AI + UX • Raising Pre-Seed for UXpilot.ai • Founder @ UX Design Studio: adamfard.com • SaaS | Fintech | AI

I've designed B2B products for over 10 years

And there are 5 issues I kept seeing:

1 - Unnecessarily complex experiences
2 - Little (or no) user understanding
3 - Bad information architectures
4 - Major usability problems
5 - Lack of consistency

Over and over again.

As a result, companies see:

- Low activation & adoption
- Low retention rates
- High churn rates

Fixing these problems needs a special team and B2B focused methodology

Different from designing for B2C user experiences.

B2B products have:
- Complex workflows
- Multiple user roles
- Intricate decision-making

Here's a simple comparison:
B2C e-commerce: One-click purchase for a single item
B2B inventory system: Multi-step process for bulk orders with approvals

Solution?

I tackled that by building a technical team of product designers and researchers with PhDs.

Our expertise helps you:

- Understand users through research
- Create data-driven concepts
- Design user-friendly interfaces
- Build scalable design systems
- Ensure smooth handoff to developers

Using this approach, we've helped B2B SaaS companies:

- Create MVPs from scratch and raise $5 to $20m in funding
- Scale and improve their complex platforms iteratively
- Increased conversion rate by 400%

To take things further, I'm building an AI product (UX Pilot AI) to streamline the UX process for (our) product- and design teams.

If you want to learn more, go to adamfard.com

Adam Fard

Edustipend

- Conducted qualitative and quantitative research on the "donate now feature" to understand user needs, behaviours, and motivations.

- Created prototype for usability testing and qualitative user research 

- Conducted user testing with 8 participants to enhance the "Donate Now" feature's user experience.

- Gathered valuable feedback from participants through interviews and usability testing.

- Utilised the feedback to refine the feature's design and prototype, addressing user pain points and improving overall usability.

- As a result of the usability testing and design improvements, the task completion rate for the new "Donate Now" feature increased by 85% compared to the original version.

- This significant improvement in task completion rate is projected to contribute substantial value to both users and the business, enhancing the ease and efficiency of the donation process at Edustipend.

UX researcher 

FlyVest

- Led end-to-end UX design for a financial literacy mobile app, including user research, wire-framing, prototyping, and usability testing to ensure a seamless user experience.

-Collaborated with cross-functional teams to translate business requirements into user-centered designs, focusing on young adults aged 16-35.

-Conducted extensive user research through surveys, interviews, and user testing to identify pain points, improve design iterations, and enhance app features like personalised mentorship and AI guidance.

- Developed intuitive and engaging UI/UX designs using tools like Figma, focusing on accessibility, onboarding flows, and interactive community features to make financial education fun and easy to understand.

- Implemented design feedback loops from user testing to refine app functionality, adding features like mentor booking and community access, boosting user engagement and satisfaction.

Product Designer

TechWings Global

- Leading the design team to conduct a comprehensive UX research to delve into the users' needs, behaviours, and motivations, shaping the foundation of Beats Fussion's user-centric design approach.

- Crafting interactive prototypes to facilitate usability testing and qualitative user research, allowing for iterative improvements based on valuable user feedback.

- Designing an interactive platform that integrates knockout competitions, team management, live streaming, and real-time engagement, providing a unique and dynamic experience for dance groups and enthusiasts.

- Implementing features for subscribers to actively engage, vote, and follow their favourite dance groups during live streams, fostering a sense of community and connection among dance enthusiasts.

- Collaborating with cross-functional team to design and develop Beat Fussions' App and position Beats Fussion as the catalyst for revitalising the dance industry in Nigeria and across, securing its status as the go-to platform for participants, viewers, and potential sponsors.

Owl Odyssey

- Created UI design for Owl Odyssey website (An NFT website)

- Created prototypes and Interactions for the design

UI Designer

DesignBlocs

- Conducted user research to understand the needs and goals of users.

- Analysed user data to identify patterns and insights.

- Created user personas and scenarios to guide design decisions.

- Collaborated with designers and developers to implement changes.

- Monitored the success of design changes and making adjustments as needed.

- Conducted user testing to validate design changes.

- Identified technical issues that may be impacting the user experience, such as slow loading times or broken links.

- Created and presented reports or presentations to stakeholders to communicate findings and recommendations.

- Reviewed the design and layout of the product to ensure it is intuitive and easy to navigate.

ClientDorm

- Evaluated the usability, accessibility, and overall user experience of the product.

- Conducted heuristic evaluations and usability testing to identify usability and accessibility issues.

- Analysed user behaviour data and conducting user research to understand user needs and preferences.

- Evaluated the information architecture and navigation of digital products to ensure they are intuitive and easy to use.

- Reviewed the visual design and user interface to ensure they are consistent with best practices and brand guidelines.

- Provided recommendations and prioritising issues for development teams to address.

- Communicated findings and recommendations to stakeholders, such as product managers, designers, and developers.

- Conducted audits to identify areas of improvement and provide recommendations for optimising the user experience.

- Conducted user studies to identify consumer needs and preferences for new designs

Phenom Edutech Consulting

I worked closely with the software developers while working on the Phenom Platform. I assigned daily task to the team by using Trello and Asana as my project management tools.

Project Manager

EELSPACE 

My role while working with Eelspace as a project manager was to set daily project task to team members and work with them to ensure they meet their task deadlines. I used Trello and Asana as my project management tools

Rite Foods Company

I worked as a quality control personnel intern, packaging and also process control unit.

Quality Control Engineer

Dear Founder/Business Owner 🤩

Do you have a business idea you're struggling to bring to life? 

Do you have an already existing Website or Mobile App that doesn't meet business goals and it's not user-friendly?

Are you sick of your website being the loneliest place on the internet?

It's time to break up with boring design and let me be your rebound designer! 

Let's face it – your competitors' Websites and Mobile Apps make it seem like they're throwing a party, with your target audience in attendance while it looks like yours is stuck in traffic. 

But that can change, With my help You can break free and arrive in style or throw your own party.

I'm Eno-obong, your go-to guru for turning Websites and Mobile Apps into irresistible digital sweet spots.

Do you need a user-friendly and intuitive product that'll meet your business goals and retain your users?

I specialise in turning digital frustrations into success stories that leave your competitors green with envy.

If you're ready for a digital makeover that makes your competition envious, shoot me a DM. 

Your brand deserves a product that leaves users saying, "Wow, that was smooth!"

I'm excited to get started with you, send me a DM

Eny🥳

taplio

The Battle

Adam Fard

Eno-obong Akpan

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?