AI + UX • Raising Pre-Seed for UXpilot.ai • Founder @ UX Design Studio: adamfard.com • SaaS | Fintech | AI

I've designed B2B products for over 10 years

And there are 5 issues I kept seeing:

1 - Unnecessarily complex experiences
2 - Little (or no) user understanding
3 - Bad information architectures
4 - Major usability problems
5 - Lack of consistency

Over and over again.

As a result, companies see:

- Low activation & adoption
- Low retention rates
- High churn rates

Fixing these problems needs a special team and B2B focused methodology

Different from designing for B2C user experiences.

B2B products have:
- Complex workflows
- Multiple user roles
- Intricate decision-making

Here's a simple comparison:
B2C e-commerce: One-click purchase for a single item
B2B inventory system: Multi-step process for bulk orders with approvals

Solution?

I tackled that by building a technical team of product designers and researchers with PhDs.

Our expertise helps you:

- Understand users through research
- Create data-driven concepts
- Design user-friendly interfaces
- Build scalable design systems
- Ensure smooth handoff to developers

Using this approach, we've helped B2B SaaS companies:

- Create MVPs from scratch and raise $5 to $20m in funding
- Scale and improve their complex platforms iteratively
- Increased conversion rate by 400%

To take things further, I'm building an AI product (UX Pilot AI) to streamline the UX process for (our) product- and design teams.

If you want to learn more, go to adamfard.com

Adam Fard

II'd only hire 2 types of UX Designers (and no one in between):

The Craftsman

>Skills: execution, attention to detail, prototyping, visual design, UI polish, some coding knowledge (HTML/CSS/JS or design engineering).

>Approach: builds real products, iterates fast, practices constantly in Figma, UX Pilot AI, or code. Learns by shipping.

>Portfolio/CV: showcases polished end-to-end products, highlights their role in execution, includes before/after examples, and demonstrates problem-solving through tangible work.

The Explorer

>Skills: user research, experimentation, data analysis, rapid prototyping, ideation, storytelling, concept validation.

>Approach:: constantly testing new ideas, talking to users, analyzing patterns, iterating on multiple directions before committing. Learns by exploring, failing fast, and learning from results.

>Portfolio/CV: highlights case studies with research insights, A/B tests, prototypes, and lessons learned. Shows curiosity, depth of thinking, and measurable impact.

I wouldn’t hire the “middle ground.” The designers who only move pixels without insight, or those who have ideas but can’t execute, don’t fit.

Now the skills that will always be key, independent of your approach:

Curiosity: an insatiable drive to learn and understand

Flexibility: willing to adapt to new tools, workflows, and challenges

Ownership: they take responsibility for outcomes, not just outputs

Humility: open to feedback, willing to collaborate and grow

At the end of the day, we want people who care deeply about design, whether that’s bringing something from concept to reality or discovering the next big insight. Both archetypes move the product forward, just in different ways.

The takeaway: focus on what you’re naturally great at, hone it relentlessly, and show it proudly. There’s a place for you if you execute brilliantly or explore fearlessly.

Founder of UX Pilot AI (0 → 5M ARR in 14 months) | Building New Era of Product Design

No Product Designers are left behind 💜

Starting with vibe-coding is killing your products ☠️

Sure, you generate functional screens fast… but 30 minutes later, you’re questioning your life choices when you’re adjusting spacing, changing styles, and fixing things in bulk.

The way to fix this?

 1. Build the foundation before the ceiling. Start by creating a solid UX/UI flow for the whole app.
 2. Once you’re happy with the visuals, tweak the source code and export it to your favorite vibe-coding tool.

Yeah, you can even make small edits in the HTML/CSS, save them, and see the changes update instantly across every screen.

Instead of wasting time fixing the UI later, you refine what already works, and then bring it to life.

Try UX Pilot for free: https://lnkd.in/e_9a-d9a

Stop using Webflow templates 🙅‍♂️

The new UX Pilot AI —> to Webflow feature is here

So there’s no excuses for your sites to look generic anymore

1. Generate designs with a specialized tool that was refined by decades of design methodologies
2. Iterate faster than ever (with Blitz Mode you can generate screens in <15 secs)
3. Just click on “auto-flow” to generate a consistent app flow

And only after you get something that feels like your brand, you send it to Webflow

You can test this for free today: https://lnkd.in/eQtz-UnV

Designing layouts usually breaks at the same moment.

You like a screen.
The structure is right.
And then you think: “I just need one more section.”

That’s usually where things slow down.

Copy, paste, resize, realign…
And suddenly you’re fixing layout instead of building.

Now there’s a simpler way.

With Add New Section, you can grow a layout from what already works.

