Criteria Corp

Marketing Operations Manager

KBKG - Tax Credits, Incentives & Cost Recovery

BridgeRev | An Elite HubSpot Partner

For over a decade, we’ve empowered countless organizations to scale by building processes and systems on the HubSpot platform. By implementing RevOps strategy, you can drive predictable revenue by leveraging every client-facing team. Unlock efficiency, make data-informed decisions and create a customer-focused solution that powers your growth.

Sr. Product Strategist

Go Nimbly

Principal Consultant

We help SaaS companies drive more revenue by creating a buying experience that’s both frictionless and human.

Sr. RevOps Consultant & DemandGen Strategist

Digital Pi

Senior Manager of Client Services

Revenue Operations Consultant

Demand Gen Specialist

Mediaocean

• Created and managed end-to-end digital and traditional marketing
campaigns.
• Developed advanced marketing automation integrations leveraging
engagement programs (nurture streams), persona targeting, and digital
paid ads (Google AdWords, LinkedIn, and Facebook)
• Oversaw critical Demand Gen components such as lead scoring, lead
assignments, and reporting / attribution.
• Managed content creation and strategy including thought leadership,
sales enablement tools (case-studies / one-sheets) client newsletters,
social posts, email templates, forms, and landing pages.

Demand Gen Marketing Lead

Home Partners / Pathlight

• Managed online public relations through active monitoring and mitigation of negative online reviews.
• Analyzed insights data and generated regular and on-demand reporting for Director of Operations.
• Provided real-time solutions, acting as a liaison between customer base and multiple internal departments to coordinate resolutions for negative client experiences.

Engagement Analyst

• Coordinated and organized branding activities that included sales presentations, outreach campaigns, and networking events.
• Generated new business and managed existing relationships by executing over 200 weekly targeting communications via email and phone.
• Researched outreach opportunities based on key business objectives to maximize the number of effective impressions delivered.
• Collaborated with marketing team to strategize and optimize future and ongoing outreach campaigns.
• Integrated team functionality between technology and operations teams to analyze consumer feedback and enhance user experience.

Marketing Coordinator

Guaranteed Rate

• Managed logistics in regards to document distribution.
• Attended to issues by developing business relationships among
external financial institutions.

Legal Documents Coordinator/Post Closing Assistant

I'm a passionate and enthusiastic problem solver who thrives on delivering exceptional experiences as an operator. What sets me apart is my commitment to leading with empathy and a love for empowering those around me.

I love taking disparate teams and systems and transforming them into collaboration stations. One thing that has always defined my work is being a finisher. While it can be challenging to pinpoint where to start and stop in the ever-evolving landscape of RevOps, Marketing Operations, and AI - I've honed the skill of seeing projects through to conclusion.

With certifications in Marketo (Certified Expert)2x, Salesforce Certified Administrator, Hubspot, and a robust educational background in Sociology and Business Intelligence, I excel in analyzing Business Development and Demand Generation strategies and insights to increase revenue. Additionally, I have experience across multiple Marketing Automation platforms, including Hubspot, Pardot, and Eloqua. Moreover, I am skilled in optimizing team dynamics, uniting diverse agendas to a common goal, and harnessing strategic and operational drivers to deliver results. Furthermore, I am adept in marketing automation programs that engage potential clients and efficiently execute the marketing objectives of an organization. 

Core Skills:

• Database / CRM - Marketo
(Certified Expert), Salesforce (Salesforce Certified Administrator),
Microsoft Dynamics (MSD),
Power BI, Tableau

• Ad Tech / Martech - Google
AdWords (Certified), Google
Analytics, Adobe CC,
HubSpot, Mailchimp, Pardot

• Web - Wordpress, Drupal,
General HTML/CSS

Adam Enright 🏎️🏁

Discover Financial Services

Director of Marketing Operations

Collibra

Joined mid-size software as a service company to raise organizational maturity in Marketing Technology (MarTech), Process Design, Data Management, Budgeting and Annual Planning, Marketing Production, and Go-To-Market Enablement.
Accomplishments include: 
-	Evaluating and implementing foundational technology, including campaign orchestration, social media management, and content management system to increase user and leadership satisfaction, access new capabilities, and streamline efficiency.
-	Managing the lifecycle review and renewal or replacement of existing marketing technology, including marketing automation (Marketo), marketing attribution (Bizible), work management (Asana), digital asset management (AEM Assets), customer community management (Influitive), intranet (LumApps), and an array of best-in-breed point solutions to consolidate technology vendors and save in technology spend.
-	Re-architecting and re-launching asset production, workflow automation, and delivery process using Asana and Adobe Experience Manager, resulting in 175% increased production capacity.
-	Developing integration practice using Workato and Zapier to connect Sprinklr, Salesforce Sales Cloud, Marketo, Coveo (enterprise search), Bizzabo (event management) and Asana (project management) for improved data quality and unified customer profiles.
-	Building SLA adherence dashboards for production teams across marketing department, including marketing automation, in-house design, web, traditional media, and social media, resulting in an 86% SLA rate, up 11% over goal.
-	Converting Marketing department goal setting and tracking process from spreadsheets and slideshows into OKR system of record using Asana Goals.

