Adam Posner

NHP Talent Group

Talent Solutions for Marketing, Media & Advertising Brands & Agencies: 
On-demand recruiting, Embedded TA, and RPO.

We connect world-class, innovative Start-Ups, Brands, and Agencies in the marketing world with the best talent. Our team has a passion and reputation for building strong, long-term relationships and creating synergies.

As a consultancy, we specialize in developing and executing Talent Access Strategies for Digital Marketing, Media, Technology, Product, and Creative/Content opportunities for Start-ups, Creative Agencies, and Brands, including the following functions: 

– C-level and Executive Management (Marketing, HR/Talent, Operations) 
- E-Commerce 
– Digital/Social Strategy & Account Management
– Digital Media & Programmatic 
– Brand Marketing & Communication
– Product Design, UI/UX
– Product Management/Marketing
– Program/Project Management
– Performance Marketing & User Acquisition/Customer Growth
– Technology 

Current and Previous Clients include: 
Loeb.NYC, Penrose Hill/First Leaf, Finexio, Rocket Fuel, Thnks
IPG: Reprise Digital, UM, MediaBrands, Helix, Magna & Initiative, Hill Holiday
Omnicom: RAPP, sparks & honey
Dentsu: Merkle & DWA
WPP: Mediacom/GroupM
BOLD Worldwide
Influential, Invisible North, Noun, Simply Business, Sproutward 
Ready Set Rocket
Serhant Ventures 
Luquire
Adorama
Brother
Within

I can best be reached at Adam@NHPTalentGroup.com Thanks.

Founder & Managing Director

Probably Nothing Talent

Connecting Opportunity to Talent in Web3/Crypto/Blockchain. 

Moving at the speed of light while taking the time to listen, learn and grow. 


Please reach out for all web3 (Crypto, Blockchain & NFT-land) recruitment needs: 

👉 Adam@ProbablyNothingTalent.com

Co-Founder

The POZCast

Hosted by Adam Posner, where the best of business, marketing and recruitment share their insights and wisdom. The ultimate goal: To Help YOU Harness YOUR Inner Tenacity to Drive YOUR Career & Life Forward! 

Listen & Subscribe: www.thePOZcast.com 
Watch: www.youtube.com/thepozcast 
LIVE Show: https://thepozcast.com/pozcastlive/

Adam owes his success to finding and harnessing his own tenacity, a quality that resonates in every show and guest. He thrives in identifying and forming relationships with people that bring tenacity to whatever they do. The Pozcast is all about speaking to professionals that embody this and guiding his audience to follow in those footsteps with actionable insights, stories and wisdom.

Recent guests on Adam’s show include Former New York Governor David Paterson, Dave Meltzer of Sports 1 Marketing, Host of the Don’t Keep Your Day Job Podcast Cathy Heller, and Forbes’ 2019 Storyteller of the Year Max Stossel as well as Grant Cardone and top-podcast host, Jordan Harbinger. These are just a few of the talented and humbling individuals that Adam has had the privilege of speaking to; he has published over 140 episodes and 100+ live streamed interviews, with plenty more great guests incoming.

Although Adam’s chief experience is in the world of Talent Access and career development, his audience spans far beyond that. Adam speaks to amazing humans trying to make their dreams come to fruition by any means, and showcases guests that have done just that. A true platform for underdog’s and go-getter’s, The Pozcast is an up-and-coming gold mine for inspiration and strategy for those chasing their true ambitions.

Creator & Host #thePOZcast

The Outlier Project

The Outlier Project is a unique (no shock there) global membership community for people who believe that “Anyone can be ordinary but we all have the power to choose to be extraordinary.” As a community, we support each other around the world to live our versions of an extraordinary life through really cool live and interactive events like “Legends Series”, “Author Spotlight”, “Lounge Series”, “Power Hours”, “TOP Advisor Office Hours” and weekly “TOP Talks” with Founder, Scott MacGregor who is an award winning CEO and Author. In addition, we have monthly community challenges, regular local meetups, an annual Retreat that is like no other and Humanity Expeditions. We are a community committed to giving back through “TOP Cares” and believe in a “people over everything” mindset. Check us out at www.theoutlierproject.co

Founding Member

Defy Ventures

Executive Mentor 

Loeb.nyc

Consulting @Loeb.NYC on all Talent Access efforts. 

