Adam Jay

Chief Revenue Officer (CRO)

Most B2B companies stall because growth is duct-taped together instead of designed. I fix that.

I’m a Fractional CRO and GTM Operator who builds modern revenue engines that make growth repeatable, predictable, and intelligent. To date, I’ve helped SaaS and services companies generate $265M+ in revenue by installing the right mix of strategy, process, and execution.

I’m not a slide-deck consultant. I embed with teams, roll up my sleeves, and architect systems that actually run... combining sales leadership, RevOps structure, and an AI augmented approach to remove friction and accelerate results.

Through my GTM Gap™ Framework, I guide companies from:

👉 Stabilization (infrastructure that supports scale)
👉 Foundation (repeatable sales motions)
👉 Repeatability (predictable pipeline + process)
👉 Scalability (AI-powered efficiency)

What I bring:

👉 AI-driven GTM design and intelligent automation
👉 Sales playbooks, enablement, and positioning that scale
👉 Revenue team structure and fractional leadership through growth stages
👉 Hands-on execution that bridges the gap between vision and results

Leaders I partner with describe my work as both strategic and practical; insightful enough to set direction, but operational enough to create momentum immediately.

If you’re building for scale and need an operator who can architect and execute, let’s connect.

GTM Ambassador 

Featured Thought Leader and Overall GTM Junkie. 

As an ambassador, I share frequent content that aligns with the overall GTM Operating System developed by GTM Partners. Additionally, I share my perspective based on the analyst data gathered by GTM partners. And as GTM Partners creates more content and hosts more Roadshows, there's a HIGH likelihood you'll see me there :)

Adam Jay ♾️

RevGenius

Working on all-things-content at RevGenius, 45K+ community of revenue professionals collaborating on the future of B2B GTM. Reaching our audience on LinkedIn (70K+ followers) and via email marketing. 

- Managing all the content channels that reach and engage our 45K+ community of revenue
professionals: www, blog, socials, email, community Slack
- Leading the organization, programming, marketing for RevGenius flagship conference - RevCon -
gathering 7K+ GTM professionals
-  Co-leading programming for ~10 webinars / month (leading topics, copy, speakers sourcing, promo
scheduling)
- Responsible for content & events strategy driving partnerships, new community members acquisition,
brand reach, community members engagement.
- Collaborating with companies partnering with RG to ensure programming quality and the highest value
for both community members and partners.

Head of Content & Brand

Astronomer

- Built and managed a remote, international team of 5, driving content management and production,
social, and creative.
- Built and led an internal Content Studio driving ~50 % website traffic growth and 40% organic
search traffic growth in 12 months.
- Grew Astronomer’s Linkedin following by ~560% in 12 months.
- Contributed to 20% quarter to quarter inbound lead growth through ABM, lead gen and demand gen
campaigns e.g. webinars, premium content, email.
- Coordinated email marketing campaigns with a 30K audience
- Led sales enablement content creation (sales decks, whitepapers, cheat sheets, playbooks, case
studies)

Member of the Airflow Summit Organizers' Committee, running marketing activities for the 2021 and 2022 editions. Driven by primarily organic activities, we grew the number of regs from 4K in 2020 to over 10K in 2021.

Senior Marketing Manager

Polidea (acquired by Snowflake Inc.)

Providing leadership in the area
Developing Polidea’s communication strategy
Defining long-term and short-term strategic plans 
Settings marketing goals & defining metrics 
Working with Comms Team on the execution of strategic plans
Developing an overall comms calendar throughout all Polidea’s verticals 
Conducting competitive audits
Conceptualizing & managing global, high-level business content
PR activities
Working on the overall vision and strategy for Polidea

Head Of Marketing

Responsible for communication strategy and execution along with content team management. Creating communication campaigns aligned with business goals. 

