Adam Benitez

AssetWatch®

Director of Revenue Operations

Pavilion

Pavilion is a private membership organization for commercial growth operators, where Members can openly discuss business critical issues with the comfort of privacy and confidentiality.

Member

Real Time RevOps

I specialize in optimizing business operations and customer engagement strategies. Expert technologist who leverages advanced technologies like ZoomInfo and Outreach to automate lead acquisition. I have consistently achieved a 15% increase in engagement and a 12% rise in monthly revenue. Through CRM process enhancements and capacity planning, I’ve boosted sales rep productivity by 35%, reduced resource waste by 25%, and increased revenue projections by 15%. My data management practices ensure data quality and integrity, empowering strategic insights to drive business growth.

Core Skills include:
● Comp, Commissions, and Quota Management
● Sales Planning and Forecasting
● Analytics: Reporting & Dashboards for Pipeline/Bookings Visibility and Strategic Guidance
● Data Analysis & Data-Driven Insights
● BDR Process Improvements 
● Account Fit and Selection
● ICP and Buyer Journey
● Tech Stack Optimization
● Opportunity Flow Overhaul
● Lead Scoring
● Full Funnel Insights
● Sizing & Capacity Planning
● Market & Account Segmentation
● Data Management
● Tech Implementations and Integrations

Principal & Senior Consultant

Fictiv

Transformed sales operations from a one-person team to a robust department of five, resulting in a doubling of stagnant sales growth from a three-year period into doubling growth each year for the first two years through strategic re-organization, process optimization, and data-driven insights. I led efforts that contributed to a stellar Rule of 40, securing of $100M in Series E funding.

I enhanced the commission process, improved forecasting accuracy, and performed detailed capacity planning. Additionally, I provided hiring guidance supported by bottom-up analysis to align with TAM research and board directives.

My account prioritization strategy improvements, technology implementation and refinements, and enhanced pipeline management processes led to increased conversion rates, average order values, ARR, and LTV. In addition, I educated sales leadership on leveraging Chorus.io for sales coaching and analytics, driving enhanced performance insights and efficiency.

Director, Revenue Operations

Talend

Contributed to building and optimizing operations for a successful IPO, achieving top quadrant positioning in Gartner's Magic Quadrant and driving revenue growth to exceed $300M ARR.

I orchestrated Lattice predictive scoring, boosting SALs and ACV significantly, and contributed to the transition of business processes from Sales Element to CPQ, adding product bundling and tier-based pricing. I managed CRM migrations and the creation of a deal desk function, saving time and improving sales performance. My initiatives ensured compliance with GDPR and CAN-SPAM, safeguarding data privacy and operational excellence.

Core Skills:
Data Quality
Segmentation
Lead and Account Scoring
Lead and Account Routing
Lead Lifecycle
Nurturing
Technologies
Funnel Reporting
KPI Reports and Dashboards
Project Management

Sr. Revenue Operations Manager

As part of a team involving our Sales Operations Director and CIO, successfully migrated the company's CRM system from SugarCRM to NetSuite.  Utilized in depth knowledge in interfaces, forecasting, pricing, quotes, data integrity, reporting, and contracts to build custom views, dashboards, workflows, portlets, and system processes that facilitated sales functions and system use for sales and sales management. Managed system lead flow and territories globally, helping management define territories fairly.  Through lead flow and territory analysis, decreased the number of unassigned leads in our entire CRM from 12% to 5% globally.  Instrumental in establishing our quoting system and training our sales reps on best practices and procedures.  "Go to guy" at Talend for nearly all things system related.

Specialties: 
Quoting System Development and Training
Interface Launch and Optimization
System Data Quality
Ad Hoc Reporting and KPI Measurements 
Sales and Forecasting Analysis
Process Demonstration

Sales Operations Manager

Implemented best practices based on previous experience and trends discovered in analysis of our BDR team's numbers (essentially developed lead scoring/ranking before we had a marketing automation tool to automate this for us).  Created Excel and Sugar CRM reports to help management better gauge company Sales and BDR activity.  Through my research, I successfully established best practices that have led to 40% more opportunities and sales being generated from the BDR team to the Sales unit.  Trained new employees in Sugar CRM system use.

