Adam Coelho

Google

Senior Data Transformation Lead

Senior Customer Success Manager - Google Marketing Platform

Program Lead - Startup Growth Lab + Retail Intl Expansion

Mobile User Experience Strategist - Publishers

- Applied and was selected to highly competitive Ambassador Program to work and live in the APAC region.
- Created user experience (UX) focused sales framework and trained over 100 account managers in Australia, Singapore, Malaysia, China, and Japan.
- Consulted over 50 publisher to improve UX and grow revenue.
- Spoke at 4 top publisher events in Sydney, Kuala Lumpur and Shanghai to over 800 publishers. 
- Drove global adoption of sales framework by developing an internal training website with videos, case-studies and impact calculator.

Publisher User Experience Program Manager

- Developed strategic partnerships with 30 top online publishers and managed $100 million book of business
- Consistently exceeded aggressive sales targets with an average achievement of 135%; highest sales performance worldwide several quarters.
- Received perfect customer satisfaction rating from publishing partners.
- Received platinum award for impact of 20% UX Project (ultimately became above ambassadorship and current role)

Strategic Partner Manager - Online Partnerships Group

The Mindful FIRE Podcast

The Mindful FIRE Podcast explores living mindfully on the path to financial independence and beyond! We explore the intersection of mindfulness and the FIRE movement to uncover the strategies and mindsets to live life with meaning, purpose and financial independence. 

New episodes every Tuesday! Subscribe on your favorite podcast player by searching "The Mindful FIRE Podcast".

Founder & Podcast Host

CitiSync

Founder and CEO

Connect With Your BIG Vision For Life & Start Living It Now | Envisioning | Host of The Mindful FIRE Podcast

There are only two ways to maximize your team's potential:

1. Push your vision on them and hope they follow along.

2. Create a BIG shared vision that helps them achieve their own goals.

Most leaders fall into the first category.

Even if you're bringing the team together for expensive off-sites, you're struggling to get real engagement and buy-in.

Which is why you see people glued to their phones or worse, falling asleep.

Resulting in wasted money, missed opportunities, and people counting down the minutes until happy hour.

Best case scenario - you get 1 in 5 people to remember your vision.

On top of that, you're probably struggling with mounting pressure from above:

"How are we going to hit these massive targets?" "How can we do more with less?" "How do I get the most out of my people?"

Now, imagine after your next team event, everyone leaves with a BIG shared vision that they helped create and are excited to bring to life.

You get connection, curiosity, creativity and conversation flowing from the start.

You unlock your team's most innovative and ambitious ideas about what's possible.

You're seeing 10X ROI on your team events.

"How am I going to make that happen?", I hear you ask.

Here's how.

By starting with my proven Ask What's Possible Workshop, taking your event from "when's happy hour?" to "I can't wait to bring this vision to life!"

Working with me, you get:

1. A high-level facilitator who's led sessions for 3500+ Googlers
2. Connection and creativity without cringy "icebreakers"
3. Space to THINK REALLY BIG about what's possible
4. A shared vision that everyone is uniquely bought into
5. A team excited to make that vision reality

My results speak for themselves:

"Adam was masterful as he guided us through exercises to expand our perspective of what we could be and do." - Google VP at CEO's Leadership Conference

"Adam is exceptional - this is a super power! He was able to reach every one of the 20+ participants and make a HUGE difference for our team" - Google Workshop Participant

“I think this should be offered at every Google CEO Leadership Conference” - Google VP at Sundar Pichai’s Leadership Conference

I have more of these, but LinkedIn says I'm out of characters.

Back to you.

Are you tired of unproductive team events? Are you ready to unlock your team's full potential?

Then let's talk.

DM me here, or shoot me an email me at adam@mindfulFIRE.org.

Stealth AI Startup

Founder

JumpYield

- Built data analytics platform to automate online ad serving optimization
- Strategic advisor to web publishers on growing online businesses and maximizing operational efficiency

Amazon

- Scoped opportunity to expand an existing online advertising program; collaborated with engineering, product, and business development teams to detail four potential expansion options; weighed tradeoffs on technical investments, market opportunity, and partnership risk for each option; presented recommendations to senior management

Senior Technical Product Manager - MBA Intern

- Integrated two diverse teams to form a new, single unit responsible for growing 700 high-value partners; identified revenue opportunities and aligned goals and operations; resulted in a 2x productivity increase
- Launched a client help center enabling teams to pitch at scale a product previously sold 1:1, resulting in a 16% revenue increase; led collaboration with UX, product, and engineering teams in the U.S., UK, and Japan
- Trained European team on advanced sales techniques, leading to a shift in strategy for the U.K. and German markets and boosting the sales team to achieve 182% of its revenue target just 4 months after training

