AI + UX • Raising Pre-Seed for UXpilot.ai • Founder @ UX Design Studio: adamfard.com • SaaS | Fintech | AI

I've designed B2B products for over 10 years

And there are 5 issues I kept seeing:

1 - Unnecessarily complex experiences
2 - Little (or no) user understanding
3 - Bad information architectures
4 - Major usability problems
5 - Lack of consistency

Over and over again.

As a result, companies see:

- Low activation & adoption
- Low retention rates
- High churn rates

Fixing these problems needs a special team and B2B focused methodology

Different from designing for B2C user experiences.

B2B products have:
- Complex workflows
- Multiple user roles
- Intricate decision-making

Here's a simple comparison:
B2C e-commerce: One-click purchase for a single item
B2B inventory system: Multi-step process for bulk orders with approvals

Solution?

I tackled that by building a technical team of product designers and researchers with PhDs.

Our expertise helps you:

- Understand users through research
- Create data-driven concepts
- Design user-friendly interfaces
- Build scalable design systems
- Ensure smooth handoff to developers

Using this approach, we've helped B2B SaaS companies:

- Create MVPs from scratch and raise $5 to $20m in funding
- Scale and improve their complex platforms iteratively
- Increased conversion rate by 400%

To take things further, I'm building an AI product (UX Pilot AI) to streamline the UX process for (our) product- and design teams.

If you want to learn more, go to adamfard.com

Adam Fard

Beyond UX Design Podcast

Host

Edge Kase Design Co.

We specialize in guiding founders and software teams through the entire design lifecycle, from shipping products to building robust, long-term design operations and processes.

• Strategic Alignment: Collaborate closely with founders and stakeholders to align design strategies with business goals, ensuring cohesive and impactful user experiences.
• Streamlined Design Operations: Develop and implement streamlined design operations and processes, resulting in improved efficiency and consistency across client projects.

Design Partner

Retro Time // A Software Podcast

• Co Host of a witty and entertaining podcast, centered around software development and the skills you need to make it in the industry.
• Discussions include deep dives into various topics related to the software development and tech industries, ranging from soft skills to technical skills.

Co Host

Freelance

• Work closely with clients to turn broad conceptual ideas into creative, award-winning
digital and traditional work, including responsive websites, identities and print collateral.

Clients: Dat Dog, Acme Oyster House, The Rum House, Sodexo, The Dalai Lama, Delfeayo Marsalis, Susan Guidry

Freelance Designer

GE Aerospace

• UX Domain Leadership for External Presence: Led a diverse team for Commercial Engine Operations, driving design excellence in GE Aerospace.
• Legacy Tools Unification: Transformed disparate tools into a cohesive user experience for clients like Delta and FedEx, enhancing usability.
• Strategic Vision for GE Aerospace: Defined the vision for customer-facing software, aligning the product roadmap and business goals.
• User Research and Engagement: Conducted research and ethnography, uncovering pain points that informed improvements and boosted user engagement.
• Empathy and Alignment Building: Fostered empathy and team alignment through storytelling, enhancing collaboration and innovation.
• Stakeholder Collaboration: Achieved consensus with diverse stakeholders, ensuring project success and effective communication.
• Process Simplification: Clarified complex processes with service blueprints, streamlining operations and enhancing efficiency.

Senior Staff Experience Architect

• UX Domain Leadership: Led Core Services teams for Commercial Engine Operations, enhancing business solutions.
• Feature Definition: Defined shared features like global search and navigation, streamlining user accessibility.
• Cross-Functional Collaboration: Worked with designers, researchers, and engineers to build consistent interactions, reducing redundancy and fostering reuse.
• Business Improvement Identification: Identified opportunities to boost adoption and user efficiency in executing complex processes, driving business growth.

Staff Experience Architect

• UX Leadership for SmartShop: Spearheaded an enterprise MRO SaaS app for GE Aviation and GE Power, enhancing industry solutions.
• Global Team Management: Led four UX designers across the US and Europe, supporting SmartShop's development and collaboration.
• Product Vision Alignment: Defined feature roadmap, priorities, and timelines with stakeholders, ensuring strategic focus.
• UX Strategy Execution: Orchestrated SmartShop's UX strategy, including research and workshops, for cohesive design implementation.
• Global Research Leadership: Conducted on-site research at GE service shops worldwide, driving usability insights and design improvements.
• UI Design System Development: Created SmartShop's UI design system, including Sketch libraries, accelerating engineering workflow.
• Design Consistency Assurance: Facilitated critiques for consistent functionality and interactions, improving user experience.
• Sprint Coordination: Managed UX resources bi-weekly, optimizing engineering team support and efficiency.
• User Insight Delivery: Presented "ShopTalk" series, sharing research learnings with engineering teams, fostering collaboration and understanding.