Loeb.nyc is a venture collective that increases a startup's odds for success. By pairing smart capital with deep operational and marketing infrastructure, Loeb.nyc's repeatable and dynamic model takes startups to the next level.

Loeb.nyc is led by serial entrepreneurs, Michael Loeb (CEO) and Richard Vogel (CFO).

Talent Access Lead

Jobbook

Advisor

ECOM

First NYC hire for a UK-based search firm that expanded their presence in NYC. I built a solid book of business from the ground up, establishing ECOM's NYC presence. I am a Full-cycle, full desk Executive Recruiter, specializing in  Senior Level Executive Searches, with a focus on: Digital Marketing, Media, Technology, Product and Content Creation roles at Start-ups, Digital Agencies and Brands.

Senior Executive Recruiter

Onward Search | Digital Creative and Technology Talent

Full desk, Executive Recruiter specializing in account/strategy and creative roles at top Agencies and Brands.

Executive Recruiter

VaynerMedia

"VaynerMedia is a social-first digital shop that focuses on storytelling across platforms. We build creative campaigns from insights gained through micro-content we produce, ultimately driving actual business results. Our people aren't just our greatest asset; they're family."

Group Account Director

The Recruiter your Company needs Now for the Top Marketing & Tech talent. 2x TA Agency Founder, Host: Top 1% Global Careers Podcast @ #thePOZcast, Global Speaker & Moderator, Career Coach ->GET FREE CAREER STORY GUIDE ↴

✳️ CURRENT JOB OPENINGS: https://www.nhptalentgroup.com/openings

GET IT: https://linktr.ee/ajposner

NEWSLETTER: https://read.letterhead.email/the-poz-pulse

WHO I AM: A Creative & Digital Marketing Recruiter by trade, A Power Connector as my superpower, and Founder and President of NHP Talent Group, Co-Founder @ Probably Nothing Talent & Host of #ThePozCast podcast, top 1% Global Careers Podcast.

WHAT WE DO @ NHP TALENT GROUP:

We are a Talent Access Consultancy, specializing in recruitment strategy, talent process and operations and employer branding solutions @ Hyper-Growth Start-ups, Marketing Agencies and Innovative Brands. We partner with in-house recruitment teams to scale and accelerate the hiring process. We focus on networking with experts within Marketing, Performance Media, Creative, eCommerce, Product & Content Creation.

WHERE TO FIND ME:

www.nhptalentgroup.com  
info@nhptalentgroup.com 

THE SHOW: (Please Subscribe!) 
🎧 www.thePOZcast.com 
🎥 YouTube:  youtube.com/c/ThePOZcast

👉 www.thePOZcourse.com  (learn all things b2b2c podcasting) 

MY BACKGROUND: 

I identify opportunities, synergies and connect the dots. That is what I do best. I have built a strong reputation by always putting my Clients and Candidates first. I lead with empathy as I put candidates in the best possible position to succeed. 

Prior to pivoting into recruiting, I spent 15 years in the ad/marketing industry, leading account management & digital/social strategy at American Express, SIRIUS XM & digital ad agencies in NYC, including VaynerMedia and EP+Co.

This gives me a unique perspective when working with candidates to truly understand their Career DNA and ensure a good fit on both sides of the recruiting equation. Pro in TA process, employer branding & operations.

CURRENT & PAST CLIENTS:

Influential
Loeb.NYC: Penrose Hill/First Leaf Wine, Finexio, Thnks, Mercato & Rocket Fuel Labs
IPG: Reprise Digital, UM, MediaBrands, Helix, Magna, Initiative & Hill Holiday
Omnicom: RAPP, sparks & honey
Dentsu: Merkle & DWA
BOLD Worldwide
Props
Adorama
Tinybeans
Within
Invisible North/Noun
& More!

How can I bring you value? LET'S CONNECT!

Founder & President

We connect world-class, innovative Start-Ups, Brands, and Agencies in the marketing world with the best talent. Our team has a passion and reputation for building strong, long-term relationships and creating synergies.

