AI + UX • Raising Pre-Seed for UXpilot.ai • Founder @ UX Design Studio: adamfard.com • SaaS | Fintech | AI

I've designed B2B products for over 10 years

And there are 5 issues I kept seeing:

1 - Unnecessarily complex experiences
2 - Little (or no) user understanding
3 - Bad information architectures
4 - Major usability problems
5 - Lack of consistency

Over and over again.

As a result, companies see:

- Low activation & adoption
- Low retention rates
- High churn rates

Fixing these problems needs a special team and B2B focused methodology

Different from designing for B2C user experiences.

B2B products have:
- Complex workflows
- Multiple user roles
- Intricate decision-making

Here's a simple comparison:
B2C e-commerce: One-click purchase for a single item
B2B inventory system: Multi-step process for bulk orders with approvals

Solution?

I tackled that by building a technical team of product designers and researchers with PhDs.

Our expertise helps you:

- Understand users through research
- Create data-driven concepts
- Design user-friendly interfaces
- Build scalable design systems
- Ensure smooth handoff to developers

Using this approach, we've helped B2B SaaS companies:

- Create MVPs from scratch and raise $5 to $20m in funding
- Scale and improve their complex platforms iteratively
- Increased conversion rate by 400%

To take things further, I'm building an AI product (UX Pilot AI) to streamline the UX process for (our) product- and design teams.

If you want to learn more, go to adamfard.com

Adam Fard

II'd only hire 2 types of UX Designers (and no one in between):

The Craftsman

>Skills: execution, attention to detail, prototyping, visual design, UI polish, some coding knowledge (HTML/CSS/JS or design engineering).

>Approach: builds real products, iterates fast, practices constantly in Figma, UX Pilot AI, or code. Learns by shipping.

>Portfolio/CV: showcases polished end-to-end products, highlights their role in execution, includes before/after examples, and demonstrates problem-solving through tangible work.

The Explorer

>Skills: user research, experimentation, data analysis, rapid prototyping, ideation, storytelling, concept validation.

>Approach:: constantly testing new ideas, talking to users, analyzing patterns, iterating on multiple directions before committing. Learns by exploring, failing fast, and learning from results.

>Portfolio/CV: highlights case studies with research insights, A/B tests, prototypes, and lessons learned. Shows curiosity, depth of thinking, and measurable impact.

I wouldn’t hire the “middle ground.” The designers who only move pixels without insight, or those who have ideas but can’t execute, don’t fit.

Now the skills that will always be key, independent of your approach:

Curiosity: an insatiable drive to learn and understand

Flexibility: willing to adapt to new tools, workflows, and challenges

Ownership: they take responsibility for outcomes, not just outputs

Humility: open to feedback, willing to collaborate and grow

At the end of the day, we want people who care deeply about design, whether that’s bringing something from concept to reality or discovering the next big insight. Both archetypes move the product forward, just in different ways.

The takeaway: focus on what you’re naturally great at, hone it relentlessly, and show it proudly. There’s a place for you if you execute brilliantly or explore fearlessly.

Founder of UX Pilot AI (0 → 5M ARR in 14 months) | Building New Era of Product Design

No Product Designers are left behind 💜

Starting with vibe-coding is killing your products ☠️

Sure, you generate functional screens fast… but 30 minutes later, you’re questioning your life choices when you’re adjusting spacing, changing styles, and fixing things in bulk.

The way to fix this?

 1. Build the foundation before the ceiling. Start by creating a solid UX/UI flow for the whole app.
 2. Once you’re happy with the visuals, tweak the source code and export it to your favorite vibe-coding tool.

Yeah, you can even make small edits in the HTML/CSS, save them, and see the changes update instantly across every screen.

Instead of wasting time fixing the UI later, you refine what already works, and then bring it to life.

Try UX Pilot for free: https://lnkd.in/e_9a-d9a

Stop using Webflow templates 🙅‍♂️

The new UX Pilot AI —> to Webflow feature is here

So there’s no excuses for your sites to look generic anymore

1. Generate designs with a specialized tool that was refined by decades of design methodologies
2. Iterate faster than ever (with Blitz Mode you can generate screens in <15 secs)
3. Just click on “auto-flow” to generate a consistent app flow

And only after you get something that feels like your brand, you send it to Webflow

You can test this for free today: https://lnkd.in/eQtz-UnV

Designing layouts usually breaks at the same moment.

You like a screen.
The structure is right.
And then you think: “I just need one more section.”

That’s usually where things slow down.

Copy, paste, resize, realign…
And suddenly you’re fixing layout instead of building.

Now there’s a simpler way.

With Add New Section, you can grow a layout from what already works.

