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I work with male founders who are making money but quietly losing themselves at home, 

Drinking more than they want to admit.

Health sliding.

Head constantly running worst-case scenarios about cash flow, performance, and keeping everything afloat.

One client closed a £700k deal in Q3 2025. 

He went home buzzing.

His wife looked at him and said,

“Our daughter asked me today if you even like her.”

He had spent three months chasing deals.

Late nights.

Trains to London.

Eight days at home in total.

That is not rare.

That is normal in founder life.

Here is what most men miss...

You will spend hours preparing for a meeting but you won’t spend three minutes asking your kid about their day.

You track revenue daily like a crazed addict yet you can’t remember the last time you sat down as a family to eat dinner together. 

Then you wonder why success feels flat.

He asked me,

“Is it possible to feel proud at home the way I do at work?”

Of course it is. 

You don’t lack the skills to get sh*t done. You have a plan, set goals and then execute. 

They just point them in one direction and aren’t extended to your loved ones. 

We turned that around, and family time went in the diary as a non-negotiable. 

He took a break from alcohol and introduced some healthy habits. We unpacked his fears that were holding him back from being the best version of himself. 

Three months later, his daughter ran to the door when he got home.

He felt the same buzz watching her score at football as he did closing a deal.

That is the work.

Helping founders apply world-class thinking to their body, their relationships, and the life they are actually living.

Build the business.

Keep the family.

Walk into your house calm.

Not carrying the company on your back.

That is what I do.

If you want my help, message me with the word “Ready”.

Adam Mayhew

Yesterday was incredible.

We hosted our first Boardroom event with a group of our clients and friends of the business.

For the last five years, almost all of our coaching has happened online, aside from our transformational retreats. That’s changing. There will be a lot more in-person work in 2026, but more on that later.

It was genuinely great to be in the room together. The energy was spot on. Everyone showed up for themselves, invested in their growth, and leaned into the process. 

The conversations, the connections, the honest shares and the breakthroughs reminded me why this work matters. I’m proud of every person who took time out of their life and business to be there and do the work.

These were founders and leaders who stepped away from the day-to-day noise and put themselves in a room with like-minded people. 

They gained clarity on where they are right now in life and business, and where they actually want to go next. 

We worked on changing thinking patterns, shifting state, challenging inner narratives, and setting meaningful goals that align with their values and strengths. And that was just the start.

Moments like this make me pause. A-Game  was just an idea five years ago. Progress comes from doing the work and continuing to show up, even when it’s uncomfortable or inconvenient.

P.S. We’re running an online version of this session next Tuesday 20th to help you set yourself up properly for 2026. Link in the comments.

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We’re ending the podcast,


At least, the way we’ve been doing it.

We haven’t been unfiltered enough. So this year we’re changing it. More honesty about where we’re actually at with our personal lives and the business.

Today’s episode we opened with a quote that set the tone. Sometimes letting things go is an act of far greater power than defending or hanging on.

Most people hear “let it go” and think it means not caring. It doesn’t. 

It means stopping the habit of defending stress, old stories and coping behaviours that drain your energy but feel familiar. 

If you want an honest conversation to start 2026 then have a listen - link in comments.

I used to hate Mondays, 

Until I quit drinking.

Weekends used to destroy me. A few drinks turned into too many. Then came the poor sleep, the anxiety and the “what did I say?” spiral.

By Monday, I was behind, stressed, irritated, and full of dread.

I never realised how much alcohol was dragging me down until I removed it.

Now I start the week clear, focused, and 10 steps ahead. It wasn’t easy. But it was worth it.

Are you alcohol-free or thinking about it? Let me know 👇

P.S. Message me if you want support removing alcohol and fixing your habits in 2026.

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Life Coaching For Male Founders who want to remove alcohol, rebuild their health, and stop letting fear about money, performance, and failure follow them home every night.

