Criteria Corp

Marketing Operations Manager

KBKG - Tax Credits, Incentives & Cost Recovery

BridgeRev | An Elite HubSpot Partner

For over a decade, we’ve empowered countless organizations to scale by building processes and systems on the HubSpot platform. By implementing RevOps strategy, you can drive predictable revenue by leveraging every client-facing team. Unlock efficiency, make data-informed decisions and create a customer-focused solution that powers your growth.

Sr. Product Strategist

Go Nimbly

Principal Consultant

We help SaaS companies drive more revenue by creating a buying experience that’s both frictionless and human.

Sr. RevOps Consultant & DemandGen Strategist

Digital Pi

Senior Manager of Client Services

Revenue Operations Consultant

Demand Gen Specialist

Mediaocean

• Created and managed end-to-end digital and traditional marketing
campaigns.
• Developed advanced marketing automation integrations leveraging
engagement programs (nurture streams), persona targeting, and digital
paid ads (Google AdWords, LinkedIn, and Facebook)
• Oversaw critical Demand Gen components such as lead scoring, lead
assignments, and reporting / attribution.
• Managed content creation and strategy including thought leadership,
sales enablement tools (case-studies / one-sheets) client newsletters,
social posts, email templates, forms, and landing pages.

Demand Gen Marketing Lead

Home Partners / Pathlight

• Managed online public relations through active monitoring and mitigation of negative online reviews.
• Analyzed insights data and generated regular and on-demand reporting for Director of Operations.
• Provided real-time solutions, acting as a liaison between customer base and multiple internal departments to coordinate resolutions for negative client experiences.

Engagement Analyst

• Coordinated and organized branding activities that included sales presentations, outreach campaigns, and networking events.
• Generated new business and managed existing relationships by executing over 200 weekly targeting communications via email and phone.
• Researched outreach opportunities based on key business objectives to maximize the number of effective impressions delivered.
• Collaborated with marketing team to strategize and optimize future and ongoing outreach campaigns.
• Integrated team functionality between technology and operations teams to analyze consumer feedback and enhance user experience.

Marketing Coordinator

Guaranteed Rate

• Managed logistics in regards to document distribution.
• Attended to issues by developing business relationships among
external financial institutions.

Legal Documents Coordinator/Post Closing Assistant

I'm a passionate and enthusiastic problem solver who thrives on delivering exceptional experiences as an operator. What sets me apart is my commitment to leading with empathy and a love for empowering those around me.

I love taking disparate teams and systems and transforming them into collaboration stations. One thing that has always defined my work is being a finisher. While it can be challenging to pinpoint where to start and stop in the ever-evolving landscape of RevOps, Marketing Operations, and AI - I've honed the skill of seeing projects through to conclusion.

With certifications in Marketo (Certified Expert)2x, Salesforce Certified Administrator, Hubspot, and a robust educational background in Sociology and Business Intelligence, I excel in analyzing Business Development and Demand Generation strategies and insights to increase revenue. Additionally, I have experience across multiple Marketing Automation platforms, including Hubspot, Pardot, and Eloqua. Moreover, I am skilled in optimizing team dynamics, uniting diverse agendas to a common goal, and harnessing strategic and operational drivers to deliver results. Furthermore, I am adept in marketing automation programs that engage potential clients and efficiently execute the marketing objectives of an organization. 

Core Skills:

• Database / CRM - Marketo
(Certified Expert), Salesforce (Salesforce Certified Administrator),
Microsoft Dynamics (MSD),
Power BI, Tableau

• Ad Tech / Martech - Google
AdWords (Certified), Google
Analytics, Adobe CC,
HubSpot, Mailchimp, Pardot

• Web - Wordpress, Drupal,
General HTML/CSS

Adam Enright 🏎️🏁

AutoRABIT

●	Created industry specific targeted outbound campaigns for strategic customer acquisition and expansion. 
●	Increased meetings booked by SDRs at events by 250% by combining better tooling and a refinined event selling motion
●	Booked 70+ meetings at Dreamforce 2023 generating $1.5m+ in pipeline.
●	Developed knowledge base for SDRs to centralize scripts, messaging, product resources and enable cross team collaboration.
●	Salesforce Administrator Certified (https://www.salesforce.com/trailblazer/zbhoy), Customer Success Level 2 Certified
●	Completed AutoRabit Customer Success mentorship program before hiring and transfer freeze.
●	Tech tools: Salesforce, SalesNav, Outreach, ConnectAndSell, LeadIQ, Seamless, Trailhead, Microsoft 365, AutoRabit

Strategic SDR

Pavilion

Pavilion is the largest, most prestigious organization for revenue leaders in the world - a powerful community focused on the advancement and professional development of its members.