Sales Operations Analyst

Constructed reports in Excel and Sugar CRM that provided management and our newly acquired ESB division clearer understanding of company metrics and employee productivity.  
Supplied employees with greater visibility of leads.  

Discovered how to pinpoint the best leads in our database and subsequently developed lead reports that immediately raised BDR production by 15-20% in all key categories. 
Operated Outbound/Predictive Dialer by utilizing Crystal Reports.

Demonstrated the intricacies of Sugar CRM (navigation, operation, and report building) during team workshops and employee indoctrinations.
Instructed Sales team on "Report Building in Sugar" and BDR team on "Increasing Opportunities" via PowerPoint at Q3 Company Kickoff.
Earned Q1 Company MVP for performing as top BDR and most ideal "team player"

Senior Business Development Representative

Quickly became top producing BDR (call center rep) by learning our CRM system and using that knowledge to build my own reports aimed at finding the best leads in the system.  By calling the best leads, my meeting to contact rate was around 60% and my lead to opportunity rate was 1 to 3 for all meetings scheduled for our Sales Reps.

Business Development Representative

Affiliated Marketing Group

Consolidated online invoice records, creating a more efficient tracking system.
Systematized P&L statements.
Researched, developed, and executed a marketing plan to introduce Energizer twin pack flashlights into southern California's independent market.
Formulated strategies to better position Energizer products against Duracell through market research, data analysis, and surveys.
Oversaw Accounts Payable and Collection duties.
Handled all invoices and collections.
Positioned and marketed products in the packaged goods market.
Data Analysis.

Operations Analyst

💰 Instrumental in $75M Series C funding by producing board-ready dashboards, improving forecasting accuracy, and ensuring GTM data integrity across systems.

🚀 Supported a $100M Series E raise at Fictiv, ending 3 years of revenue flatlining by overhauling ICP targeting, leading a 20-person cross-functional GTM team, and delivering a 73% increase in ARR.

📊 Transformed pipeline forecasting and rep accountability at multiple companies by implementing structured sales methodologies, stage-based SLAs, and Salesforce-based dashboards—resulting in faster deal cycles and improved forecast accuracy.

📈 Scaled a 10-person RevOps org across Sales Ops, CS Ops, Marketing Ops, Enablement, and Dev—driving scalable systems, strategic insights, and cross-functional alignment during high-growth phases.

🧩 Led multi-system RevTech integrations (SFDC, CPQ, Outreach, ZoomInfo, DocuSign, MadKudu, LeanData, Gong) to create a unified, data-driven GTM engine.

📉 Improved sales productivity by 35% and increased revenue forecast accuracy by streamlining sales automation, territory alignment, and deduplication strategies.

📍 Contributed to multiple successful exits including IPO, Series E, and Series F fundraises, with hands-on leadership in due diligence, revenue architecture, and GTM transformation.

Ethic Agency

As a seasoned marketing director, I've personally experienced  it too many times. I’d hire a freelancer or agency and would get half-assed results. No communication… no desire to bring fresh ideas to the table… no effort to dive deeper into what my company does… and worst of all, no passion in their work. 

And frankly… it just ended up resulting in more work for me.  I just wished I could find someone who treated me like they we’re an extension of my team.

So, in November of 2020, I walked away from my comfy 9-5 and  set on a mission to flip the script. That's where our story begins. 

Ethic Agency is where trash marketing comes to die. 

We’re great at helping small to medium-sized businesses do two things: 

1. Build out their first-ever in-housed marketing department 
2. Serving as that extra arm existing in-house marketing functions need to hit their goals 

At Ethic, we have a guiding principal: To produce marketing that helps your company generate revenue.  And the only way we can do this is by embedding ourselves into the fabric of your organization and becoming a part of your team. 

If you’re looking for that extra marketing arm your company’s been needing, we’re going to be a great fit.

Growth Marketing Consultant

FLS Transportation Services

-Strategy: Develop and execute an acquisition marketing strategy, creating a clear roadmap of priorities to grow pipeline with new accounts and expand within existing accounts.

