Most brands are forgettable.
Yours doesn’t have to be.

The problem:
Customers don’t enjoy buying from—or associating with—your brand.
They tolerate your marketing, skim your emails, and churn feels inevitable.

The solution:
Blend education and entertainment across all your marketing so 
customers look forward to seeing you and can’t wait to buy (again).

• 88% say it helps differentiate their brand.
• 93% say it’s more effective at educating buyers.

My processes have helped brands from startups to Fortune 500 
turn customers into fans who look forward to seeing their ads, 
buying their products, and sharing with others.

Ready to do the same?
See how in my Featured section below👇

Adam Fairhead

Happy 2026 everyone! 🥳

Let's find time to make it a great year:

1. Identify your area of market genius.
– Do you know a topic better than others?
– Do you focus on an area others don’t?
– Do you service a different audience?

2. Identify “wow”.
– Do you give a better experience than others?
– Can you deliver that in novel new ways?
– Do you make it more fun than others?

3. Delegate everything else.
– Your genius+wow combo deserves focus.
– Unless it serves that combo, delegate it.
– If it elevates that combo, recruit for it.

The world doesn’t need more
average social media posts,
average SaaS products,
average service offers.

The world just needs you,
in your area of genius,
making it wow us.

Doesn’t that sound like a more effective 2026 to you? 🙌


P.S. Get marketing growth comics like this weekly in my newsletter: https://lnkd.in/euDaGEsF

Become the brand customers actually look forward to buying from.

mfs-wc082-carousel.pdf

Helping brands that use Shopify+Klaviyo 2X their email and SMS revenue with 1:1 personalized graphics. Founder/CEO. Follow me to make money with email.

“Email marketing is dead.” That’s what they say. But if your emails aren’t making money, it’s not because email is dead... its because they’re boring.

I’m Lou Mintzer, CEO of Grid & Pixel. We help 7-9 figure Shopify brands scale with 1:1 creatives that autoplay in 99% of inboxes. We bring email and SMS campaigns to life with eye-catching, personalized graphics.

We’ve partnered with Shopify, Klaviyo, Omnisend, and Sendlane to keep things drop-dead simple, allowing you to spend less time tweaking templates and more time driving revenue. With 5 stars, 100+ reviews, and features by Shopify and Klaviyo, we’re proving that personalized content doesn’t just look better—it performs better.

Before Grid & Pixel, I spent 12 years as Chief Product Officer at Homesnap, leading the development of the award-winning real estate app before selling it to CoStar Group for $250M in 2020 and rebranding it to Homes.com.

I’m also an Advisor to the First Street Foundation and moonlight as a Venture Partner at NextGen Venture Partners, where I love working with entrepreneurs and helping to identify and support big ideas.

But enough about me—let’s talk about you.

If you’re a Shopify brand looking to drive reliable, repeatable revenue with flows that actually convert, get started today by installing the app for free:

https://apps.shopify.com/gridandpixel

Or, if you’re a marketing agency that wants to do more with less, take on more clients, or provide an increased level of service, check out our partner program:

https://gridandpixel.com/partners

Or just send me a DM - break your routine and harness serendipity!

Because the only thing that’s truly dead is boring content.

Lou Mintzer 🦅

𝗪𝗵𝘆 𝗦𝗵𝗼𝘂𝘁𝗶𝗻𝗴 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀 𝗜𝘀 𝗠𝗮𝗸𝗶𝗻𝗴 𝗣𝗲𝗼𝗽𝗹𝗲 𝗧𝘂𝗻𝗲 𝗢𝘂𝘁

It’s not the discount.
It’s not the product.
It’s the way the offer is framed.

Most promos go straight into pitch mode.
Hard sell. All caps.
“BUY ONE GET ONE” energy.

And people feel that instantly.
We’re wired to resist anything that feels salesy, even when the deal is good.

I saw a promo recently that stopped me scrolling.
Same offer. Totally different framing.

Instead of shouting the deal, it positioned it as sharing.
Buy one for yourself.
Give one to someone you care about.

Same promo.
Completely different feeling.

It didn’t feel like a transaction.
It felt human.
Like a moment worth passing along.

That’s the real unlock.
The best promo emails don’t push harder.
They reframe the offer to match how people already think and behave.

Same deal.
Better psychology.

Follow me for more insights on 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝗮𝗻𝗱 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝘀𝘆𝘀𝘁𝗲𝗺𝘀.

Boring emails are dead. I help Shopify+Klaviyo brands make more money with thumb-stopping content.