As a consultancy, we specialize in developing and executing Talent Access Strategies for Digital Marketing, Media, Technology, Product and Creative/Content opportunities for Start-ups, Creative Agencies, and Brands, including the following functions: 

– C-level and Executive Management (Marketing, HR/Talent, Operations) 
- E-Commerce 
– Digital/Social Strategy & Account Management
– Digital Media & Programmatic 
– Brand Marketing & Communication
– Product Design, UI/UX
– Product Management/Marketing
– Program/Project Management
– Performance Marketing & User Acquisition/Customer Growth
– Technology 

Current and Previous Clients include: 
Loeb.NYC, Penrose Hill/First Leaf, Finexio, Rocket Fuel, Thnks
IPG: Reprise Digital, UM, MediaBrands, Helix, Magna & Initiative, Hill Holiday
Omnicom: RAPP, sparks & honey
Dentsu: Merkle & DWA
WPP: Mediacom/GroupM
BOLD Worldwide
Influential, Invisible North, Noun, Simply Business, Sproutward 
Ready Set Rocket
Serhant Ventures 
Luquire
Adorama
Brother
Within

I can best be reached at Adam@NHPTalentGroup.com Thanks

Support your homies.

👆 This is belief and practice that put at the top of my list for how to do things right. And its not just about business, but how to foster real, deep, meaningful relationships.

Danielle Farage is many things to me: a work friend, a colleague, a collaborator and a co-host on the Purple Acorn HR Morning Show.

Over the past couple of years we have formed a bond, a "frentorship" as she calls it. And it works both ways! I learn SO much from her as far as creativity, content creation, Gen-Z $hit so I can communicate with my daughter.

But most importantly, the ability for me to be open minded about things I do not know about. (see: "Gen-Z $hit above). 😆

I lovingly call her "Kid-Sis" as she is my go-to conference running buddy. So when she announced that she was kicking off her latest (and amazing) project, The Underrated Economy, I had to go support her.

And, I HIGHLY urge you to check it out and learn more.

👉 The job market is facing a massive disconnect: essential industries like industrials, construction, and the trades sectors that keep our economy runninghave millions of unfilled roles and are generating unprecedented wealth, yet struggle to attract young talent. 

Meanwhile, millions of college grads are drowning in debt, unemployed or underemployed, and uncertain about their future as AI rapidly erodes entry-level white-collar paths they were told to chase. 

With Gen Alpha dreaming of becoming YouTubers, the gap between real opportunity and perceived prestige has never been wider, leaving us to question what happens next.

The future is now. Stay connected to it our become extinct!

Thank you Danielle for being my gateway to the present & future and being an incredible friend.

🫶

Your Recruiter for Top Marketing, Product & Tech Talent | 2x TA Agency Founder | Host: Top 1% Global Careers Podcast @ #thePOZcast | Global Speaker & Moderator | Cancer Survivor

I hate to be the bearer of bad news, but you might have to consider a pivot right now.

In this brutal market with so many good folks out of work, making such a hard decision is becoming more of a reality.

And it sucks. 

Let's not sugar coat it. It's a brutal decision to have to consider, accept and then take action on.

But where to start?

👉 I consider myself somewhat of an expert on this, as I had to pivot 11 years ago, and it was hard AF. 

The first step is accepting the fact that pivoting isn't a sign of failure. 
→ Most of the time, the causes are outside of your control. 

The second step is doing a true self-awareness assessment of your strengths, weaknesses, skills, and passions, and finding where the overlap is and focusing on those traits and mapping them to industries and roles.

The third step is taking action. It takes work, like REAL work. Researching deeply into the industries then companies that are hiring for the types of new roles that you are looking for. 

→ Then digging into your network, reaching out for informational interviews, reestablishing contacts and having those conversations that should lead to door opening opportunities. 

And you have to apply, a lot. And accept that there will be a lot of rejection.

BUT KEEP GOING.

* The hardest step is accepting that you might have to take a couple of steps backwards financially and title in an effort to realign to make leaps forward!

Have faith, work your a$$ off and good things will happen! Be open to change and know that it will either be temporary or potentially put you on the trajectory of a new path that will be fulfilling and rewarding! 

Have faith.

👉 FACT: AI won’t replace recruiters… but recruiters who use AI will replace the ones who don’t.

That was just one 🔥 take from Day 1 at RecFest USA Nashville, and this episode is PACKED!

I sat down (live, outdoors, vibes high) with four leaders who are actually in the arena: ↴

Tejal Rives: from recruiting to product, curiosity as a superpower, and why “Open to Work” helps more than it hurts.