Most founders are not burnt out. They are stuck in their head, 


There is too much thinking, too much noise, and very little space to breathe and just be. All those unmade decisions turn into fatigue and drain your energy and you start second guessing everything. 

I know this pattern well, because I lived it and work with founders on it every week. 

A few years ago, I was overthinking everything, second-guessing decisions, and staying “busy” on stupid stuff that doesn’t move the needle.

I told myself I could not step away. The business needed me. What I did not realise at the time was that staying constantly “on” was the very thing keeping me stuck.

It was only when I created space that things began to shift. Stepping back allowed me to see what actually mattered, make decisions I had been avoiding, and stop carrying the mental weight I had normalised.

I see the same pattern in founders every week.

Adam Smith and I have also had a big realisation over the last year. 

The one thing missing from our coaching business was more in person connection. Online work is powerful, but being in the room together changes things faster and deeper.

Yes we have our retreats but we wanted more. 

Because of that, we are building a new offering that brings everything together. 

One to one coaching, health, mindset, alignment, and more time in person with the right people. It will be unlike anything else we have seen in the UK. 

We will share more on that soon.

When was the last time you got out and gave yourself real space to think?

P.S. We are hosting a free online workshop next Tuesday 20th January at 7pm UK time. We will cover building healthy habits, overcoming limiting beliefs, and creating a clear blueprint for 2026. If you want to join us live, link in the comments.

Alcohol was costing him everything,

Our client looked “successful” from the outside… but inside it was a different story:
 
- Lost in his identity
- Hitting goals yet feeling empty
- Numbing himself with alcohol
- Absent with his family
- Drinking to fit in and please others
- Living out of alignment

Sound familiar?

Fast forward to today, and his life looks unrecognisable:

- 20lbs of fat gone
- 233 days alcohol-free
- A promotion at work
- The happiest he’s ever been
- Thriving relationships

The ripple effect is powerful. His family now gets the best version of him every day.

When you go alcohol-free, you think it’s about you but the people around you gain just as much!

All it took was one decision to back himself and ask for help.

What’s been the biggest benefit for you since removing alcohol? Comment below.

High-performance at its finest, 

This morning I was absolutely flying.

Woke up.
Meditated.
Journaled.
Breakfast sorted.

Kids up.
Kids fed.
Kids changed.
Teeth brushed.
Nursery bags packed.

Dropped them at nursery FIVE minutes early.

😎 Proper smirk on my face as I pulled out of nursery car park. Alcohol-free super powers in full flow. 

Got to the gym ready to smash a workout.
Warm-up on the treadmill…

…and something didn’t feel right.

Looked down.

Still wearing my pyjama top.

Turns out you can have your mindset dialled in and still leave the house half asleep.

Anyone else ever done something like this? 😅

Your problems aren’t just affecting you,


Our client came to use a few months ago with the following challenges:

❌ Drinking due to low self esteem and wanting to escape his emotions. 

❌ Out of shape and making poor food choices due to poor time management and not organising his meals. 

❌ Not exercising due to a “lack of time”’when in reality his was wasting countless hours scrolling. 

❌ No boundaries at work led to being on his laptop until 9pm most nights. 

His self esteem was on the floor and something had to change as his relationship was strained and he had never felt lower. 

In just 3 months he’s now achieved the following;

✅ Lost 8kg of fat (18lbs) and back in the gym 5 times a week 

✅ Over 90 days alcohol free and removed himself from toxic people that were trying to keep him stuck where he was. 

✅ Killing it in his business by being more intentional and actually working less.

✅ Relationship thriving with his partner and kids and being more present than ever with them. 

He’s happier, more relaxed and focussed than ever. 

So while he’s made the changes to better himself and rightfully so, everyone else is benefitting as well. 

Change is only a message away so if you’re wanting to get results like this, I’m only a message away and we can have a chat. 

What have you already changed this year that you know needed changing? Comment below.

P.S.  If you want the structure, boundaries and clarity that led to results like this, join us on 14th January 2026 for our free webinar - Link in comments.