Director Of Marketing Operations

Trulli Audio

Oversee evaluation, selection, implementation and ongoing operation of technology related to Marketing, Sales and Customer Care.

Responsibilities include management of enterprise Marketing Technology stack and Corporate Digital Services. Goal is digital transformation for the organization.

Leader of Corporate Marketing's Digital Engagement Center of Excellence. Responsibilities include managing a team of 8 in the operations of UL.com (including content and feature set development, Marketing Automation (Marketo), Search Engine Optimization (BrightEdge), UL.com multilingual and localization management (Cloudwords), Social media strategy and tactics (Sprinklr), Paid Social, Paid Search and Display Advertising.

Digital Marketing Manager

Realogic Analytics, Inc.

- Build and maintain annual Marketing and Sales budgets
- Develop promotional and editorial calendar
- Develop and maintain web design, code and content
- Collateral design and production
- Campaign management for lead generation, branding and charitable works
- Client and internal support process management

Director of Marketing

MARKETING: Designed print ads, web ads, a postcard mailer, slicks, data sheets, and an organization chart. 

Redesigned and implemented entire Realogic website including the re-creation of all corporate artwork.  

Took Executive and Staff profile photographs and shot Realogic "Success Stories" videos.

ANALYST: Abstract office, retail, industrial and government leases for due diligence and ongoing administration. 

TRAINING: Designed the 8 hour Commercial Lease Fundamentals Training including creation of the onscreen presentation and handout materials. 

SOFTWARE DOCUMENTATION: Designed and implemented the help file for Realogic's SaaS application, Realogic Abstract.

Marketing Manager

North Side Noise, Inc.

Develop digital content (still graphics, motion graphics, video and interactive media) for clients on a contract basis. Built entire websites, online advertisements and multi-channel promotional campaigns.

Freelance Marketing Consultant

Equity Office Properties

Abstracted Leases, Licenses and associated docs. 

Trained new abstractors. 

Wrote significant portions of process documentation 

Conducted abstractor training for E1 (Oracle enterprise software, which was a Peoplesoft derivative)  abstracting software during roll out.

Sr Lease Administrator

MacMunnis, Inc.

Abstracted leases and licenses for commercial, retail and industrial properties into proprietary Property Management software, MILM++.

Abstracting Manager

Guitar Center

Sales Associate

Deloitte

Marketing Contractor

Operations in marketing and beyond

I’m a data-informed marketing strategist with enthusiasm for management and the achievement of measurable results. I have extensive experience in traditional, direct, and digital marketing as in-house marketing staff, as a department leader, and also as an independent marketing consultant. Lead Generation, Operational Efficiency, and ROI campaign analytics are the stuff my dreams are made of.

My unique blend of skills and experience has prepared me to approach new assignments with the necessary skills to produce, yet also the flexibility and humility to work under vastly different circumstances.

In addition to producing and managing the production of marketing materials, I have managed agency relationships with digital, UX, public relations, design, events, and teleprospecting firms to help produce collateral, generate demand, launch products, and improve brand valuation.

My recent work in Marketing Operations management has strengthened my abilities to plan and budget, manage marketing technology strategy, design optimized processes and develop crucial enablement training and documentation. 

I am completely at ease with periods of self-directed independent work but also thrive in a cooperative team environment. At heart, I am a presenter and teacher. A storyteller that brings passion and positivity to all projects. 

Specialties: Marketing Operations, Planning & Budgeting, Marketing Technology Management, Lead Generation Strategy, Content (Inbound) Marketing, Coordinated Omnichannel Campaigns, Sales and Marketing application integration, Sales and Marketing Department Process management, revision and documentation, Lead Generation and Marketing ROI KPI Reporting and Advanced Analytics, Conference & Trade Show Exhibition Management, Marketing Automation including E-mail Nurture Workflows, Lead Scoring and Lead Assignment.

taplio

The Battle

Adam Enright 🏎️🏁

Miles Baltrusaitis

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