-Content: Develop and execute content marketing strategy. Produce content that builds the brand, drives engagement and most importantly generates leads.

-Lead Generation: Develop a data-driven lead generation strategy. Plan and execute effective campaigns to achieve pipeline and revenue targets across paid, earned and owned channels.

-Product Marketing: Define messaging and positioning for the product and lead sales enablement initiatives.

-Customer Lifecycle Marketing: Collaborate with SVP to develop and deliver customer-centric marketing programs to increase customer satisfaction, foster brand loyalty and product engagement, and cultivate customer advocates.

-Communications / Branding: Lead corporate communications to build awareness in the marketplace, and continue to evolve the brand.

-Leadership: Effectively collaborate with sales, carrier relations, operations and customer success teams to determine the roadmap for the marketing organization in the future. Develop and manage the marketing budget, KPIs and performance reporting. Build marketing team and manage marketing systems and technology.

Director of Marketing 

Winmo

-Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy.

-Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy.

-Edit content produced by your team, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing.

-Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot and social media analytics tools.

-Build and maintain editorial calendar and written guidelines.

-Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar.

-Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently.

-Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization.

-Management of all creative resources including designers, writers, and other agency personnel.

Content Marketing Director

-Develop new relations for the organization's acquired brands by identifying engaging, high potential leads and nurturing them into appointments for our sales team. 

-Manage company website and landing pages, including the development, publishing, and updating of content and applying SEO best practices. 

-Create and edit content across email marketing, blogs, emails, press releases, and social media.  

-Build and execute branding campaigns that support annual PR initiatives and drive awareness. 

-Identify and manage events that support lead generation and branding initiatives; execute all pre and post-event marketing and budget analysis. 

-Manage email automation campaigns (via Hubspot) to drive inbound leads and nurture them throughout the sales cycle. 

-Maintain understanding and insight of the industry and competitive marketplace to inform the marketing strategy and tactical development process.

Digital Marketing Manager 

Marketing Eye : Sydney | Melbourne | Brisbane | Atlanta | Dallas | New York | Rotterdam

-Build, manage and execute rich marketing strategies that effectively align with our B2B client's business goals. 

-Provide clients strategic marketing solutions through branding, graphic design, web development, search engine optimization, advertising, social media management, lead generation, public relations, direct marketing, content marketing, and marketing automation campaigns. 

-Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content.

-Optimize Marketing Eye's marketing automation and lead nurturing process through email, content, and social channels.

-Develop and execute regular social media campaigns and track their success.

-Grow company footprint with the regular creation and distribution of creative content for both Marketing Eye and our clients through press releases, blogs, newsletters, and email campaigns. 

-Manage technical marketing systems (marketing automation, CRM) used to generate, distribute and report on leads. 

-Create and maintain metrics reports on marketing and sales activities, effectiveness and business impact.

Marketing Executive

Shouty, LLC

Responsible for developing and executing all public relations and marketing operations including updating and maintaining all online community management, coordinating the monthly newsletter, and developing detailed creative strategy reports. Updated and maintained website content. Worked closely with marketing team to ensure all strategies protected and enhanced the image of the company. Responsible for writing press releases and maintaining media relations, resulting in media coverage on the front page of the Atlanta Journal Constitution Sunday paper.

Director of Public Relations

State Farm

Tonia Kiser's State Farm Agency is dedicated to helping locals save money on all their insurance needs from car insurance to life insurance. Tonia Kiser herself is driven to not only save her customers money, but firmly believes business is better when she has a personal relationship with each of her clients. 

Experience included the development of a marketing campaign that created a social media presence, advanced mutually beneficial relationships among the agency, auto dealerships and leasing agents, and established healthy client relations by providing positive communication efforts. Implemented creative design strategies by developing and graphically designing a client referral plan while strategically planning, developing, and executing an annual meeting between policy holders and the lead agent. Planning involved the creation of power points, researching customer needs, crafting referral letters and providing follow-up “thank you” packets.

taplio

The Battle

Adam Benitez

Erynn LaFlamme

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?