Dads, if you don’t read this book this year, you’re doing your family a disservice.

This is my third year reading 𝑇𝘩𝑒 𝐷𝘢𝑖𝘭𝑦 𝐷𝘢𝑑. It’s easy because it’s only one page a day and takes 60-90 seconds.

I pair it with 𝑇𝘩𝑒 𝐷𝘢𝑖𝘭𝑦 𝑆𝘵𝑜𝘪𝑐, which I’ve read every day for the last six years.

It's an absolute non-negotiable. My family knows how important it is because of how it affects them, not just me.

1. Wake up.
2. Meditate.
3. Read one page of each.
4. Journal on the quote. Reflect and set intentions for the day.

This book forces me to think about the one role that actually matters above all others, beyond owning a business and being a husband…

A Dad.

I’m four years into this role, and the book makes me ask better questions every morning.

How am I showing up today?
What version of me are they watching?
What behaviour am I modelling without even realising it?

Even after years of meditating and following this morning ritual, there are still days when I lose my patience and moments when I am not proud of myself. There are times my three-year-old is pushing boundaries, and I react instead of respond.

But this book helps me sit with it and not beat myself up. It helps me to reflect on what actually happened and decide how I can handle it better next time.

Your kids don’t do what you say, they do what you do. They’re watching everything.

How you speak.
How you react.
How you handle stress.
How you regulate your emotions.

Emotional regulation is something you must make a morning non-negotiable. It’s not just for you, it’s for them.

That’s why I protect this time. And my wife knows how important it is because when I skip it, everyone feels it.

There is an absurd amount of wisdom packed into this book. If you’re a dad and you’re serious about being better, not perfect, but better…
Buy this book.
Keep your phone out of the bedroom.
Reach for this first thing every morning.

And when you finish it, read it again next year.

What are you doing daily to become a better dad? Let me know in the comments.

You could leave life right now.

Let that determine what you think, say, and do.

This one line has changed how I handle stress, decisions, business pressure and family life. 

If you’re constantly in your head, worrying about the future or carrying unnecessary weight, this is for you. 

I shared my thoughts in this Sunday’s article. 👇

You could leave life right now. Let that determine what you think, say, and do. That line has been stuck in my head for years. It comes from Marcus Au

Open article: The Mindset Shift Every Stressed Founder Needs by Adam Mayhew • 4 min read

The Mindset Shift Every Stressed Founder Needs

You can’t perform at your best if you’re still drinking alcohol,


Ok can you make a load of money and still drink? Yes 
Can you stay in shape? Probably.

Can you keep your relationship ticking along? Sure.
 But can you show up every single day as the best version of yourself? Absolutely not.

Even a couple of drinks is enough to affect your energy. You might not feel “hungover,” but you’re slower, less focused, and not operating at the standard you’re capable of.

One or two beers a week might feel harmless, but that’s 52 wasted days a year. Almost two full months where you’re not firing on all cylinders.

That’s two months of being less present with the people you love and two months of settling for average.

Look, it’s simple: alcohol holds you back. 
Remove it, and you unlock mental clarity, energy, and momentum you didn’t even realise you were missing.

If you’re tired of just coasting in business, looking to thrive in your relationships and perform at higher levels then your first move is to cut out alcohol.

Let me know if you’re alcohol-free 👇

Your friends won’t leave you if you quit drinking,

Your real friends won’t care, your insecure drinking buddies might. 

This is one of many fears that comes with taking a break from alcohol. 

“I’ll become boring” 

If you need a drug to have a personality, I would say that’s boring. Socialising without alcohol is a skill and like any skill, it can be improved. 

“I’ll have so much free time on my hands” 

People say this to me like it’s a bad thing. Time is your most valuable commodity. If you reframe that mindset to what you gain, the likelihood of achievement is much higher. 