Awards:
2011 - Platinum Award recognizing innovative leadership (60 awarded among global team of ~3,000 people)
2011 - Highest Individual Revenue Generated Globally (25-member team; 2.5x the revenue of 2nd place)
2011 - Top Contributor Award for organizing team efforts during the 2011 end-of-year revenue blitz (5 given among NA team of 100)

Yield Management & Training Lead, Online Partnerships Group

- Drove 411% growth in revenue/FTE by pioneering a new partner outreach model based on data analysis to generate leads, iteration on sales pitches to improve conversions, and development of a new method for tracking results; led a team of international counterparts to roll out the model to 40 countries across 5 continents
- Expanded reach of New Partner email series from 4 languages to 11 and 50,000 clients annually; increased operational efficiency by 20% and reduced time between launch iterations from 6 weeks to 1 week
- Developed, secured funding for, and launched the AdSense International Exchange program, fostering global collaboration by sending innovative team members to launch proven initiatives in new geographies

Awards:
2010 - Gold Award for driving AdSense growth (5 awarded among global team of 200)

Strategist, Online Partnerships Group

The Parthenon Group

Management consulting firm; collaborated with teams and worked independently on financial, operational, and strategic analyses, presenting insights and recommendations to client senior management

Operational Improvement Analysis: Identified profit maximization strategies for an online marketplace ($8.5B in revenues)
- Interviewed 13 of the largest sellers (>$5MM in sales) to identify operational efficiencies
- Quantified $10.4MM in profit improvement opportunities by building detailed P&Ls for 24 sellers 
Recommended 26 solutions to improve overall marketplace profitability and ease of use

Growth Opportunity Assessment: Quantified opportunities for the world’s largest casual dining franchise ($1.6B in revenues)
- Prioritized among 222 geographic areas for expansion based on profitability analysis
- Determined financial viability of launching a new restaurant chain by analyzing trends in the specialty coffee market

Private Equity Due Diligence: Evaluated potential investments across the restaurant and for-profit education industries
- Implemented screening process to evaluate over 200 major restaurant chains for potential acquisition; recommended a portfolio of options based on client desires and growth opportunities
- Performed extensive analysis of state funding laws and the federal stimulus bill to determine impact of legislation on textbook sales
- Identified potential synergies in the acquisition of a traditional brick-and-mortar graduate business school by a for-profit online education institution

Education Policy Assessment: Recommended structural and policy changes for the California education system
- Informed education platform of a potential gubernatorial candidate through analysis of charter school expansion and an examination of performance outcomes across public and private K-12 schools
- Identified $1.4B in savings by building a model to analyze impact of changes to class size

Associate

Gumball Capital

- 2007: Grand prize winner of Stanford’s First Annual Innovation Challenge (97 competing teams)
- Created and implemented system to manage organization's financial assets
- Disbursed and managed over 200 loans to developing-world entrepreneurs in over 40 countries
- Organization was featured in the 2008 entrepreneurship documentary "Imagine It!"
- Collaborated with Executive Board to implement national launch at six colleges
- Organization has helped fund over 800 entrepreneurs

Co-founder, Chief Financial Officer

City and County of San Francisco

- Led initial feasibility study for a community-based transportation system of foldable cars in San Francisco
- Authored in-depth report used to support the public awareness campaign for the mayor's plastics reduction initiative

Assistant to the Director of Government Affairs for Mayor Gavin Newsom

U.S. House of Representatives

- Co-organized Speaker Pelosi's first event as House Speaker, the National Summit on America's Children
- Researched efforts to create insurance coverage parity for mental healthcare and authored a memo to Speaker Pelosi on competing House and Senate bills

Intern - Office of Speaker Nancy Pelosi

I believe in the power of technology and data to improve lives. Previously at JumpYield, I built a data analytics platform for internet entrepreneurs to help grow their businesses while eliminating the need to use complicated revenue optimization strategies.

My work is guided by putting the user first and creating simple, elegant user experiences. I created the Paycheck Protection Program Database https://pppdata.us as a proof of concept for how powerful and accessible government data can be when you start from a place of designing around the user. It now shows up higher in a Google search for 'PPP Data' than data.gov and the U.S. Census Bureau. Previously at Google, I expanded the user base of our advertising products by designing and building new educational tools for our clients, training our sales teams, and analyzing data to uncover our biggest opportunities to drive revenue.

The foundation of my managerial philosophy is to treat people like people. It's not only the right thing to do but the best way to build effective organizations. My role as a manager is to help my team members show up authentically and unleash their full potential. I prioritize developing strengths, surfacing blind spots, removing roadblocks, and empowering people to take their own initiative.

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The Battle

Adam Coelho

Rishan Mohamed

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