Aubrey Cirillo: aligning hiring to business outcomes, scaling without losing the human touch, and protecting your time.

Heather Colvin ⚾: bridging the trust gap with hiring managers, the 72-hour pipeline rule, and using AI (trust → verify).

Mike Peditto (author of Yes, You’re Being Judged): reinvention, handling trolls, and creating without chasing the algorithm.

👉 You’ll learn: ↴

 • Where AI actually fits in TA (and where it doesn’t)
 • Why “quality of submission” may beat “quality of hire” as a working metric
 • Tactical ways to keep feedback human at scale (no ghosting)
 • How to build real partnership with hiring managers before the req opens
 • Mindset moves for candidates and recruiters when rejection piles up

👉🎧 LISTEN UP: Link in the comments below

🔥 THIS IS #THEPOZCAST > GET INVOLVED 🔥

🏆 Thanks to our friends at Juicebox for sponsoring these episodes. Juicebox helps teams win the talent war—the leading AI recruiting platform that understands who you're looking for. Today, Juicebox powers hiring for 3,000+ customers, including Ramp, Perplexity, and Quora. Level up your team with Search, CRM, and Agents.

→ Try for free today — www.juicebox.ai

🚨 HOT JOBS TUESDAY at NHP Talent Group! 🔥

The beauty industry moves fast. Culture moves even faster. And Influential is looking for the person who knows how to connect the two.

We are hiring for Social Creative Strategists (entry to mid level) to help develop fresh, insight driven ideas for major beauty brands. 

👉 These roles are for creatives who understands why certain concepts stick, why creators matter, and how to bring a brand story to life in a way that feels modern, relevant, and scroll stopping.

→ Imagine a role where you:

 • Shape creative narratives that guide entire campaigns
 • Turn consumer insights into concepts people actually care about
 • Partner with creators to develop content that feels real and intentional
 • Work across teams to bring strategy, storytelling, and execution together
 • Dive deep into trends across beauty, culture, and social platforms
 • Present ideas that inspire brands to think bigger

*These are 100% remote East Coast -based roles with a high impact creative seat at the table.

If you have a strong aesthetic sense, natural storytelling instincts, and a love for beauty and social culture, I would love to connect with you.

👉 Please DM me for more info. Serious, qualified, location-specific candidates only, please. 

*NO outside agencies/recruiters*

We all have unique chapters in our lives.

It’s up to you write the narrative to share with the world.

Own your story!

Happy Sunday all!

🫶

🚨 Special Announcement! Join the #thePOZcast at TA Week 2026 in San Diego!🚨

👉 You're invited to join us at TA Week this February!

It's the only opportunity for TA pros to access sourcing, recruiting, and employer branding best practices, all in the same week - providing attendees with the most comprehensive conference experience and endless networking opportunities with the brightest in the industry.

Yes, I, Adam Posner, will be hosting TA Week’s RECRUIT stage on February 4th!

And a ton of my friends will be there too, hosting, moderating, and speaking!
*(too many to list but click on the link below to find out!) 

 👉 Register NOW and save 20% (code POZ20)
*link below*

🔥 THIS IS #THEPOZCAST > GET INVOLVED 🔥

Oh you want some video? Here ya go!!!

Four leaders. One festival. Zero fluff.

Expect pragmatic tactics, spicy hot takes, and real stories from leaders actually doing the work.

I am excited to share the second episode in our special series recorded live at RecFest USA 2025 in Nashville, featuring:

🌟 Joey Lee (Head of TA, Panda Restaurant Group) on scaling 3,000+ store roles and “boots-on-the-ground” recruiting.

🌟 Rachel Allen, SPHR (Head of TA, 7-Eleven) on automating 95% of store hiring with AI while keeping interviews human.

🌟 Brandon Davis (Head of TA, Champions Group) on trades recruiting, sourcing discipline, and quality of submission.

🌟 Greg Russell (VP TA, CoverGenius) on mindset, feedback at scale, and “signal over noise” hiring. 

👆 This is the good stuff, folks, from the real practitioners, doing the work!

