AI + UX • Raising Pre-Seed for UXpilot.ai • Founder @ UX Design Studio: adamfard.com • SaaS | Fintech | AI

I've designed B2B products for over 10 years

And there are 5 issues I kept seeing:

1 - Unnecessarily complex experiences
2 - Little (or no) user understanding
3 - Bad information architectures
4 - Major usability problems
5 - Lack of consistency

Over and over again.

As a result, companies see:

- Low activation & adoption
- Low retention rates
- High churn rates

Fixing these problems needs a special team and B2B focused methodology

Different from designing for B2C user experiences.

B2B products have:
- Complex workflows
- Multiple user roles
- Intricate decision-making

Here's a simple comparison:
B2C e-commerce: One-click purchase for a single item
B2B inventory system: Multi-step process for bulk orders with approvals

Solution?

I tackled that by building a technical team of product designers and researchers with PhDs.

Our expertise helps you:

- Understand users through research
- Create data-driven concepts
- Design user-friendly interfaces
- Build scalable design systems
- Ensure smooth handoff to developers

Using this approach, we've helped B2B SaaS companies:

- Create MVPs from scratch and raise $5 to $20m in funding
- Scale and improve their complex platforms iteratively
- Increased conversion rate by 400%

To take things further, I'm building an AI product (UX Pilot AI) to streamline the UX process for (our) product- and design teams.

If you want to learn more, go to adamfard.com

Adam Fard

PropertyDirector.com.au

Lead an agile squad and mentor designers.
Collaborate closely with the engineering team.
Designed a one-stop digital platform for property investors allowing:
- Easy digital bookkeeping for unlimited properties
- Forecast the value of your property portfolio
- Keep track of the latest suburb market activity data
- Research reports covering all suburbs in Australia

Delivered an easy to use and comprehensive online platform to maintain clear financial records and transactions for property portfolio. This saves time and money, eliminating the need for paper records, ensuring records are available in a trusted digital platform forever.

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University of Melbourne

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McMillan Shakespeare (MMSG)

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Telstra

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Metro Trains Melbourne

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Telstra Digital

Rapid prototyping in AXURE - fabrication of design ideas aligned to Telstra Styleguide

UX Designer

The Body Shop

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I am passionate about crafting impactful experiences that put people first, paying close attention to every little detail. I firmly believe that co-design plays a vital role in building intuitive interfaces that work seamlessly. To ensure my designs are effective, I rely on rapid prototyping and iterative testing. 
My love for design is a never-ending journey of discovery, as I am constantly exploring new patterns and ideas to create better solutions for users

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Adam Fard

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