𝗔𝗿𝗲 𝘆𝗼𝘂 𝘁𝗶𝗿𝗲𝗱 𝗼𝗳 𝗯𝗼𝗿𝗶𝗻𝗴 𝘀𝘁𝗮𝘁𝗶𝗰 𝗶𝗺𝗮𝗴𝗲𝘀 𝗮𝗻𝗱 𝗯𝗮𝘀𝗶𝗰 𝘂𝘀𝗲𝗿-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁?

Between ops, inventory, ads, and email, content becomes the thing you “get to later.”
So posts get rushed.
Creatives get recycled.
And feeds start to feel… flat.

It’s not because you don’t care about marketing.
It’s because doing it consistently is exhausting.

That’s the gap Grid & Pixel fills.

Your products turned into clean, scroll-stopping vertical videos
ready for Reels, TikTok, Shorts, and ads
without starting from scratch every time.

The message still feels like you.
The format finally fits the platform.
And the system handles the repetition.

Less scrambling.
More showing up.
More momentum.

Built for founders who want marketing to feel lighter, not louder.

See the first comment to book a quick demo with us 👇

𝗠𝗼𝘀𝘁 𝗞𝗹𝗮𝘃𝗶𝘆𝗼 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝘁𝗲𝗹𝗹 𝗼𝗻 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀. Most e-commerce brands aren’t looking at the right signals.

Insight from our latest webinar: Unlocking Email & Lifecycle Growth with David Visser, CEO of Zyber - Shopify Premier Partner.

Quick gut check:
Do you actually know what % of your revenue email is driving?
Is your account leaning more campaigns than flows?
Do you know your popup submit rate off the top of your head?
When’s the last time you checked deliverability?

If any of those made you pause, this clip is for you.

In a few minutes, this breaks down the 3 metrics plus one honorable mention that quietly reveal whether a Klaviyo account is scaling or stalling.

No hacks.
No theory.
Just the signals that matter.

Watch till the end.
You might spot the exact thing holding your account back.

Simple signals.
Clear leverage.

#ControlTheControllables

𝗠𝗮𝗿𝗸 𝗭𝘂𝗰𝗸𝗲𝗿𝗯𝗲𝗿𝗴 𝘀𝗮𝗶𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗺𝗼𝘀𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗹𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱 𝘄𝗮𝘆.

The best decisions don’t come from the smartest person in the room.
They come from working with people you actually enjoy thinking with.

When the team feels good, learning stays alive.
Ideas get challenged without ego.
Decisions get sharper over time.

That’s the real startup edge.
Not talent alone.
But a group that gets better together, every day.

Build with people you learn from.
The rest compounds.

Ecommerce brands are hooked on discounts. And yeah, it’s quietly wrecking their margins. 

𝗔 20% 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗳𝗲𝗲𝗹 𝗴𝗲𝗻𝗲𝗿𝗼𝘂𝘀. 𝗜𝘁 𝗰𝗮𝗻 𝗲𝗿𝗮𝘀𝗲 40–60% 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝘁.

And it gets worse.

Customers who only buy at 40% off show way lower loyalty.
They’re not sticking around.
They’re waiting for the next deal.

So you’re not really building customers.
You’re building a list of people who leave the moment someone else offers 5% more.

Pause for a second.

If discounts disappeared tomorrow…
What would your emails actually say?
Why would anyone open them?
Why would someone choose you over a sea of lookalike brands?

Once the coupon code is gone, the real thinking starts.

About the product.
About the customer.
About why the brand exists at all.

That’s where strategy finally shows up.

The truth usually lives in the feedback.
The glowing reviews.
The brutal ones too.

That’s where you see the gap.

Brands communicate intention.
Customers experience reality.

And customers don’t care how hard something was to build.
They care if it delivered.
If it solved the thing.
If it was worth telling someone else about.

That gap is everything.

It’s where “maybe later” turns into “I need this now.”

And when that clicks, everything downstream improves.

Your welcome flow gains direction.
Your abandoned cart addresses real hesitation.
Your post-purchase emails reinforce the right reason to return.

Email stops being noise.
It becomes the throughline.

The thing that makes a stranger feel understood before they ever buy.

Enjoy the quiet moments this weekend.
That’s usually where the clearest thinking shows up.

Back to building tomorrow.

taplio

The Battle

Adam Fairhead

Lou Mintzer 🦅

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Performance ScoreLou Mintzer 🦅's LinkedIn Performance

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taplio

The Battle

Adam Fairhead

Lou Mintzer 🦅

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Fairhead's LinkedIn Performance

Performance ScoreLou Mintzer 🦅's LinkedIn Performance

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Performance ScoreAdam Fairhead's LinkedIn Performance