What You’ll Learn: ↴

✅ How high-volume brands (Panda, 7-Eleven) actually scale hourly hiring
✅ Why quality of submission may beat quality of hire as a TA metric
✅ Where AI belongs (and doesn’t) in frontline recruiting workflows
✅ How to coach recruiters on feedback, mindset, and “signal over noise”
✅ Tactics for trades recruiting: schools, military, word-of-mouth, and sourcing discipline

👉🎥 WATCH: (link in the comments below) 

🔥 THIS IS #THEPOZCAST > GET INVOLVED 🔥

🏆 These episodes are brought to you by our friends over at Juicebox! 

Juicebox helps teams win the talent war—the leading AI recruiting platform that 
understands who you're looking for. 

→ Try for free today — www.juicebox.ai

Top 3 Reasons why Jay Williams is The Man! 👇

1. The dude says it how it is and practices what he preaches.
2. He is living his dream and creating a brand and product, Free Bird, that represents him and his values.
3. He is funny AF and doesn't even try!

I've been following Jay's journey here on LinkedIn since he started, and I was immediately attracted to his raw authenticity. Plus, I love sparkling water, so I knew that I had to have him on the show.

His journey is pretty dam cool and filled with a ton of lessons learned along the way. I am thrilled to share our "as real as it gets" convo on #thePOZcast. We dig into all things life, business, family, and what it's all about.

🇺🇸 Come along for the Free Bird ride! 🇺🇸


👉🎧 LISTEN UP: https://lnkd.in/e7n7WkBD

🔥 THIS IS #THEPOZCAST > GET INVOLVED 🔥

🏆 #thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale

Beatrice Gutknecht 🦘

BADASSERY by B

Providing badass brand strategy services for service-based SMBs that will differentiate their brand from competitors and streamline their marketing efforts to reach and convert their target audience effectively.

Badass results:
•  Build loyalty
•  Lower churn rate
•  Increased referrals
•  Quicker sales cycle
•  Higher customer lifetime value
•  Improved audience associations and feelings about your brand.
•  A distinct and memorable identity.
•  Increased word of mouth
•  Increased inbound leads 

I know the rules and when to break them.

Founder, Brand Strategy Consultant

The Art of Branding Podcast

What if you could take your seemingly 'boring' business and shake up how it's seen, inside-out to go from plateau to pop star?

Beatrice Gutknecht (Brand Positioning Badass) is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands.

The Art of Positioning podcast teaches you how to rewire operations around new positioning.

The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests.

Rebrands, fluffy words, and pictures can take a walk.

Check your brand health today: www.badasserybyb.com/brand-health-audit

Let’s freakin’ gooooo!

Podcast Host

Cloud Focus

About Cloud Focus: We design, operate, and build cloud-based solutions such as e-Commence, Chat Box bot, Digital Marketing, ERP, Logistic Management, and many other cloud-based solutions. 

•	Developed a two-week integrated marketing campaign with 160K reach, 11K engagements, and a sales growth of $41K at a cost per link click $0.01 - $0.004. 
•	Adapt operations according to the political climate (military coup) to maintain the safety of the team and the changing consumer requirements.
•	Create and implement business and marketing strategies and plans.
•	Establish the brand and set goals for marketing and business growth.
•	Setting goals for marketing and business performance and growth.
•	Develop various online and offline revenue streams to maximize the turnover.
•	Manage relationships with partners, vendors, and customers using HubSpot CRM.
•	Strengthening team members’ capabilities with mentorship and training.
•	Evaluate performance by analyzing financial, marketing, and operational data.
•	Drive financial decision-making and risk management.
•	Work closely with directors to evaluate and develop areas of expansion.

Chief Operating Officer

GCP Hospitality (Gaw Capital Group)

•	Develop marketing, strategy, and communications strategies resonating with key markets to deliver brand awareness campaigns, tactical campaigns, brand amplification, and loyalty program support.
•	Managing PR and influencer agencies and communicating with the media resulted in over 33 million readership circulation. 
•	Oversee the marketing communications plan, database management, content creation, and management across platforms and channels.
•	Execute integrated marketing campaigns attributing to over US$500K in total revenue, over 750K combined social media engagement, and 1 million reactions. 
•	Execute email marketing and membership programme resulting in an additional US$4K monthly average of attributed revenue. 
•	Coordinating campaign execution from research into best-performing projects and campaigns, delivery, final review, and optimization.
•	Improving structure, design, SEO and content of the brand websites.
•	Measuring digital performance, using insights for improvements to strategy.
•	Developing existing and identifying new traffic and revenue-generating initiatives, including partnerships with Thai Airways, Bulgari, Franck Muller, Moët & Chandon, local banks, and guest bartenders attributing to over US$35K in revenue.