> Select any section
> Choose where the new one should live: top, bottom, left, or right
> Describe what it should contain

And that’s it.

The layout expands naturally, the structure stays intact and you stay in flow.

Small change, but it makes building screens feel a lot more intentional.

You can start using it today inside UX Pilot AI and see how much faster layouts come together.

Try it for free: https://lnkd.in/ek2DCCse

If I went back to my agency days, this how I’d win a $20k project 👇

Most people who hire agencies aren’t experts in your field. That’s the point, they don’t have the background to judge who’ll actually do the best job… even if that’s you!

So here’s how I would amaze them:

1. I wouldn’t obsess over outreach.
Inbound was always one of the strongest drivers at my agency, so SEO would be the backbone. And today, social channels matter even more )especially with how GEO is evolving) so I’d double down there.

2. Once a lead comes in, I’d go deep on the discovery call.
Focus on their real problems. If they’re not clear on them, help them get clear. Then I’d write a detailed debrief right after. If recording the call is an option, even better.

3. Then I’d get to work while the iron is still hot.
Drop a screenshot of their site or app into UX Pilot AI and iterate on high-fidelity concepts that directly tackle the issues we discussed.

4. By eod, I’d send 3/4 variations to solve their problem.
Not just to show speed, but to invite direction. Once they see real options, they can tell you exactly where they want to go and why.

5. Once aligned, I’d build the prototype.
Jump back into UX Pilot, go deeper into the screen they liked most, refine it, then expand it into a full flow. Turn it into a clickable prototype. After that, embed it in Notion so they can scroll, click, and play with it like it’s the real thing.

I guarantee you, by then, their mouths are watering.

Because this isn’t just about speed. It shows you understand their problem and can solve it in more than one way. And you’re delivering it through an experience they won’t forget anytime soon.

Sometimes, a small taste of your work is all it takes 🙂

Designers that still generate AI slop in 2026 are sooo much behind.

You know it’s just a matter of time before your competitors start:

🧪 Out-testing you with all kinds of experiments
🚀 Out-shipping you with the winners

And yes, it’s fair to worry about AI slop or off-brand design

Luckily, we’ve been working with big enterprises and top product teams (like Canva or Agoda) who are already getting the most out of their design systems to generate on-brand designs

Because with UX Pilot AI, you just set the foundation… once.

Sync it with your Figma Design System and from there, everyone builds from the same source

That’s why we see claims like that UX Pilot “improved productivity by 300%”:

→ Designers iterate faster
→ PMs explore ideas visually
→ Developers build on top of stunning UI’s

All of this while staying 100% on-brand

Dear enterprise partners, UX Pilot AI now has its own API 🤝

Worried about governance? We’ve got you covered!

We’ve introduced a Master Switch for Super Admins. You can now toggle API access on or off globally for your entire organization from the Enterprise Management Portal, ensuring no data leaves your environment via API unless you explicitly allow it.

And the best part? You can drive the engine via API to build automated integrations with full access to UX Pilot features:

✅ Ingest Context - Automatically attach project requirements, documents, images, and even sticky notes to a project via the API
✅ Automate Flows - Trigger the creation of complete user flows (wireframe or high-fidelity) based on external data triggers
✅ Sync Requirements - Connect your PM tools to automatically seed a design session with the right specs before a designer even opens the file

Ready to automate your design ops? 🚀

PropertyDirector.com.au

Lead an agile squad and mentor designers.
Collaborate closely with the engineering team.
Designed a one-stop digital platform for property investors allowing:
- Easy digital bookkeeping for unlimited properties
- Forecast the value of your property portfolio
- Keep track of the latest suburb market activity data
- Research reports covering all suburbs in Australia

Delivered an easy to use and comprehensive online platform to maintain clear financial records and transactions for property portfolio. This saves time and money, eliminating the need for paper records, ensuring records are available in a trusted digital platform forever.

Senior Product Manager

University of Melbourne

Senior UX Lead

McMillan Shakespeare (MMSG)

RACV

Senior UX Designer

Telstra

Senior User Experience Designer

Metro Trains Melbourne

User Experience Designer

Origin Energy

UX Lead

Telstra Digital

Rapid prototyping in AXURE - fabrication of design ideas aligned to Telstra Styleguide

UX Designer

The Body Shop

Web Designer

I am passionate about crafting impactful experiences that put people first, paying close attention to every little detail. I firmly believe that co-design plays a vital role in building intuitive interfaces that work seamlessly. To ensure my designs are effective, I rely on rapid prototyping and iterative testing. 
My love for design is a never-ending journey of discovery, as I am constantly exploring new patterns and ideas to create better solutions for users

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