lines that keep content on-brand without heavy approvals.
• Set three content pillars tied to pipeline stages: problem, proof, and product. Each post maps to one, clearly.
• Bank pre-approved angles and snippets. Reuse what works. Edit once, deploy everywhere.
• Batch ideas to outputs in one workflow: capture, select format, draft, quick approval, schedule.

Action beats intention. Ryza Content gives you the system so consistency becomes automatic. Pipeline follows consistency.

P.S.: Book a demo to see the workflow: https://lnkd.in/gnhnd6Dk Or Timothy Goebel, Dr. Kruti Lehenbauer
#ContentStrategy, #B2BMarketing, #FounderLedMarketing, #Pipeline, #RyzaContent

Losing tone between drafts and delivery?

That gap burns time and trust. Drafts drift. Reviews balloon. Deadlines slip. Teams need a system that carries the voice from first line to final asset.

Ryza Content captures your voice, visuals, and approvals as reusable intelligence. Every draft starts with the right tone and visual cues. Approvals are not ad hoc; they’re remembered and applied. The handoff from strategy to content to sign-off tightens.

Less rework. More consistency. Faster speed to market. That’s pipeline math.

• Create a shared tone library that informs every brief and draft.
• Lock visual decisions into templates; avoid last-mile deviations.
• Define approval checkpoints that match risk, not rank.
• Measure rework rate; reinvest hours into programs that drive pipeline.

P.S.: Book a demo: Ryzacontent.com

#BrandIntelligence, #GoToMarket, #BrandGovernance, #B2BPipeline, #AI

When drafts become brand intelligence?
A draft is more than words. It’s a record of decisions. What stayed. What changed. Why it mattered for your audience and your plan.

Ryza Content turns that record into brand intelligence. It captures tone, structure, and message DNA automatically. So each new draft starts informed by every approved one.

Over time, your voice sharpens. Your team moves with clarity. Your grid holds the line.

• Drafts feed the model of your brand. Learning builds inside the workflow.  
• Edits are not waste. They become reusable guidance for future pieces.  
• Campaign assets circulate as patterns, not just files. Reuse becomes reliable.  
• Consistency scales across markets and formats without heavy lift.

This is how operations create advantage, not just output.

Created By Ryza Content

DM Timothy Goebel or Dr. Kruti Lehenbauer to setup a Demo!

P.S.: Where in your process does learning actually stick?

#ContentOps, #BrandIntelligence, #MarketingOps, #AI, #Governance

Are your approvals reusable intelligence?

Most teams "approve" and forget. That wastes speed and judgment. Approvals should compound. When your brand calls, edits, and sign-offs get captured, the system learns. The next draft starts right. The review shrinks.

This is the Brand Intelligence Layer in action. Humans set the voice. AI scales it. Ryza Content turns approvals into a living asset teams can pull on-demand. Governance moves from gatekeeping to guidance that accelerates work.

Result: fewer back-and-forths, more on-brand content, faster market moves. And a cleaner path from plan to pipeline.

• Turn past approvals into ready-to-use patterns for new content.
• Standardize tone and visuals; reduce variance across teams.
• Use a shared content grid to align every brief with goals.
• Track time saved per asset; attribute to pipeline velocity.

P.S.: Book a demo with Ryzacontent.com or reach to Timothy Goebel

#BrandIntelligence, #GoToMarket, #BrandGovernance, #B2BPipeline, #AI

This artist built their entire reflection post inside Ryza Content .
They used our question-driven extraction and voice refinement loop to shape a story that connects art, strategy, and emotion.

It’s a great example of what happens when human creativity meets structured AI guidance.


#RyzaContent #BrandVoice #AIforCreatives #MarketingTools

Oil Paint Artist | Owner at Lynn's Art Shop

Chase reach—or build red-balloon recall?
An artist note on marketing:

Two girls on the Riverwalk. One in yellow, clutching a red balloon. A circular bridge, a bold red sculpture, reflections that turn the ordinary into a small spell.

 As I was painting this, I realized something vital given my own background in marketing from eons ago. This is not just a painting. It’s a blueprint for marketing that lasts.

Tension: Most teams optimize for speed and volume. But memory—the kind that makes people come back, forms around a few distinct cues repeated with care. In the scene, the eye anchors to red, travels through the bridge’s opening, lingers in the shimmer. That’s attention architecture and the girls. Not more elements but fewer, placed intentionally.

Insight: Build creative like this walkway. Pair emotion with navigation. Give people one anchor (your “red balloon”), one path (your “bridge”), and room for wonder (your “sky”). When your brand assets walk hand-in-hand, useful and human you turn impressions into shared journeys.

 Action:
 - Pick a living asset (color, shape, object) and commit. Apply it in thumbnails, headers, packaging, onsite micro-interactions.
 - Design a focal hierarchy: primary subject, secondary anchor, space to breathe. Say more by showing less.
 - Map the journey as scenes: arrival (anchor), crossing (bridge), resonance (reflection). Align creative and UX to the same beats.
 - Treat community content as “reflections”—remixes that mirror your anchor, not random posts.

 • Distinctive Asset System: Name 1–2 cues (e.g., one color + one form). Lock usage rules and variant boundaries to prevent drift.
 • Focal Hierarchy: For every creative, declare a single subject, a single anchor, and negative space. Remove competing highlights.
 • Journey Beats: Storyboard scroll → click → dwell as three scenes. Ensure the same asset threads through all three.
 • Ops Ritual: Build a lightweight asset library with tags for anchor/bridge/reflection; add pre-flight checks for consistency.

 P.S.: If your brand had to walk the Riverwalk tonight, what’s the one cue people would still remember tomorrow?