> Select any section
> Choose where the new one should live: top, bottom, left, or right
> Describe what it should contain

And that’s it.

The layout expands naturally, the structure stays intact and you stay in flow.

Small change, but it makes building screens feel a lot more intentional.

You can start using it today inside UX Pilot AI and see how much faster layouts come together.

Try it for free: https://lnkd.in/ek2DCCse

If I went back to my agency days, this how I’d win a $20k project 👇

Most people who hire agencies aren’t experts in your field. That’s the point, they don’t have the background to judge who’ll actually do the best job… even if that’s you!

So here’s how I would amaze them:

1. I wouldn’t obsess over outreach.
Inbound was always one of the strongest drivers at my agency, so SEO would be the backbone. And today, social channels matter even more )especially with how GEO is evolving) so I’d double down there.

2. Once a lead comes in, I’d go deep on the discovery call.
Focus on their real problems. If they’re not clear on them, help them get clear. Then I’d write a detailed debrief right after. If recording the call is an option, even better.

3. Then I’d get to work while the iron is still hot.
Drop a screenshot of their site or app into UX Pilot AI and iterate on high-fidelity concepts that directly tackle the issues we discussed.

4. By eod, I’d send 3/4 variations to solve their problem.
Not just to show speed, but to invite direction. Once they see real options, they can tell you exactly where they want to go and why.

5. Once aligned, I’d build the prototype.
Jump back into UX Pilot, go deeper into the screen they liked most, refine it, then expand it into a full flow. Turn it into a clickable prototype. After that, embed it in Notion so they can scroll, click, and play with it like it’s the real thing.

I guarantee you, by then, their mouths are watering.

Because this isn’t just about speed. It shows you understand their problem and can solve it in more than one way. And you’re delivering it through an experience they won’t forget anytime soon.

Sometimes, a small taste of your work is all it takes 🙂

Designers that still generate AI slop in 2026 are sooo much behind.

You know it’s just a matter of time before your competitors start:

🧪 Out-testing you with all kinds of experiments
🚀 Out-shipping you with the winners

And yes, it’s fair to worry about AI slop or off-brand design

Luckily, we’ve been working with big enterprises and top product teams (like Canva or Agoda) who are already getting the most out of their design systems to generate on-brand designs

Because with UX Pilot AI, you just set the foundation… once.

Sync it with your Figma Design System and from there, everyone builds from the same source

That’s why we see claims like that UX Pilot “improved productivity by 300%”:

→ Designers iterate faster
→ PMs explore ideas visually
→ Developers build on top of stunning UI’s

All of this while staying 100% on-brand

Dear enterprise partners, UX Pilot AI now has its own API 🤝

Worried about governance? We’ve got you covered!

We’ve introduced a Master Switch for Super Admins. You can now toggle API access on or off globally for your entire organization from the Enterprise Management Portal, ensuring no data leaves your environment via API unless you explicitly allow it.

And the best part? You can drive the engine via API to build automated integrations with full access to UX Pilot features:

✅ Ingest Context - Automatically attach project requirements, documents, images, and even sticky notes to a project via the API
✅ Automate Flows - Trigger the creation of complete user flows (wireframe or high-fidelity) based on external data triggers
✅ Sync Requirements - Connect your PM tools to automatically seed a design session with the right specs before a designer even opens the file

Ready to automate your design ops? 🚀

Plate

Product Designer

Touchpix B.V.

Served the significant role as a sole designer of team in helping Touchpix to create the product market fit and vision for 360 Photobooth innovations. 

Deliver simple yet, evocative solutions that successfully shape a full-fledged 360 photobooth software experiences, addressing cross-device/photobooth hardware synchronization and complexity of operational photobooth setups that help customers to easily onboard, operate their event and facilitate the simple to gradually sophisticated event custom at their own pace.

UX/UI Designer

Leapworks

Directed the implementation of digital media brand system and social media content strategy improvement initiatives for B2B acoustic ceiling company such as Rockfon by utilising analytical tools —  falcon.io. Coupled with multiple AI powered tools, contributing not only optimised research efforts within a team but the enhanced brand in-action consistency and extensive funnel stages' opportunities

Digital Designer

DEPT®

Joined DEPT's freelance force as a fully-remote visual designer assisting a London-based team in optimizing digital experiences within the disparate knowledge of UI/UX design and branding – redesign of web/app's purchasing journey and payment system flows and functions for F&B or restaurant-focused brands, resulting reduced user confusion by 15% and leverage conversion opportunities

Alongside taking in charge of offloading day-to-day creative tasks to help the team achieve a rapid turnaround time as assigned.