- Better sleep and recovery
- More energy for exercise 
- More time for hobbies -
- More present with family 
- Save money and use it for other things 
- You’ll gain clarity on your goals -
- You’ll become fitter and stronger 
- Your skin will become clearer 
- Your clothes will fit better 

Taking the break from alcohol isn’t easy but it’s the single best gift you can give to yourself and your loved ones. 

What are your thoughts on this? Let me know below.

I didn’t quit drinking. I outgrew it.

When I first started this journey, all I wanted was to stop feeling like sh*t.

Then I thought my goal was simply to drink less and “be moderate.”

After that, I believed I needed to prove I could still go out and have fun without alcohol.

That was seven years ago.

Today, I remain alcohol-free because drinking just doesn’t make sense to me. I’m a business owner, a husband, and a dad. I’ve been sober for a long time, and I know one drink isn’t worth it. It would throw me out of alignment and jeopardise everything I’ve built.

When people ask why I don’t drink, my answer is simple:

“Because I don’t need to.”

Going alcohol-free won’t solve all your problems, but it certainly makes life a lot easier.

As we evolve, our priorities shift and that’s ok.

For now, my heart’s desires are:

Continue to wake up clear-headed and calm
Feel proud of the choices I make each day
Make my mind a nice place to live
Become the man and dad my family deserves

Who knows where I’ll be in a week, a month, or a year.

But living alcohol-free has kept me on the straight and narrow, and I’ve achieved things I never thought possible.

What keeps you on the straight and narrow?

P.S. If you want a clearer picture of where you’re out of alignment right now, take our A-Game Audit. It’s a simple way to see what’s helping you move forward and what’s quietly holding you back - link in comments.

You’ve outgrown the life you’re pretending to enjoy,

I remember sitting by the pool in Dubai - No debt, high-paying job, luxury hotels, nice car, sun shining.

From the outside, it looked like I had it all. The kind of life people scroll past and double-tap. 

But I felt completely numb. Waking up with a tight chest. Dragging myself to a job that once excited me. Scrolling LinkedIn during lunch breaks quietly searching for...f*ck knows what 🤷‍♂️ .

I kept thinking: Why do I feel like this? I’d ticked all the boxes. Done everything “right.” The career. The income. The Status.  But I still felt like sh*t!

I eventually realised that success without alignment is just a more glamorous version of stuck.

I was out of sync with my values, my priorities, my purpose. Eventually, the pain outran the pleasure. 

So I made the hardest decision of my life: I walked away. 

From the alcohol, the mask, the people pleasing and the character that I thought people expected of me. 

Rebuilding from alignment is hard. You won’t get claps at first. You might get silence or raised eyebrows...well, I sure did!

But what you get back...mental clarity, energy, focus and authenticity - That’s when things finally start to feel like yours again.

You don’t need to figure it all out alone. Send me a message, I'm happy to share what helped.

P.S. If you want a clearer picture of where you’re out of alignment right now, take our A-Game Audit. It’s a simple way to see what’s helping you move forward and what’s quietly holding you back - link in comments.

Most of your stress doesn’t come from your life,

It comes from how you think about it.

I’ve written a short piece on why our relationship to thought is the most important relationship we have, and how changing it changes everything else.

If you’ve been feeling busy or constantly “in your head,” this will resonate.

If it helps, please feel free to share it with someone who might need it today.

Read it here 👇 🙏

I love quotes. Stoicism, spirituality, all of it. I journal on them in the mornings and often share them with my clients along with my own reflections

Open article: The relationship that decides every other relationship in your life by Adam Mayhew • 3 min read

The relationship that decides every other relationship in your life

Deep down you know it’s not right. You already know what must be done. 

The clarity will come when you take imperfect action.

P.S. Save your seat for our upcoming live workshop - details in comments.

You’re not afraid of their opinion.
You’re afraid of your own thoughts.

Worrying about what other people think has always fascinated me, because that used to be me years ago.

