Adam Jay

Chief Revenue Officer (CRO)

Most B2B companies stall because growth is duct-taped together instead of designed. I fix that.

I'm a GTM Operating Partner. Not a fractional, not a consultant, not someone who hands you a slide deck and disappears. I embed with teams, architect revenue systems, and stay until the engine runs without me.

To date, I've helped SaaS and services companies generate $265M+ in revenue by installing the right mix of strategy, process, and execution.

Through the GTM Gap™ Framework, I guide companies from: 

→ Stabilization (infrastructure that supports scale) 
→ Foundation (repeatable sales motions) 
→ Repeatability (predictable pipeline and process) 
→ Scalability (AI-powered efficiency)

What I bring: 

→ AI-driven GTM design and intelligent automation 
→ Sales playbooks, enablement, and positioning that scale 
→ Revenue team structure and leadership through growth stages 
→ Hands-on execution that bridges the gap between vision and results

The leaders I partner with, founders, CEOs, and PE/VC firms, describe my work as both strategic and tactical. Insightful enough to set direction, operational enough to create momentum immediately.

If you're building for scale and need an operator who owns outcomes (not just hours), let's connect.

GTM Ambassador 

Featured Thought Leader and Overall GTM Junkie. 

As an ambassador, I share frequent content that aligns with the overall GTM Operating System developed by GTM Partners. Additionally, I share my perspective based on the analyst data gathered by GTM partners. And as GTM Partners creates more content and hosts more Roadshows, there's a HIGH likelihood you'll see me there :)

Adam Jay ♾️

🚨 We’re hiring for one of our clients and this is a great role for the hunter mentality!

Account Executive – Genesys Ecosystem

This is a high-impact sales role selling into the Genesys Cloud Contact Center space, and it’s built for someone who wants to move fast and win often.

If you thrive on ownership, energy, and execution; this is your lane.

✅ Full sales cycle ownership
✅ Direct selling into Genesys Cloud customers
✅ Co-selling with Genesys and partner teams
✅ Remote, with uncapped comp and accelerators

This is not a role for passive sellers.

It’s for the builder, the prospector, the closer.

Someone who wants to grow inside a focused ecosystem with strong product-market fit.

If you’ve sold SaaS, know how to work a niche market, and love outbound motion; you’ll thrive here.

DM me or drop a comment and I’ll share the full details.

Let’s go!

Adam Jay 

Before you scale headcount, scale clarity.

Who you sell to. 
Why they buy. 
How deals actually close.

Everything else is noise!

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Entrepreneur & Small Business Consultant | Revenue Optimization | Data Storyteller | Ex-Enterprise | A Dad On a Mission | Founder of PurposeBeyondBusiness

Business is a game to be won. 

Just like in any sport you would keep stats on performance, I help keep stats on operations KPIs. 

As a Consultant, I help businesses find KPIs that are aligned with their goals.
I help them clarify the goals so they know WHY they do what they do. 
Then I create a scorecard that measures if the team is winning or not. 

I like focusing on employees, products, customers, processes, and systems to improve profitability of any operation. 

I like helping employees do their tasks better so that leads to happier customers.

Happy customers become returning customers and potentially raving fans.

Creating a happy customers is my ultimate professional goal as a Consultant and a business owner.

Also, I love talking to new people and helping them if I can. 

I take customer service to another level. 

A level I call Customer Excellency. 

→ Why Business Consulting? 

I grew up watching my father deal with customers all day long. He owned a gas station. He didn't just have customers; he had raving fans. 

He loved to talk with his customers. It showed how much he cared. 
 
"Customers are free to spend their money anywhere," he'd say. You must build relationships with your customers and get to know them better. 
 
That's when my passion for entrepreneurship was born. 

Now I help businesses service their customers better by enabling their employees to do their job better and smarter.

I impact companies to grow their bottom line by working with their people and optimizing processes and systems.

I've helped companies such as Loblaw Companies Limited, adidas, Reebok, Bell, and Staples, and more.

Need a Fractional COO? Let's talk!

Sanjay Padhiar

I used to weigh 300 pounds.

"You need to fix your relationship with food.” Someone once told me.

It was kinda true. I had a love-hate relationship with food.

Today, I love food, and the only thing I hate about it is the junk/crap that gets passed off as food. 

Turns out, I didn’t need to fix my relationship with food though. Food was just an outlet.

I needed to fix the relationship with myself, and that’s what I did.