Visual Designer (UI-focused)

Goji Labs: Software and Product Development Studio

Conceptualised and created POC/prototype to demo of smart home service solutions featuring AI-generated recipes feature namely "Fridgure." This service is designed to reduce the cognitive load of figuring out recipes with the remaining food in a fridge, ultimately food wastage reduction. This project is a part of Samsung Smart fridge app 'SmartThings,' which designed with the adherence of One UI design system, partnering with remote team from GojiLabs and on-site Samsung Asia Pacific (Singapore)'s engineering team/business analysts.

T.N. Incorporation Ltd.

Led the creation and offered scalable MyMo 2.0 design system and optimized interfaces solutions for GSB digital banking products across 2 MVP apps — MyMo 2.0, and SUMO (one-third contribution in under 2.5 months), in the collaboration with 52 lives in cross-functional team, through 1-week sprint practice, resulting in successful delivery to 17.4 million customers with a 35% increase in retention rate 
and significantly reduced usability issues through super-app adoption.

User Experience Designer

OMSE

Advocated the need of creative assistance for OMSE team pursuing ad-hoc tasks including the conceptual UI interfaces for UK-based Japanese restaurant services and loyalty program  — Itsu (Insider) —  and other creation of presentation materials and social media campaigns as required for driving brand growth.

UI / Visual Designer 

TEDxLancasterU

My contributions involved working closely with marketing division and other sectors to establish the representative art direction and visual systems for TEDxLancasterU, considering the association of theme concept, group of inspiring speakers and up-to-date trends as for the source of inspirations. 

In every committee meeting, I always took initiatives of landing new ideas and constructive suggestions as to fulfill the issue gap for a long-term provision of event management or any improvements which should be taken into account. The result turned out with an overwhelming outcome, including 100 participants in an event hall and all tickets were sold out within a day.

Graphic Designer

Brand Bureau

•  Collaborated with different creative departments in Avroko (Singapore), also marketing sector from a company headquartered in New York and other International branches, to assess and find the ideal opportunities for the improvement of design deliverables and strategies 
•  Contributed idea generation and demonstrate design assistances as needed for a team
•  Ensured for all design deliverables, including multichannel prints, digital works or branding assets, are assuredly yield to the acceptable quality from conception to launch
•  Liaised with printing suppliers, brand collaborators or customers, either nationwide and International, for requesting creative assets, pitching the ideas or further project collaborations

Graphic Design Coordinator

TED Conferences

• Dealt with in-depth project management processes include initiating the art direction to scope the project objectives, planning the work breakdown schedules or meeting topics in a team, executing plans into action and measuring the progress as if necessary
• Developed concepts and creative marketing contents on both online and offline media to outreach breakthrough results for promoting event with the consideration of visual consistency for TEDxKMUTT
• Coordinated with different departments, including license holder, project manager, graphic designers, web developers, activists, curators and coordinators through weekly meetings or team-building exercises to build a team consensus, while driving projects from the beginning to a completion
• Organized the event venue for more than 300 attendees, including media press and audiences, by considering cost-saving and quality factors

Art Director

www.thetanyalee.co

Hey there, this is Tanya Lee. Netherlands-based low-code product designer with 5 years of experiences, backed with 6 years as a digital designer (UI and branding) journeying across 4 different countries sailing from East Asia, Southeast Asia and now in Europe. 

Thanks to my multidisciplinary design superpowers that tap beyond UX, predominantly my curiosity in product shipping with the use of AI and hands-on proficiency in low-code development; and has opened up the door of opportunities to build the scalable, business-forward solutions for notable B2B & SaaS products/clients such as TN Incorporation (Fintech), GojiLabs (Lifestyle tech), DEPT (Restaurant/Tourism), Leapworks (B2B Architecture), Iberactiv Agency (Education) and most recently, Touchpix (Photobooth Innovation industry).

If you care about building values of your product at scale or simply a creative talk to broaden a network? 

DM or hellotanyalee@gmail for a coffee chat 💬 because, you know, nothing beats good coffee/tea and open 'creative' discussion, don't you think?

PRODUCT DESIGN STACK:
🛠  UX repository: Miro, Notion, Figjam, Clickup
👩‍💻  Low-Code Development with AI: V0, Replit, Claude, Framer, Bubble.io, Flutterflow, Github Copilot
⚙️  Design systems and prototypes: Figma, Sketch, Adobe XD, Photoshop, Illustrator, Zeplin
🎥  Video Editing and animation: Premiere Pro, Jitter, Capcut, Lotties 
📊  Usability and user analytical tracking: Hotjar, Maze, Qualtrics, Loom
✨ Visuals and image generation: ChatGPT, Visual Electric, Midjourney

*Due to confidentiality, resume and portfolio with quantifiable metrics upon the request

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Adam Fard

Tanya Lee

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