Director of Marketing - Strand Hotel and Cruise

Bagan Star Hotel

•	Establishing strong branding and visibility at the hotel, online through social media platforms, website, and offline media from pre-opening.
•	Implement and guide the marketing and website strategy and framework.
•	Create and collaborate for marketing designs using Adobe Suite. 
•	Work with outsourced paid media team to optimize paid search and social campaigns. Recommend and prioritize budget allocations for the marketing plan.
•	Deliver and set short and long-term budgets and strategic goals.
•	Using financial statements to execute strategies to maximize room yield and hotel revenue via innovative sales practices and yield management programs.

General Manager

Branding and Marketing Consultant

Your Property Finder

•	Handling international property listings marketing and sales of multi-family, other residential, commercial, and office spaces with multi-million dollar valuations 
•	Training, mentoring and leading a team of 3 to 6 real estate agents.
•	Design coordination of new marketing material using Adobe Suite.
•	Manage roadshows, property launches, print media designs, and social media. 
•	Advise on market conditions and legal requirements, including contracts. 
•	Inspecting properties and liaising with owners about points of improvement, maintenance, and pricing.

Senior International Properties Leasing

Wa Minn

Wa Minn’s diverse business operations cover; property development, earth works, construction, mining, gold refinery, garment making, and enamelware.
• Management of websites, SEO, and social media platforms
• Use marketing strategies and sales plans for each business sector to secure international investment in multi-million dollar developments and projects.
• Organizing significant events, including ground-breaking ceremonies and launches, with 500+ attendance with fit-outs, marketing material, and placement.

Sales and Marketing Executive Manager

Redlink Myanmar

•	Evaluate employee conduct and customer service gaps and establish policies and processes to eliminate these gaps.
•	Creation of training packages for service personnel, sales, and marketing team.

Customer Service Consultant

Serco Sodexo Defence Services

•	Oversee and train a team of 6-7 in front and back of house roles.  
•	Management of reports, profit and loss statements, budget, and sales targets.

Accommodation Manager

Strategy that differentiates streamlining leads to your business. 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐞 𝐟𝐞𝐚𝐫𝐥𝐞𝐬𝐬𝐥𝐲. 𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐛𝐚𝐝𝐚𝐬𝐬𝐞𝐫𝐲.

Ask yourself: “Is my brand all it could be?” 
How about: "Are my marketing dollars working?"

When businesses have been around for decades, I've seen that despite an active sales team and referrals, there are fewer customers and growth plateaus.

And that's when different marketing tools are tested, from SEO, a fresh website, to ads. 

But nothing works. 

And that's because marketing is guided by a direction AKA your brand. 

Most brand ‘specialists’ give you a template-based strategy…and claim they will craft your business a personality with a guidebook. Focus mainly on graphics or copy-based 'rebrand'. Give you ‘life-changing’ advice before you’ve had the opportunity to tell them about your business and goals. 🤦‍♀️

Except that 56-page guidebook is going to end up in a folder somewhere. 

And that rebrand, well, it's going to shoot the perception that you've built up so far in the leg, hitting trust, loyalty, market share, and value. 

The alternative? 

Repositioning your brand to create distinction around your brand and then strategically implementing that throughout your whole business, not just marketing. 

Or what I like to call creating a seductive lifestyle around your business.

One that works internally and externally. 

And that's the Badassery by B approach that's doubled down with a blueprint.

The B.A.D.A.S.S.E.R.Y. Blueprint:

🦘 Brand analysis
🦘 Articulate internal brand
🦘 Deep dive market landscape
🦘 Assess positioning & differentiation
🦘 Structure voice
🦘 Shape brand story
🦘 Establish visual element pivots
🦘 Rollout implementation throughout the business
🦘 Yearly audit material

The results:

• Lower churn rates
• Quicker sales cycle
• Increased referrals 
• Building brand loyalty
• Increased inbound leads
• Increased word of mouth
• Higher client lifetime value
• Customers willing to spend more
• A distinct and memorable identity


If you have an established service-based SMB and: 

• Want to level up your clients 
• Want to shake things up in your industry 
• And want to be considered as the obvious choice

This is for you. 


