Adam Jay

Chief Revenue Officer (CRO)

Most B2B companies stall because growth is duct-taped together instead of designed. I fix that.

I’m a Fractional CRO and GTM Operator who builds modern revenue engines that make growth repeatable, predictable, and intelligent. To date, I’ve helped SaaS and services companies generate $265M+ in revenue by installing the right mix of strategy, process, and execution.

I’m not a slide-deck consultant. I embed with teams, roll up my sleeves, and architect systems that actually run... combining sales leadership, RevOps structure, and an AI augmented approach to remove friction and accelerate results.

Through my GTM Gap™ Framework, I guide companies from:

👉 Stabilization (infrastructure that supports scale)
👉 Foundation (repeatable sales motions)
👉 Repeatability (predictable pipeline + process)
👉 Scalability (AI-powered efficiency)

What I bring:

👉 AI-driven GTM design and intelligent automation
👉 Sales playbooks, enablement, and positioning that scale
👉 Revenue team structure and fractional leadership through growth stages
👉 Hands-on execution that bridges the gap between vision and results

Leaders I partner with describe my work as both strategic and practical; insightful enough to set direction, but operational enough to create momentum immediately.

If you’re building for scale and need an operator who can architect and execute, let’s connect.

GTM Ambassador 

Featured Thought Leader and Overall GTM Junkie. 

As an ambassador, I share frequent content that aligns with the overall GTM Operating System developed by GTM Partners. Additionally, I share my perspective based on the analyst data gathered by GTM partners. And as GTM Partners creates more content and hosts more Roadshows, there's a HIGH likelihood you'll see me there :)

Adam Jay ♾️

Theresa Potratz, MBA

Unhinged History

Unhinged History is in the top 10% of podcasts, globally.

Venture through the annals of the history you never learned in school. Uncover facts like Napoleon getting attacked by bunnies or details of the Beer Flood of 1814.

Director of Growth Marketing; Podcast Host

Studeo

Studeo is an interactive marketing platform that uses storytelling to help real estate agents win more listings and sell up to 30% faster.

💫I increased the open rate by 2x & 3x CTR on Sales Emails 
📝 Used Clay to create automated hyper-personalized sales emails
🎉 Created a case study program that generated 8 within 6 months

Director of Growth Marketing

smrtStudio Global, Inc

📈  Increased top-of-funnel conversions by 35% through conversion rate optimization (CRO).

💌 Built the email marketing and PPC programs to improve the sales funnel, focused on implementing A/B testing and employing conversion rate optimization techniques.

🤑 Created lifecycle marketing efforts increasing the LTV by 26%.

🏆 Through funnel conversion optimization, I increased the win rate by 41%.

Oma Robotics

👶 For the majority of my time at Oma Robotics, I owned all marketing efforts for the AI-powered fertility start-up with my efforts making up ~95% of the total lead volume. 

📈 I maintained a 3.5 ROAS across all product offerings. 

💰I managed Oma's +$2 million ad budget, and optimized the sales funnel (most notably improving the number of MQLs converting to SQLs from 10% to 16% resulting in $160,000 per quarter). 

🤝🏻 For go-to-market plays, I act as a central point of contact between sales leadership and demand gen strategies.

😀 To aid in customer retention and drive acquisition, I create programmatic customer journeys. To continue improving efforts, I analyze and optimize Oma's demand generation portfolio to continually improve results.

🚗 As part of our robust marketing, I built the clinic marketing/field marketing function to operate with our efforts.

Director of Growth Marketing (Series A Startup)

Searchspring

#1 Ecommerce search, merchandising, and personalization SaaS company.

💰 Led 40% in revenue growth YoY.

📈 Increased LTV:CAC to 11:1.

💼 Maintained ROAS of 3.5 on PPC across Google Ads and LinkedIn.

👨‍🏫 Created a self-service customer training program, reducing customer churn, increasing product 
adoption, and enabling customer tier upgrades.

👩‍💼 Owned customer marketing; built and scaled high-performing sales enablement communications and client-facing assets for customer campaigns. These campaigns differentiated client experience that attracts new clients, deepens relationships, and drives net new and expansion growth.

🌉 Consistently bridged marketing, sales, and customer success through strong communication. By "marketing our marketing initiatives" I reduced communication cycles and kept the organization up-to-date.  

🤝 Partnered with sales leaders, aided in sales training, customer success, and marketing cross-functional partners to help grow, scale, and run the business more efficiently and effectively.

🐦‍⬛ Managed team running SEM, display, event, email, and social media marketing.

Demand Generation Manager

Blue Blazes

I elevate both the client-facing side, Blue Blazes, and the direct to the consumer side, Orange Nebula. Using integrated marketing strategies, I craft plans to create consistent messaging across channels to foster brand awareness. Throughout my time at Blue Blazes/Orange Nebula I've helped our six-person team: 

📩 Implemented email communication - which drove 73.5% of all website sales. 

🛒 Implemented the abandoned cart email series with 80% open rates and 20% conversion rates. 

💻 Increased website sales to 145% of the goal for 2020.

1️⃣ Facilitated two Kickstarter campaigns, both of which were funded within the top 1% of all Kickstarters.

Director of Digital Marketing

Warner Pacific University

👣 At Warner Pacific, I am establishing a larger digital footprint. 

Through the use of A/B testing campaigns & website layout, SEO, social media, and email marketing - Warner Pacific is experiencing dramatic growth. By managing vendor relationships I am able to accomplish more and generate greater success.

Digital Marketing 

TP Media

I team up with small and medium-sized business owners and breathe life into their social media strategies. Through the use of Facebook, Twitter, Instagram, LinkedIn, and other platforms, I am increasing conversion, traffic, and giving their customers a reason to have more loyalty to their brand! Using data and analytics, I create custom strategies using proven techniques and collaborate with stakeholders to harness the power of marketing.

Head Of Marketing

Smarsh

I have teamed up with Smarsh to help develop and implement a global social media strategy. So far, I am in the process of training 3 different sales teams in the productive application of social selling (using LinkedIn and Twitter to drive ROI)

I manage the growth and development of all corporate social accounts. It's a blast chatting with our different customers.

Social Media and Communications 

Portland Roasting Coffee

Working in the fantastic world of coffee, I have the opportunity to market a product I have loved for many years: coffee. Being at PRC has opened up many venues to market coffee as well. I lead the marketing team in the creation of our K-Cup boxes and lids (product launching 2015), designed a new label for our cross marketing venture with Laurelwood Brewery for their Organic Espresso Stout (product launched early 2015), and am the event planner for trade shows and company gatherings. 

Everyday here, grants me new and fun things to engage with.

Highlights: Increased web traffic 32% and online sales 24%

Marketing

Director of Growth Marketing | Director of Demand Gen | Performance Marketer | VP of Marketing | Weird History Lover | Coffee Lover

Are you looking for a Growth Marketer bent on global domination? I love looking at data and crafting solid campaigns to drive demand.

I am a hands-on strategic leader willing to lead by doing. 

I lead with curiosity and aim for the highest goals, never shying away from taking calculated risks and embracing ambiguity as it comes. 

Through storytelling, I bring product & platform stories to life as relevant client solutions; backed by data, context, and case studies.

🥋Outside of work I train in martial arts, study Japanese, and mainline learning weird and fun history facts. 📚

Podcast Host

Venture through the annals of the history you never learned in school. Uncover facts like Napoleon getting attacked by bunnies or details of the Beer Flood of 1814.

taplio

The Battle

Adam Jay ♾️

Theresa Potratz, MBA

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