AI + UX • Raising Pre-Seed for UXpilot.ai • Founder @ UX Design Studio: adamfard.com • SaaS | Fintech | AI

I've designed B2B products for over 10 years

And there are 5 issues I kept seeing:

1 - Unnecessarily complex experiences
2 - Little (or no) user understanding
3 - Bad information architectures
4 - Major usability problems
5 - Lack of consistency

Over and over again.

As a result, companies see:

- Low activation & adoption
- Low retention rates
- High churn rates

Fixing these problems needs a special team and B2B focused methodology

Different from designing for B2C user experiences.

B2B products have:
- Complex workflows
- Multiple user roles
- Intricate decision-making

Here's a simple comparison:
B2C e-commerce: One-click purchase for a single item
B2B inventory system: Multi-step process for bulk orders with approvals

Solution?

I tackled that by building a technical team of product designers and researchers with PhDs.

Our expertise helps you:

- Understand users through research
- Create data-driven concepts
- Design user-friendly interfaces
- Build scalable design systems
- Ensure smooth handoff to developers

Using this approach, we've helped B2B SaaS companies:

- Create MVPs from scratch and raise $5 to $20m in funding
- Scale and improve their complex platforms iteratively
- Increased conversion rate by 400%

To take things further, I'm building an AI product (UX Pilot AI) to streamline the UX process for (our) product- and design teams.

If you want to learn more, go to adamfard.com

Adam Fard

Dualtee.Studio

Jr Product Designer

Crear Digital

Responsibilities
-Wireframing
-Prototyping
- Data Visualization
- Design System Creation
- Presentation and Research Support

Visual Designer (UX-UI) 

Techsquads

I have collaborated with the sales and marketing team, to create exceptional prototypes that excel in quality and serve multiple purposes, including sales demonstrations, user testing, and disproving potential misconceptions.

Responsibilities
 -Prototyping
- Data Visualization
- Design System Creation
- Presentation and Research Support

Visual Designer (UX-UI)

UXReactor

I have experience collaborating with design teams to deliver seamless experiences that improve user lives and drive business success. My background includes exposure to the network domain.

Responsibilities
- Data Visualization: Visualizing complex data sets intuitively and compellingly to facilitate data analysis and decision-making.
- Design System: Developing design systems for digital web design.
- Prototyping: Designing and creating prototypes for low, medium, and high-fidelity digital products.
- Communication Design: Providing design visual support for slides, and research artifacts, such as readout decks, to effectively communicate design ideas and research findings.

Visual Designer

Fundación Valle del Lili

Worked in a multidisciplinary team to create digital continuing education courses in the health sector.

Responsibilities
Creation and edition of educational videos, Design of interactive content (Books, tests), Design of graphic pieces (Templates, Banners, Presentations, Behance).

Interactive Media Designer

Universidad ICESI

Monitor of the Service Design course in the Master in Innovation Management

UX - UI Design / Interaction Design / Visual Design

Soy un diseñador visual con experiencia en diseñar y prototipar experiencias digitales que mejoran la vida de los usuarios y el éxito de los negocios. Me apasionan las personas, la historia, las sociedades y la salud, y busco resolver problemas complejos con soluciones simples, agradables y centradas en el usuario.

Me gradué de la Universidad ICESI como diseñador de medios interactivos, donde aprendí sobre investigación de diseño, UX-UI, diseño de interfaz, diseño de marca y postproducción fotográfica. Actualmente trabajo como visual designer en Crear Digital, donde colaboro con el equipo de diseño para crear sistemas de diseño, visualizar datos complejos y apoyar la presentación y la investigación. Anteriormente, trabajé como visual designer en Techsquads y UXReactor, donde participé en proyectos de prototipado, diseño web y comunicación visual. Entre mis competencias se encuentran el journey mapping, la investigación de usuarios, el Webflow y el Figma.

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The Battle

Adam Fard

Daniel Manso Rojas

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