AI + UX • Raising Pre-Seed for UXpilot.ai • Founder @ UX Design Studio: adamfard.com • SaaS | Fintech | AI

I've designed B2B products for over 10 years

And there are 5 issues I kept seeing:

1 - Unnecessarily complex experiences
2 - Little (or no) user understanding
3 - Bad information architectures
4 - Major usability problems
5 - Lack of consistency

Over and over again.

As a result, companies see:

- Low activation & adoption
- Low retention rates
- High churn rates

Fixing these problems needs a special team and B2B focused methodology

Different from designing for B2C user experiences.

B2B products have:
- Complex workflows
- Multiple user roles
- Intricate decision-making

Here's a simple comparison:
B2C e-commerce: One-click purchase for a single item
B2B inventory system: Multi-step process for bulk orders with approvals

Solution?

I tackled that by building a technical team of product designers and researchers with PhDs.

Our expertise helps you:

- Understand users through research
- Create data-driven concepts
- Design user-friendly interfaces
- Build scalable design systems
- Ensure smooth handoff to developers

Using this approach, we've helped B2B SaaS companies:

- Create MVPs from scratch and raise $5 to $20m in funding
- Scale and improve their complex platforms iteratively
- Increased conversion rate by 400%

To take things further, I'm building an AI product (UX Pilot AI) to streamline the UX process for (our) product- and design teams.

If you want to learn more, go to adamfard.com

Adam Fard

Forbes

UX Content Writer

Mento Design Academy

I'm highly skilled and experienced UX professional offering comprehensive expertise in user experience design and a passion for guiding and developing emerging talent in the field.

Assisting mentees in honing their design process, improving their problem-solving abilities, and cultivating a user-centric mindset.

Helping them stay up to date with the latest trends and advancements in UX design, ensuring mentees receive relevant and timely guidance.

Providing 1:1 cohort program for 6 months or more to get them job in IT industry with helping them upscaling their resume, portfolio and online presence on LinkedIn.

UX Mentor

adplist.org

I'm highly skilled and experienced UX professional offering comprehensive expertise in user experience design and a passion for guiding and developing emerging talent in the field.

Providing one-on-one mentorship to aspiring UX/UI designers through the ADPlist platform.

Guiding mentees in developing their design skills, understanding user-centered design principles, and building a strong portfolio.

Offering feedback and constructive criticism on design projects, wireframes, prototypes, and user research findings.

Helping mentees navigate the design industry by providing career advice, industry insights, and professional networking opportunities.

Assisting mentees in honing their design process, improving their problem-solving abilities, and cultivating a user-centric mindset.

Helping them stay up to date with the latest trends and advancements in UX design, ensuring mentees receive relevant and timely guidance.

Providing 1:1 cohort program for 6 months or more to get them job in IT industry with helping them upscaling their resume, portfolio and online presence on LinkedIn.

User Experience Designer and Product Designer Mentor

Vanguard

Oversee product design and strategy for significant investments and growth user journeys for clients transitioning from digital to personal advisor experience, improving customer onboarding and new dashboard experience.
 
Facilitate the user experience of products from conception to launch in partnership with product management, user research, engineering, and marketing to deliver new experiences.

Understand the product brief and closely work with the product to define the scope, conduct workshops to prioritize the features, draft concepts, and user scenarios to work on MVP, and collaborate with researchers to do usability testing of concepts.

Understand customer goals, business requirements, and technical constraints, interpreting creative briefs alongside members of the experience design team.

Advocate for a healthy design team culture and implement human-centered design processes, improving team collaboration and quality of product design solutions.

Designed user-friendly designs for ESG, TLH, and WSA features for the Digital Advisor experience to improve awareness of new features and increase their usage.

Senior User Experience Designer | Cross Offer Experience

Senior User Experience Designer | Maximize My Money Experience 

Citi

I strive to make Citi services more intuitive, accessible, and inclusive than ever before. I demonstrated this belief by pioneering an avant-garde initiative by enabling transgender and non-binary individuals to update their preferred names for CD & other forms. This progressive gesture, simple yet profound, was a trendsetter for diversity in FinTech, bolstering customer satisfaction by 30% and setting a precedent for other financial institutions to cater to the unique needs of diverse populations.