If your business is:

 • In its first 3 years
 • An agency, consultancy, or coaching
 • Run in a corporate hierarchical manner

This is NOT for you. 


Ready to experience what your Badass Brand Potential could look like?

• Shoot me a DM to chat situation 📩 (no pitches incoming)
• Email me directly: beatrice@badasserybyb.com

Limited spaces each year.

Founder and Branding Strategy Consultant

Providing badass brand strategy services for service-based small to medium-sized businesses that will differentiate their brand from competitors and streamline their marketing efforts to reach and convert their target audience effectively.

Badass results:
•  Build loyalty
•  Lower churn rate
•  Increased referrals
•  Quicker sales cycle
•  Higher customer lifetime value
•  Improved audience associations and feelings about your brand.
•  A distinct and memorable identity.
•  Increased word of mouth
•  Increased inbound leads 

I know the rules of branding and when to break them.

3 years of Badassery by B, and it’s been a ride. 

Over the weekend, I celebrated the brand turning 3 with a gathering themed: ‘I wish I had somewhere to wear this.’

The reason for the theme lies within the why. 

See Badassery by B from day 1 has represented a push back against 'this is how it's always been done.' 

Against the social norms you and I see in both business and personal life. 

Like the ‘2.5 kids, I am blessed and have a white picket fence.’

Or the ‘if that company is doing X, and is successful, therefore we should also do X.’

It makes up every pore of the brand and the BADASSERY approach, but it’s been a journey to have it as effusive as it is now. 

Looking back, it really is the whole, you don’t know what you don’t know:

Year 1: 

● The brand started off as marketing and brand strategy before realizing doing both would dilute the brand.
● I was looking at other ‘influencers’ on LinkedIn for content ideas. (yeah, I know, I know.)
● The Art of Positioning podcast started (as The Art of Branding), breaking down what Brand Strategy is made up of (catch season 1 to hear those breakdowns.) This was learning a whole new world for me.

Year 2: 

● Honed in on brand strategy, but still had no clue who I was targeting, and it showed.
● I was saying brand strategy is the fix, but saying what that looks like in application beyond Googleable platitudes
● The podcast season 2 evolved into how to shake things up and how businesses were differentiating.

Year 3:

I’d gotten into a dry cycle of content without realizing it, and my apartment robbery shook me clear out of it. The 3 weeks after led to several realizations:

● My prowess is in my operations background, bolstered by marketing and brand. Real application (and the effects in how their business is seen), is what has surprised business owners I’ve worked with.
● In the services industry, hyped rebrands are purely surface-level (visual or copy only). AKA the things customers had an issue with, and what the business is remembered for - HAVEN’T CHANGED. Enemy = Honed in.
● The biggest turning point in brand strategy honed to repositioning - this is where all business decisions can be driven from.
● Because of that, season 3 of the podcast became solely focused on repositioning, with pre-picked guests and topics to create what is like an audiobook on implementing repositioning in business.
● Every piece of content now is with the end in mind. Like this one (to share my journey and to help those starting off.)

These first 3 years wouldn’t be without people (geniuses) outside to call me out on my bs and help along the way:

- Michael Clift - Behind many business decisions
- Elijah D. - Behind the podcast
- Peter Tomanka - Behind the website (new version coming soon!)
- Comfort Egbanabo - Behind early editions of the newsletter

I’m looking forward to what year 4 and onwards hold.

🦘 Who would your business not be without for their genius?

📸: Brandon Jackson

*uck rebrands. Brand strategy embedded in operations, marketing, delivery. So it’s lived, not shelved. Made in 🇦🇺.

Photo of Beatrice Gutknecht - Brand Strategy Consultant and Founder of Badassery by B, working with established service-based businesses to shift their brand,  values, and how they operate in such a way that everyone knows what they're doing. So, business owners aren't left to feel like they're herding cats with a stick.

A building materials supplier spent 6 months updating their messaging to "comprehensive solutions for every project."

Contractors saw it and thought: "So...you have stuff? Like everyone else?"

Revenue didn't move.

A custom home builder went with "luxury craftsmanship."

Buyers wanted "on-time, on-budget with no surprises."

Pipeline stayed the same.

Both businesses worked hard to clarify their message. Both accidentally made themselves sound generic.