I also think it’s a complete waste of time. You’re choosing to suffer over thoughts you made up, not anything they actually thought.

You imagined their judgement, attached meaning to it, then reacted as if it was real.

That thought didn’t come from them.
It came from your own insecurity.

The moment you see that, it loses its power over you. A daily meditation practice is the best way to break this spell. 

What would you do today if you stopped believing the stories in your head?

P.S. We are hosting a free online workshop tomorrow Tuesday 20th January at 7pm UK time. We will cover building healthy habits, overcoming limiting beliefs, and creating a clear blueprint for 2026. Register your seat in the comments.

You feel stuck because you’re out of alignment, 


If you have no boundaries, if you’re saying yes to everyone but yourself, then don’t be surprised when your life feels out of alignment.

Alignment isn’t a woo woo concept. It’s simple. It means your actions match the man you say you want to be.

When you’re out of alignment, your behaviours don’t reflect who you are. You hide behind the mask of being “the outgoing one,” “the fun one,” or just the guy who can keep up with everyone else.

That mask stops you showing up as your best self and being authentic. And when you can’t be authentic, you lose touch with your identity.

It’s exhausting it isn’t it? I know this because I’ve stood in your shoes.

So the question is simple: 
Are you ready to the bullsh*t, put in boundaries, remove alcohol and start living as the man you know you’re meant to become?

If you want the breakdown of how our coaching works in 2026, DM me “A-GAME”.

P.S. How do you live in alignment each day? Comment below

Most men are emotionally stunted,

I typically coach men aged between 35-55. Their fathers were from the “when men were men” era. 

Showing emotion is weak.

Don’t cry.

Man up.

Toughen up.

Stop being soft.

This was all common language when I was growing up.

You become accustomed to staying silent and suppressing your emotions. That’s why it often comes out in anger or despondency. 

“Why won’t my husband open up?” Because he was often punished when he did. 

The issue is, most men go through the same thing as children so they learn to just provide solutions to their challenges rather than allowing themselves to experience the emotion.

Men provide solutions for each other and their partners rather than listening. This can cause a break down in marriages and also friendships.

It’s not your fault but it is your responsibility to do something about it. Speaking about it openly with a professional, reading the right books and introducing tools like meditation have been life changing for me.

Life doesn’t have to be lived in frustration and being misunderstood. The freedom lies from within and when you do the deep inner work you’ll become the man you were meant to be.

P.S: WE ARE LIVE TONIGHT! 7pm UK time. We will cover building healthy habits, overcoming limiting beliefs, and creating a clear blueprint for 2026. If you want to join us live for this workshop - save your seat in the comments.

You’re stuck in a future that doesn’t exist, and it’s stopping you from living fully now.

We love to make plans as it gives us a feeling of control and productivity. It feels good. But this is all an illusion. A plan is just a thought happening in the present about a future that may never arrive.

This week’s article explores why so many founders live in next quarter, what it’s costing them, and where their attention actually belongs. 👇

I came across a passage this week that genuinely stopped me mid-page. It articulated something I see founders and high performers struggle with every 

Open article: The Mistake Founders Make With Planning by Adam Mayhew • 3 min read

January 17th is statistically the day most people give up on their New Year’s goals. In this live, I break down why that happens and what actually keeps people consistent long after motivation fades.

Watch this if you don’t want 2026 to become another year of good intentions and zero follow-through.

P.S. Join us live for our upcoming workshop on Tuesday 20th January. We will cover building healthy habits, overcoming limiting beliefs, and creating a clear blueprint for 2026. Save your seat - https://lnkd.in/eH4R7vxM

I work with male founders who are making money but quietly losing themselves at home, 

Drinking more than they want to admit.

Health sliding.

Head constantly running worst case scenarios about cashflow, performance, and keeping everything afloat.

One client closed a £700k deal in Q3 2025. 

He went home buzzing.

His wife looked at him and said,

“Our daughter asked me today if you even like her.”