Staff UX Interaction Designer // Design Lead SmartShop

Black Valley

Mentoring aspiring designers as part of an eight-week intensive program. Helping to provide real-world experience, portfolio reviews, and interview coaching.

Design Mentor

GE Digital

• UX Leadership: Led SmartShop, an enterprise MRO SaaS app for GE Aviation and GE Power, driving innovation.
• Global Team Management: Led four UX designers across the US and Europe, supporting four developer teams on SmartShop.
• Product Vision Alignment: Collaborated with stakeholders to define feature roadmap, priorities, and timelines, ensuring strategic alignment.
• UX Strategy Execution: Established and executed SmartShop's UX strategy, including research and workshops, for cohesive design.
• Global Research Coordination: Led research efforts at GE service shops worldwide, informing usability and design insights.
• UI Design System Development: Created and maintained SmartShop's UI design system, accelerating engineering implementation.
• Design Consistency: Facilitated design critiques to ensure consistent functionality and interactions, enhancing user experience.
• Sprint Coordination: Managed UX resources to support bi-weekly engineering sprints, optimizing workflow.
• User Insight Delivery: Presented the "ShopTalk" series, sharing user research learnings, enhancing collaboration and understanding.

• UX Leadership: Led SmartShop, a global initiative for GE Aviation and GE Power, enhancing software design.
• Team Collaboration: Worked with developers, analysts, and clients to align on project objectives.
• Client-Centered Research: Conducted research and interviews to tailor solutions to client needs.
• Intuitive Design: Translated user stories into user-friendly interfaces for SmartShop.
• Interactive Prototyping: Utilized Axure to craft high-fidelity prototypes, enabling effective design validation.
• Agile Development: Applied Agile methodologies for rapid iteration of prototypes, ensuring responsiveness.

Sr UX Interaction Designer

GE Power

• UX Leadership: Led UX for Brilliant Repair Services at Greenville Service Center, driving design excellence.
• Cross-Functional Collaboration: Partnered with developers, analysts, and clients to align on product goals.
• User Understanding: Conducted research and interviews to tailor solutions to client needs.
• Intuitive Design: Translated user stories into user-friendly interfaces for Brilliant Repair Services.
• Prototyping: Created interactive prototypes with Axure, enabling real-world design testing.
• Agile Development: Applied Agile methodologies for rapid prototype iteration, enhancing adaptability.

UX Interaction Design Lead

Peter Mayer

• Worked with a multi faceted team to develop a wide array of digital advertising solutions
including sales sites, landing pages, emails, and other digital marketing material.
• Transitioned peteramayer.com to HubSpot’s marketing platform.
• Mentored traditional designers to successfully design dynamic digital deliverables.

Clients: Zatarain’s, Sanderson Farms, Hancock Bank/Whitney Bank, Emerald Coast,
Kennedy Space Center Visitor Complex

Web Developer

Radolo

• Simplified complex requirement documentation and user flows into intuitive user
interfaces, dashboards and reports for both desktop and mobile applications.
• Worked with engineers to develop pixel perfect, standards compliant applications.
• Involved in many aspects of software development including requirements gathering,
wire framing, prototyping, development, testing, launch, and ongoing maintenance.
• Developed and maintained an evolving design library of assets and style guidelines.
• Mentored junior designer to help shape their process and evolve their design skills.

Clients: American Dental Association, Aptify, Geiger, ASAE, Align, Aptify, BetterBookClub.com, Dudley Debosier,LLP.

User Experience Designer // Front End Developer

🎙️ Podcast Host @ Beyond UX Design // 💡 Engaging Industry Insights // 🥸 Joke Maker // 🧔 Dad

👋 My name is Jeremy and here are some things I want you to know about me:

💪 I'm passionate about the product.
✏️ I'm dedicated to design.
🤝 I'm crazy about collaboration.
🍬 I'm sweet on soft skills.
🔮 I'm entranced by the end users.
🏁 I rally around research.

But most importantly, I believe you can't build great software without great relationships.

taplio

The Battle

Adam Fard

Jeremy Miller

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