Astrohaus

Astrohaus was founded in 2014 in Detroit with the launch of the Freewrite smart typewriter, a distraction-free writing tool for modern authors. Since then, customers in 50 countries have written 350+ million words on a Freewrite.

The company's mission is to invent unique, well-designed consumer products that are a joy to use and make people's lives more productive.

CEO and Cofounder

SunDaily

Founder of SunDaily, a premium nutritional supplement brand focused on Vitamin D.  SunDaily is a research based nutritional supplement manufacturer committed to producing the highest quality products using only the most effective, bioavailable ingredients like Vitamin D3. Our focus is on creating custom formulations that are tailored to our modern diets and reflect the latest data from scholarly research.

Founder

Macquarie Bank

Structured commodity linked credit products including supply financing, hedges and term/revolving loan facilities for medium to large businesses.  Clients included power plants, paper converters, retail energy businesses, gas storage companies, renewable projects and others.

Senior Associate

Analyst in TMET group sourcing and executing deals in the telecom, gaming, media, entertainment and technology space.  Focused on asset valuation and deal structuring.

Private Equity Analyst

University of Sydney

Worked with research team to build and maintain an autonomous underwater survey vehicle. The project focused on cataloging change on the Great Barrier Reef.

Mechanical Design Engineer

Massachusetts Institute of Technology (MIT)

Studied tail walking in dolphins and other fish using a biomimetic robotic mechanism. Duties included creating physical models that can simulate the flapping motion in conjunction with mathematical models calculated by a post-doctoral student.

Undergraduate Researcher

Astrohaus CEO and Co-Founder. Inventor of Freewrite line of distraction-free writing tools. Over $1mm raised via Crowdfunding. Product Designer and Mechanical Engineer, @MIT alum. Will retire to be an artist in the mountains one day.

Adam Leeb

🚜 Adam Lawrence

Boom & Bucket

Founder and CEO

Real talk, tough conversations, and plenty of celebrating—striving to be the kind of investor/advisor I'd want on my own cap table.

Startup Helper

Hampton

Member

PEF Community

Bolt

One of the fastest-growing payment companies in the world ($1B raised, $14B valuation). 
I owned P&L, recruiting, risk, and day-to-day operations. I was responsible for key executive hires, including legal, compliance, finance, talent, HR, and the future CEO.

Key contributor/instigator for major strategic initiatives from 2017-2020.

Leap Motion

Leap Motion was acquired in May 2019. The team went on to build OpenAI and MidJourney.  

I had a special focus on talent, organization, and complex business development challenges.

Chief Of Staff / Head of Special Projects

Liveli

Liveli was Acquired November 2016. 

We were obsessed with making it easy for people to get jobs.

Addepar

First hire on the business side. I had titles ranging from Associate to Director over 4+ years. The Addepar platform is used to manage more than $7 trillion of dollars of assets. 

Addepar is currently valued at $3.5B.

First Business Hire

Lawrence Distributors

YMCA Camp Reed

Camp Counselor

Boom & Bucket – Co-founded the first fully digital online marketplace for heavy equipment, from concept to exit. 

2× Unicorn Startups. – As early exec/COO, pushed revenue 40× and headcount 15 → 175 in three years, then repeated the playbook at a second B2B rocket. I've seen $0-10M and $10M+  a few times as an operator and many times as an advisor. 

Writer and Playbook Builder – Published essays on focus, clear communication, execution, and strategy at www.im-asl.org and on x.com/im_asl


What I’m Good At
People Crafting – Relentless recruiter; I hire for slope over intercept. Former hires are CEOs, founders, and key leaders at startups and scale-ups. 
Turning Chaos into Progress – Synthesizing messy problems into action-focused plans so teams can sprint.
Writing for Operators – “all signal, no fluff” playbooks on im-asl.org.
No-BS - Never afraid of the hard choices. 

Now
In addition to operating, I invest and advise at the intersection of my background and experiences: applying fintech and AI to un-sexy spaces, niche marketplaces, and great teams.

taplio

The Battle

Adam Leeb

Adam Lawrence

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