- Communication strategy design & execution
- Website / Blog management
- Content team management
- Social media management (Facebook, Twitter, Instagram, LinkedIn, Medium)
- Content production and management (cooperation with Creative Team, video production, working with external agencies), mainly for company's website and social media. 
- Copywriting and editing
- Developing growth hacking strategies (inbound and outbound marketing activities)
- Cooperating with sales department and various teams in the company
- Event communication management (co-organizing MCE, one of the biggest tech events in Europe, connecting developers, designers and tech creators from all around)
- External communication management

Communication Lead

Avon

Responsible for developing field communication strategy and ensuring the deployment of communication plans for different target groups
Active participator and contributor to sales strategy
Responsible for communication execution; ensuring healthy message flow, controlling the purpose, content and mechanisms aimed at increasing activity and sales
Responsible for developing attractive and innovative communication materials in close cooperation with Creative Studio
Responsible for 360 degree communication influencing sales force
Responsible for deciding on communication tools and channels
Responsible for preparing guidelines and reference documents for engaging, fun & motivating communication
Managing daily communication traffic by prioritizing daily announcements
Leading the change in communication
Responsible for building engaging, motivating and consistent tone of voice
Increasing the visibility and the attractiveness of Avon representative experience
Responsible for managing communication team, task delegation and execution
Major decision maker regarding communication strategy

Communication Supervisor

- Developing a comprehensive communication & contact strategy (goals, channels, target groups, frequency, tools, style) in line with company strategy and business objectives
- Preparing the communication concept in cooperation with the agency, Sales & Marketing   Departments
-  Developing the communication materials (copy, visuals, etc) in cooperation with Graphic designer and Digital department
- Preparing quarterly support presentations
- Coordination of printed materials preparation
- Coordination of procurement, delivery and distribution of printed materials
- Preparation of additional communication (e-mails/SMS)
- Advisor / support / quality control role regarding communication in other projects and business initiatives within all the departments

Communication Coordinator

Responsible for translating product pack copies from English to Polish.
Providing feedback on “My Avon Magazine”
Consulting major launch claims and campaign communication. 
Creating texts for bookmarks, flyers, and any other Avon projects created in Local Marketing Department – both digital and printed. 
Creating headlines for outside (tv, media) marketing campaigns. 
Creating copy for Facebook and other digital Media communication. 
Bringing ideas to marketing briefs, local product copy brainstorming according to company marketing strategies.

Copywriter

Synthesis Media

Translator

SDI Media

ELLE Magazine

Lifestyle articles
Interviews
Research
Creative writing

Editorial Intern

Lexmark Poland

- Office management - Visit schedule management - Professional events & meetings coordination - Travel bookings - Shipping & deliveries coordination - Employee assistance
- Translations

Assistant

intern

L2 Language Consulting

Teacher

Head of Owned Media @ RevGenius | Content Events Community

I am a 360° marketer and project manager enjoying my journey in early-stage startups and SaaS, evolving from a content manager to a demand gen generalist. I love building brands, driving campaigns, and leading teams.

After several years in beauty industry marketing, I switched to tech in 2017. 
Since then:

- I've led marketing at Polidea, which was acquired by Snowflake
- Set up a content studio at the data startup Astronomer
- Joined RevGenius, a top B2B community for revenue professionals.

What I do now: 

- Manage content channels reaching our 45K+ community on Slack, email, and our 60K+ LinkedIn followers.
- Organize and promote our flagship conference, RevCon, which gathers 7K+ professionals from marketing, sales, RevOps, and customer success, featuring major names in SaaS.
- Co-lead programming for about 10 webinars per month, covering topics, copy, speaker sourcing, and promo scheduling.
- Drive content and event strategy to enhance partnerships, acquire new community members, expand brand reach, and boost member engagement.
- Collaborate with partner companies to ensure high-quality programming and value for both community members and partners.

Biggest projects lately: 

- RevCon 2024 with 6K+ GTM leaders registered, featuring 40 speakers (Alex Lieberman, John Barrows, Kyle Coleman, Cynthia Barnes, Jessica Gilmartin, Brianna Doe, Sarah Adam and more) and 24 sessions spread across 3 days of learning and networking. 
- The release of the Next 50 B2B Creators list in February achieving 1.8M+ impressions and reaching an audience of over 6M. Expanded the project to include the Next 50 GTM Startups.

Fluent in English and happily speaking Italian whenever I can, I love photography, traveling, and print media.

taplio

The Battle

Adam Jay ♾️

Joanna Kasprzak-Kajder

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