Adam Jay

Chief Revenue Officer (CRO)

Most B2B companies stall because growth is duct-taped together instead of designed. I fix that.

I’m a Fractional CRO and GTM Operator who builds modern revenue engines that make growth repeatable, predictable, and intelligent. To date, I’ve helped SaaS and services companies generate $265M+ in revenue by installing the right mix of strategy, process, and execution.

I’m not a slide-deck consultant. I embed with teams, roll up my sleeves, and architect systems that actually run... combining sales leadership, RevOps structure, and an AI augmented approach to remove friction and accelerate results.

Through my GTM Gap™ Framework, I guide companies from:

👉 Stabilization (infrastructure that supports scale)
👉 Foundation (repeatable sales motions)
👉 Repeatability (predictable pipeline + process)
👉 Scalability (AI-powered efficiency)

What I bring:

👉 AI-driven GTM design and intelligent automation
👉 Sales playbooks, enablement, and positioning that scale
👉 Revenue team structure and fractional leadership through growth stages
👉 Hands-on execution that bridges the gap between vision and results

Leaders I partner with describe my work as both strategic and practical; insightful enough to set direction, but operational enough to create momentum immediately.

If you’re building for scale and need an operator who can architect and execute, let’s connect.

GTM Ambassador 

Featured Thought Leader and Overall GTM Junkie. 

As an ambassador, I share frequent content that aligns with the overall GTM Operating System developed by GTM Partners. Additionally, I share my perspective based on the analyst data gathered by GTM partners. And as GTM Partners creates more content and hosts more Roadshows, there's a HIGH likelihood you'll see me there :)

Adam Jay ♾️

Acryl Data

Acryl Data’s vision is to bring clarity to your data through its next generation multi-cloud metadata management platform.

Head of Business Development

HyperCurrent.io

API monetization engine for the SaaS world.

As first sales hire established outbound sales process from scratch from ICP and persona development to tech stack and sales playbook. Tested and refined messaging and prospecting activities leading to 1.5 million in new pipeline within 5 months.

Sales Development Director

SoundCommerce

Omnichannel retail analytics platform.

Scaled BDR team from one to four and realigned activities to better support geographic territories. Rewrote and delivered new playbooks, call scripts and outbound messaging resulting in 140% increase in meetings and $3 million in new pipeline within the first 6 months. Implemented process playbook and KPI tracking along with SPIFF and compensation programs for the SDR team to drive/achieve results.

Director, Sales Development

Keysight Technologies

Focused on network security and cloud solutions.

Led team of 13 SDRs across North America covering both inbound and outbound. Developed and rolled-out new tools, coaching programs, and metric measurement processed resulting in 2x annual pipeline increases and team efficiencies. Consistently exceeded team pipeline generation targets, resulting in $5.1 million in new qualified opportunities in FY2019.

Regional Manager, Sales Development 

Growth advocate focused on cloud and AI.

Generated net new revenue of $1.5 million annually. Managed existing relationships renewing $4 million annually.

Strategic Account Executive, Analytics

Dimension Data

Grew base of 80 customer accounts from $600K actual cash value (ACV) to $1.2M, maintaining 200% quota of MRR. Built $4.5M ACV pipeline for enterprise cloud services and IT management through cold calling and prospecting techniques.

Account Manager, Enterprise Cloud

Coupa Software

Enterprise Sales Development, SaaS

DataHub Advocate | Challenger of Assumptions 🧐 | SDR Coach & Mentor 💪🏼 | Dog Lover 🐾

A data-obsessed sales leader, builder of outbound sales motions, from early stage startups to global enterprises. Passionate about coaching for success and empowering sales development orgs to crush their revenue and career goals.

taplio

The Battle

Adam Jay ♾️

Lydia Hutchison

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