Associate Creative Director

Created user-friendly designs for Citi Post Login dashboard experience to improve customer engagement, one-tap payment, improving accessibility and user experience. 

Redesigned the experience for various journeys, conducted the user testings, presented to stakeholders & shared redlines with developers to code. 

Work in Agile/Scrum environment, participating in & contributing to the processes [ daily stand-ups, code reviews, QA’s, Sprint retrospectives, etc.] that keep the process continually improving.

User Interface Designer II - Citi Redesign Dashboard Experience 2020

SUNY Center for Professional Development

Conducted user research, design sketches, and prototyped the SUNY CPD website based on the feedback which helped improve performance and number of visits by 4.5%.

Complying the WCAG 2.0 accessibility guidelines and considering the user feedback after usability testing.

Reported visual design inconsistencies based on heuristic evaluation and proposed prioritization criteria to fix those inconsistencies; 3 out of 30 proposals already live on the website.

Worked in collaboration with the event manager and other team members to design brochures, flyers, posters for different conferences by considering brand guidelines.

Updated the visual style guide to unify the branding language, improving the productivity of UX designers by ~4.4%.

Ui/Ux Designer

OTO Capital

Designed the responsive interface for their mobile application and web console using Adobe XD.

Created and conducted an A/B test to evaluate a new interface using UX metrics. New designs increased the user experience by 15%.

Analyzed and synthesized research findings into new design ideas, created wireframes, and high-fidelity prototypes using Adobe XD.

Collaborated with product managers, developers, and marketers to enhance and polish the product features and meet business goals.

Deliver the product from ideation to final delivery till launch.

User Interface Designer

SUNY Oswego Graduate Studies

Reviewed the research studies, worked on hypothesis, and re-run the experiment with the new bunch of the participants to verify the results of the studies.

Recorded, classified, and administered different research data, researched relevant publications and data to assist professor building experiment methods.

Instructed 100+ participants from diverse backgrounds by clarifying experiment procedures independently.

Graduate Assistant

Seclore

Improved product UI by reducing the drop-offs and enabling faster access to IRM protected documents for authorized users by streamlining new user onboarding, authentication, file access request, and approval flows.

Designed user journeys, wireframes, and interfaces for new features for the mobile application.

Implemented single sign-on, user account management, build a web application, designed its UI, and developed the site as a full stack web developer to make interaction easier.

Design user interface with motion graphics and animations for the secure application.

Conducted and drove accessibility testing with other UI Team members on designs before it shared with developers.

Developed responsive products using HTML, CSS & JavaScript.

Application Engineer

User Experience Designer; Judge + Speaker; Design Coach & Mentor with 500+ Mentees

IDEATE. INNOVATE. CREATE. 

I’m Tina Gada ( She/ Her ), a senior user experience designer from Dallas who is passionate about enhancing user experience in the fintech industry.

Transforming user experience to drive business success - increased customer retention, revenue growth, and profitability. Spearheaded high-impact redesign at Vanguard, boosting product usage and satisfaction.  

I am an industry thought leader and public speaker and mentored 15K+ young professionals globally. For my work advocating inclusive, empowering technology, I have been ranked a top 1% UX mentor.

I was drawn to user experience design early on by experiences of complex systems failing people I care about. Seeing loved ones struggle through humiliation or difficulty accessing services has instilled the personal values I bring to design - it has to put human needs first.  

My vision is for ethical, transparent AI and autonomous systems that uplift society. Technology built with care and conscience amplifies inclusion, protects privacy, and supports mental health. I want to inspire the next generation of diverse designers to realize this future with me.

Passionate about purpose-driven solutions that support human needs first, including pioneering Citi Preferred Name, supporting 32% of transgender users. A frequent contributor on subjects like accessible banking, ethical AI, and technology for social good.

I focus on the economic fundamentals daily - strategically increasing revenue, shareholder value, customer lifetime value, and retention at billion-dollar corporations. Still, positive user impact matters most to me. If you prioritize user experience and human-centered design, let’s connect!

taplio

The Battle

Adam Fard

Tina Gada

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