I have this need to help others who are struggling with the same issues.
I tried businesses that help people lose weight.
Coaching and apparel. Never worked. 

The only business that I succeeded in was business consulting.
Then I decided to focus only on better-for-you food companies.

I figured, if we can have better food products in grocery stores, we’ll have better options to choose from. But it’s an uphill battle that’s tougher than nails. And yet there are brands out there doing it.
Not only doing it, but doing it well.

I’ve had the privilege of working with a few of them and helping them.
I did notice one big problem though...

They all need help, but they’re limited on resources, which makes it very difficult to scale.

The thing they lack is people and capital. I can only show them the way to increase profitability & revenue; I can’t make resources appear magically, yet.

Even though it’s hard, I’m still committed to helping good-for-you brands win. Because the 300-pound version of me wished there were healthier options that tasted just as good growing up.

To all you entrepreneurs who are making amazing and better-for-us products, please keep going. The world needs it. 

Just remember this. It gets harder before it gets easier.
It’s not the strongest or the ones with the most money that survive.
It’s the ones who adapt and use their creativity to build a brand that eventually thrive.

I’ve got a confession to make LinkedIn. 

I’m addicted. 

Here’s my Dealer. His name is Minh and he won’t tell me his real age but I think he’s probably mid/early 80s. 

As you might have guessed, he’s my Book Dealer. 

I’m hooked. 
I love to read. 

He’s got a flea market booth filled with books and I visit him quite frequently. He moves great for an 80 year old. He definitely climbs a ladder better than I can 😂.  

I started buying books off him a few years ago and since then I think I’ve read over 20 books. 

While my friends are talking about big screen tv’s, I’m here flaunting my 300+ book collection (jk). 

There’s no top 5 lessons in this post. 
But I will leave you with Minh’s advice on living a healthy and a long life:

(This is word for word)

1.  Don’t smoke cigarettes 🚫 🚬
2. Don’t eat French fries. 🚫🍟 

What I think he meant by French’s fries was don’t eat fried food. I could be wrong. I am not sure but I cut down my French fry intake by 83%. 

I steal family’s fries. 

I’m not sure how this post became about stealing fries, but atleast I got you to read it. 

Thank you for reading. 

Have a great week! 

PS. What book here do you want to read the most?

Everything I needed to learn about customer service,
I learnt from my dad.


He ran a gas station for 17 years.
I watched him interact with customers and employees all the time. 

I basically grew up at the gas station.

I don’t think enough people realize this, but your employees are the ones who interact most with customers. So I observed them as well.

There were times when the employee didn’t treat customers as my dad expected, with honesty, integrity, and care.

One time, an employee who had been working there for about a year stole money from a customer.
I was there.

A customer dropped a 10/20 dollar bill on the ground, and instead of picking it up and handing it to the customer, the employee stepped on it to cover it up so he could take it. I can’t remember how my dad found out, but he was gone the next day.

He knew every regular customer by name, and he made a point of using it.
My dad never read books about this stuff.
He just knew how to treat people.

He was engaging and knew how to connect with people on a personal level.
So yeah, everything I learnt about customer service, I learnt from him.

Wanna hit your 2026 goals?

Try these 4 things:

1. Do an after-action report every quarter/major project:
   a) What did we intend to accomplish (our goal)?
   b) Was the goal clearly defined & understood?
   c) What did we do to execute?
   d) What were the results?
   e) What will we do next time for a better outcome, or how do we build on our    success?

2. Clearly define OKRs tied to your goals.
OKRs are Objectives, Key Results (measured by KPIs)
   For example. My objective is to get 10 clients by April 31st, by doing 50 outreaches a day, 1 podcast appearance a week, 3 events a month, etc. (key results/KPIs)

3. Review your Forecast, Targets, and Budgets with leadership.
Most small businesses don’t have their targets and goals written down. Once you’ve done this through forecasting and reporting, have your leadership team take on accountability for their KPIs.

4. Setup Review Meetings for the rest of the year
Weekly, bi-weekly, or monthly reviews are a must, and preparation for each meeting is required. Have a data set to review and, hopefully, some insights already gathered, so your teams are ready to discuss and act. Document takeaways and assign accountability during the meeting to specific teams/individuals.

Whether you miss your targets or not, these are good practices to help you stay aligned w/ your team and keep moving forward towards your goals! 

What's something you would add to help you achieve your 2026 goals?

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Sanjay Padhiar

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The Battle

Adam Jay ♾️

Sanjay Padhiar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Jay ♾️'s LinkedIn Performance

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