This post was created using Timothy Goebel's Ryza Content App 

 #BrandStrategy, #CreativeOperations, #ExperienceDesign, #PlaceBranding, #NarrativeIntelligence

Rebuilding your voice daily worth the pipeline hit?

Inconsistent voice confuses buyers. They hesitate. Confusion delays deals. Your brand should sound the same on Monday and Friday, in email and on LinkedIn. That requires guardrails you can trust, not gut feel.

Protect the voice. Protect the pipeline.

• Create a voice grid: values, cadence, sentence length, and phrasing do/don’ts. Your team writes “as brand,” not “as themselves.”
• Maintain a proof library: case lines, client objections, and outcomes. Plug proof into posts without hunting.
• Standardize calls-to-action by intent: educate, engage, convert. Readers know what happens next.
• Run a lightweight approval step: owner signs off on voice and claim accuracy. Edits shrink. Speed rises.

Ryza Content keeps your voice intact while scaling output. Clear voice. Clean pipeline. Less risk.

P.S.: Want the voice grid template and workflow? Book a demo: https://lnkd.in/gnhnd6Dk Timothy Goebel or Dr. Kruti Lehenbauer
#ContentStrategy, #B2BMarketing, #FounderLedMarketing, #Pipeline, #RyzaContent

Creating lean websites and apps with data precision | Data Scientist, Economist | AI Startup Advisor & App Creator

Do you build fun elements into your User Interface? 

Contrary to what one might think, fun elements inserted as conscious design can actually improve User Experience (UX) without compromising professionalism of your website or application. 

Take LinkedIn Games as an example. When they launched these games, many (including yours truly) were skeptical of the value they brought to a platform primarily designed for B2B interactions. However, I have learned that many professionals not only play these games but interact with others who are playing these games, too. It creates trust and a friendly spirit of competition.

Behavioral Economics & Psychology demonstrate that people respond positively to incentives, goal setting, and perceived rewards. This improves their productivity and performance over time. 

Friendly and fun elements, therefore, can give an immediate boost to users, especially if their strategy requires them to hit certain goals and track them. 

However, if the fun elements don't serve a purpose, they can create more noise and distraction than necessary. These were the considerations that went in to designing the Creator bottle content meter for Ryza Content. 

It is a little fun element that allows users to track content generated alongside small notes to motivate and encourage. The goal is 30 posts per month for the average user on the platform. If that was the Key Performance Indicator (KPI) that you wanted to track for your marketing or content creation team, which do you think they would prefer?

An email or note saying "You have created 5 posts this month" or a fun animated bottle that continues to encourage them to create more?  

Fun is not fluff. It’s a nudge system. It clarifies the mental model, reduces friction, and keeps people creating without flooding their UX/UI with low-quality fillers. It becomes a guardrail against content inflation and a quiet protest against AI slop that makes every output or web page resemble another!

Actionable Insights for UX/UI design:

1. Constraint as clarity:
- build guardrails around what can and cannot be done.
- keep key focus points at a less distracting location.
- fun elements should invite but not disrupt the flow. 

2. Microcopy that moves: 
- short, friendly, personal, and encouraging notes matter. 
- nudge towards completion rates without nagging.

3. Trust with guardrails: 
- founder trusted me to build something playful but nondisruptive.
- together we were able to protect focus without distraction. 

4. You can't improve what you can't see: 
- track what matters and is within user control. 
- users can self-pace at a glance and self-correct before chaos sets in.

The trade-off between fun and focus doesn't need to be made if the design choice is deliberate. 

- Dr. Kruti Lehenbauer
#Economics #webdesign, #UXUI #marketing

P.S.: BIG thanks to Timothy Goebel who encourages me to have creative liberty while applying core behavioral design principles towards building his app.

So many have asked who Ryza is built for.

Here are the 10 ICP profiles that get the biggest lift from Ryza:
	1.	Solopreneur consultants
	2.	Business owners
	3.	B2B founders and startup teams
	4.	Marketing managers
	5.	Content creators & influencers
	6.	Agencies handling multiple clients
	7.	Sales & RevOps teams
	8.	HR/talent/employer branding
	9.	Legal/compliance-heavy teams
	10.	IT/data/engineering teams translating complex documents

Big updates are coming, prices will adjust, and anyone on a full-year subscription is locked into today’s rate.

If Ryza Content  is on your radar, now’s the moment to secure current pricing before the rollout.

Busy or visible what’s fueling your pipeline?

Small teams don’t lack ideas. They lack capacity. Delivery eats the day. Invoicing eats the night. Content slips. Visibility fades. Pipeline stalls.

The pattern is familiar. You post in bursts. Then silence. Each restart burns time and voice. You start from scratch instead of from a system.

This isn’t a creativity problem. It’s a systems problem.

The unlock is a macro content operating system. One that reduces decisions, stabilizes voice, and turns rough thoughts into publish‑ready posts at speed. Every week. Without draining the team.

Think less “daily grind,” more “repeatable pipeline.” Capture raw ideas once. Route through a voice-safe grid. Approvals gate. Publish on cadence. The brand shows up. The market remembers. Your pipeline fills.

• Build a weekly grid: topics, formats, owners, deadlines. Decisions made once, reused every cycle.
• Store a voice library: tone, phrases, do/don’t rules. Cuts revisions and protects brand.
• Separate capture from polish: leaders drop notes; the system turns them into content.
• Add an approvals gate: one decision-maker, clear SLAs, no last‑minute rewrites.

P.S.: Book a demo to see the content operating system in action: https://lnkd.in/g78xUQNv Timothy Goebel or Dr. Kruti Lehenbauer
#ContentOperations, #BrandVoice, #SMBMarketing, #B2BGrowth, #Pipeline

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The Battle

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