He had spent three months chasing deals.

Late nights.

Trains to London.

Eight days at home in total.

That is not rare.

That is normal in founder life.

Here is what most men miss.

You will spend hours preparing for a meeting but you won’t spend three minutes asking your kid about their day.

You track revenue daily like a crazed addict yet you can’t remember the last time you sat down as a family to eat dinner together. 

Then you wonder why success feels flat.

He asked me,

“Is it possible to feel proud at home the way I do at work?”

Of course it is. 

You don’t lack the skills to get shit done. You have a plan, set goals and then execute. 

They just point them in one direction and aren’t extended to your loved ones. 

We turned that around and family time went in the diary as a non negotiable. 

He took a break from alcohol and introduced some healthy habits. We unpacked his fear that were holding him back from being the best version of himself. 

Three months later his daughter ran to the door when he got home.

He felt the same buzz watching her score at football as he did closing a deal.

That is the work.

Helping founders apply world class thinking to their body, their relationships, and the life they are actually living.

Build the business.

Keep the family.

Walk into your house calm.

Not carrying the company on your back.

That is what I do.

If you want my help, message me with the word “Ready”.

Adam Smith

5 years ago I quit drinking alcohol, 


I wasn’t an alcoholic, it just wasn’t serving me anymore.   

In the last 5 years I’ve;

-Set up my own company 
-Coached over 500 people 
-Turned over multiple 6 figures YOY 
-Have a car through my company 
-Sold out 5 men’s retreats 
-Got in the best shape of my life 
-In the healthiest financial position I’ve ever been 
-In a thriving relationship 
-Set up a podcast with over 130 episodes 
-Been featured in a book 
-Got my social media following to over 50,000


And much more. 

Would this have happened without taking a break from alcohol all then years ago? No. 

Is my life infinitely better for having removed it? Yes. 

I am yet to meet a single person that regrets removing alcohol. 

If you want my help, I’m only a message away. 

Are you alcohol? How did your life change? Comment below

I last drank alcohol 2,000 days ago,


I wasn’t an alcoholic, it just wasn’t serving me anymore. 

It’s the last thing most people will want to remove from their lives. 

You’ll look at cold plunges, meditation apps, join Hyrox etc but I’m telling you right now, the best performance hack in the world is actually removing alcohol. 

Sobriety gives you more clarity and energy. 

This leads to better decisions, improved sleep and more time. 

From there you’ll start to eat healthier, drink more water and get outside more. 

Your training goes to the next level and you’re so much more consistent. 

Weight starts to come off and you feel more confident. 

Your clothes fit better and you are more comfortable being naked with your partner. 

Your sex life improves and you feel more connected. 

Your stress starts to decrease and you get more shit done at work.

This means you can put the laptop down when you get home and actually be more present with your kids. 

These aren’t some fabricated results or outcomes. I’ve seen this happen with hundreds of my clients. 

For me personally; 

-Lost 30kg of fat 
-Left my old job
-Started my own business
-Coached over 500 people 
-Scaled to multiple 6 figures 
-12% body fat and in the best shape of my life. 
-Reduced anxiety and depression 
-Sleep better than ever 
-Saved thousands of pounds 

The only reason you’re resistant is because it goes against something you’ve done for decades which I completely understand. 

If you’re sober curious, just take a 30 day break and you can see all the benefits for yourself.

Alcohol is the problem, not the solution. 

A lot of people turn to alcohol after a hard day to “unwind” or “destress”.   

The harsh reality is, it does neither of these things. 

Even if you're only drinking 1-2 beers a week, it destroys your sleep and recovery the next day and negatively impacts your performance. 

Repeat that each week and you’ve got 52 days a year where you’re underperforming. 

If you don’t care about that, then fine. 

I only coach people that do and want to get better. 

I cover this and much more in this week's newsletter.