Last week, I broke down the 5 tests that tell you whether your positioning connects with what your market actually cares about. 👉 https://lnkd.in/gkTGXSXP 




Ps. What terms need to be deleted from your industry's vocab because they’re overused and yet…say nothing at all? 🦘

Pps. Day 2 of celebrating 3 years of Badassery by B (thus the completely unrelated to this post yet algo stirring photo)

📷: Brandon Jackson Photography

Positioning statements fail because they don't pass 5 basic tests.

I've been breaking down businesses for 8 weeks now and the pattern is clear.

Everyone's saying the same thing.

"We deliver excellence."
"We provide superior solutions."
"The best experience for our customers."

You could swap these taglines between companies and nobody would notice.

So here's the framework I use to separate real positioning from words that sound nice, but don't do shh.

5 tests. Your positioning needs to pass all of them.

1: Specific

No fuzzy wording. "Quality service" means nothing. 
"Frameless glass with sightlines under two inches" means something.

2: Verifiable

Can you prove it true or false? 
"We care about our customers" can't be proven. 
"We respond to emergencies within 2 hours" can.

3: Meaningful

Does it help buyers make decisions? 
"Experienced team" doesn't fill bank accounts. 
"We specialize in helping businesses scale from $2M to $10M" does.

4: Different

Is it something your competitors won't or can't claim? 
If everyone in your industry could (and does) say it, it doesn't pass.

5: Accountable

Can you fail at this? 
If there's no risk, there's no real positioning. 
Safe claims like "we work hard" have zero stakes.

Most businesses fail at least 3 of these.

They build positioning around things that sound good but mean nothing.

I've repositioned businesses from lawn care to accounting to lumber supply over this series.

The pattern's always the same.

They've got real capabilities that would pass all 5 tests. 

But they bury them under generic messaging because it feels safer.

Sadly, it's not safer. It's invisible.

So, when I ran these 5 tests on a window company, their original positioning failed all of them. 

A fresh repositioning for them? "Colorado's frameless glass specialists for luxury mountain homes where unobstructed views define daily living."

Specific. Verifiable. Meaningful. Different. Accountable.

That's positioning that works operationally, think business decisions, not just on a homepage.

How does your business positioning fare for these 5 tests?

Ps. *uck rebrands that just make things sound prettier.

This is week 8 of me breaking down businesses and showing what positioning with teeth looks like.

A handful of people wearing too many hats. 

At $3M, chaos starts to win.

All of them figuring it out as they go. It got you here.

But your business kept growing. More projects. More complexity. 

And the margin for error kept shrinking.

Nicole Downer from Downer Brothers Landscaping watched it happen. Her team was brilliant, but brilliant generalists hit a wall when the business needs specialists. 

People who live in the numbers. 

People who focus just on operations. 

People who go deep in one area instead of touching everything.

The ones who thrived on variety couldn't make the shift. 

And that meant letting go of people who helped build this.

It's the conversation nobody prepares you for.

Nicole walks us through this roadblock (and the $1M one) on this episode of The Art of Positioning Podcast.

Full episode 👉 https://lnkd.in/gRmJ5ZWs

Chick-fil-A had a 3M-follower goldmine. They told her to stop.

Merriam Webb was posting staff meals on TikTok, and millions of people watched. 

She was building the kind of organic reach most brands would seriously kill for, and she was keepin’ it real.

Then corporate panicked and shut it down.

She left and got a Shake Shack deal to do exactly what she'd been doing for Chick-fil-A for free.

Yeah, that's the cost of not recognizing potential when you see it. 

So, how do you get employees to promote your business without making it feel like you’re getting them to do a Bulgarian split squat?

Cassandra Babilya (ex-CIA analyst turned internal comms leader) says it starts with psychological safety. If your team can't speak without worrying about being perfect, they're not going to speak at all.

Tara Turk-Haynes (VP of Talent Acquisition and DEI) says it starts even earlier, during onboarding, before you're thinking about brand ambassadors.

They're both right, and on this fresh episode of The Art of Positioning podcast they break down:

- Why your team won't post (and it's not what you think)
- The culture setup that happens before anyone posts a thing
- What to do when employees go "off brand"
- How to spot potential instead of shutting it down
- The line between encouragement and obligation

This one's for anyone tired of being the only voice for their business.

Full episode 👉 https://lnkd.in/gBAj9M4z

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