Analyst (Community Member)

Loft Labs

●	Established outbound sales motion for sales team including sequence flow, email and call message creation, and LinkedIn.
●	Prospected 100+ high target leads a week and engaged 100+ leads a day to generate 2M in pipeline since Sept 2022.
●	Trained SDR team in outbound sales motion and event selling to achieve team quota.
●	Administered Sales Tools to enable the outbound motions and ensure sales processes were functioning as intended.
●	Automated HubSpot and Salesforce to enrich, qualify, and classify prospects throughout the lead and opportunity stages.
●	Tech tools: Salesforce, Hubspot SalesNav, Outreach, LeadIQ, ZoomInfo, Chilipiper, SendGrid, Scratchpad, Leadfeeder, Clearbit, Slac, Evaboot, Linear, Make.com, SQL
●	Tool Admin: Salesforce, SalesNav, Outreach, LeadIQ, ZoomInfo, Chilipiper, SendGrid, Leadfeeder, Hubspot

SDR Team Lead & Sales Ops Manager

Replicated

(Impacted by Mass Layoff in June 22)
● Prospected 60+ leads a day into sequences and called 100+ leads a day to continuously engage our accounts and generate 900K of pipeline since going live in October 2021.
● Developed expertise in the Kubernetes Application Management and Delivery domain through hands on internal demos, product discussions, and assisting AEs with discovery calls.
● Trained in the MEDDIC Sales Methodology and how to apply it from day one through contract signing.
● Tech tools: Salesforce, LinkedIn SalesNav, Crunchbase, VidYard, Outreach, LeadIQ, ZoomInfo, Qualified, Replicated.

Sales Development Representative

KDM Engineering

●	Reduced QA/QC time and project revenue burn by developing and implementing a CAD Manual and Standard Operating Procedure for all CAD employees.
●	Led a four-person team in designing a $5M security upgrade for four utility substations in Maryland.
●	Optimized the Civil Engineering department’s project flow, management, and QA to reduce project turnaround time.
●	Assisted in the preparation of Civil Engineering department proposals after coordination with client and intercompany departments to assess scope of work, expectation, and timeframe.

Civil Engineer 2

nextplay sales fellowship

nextplay is a 10-week fellowship focused on helping talent from non-traditional backgrounds break into tech sales. The fellowship combines virtual classroom learning and 1:1 coaching to help prepare fellows for a career in tech sales.
- Selected in the top 2% of applicants to prepare high-potential individuals for a tech sales role in SaaS.
- Engaged in 100+ hours of training, project work, & assessments led by instructors from companies like Gong.io, Amazon, Salesforce, Zoom, Slack, LinkedIn, & more.
- Developed foundational skills around forecasting, account prioritization, time management, handling objections, market research, cold-calling, creating cadences, and qualification calls. 
- Learned & practiced various sales methodologies, qualifying frameworks (e.g. BANT), and omni-channel communication across email, social, phone, and video. 
- Tech tool exposure: Salesforce, LinkedIn Sales Navigator, Calendly, SalesLoft, Loom, Owler.

Tech Sales Fellow

Lochner

●	Designed construction operations and optimized phasing plans for $1.9B Freeway Expansion project on the West Coast to save agencies planned construction time.
●	Performed QA/QC on Construction Plans and Bill of Materials for a $1B bridge replacement in Illinois to ensure timely and correct delivery to the client.
●	Prepared Design & Build plans for a street expansion project in Chicago that reduced client budget while ensuring timely completion and minimal traffic disruption.

Roadway Design Engineer

Engage Civil Incorporated

●	Designed plans for a $100M+ hospital renovation to align construction schedules with local government and partner firms, resulting in reduced construction time and cost reduction to the client.
●	Upgraded the company’s project management software resulting in increased access to project information, saving on average two hours per employee per week, and reducing meeting times.

Staff Engineer

Milhouse Engineering & Construction, Inc.

●	Managed 20+ restoration sites to ensure on time work by contractors, resulting in reduction of city budget.
●	Performed daily QA/QC on each site to ensure all work was done by client requirements and of highest quality.

Civil Engineer

Robinson Engineering, Ltd.

●	Researched infrastructure improvements for client to determine low-cost alternative that reduced traffic crashes.
●	Accelerated train station opening by six months through early delivery of site plans and minimal construction delays.

Salesforce DevSecOps Specialist | 2X SF Certified

Ziyad is a Tech Sales Person looking for opportunities in CSM or SDR/AE. After working for 5.5+ years as a Civil Engineer, Ziyad gained skills in project management, client relations, leadership, analysis, and more and combined these with the nextplay Tech Sales Fellowship to switch industries. He also founded a nonprofit in 2019 dedicated to connecting Muslim Student Associations in the Midwest. He is open to connecting with anyone interested in discussing Tech, Sales, Civil Engineering, Muslim Students, and more!

taplio

The Battle

Adam Enright 🏎️🏁

Ziyad Dadabhoy

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