The real reason your energy is all over the place Most men do not think their energy problem is an alcohol problem. They assume it is work, stress, re

Open article: Alcohol doesn't cure stress, it causes it.  by Adam Smith • 3 min read

Alcohol doesn't cure stress, it causes it.

My former client recently celebrated 4 years without alcohol, 

Rich Casement came to us like most men do. 

The great career, the house, the car, the lovely family and a feeling of, is this it? 

Sobriety gives you a level of clarity that is completely unmatched. 

It’s the silver bullet you’re searching for when it comes to transforming your life. 
In that time he’s;

-Lost over 25lbs of fat 
-Left his corporate job 
-Ran multiple marathons 
-More present at home 
-Calmer with his kids 
-Set up his own business 
-Is part of our team as contractor 
-Overcome limiting beliefs that held him back

And so much more. 

Here’s what he had to say; 

“Four years ago today, I made a decision that totally changed the direction and trajectory of my life - I removed alcohol.

Truth be told, removing the booze wasn’t the hard bit, I was ready for that. Unpicking the identity I’d built round it was a more complicated process, and is still ongoing somewhat to this day.

A few weeks later, I started working Smith & Mayhew, and this was the start of real transformation.

Grateful to you both for the support, guidance and friendship you’ve given along the way” 


Thats the beauty of our coaching, it continues to change your life long after the program ends. 

If you’re sick of feeling like shit and want to make changes, come join our free workshop next Wednesday the 14th of Jan at 7pm UK time. Using this link https://lnkd.in/ebue6uMi

P.s. Are you alcohol free? Comment below

6 years ago I was forced out of a job I hated. It would be the best thing that ever happened to me,


I was told my face didn’t fit their “culture”.

That company was about as cultured as an orgy in an Aldi car park. 

It forced my hand to pivot away from a career I had become disillusioned with. 

I started my own coaching company with my best mate Adam Mayhew 

Yesterday we celebrated 5 years of being in business together as we hosted a boardroom event for some of our clients.  

(We have clients in UK, USA, Canada, Singapore and AUS so it’s not possible to get them altogether in one room. 🤣)

That said it was such a powerful day for the attendees and us as well. 

We talked about how to overcome fear, set life changing goals, rewire your negative thoughts and breathwork. 

Had I not been let go from that job I hated yesterday wouldn’t have happened. 

We wouldn’t have coached over 500 people.

Our podcast wouldn’t exist. 

We wouldn’t have created a life we didn’t want to escape from. 

I think about that everyday. 

Being surrounded by like minded people that all want to grow and make lasting change was so inspiring. 

Our core offering with our coaching has been centred around being online to reach as many people as we can. 

We’re changing that. The world is drowning in AI and disconnection right now so the only solution we see is to have more in person events as part of our new offer. 

There’s not going to be anything like this in the UK and we can’t wait to launch it. 

More on that later. 

For now, I’m going to be reflecting on what an incredible day we had with some truly amazing people. 

When you get cast aside, remember that it might not be rejection, it could be redirection. 

LFG.

Every LinkedIn BINfluencers millionaire morning routine, 


Melt 3 pages of atomic habits and inject them into your genitals. 

Sniff lavender infused sticks to fight against gut bacteria and your deepest childhood trauma. 

Drink a concoction of kale infused creatine and butter beans to deeply trouble your anus. 

Fight a bear. 

Text all of your ex lovers and see if they’re up for an orgy just to strengthen your ability to handle to rejection. 

Say absolute non sensical tripe on a podcast and make sure you look like a Temu Chris Williamson. 

If you don’t, you’ll never make 10k months and if you don’t do that, you’re a wet quilt that doesn’t deserve love. 

Agree? Agree? Will you f*cking validate me and say AGREE?!! 

P.s. If you want my made up guide that does absolutely jack shit for your own benefit and is only used as a call to action to sell the dream to desperate people, comment HELMET and I won’t do anything about it. 

AGREE?

