AI + UX • Raising Pre-Seed for UXpilot.ai • Founder @ UX Design Studio: adamfard.com • SaaS | Fintech | AI

I've designed B2B products for over 10 years

And there are 5 issues I kept seeing:

1 - Unnecessarily complex experiences
2 - Little (or no) user understanding
3 - Bad information architectures
4 - Major usability problems
5 - Lack of consistency

Over and over again.

As a result, companies see:

- Low activation & adoption
- Low retention rates
- High churn rates

Fixing these problems needs a special team and B2B focused methodology

Different from designing for B2C user experiences.

B2B products have:
- Complex workflows
- Multiple user roles
- Intricate decision-making

Here's a simple comparison:
B2C e-commerce: One-click purchase for a single item
B2B inventory system: Multi-step process for bulk orders with approvals

Solution?

I tackled that by building a technical team of product designers and researchers with PhDs.

Our expertise helps you:

- Understand users through research
- Create data-driven concepts
- Design user-friendly interfaces
- Build scalable design systems
- Ensure smooth handoff to developers

Using this approach, we've helped B2B SaaS companies:

- Create MVPs from scratch and raise $5 to $20m in funding
- Scale and improve their complex platforms iteratively
- Increased conversion rate by 400%

To take things further, I'm building an AI product (UX Pilot AI) to streamline the UX process for (our) product- and design teams.

If you want to learn more, go to adamfard.com

Adam Fard

I am a Sr Ux Researcher at GlobalLogic, a leading company that provides digital transformation and engineering services to global clients. With over eight years of experience in design, I have developed a strong expertise in user research, product design, service design, and process optimization and redesign.

My passion is to solve complex problems for people and businesses, using human-centered design principles, processes, and tools. I have worked at the intersection of UX research and service design, aligning business objectives with user needs and behaviors. I have delivered impact both as an individual contributor, having executed end-to-end projects single-handedly, as well as led a small team of industrial designers navigating projects with stringent timelines. 
I’ve expertise in functioning within a dynamic environment while navigating uncertainty & tweaking the execution in-line with changing business needs.

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