My business partner and I often have a bath together, 


Not really, it’s a hot tub at one of our retreats but it does get weird when the bubbles stop. 

Anyway….

Tonight we’re hosting a free workshop that is going to be an absolute game changer for you in 2026. 

It’s centred around all things habit building, goal setting and overcoming the limitations. 

You’ll leave feeling refreshed, energised and with a clear plan on your next big move. 

We’ve coached over 500 people in the last 5 years and have compiled our most life changing models into a 90 minute session. 

Who’s this for? Anyone that wants to grow and is sick of playing small. 

Link is in the comments.

25 days into dry January and just look at my transformation.

2,000 days ago I removed alcohol from my life, 


I never liked alcohol. From the moment I first indulged in 6 pints at the age of 15 and decorated the streets of Spain with my vomit, I knew it wasn’t for me. 

That awful feeling of being out of control and vulnerable never left me. 

So why did I do it for another 16 years? 

Because everybody else did. It was the done thing. 

14-16 you drink in parks or at house parties. 

16-18 you go out with mates to the local pubs. 

18-21 you drink anything in liquid form. 

21-25 it’s just part of your life now. 

25-30 life starts to get a bit more serious. You start progressing in your career, you might look to buy a house and the booze is now used a bit of a coping strategy.

30+ the hangovers are becoming unbearable and you’re almost relying on alcohol to help “unwind” or “destress” or become “fun”. 

I just realised that alcohol wasn’t serving me anymore and being in lockdown meant that I no longer needed to wear a mask. 

The mask that I attached an identity to and hoped that people would like me. 

The one that goes out every week and tries to be validated by women and have no real depth to my conversations with my mates.

The one that secretly hated himself and what he had become. 

The day after my partners birthday I decided enough was enough. 

I took a 30 day break. I needed it.

My face looked like a burst couch. 

I was fat, miserable and had no direction. 

In that 30 days I started to gain so much clarity and energy. 

I began eating better, my sleep improved and I started doing home workouts. 

The weight began to fall off me. My clothes fit better, I wasn’t repulsed by my own reflection and I began to have more respect for myself. 

I became more productive and focused than ever and my anxiety almost disappeared. 

It’s not all plain sailing and the highs wear off but I am yet to meet anyone that has removed alcohol and regretted it. 

No one has ever said, “you know what Adam, I want to go back to feeling like shit”

Funny that. 

So if you’re reading this right now and wishing you could stop drinking, trust me when I say, if I can do, so can you.

Are you alcohol free? Comment below

There’s one book I recommend to all of my clients,


“The Courage To Be Disliked”. 

So many of people are walking around and apologising for existing.

Does any of this sound familiar? 

You rush like a starved squirrel when you’re getting your bags down from the overhead locker on a plane in the fear someone may be irritated. 

You don’t fill your water bottle up to the top at the fountain at the gym because someone behind you is huffing and puffing. 

Someone walks into you and you apologise for it. 

You say yes to things you hate because you’re afraid of saying no and then you lose respect for yourself. 

You lie about why you can’t go to the Dog and Dickhead with Dodgy Dave because he might take the piss out of you for doing dry January. 

The thing is, whether someone likes you or not isn’t your task. 

Whether your child eats too much junk food isn’t your task. They will realise eventually. 

If your partner doesn’t like the fact you’ve declined going to a wedding of someone she went to high school with 25 years ago isn’t your task. 

If someone honks their horn at you in traffic and becomes irate, it’s not your task to get out and join in. 

There are so many things out of our control and once we lean into that concept, it will change your life. 

Things that are your task;

-What you eat and drink each day 
-Whether you exercise that day 
-How you respond to things 
-Putting in firm boundaries 
-Sticking with your habits 
-What you say and how you say it

That’s about it. 

Trying to appease everyone means you please no one and I’m certain a lot of people will read this and disagree with it. 

That’s fine. 

I don’t care. 

The longest relationship you’ll ever have is with yourself. Make it a good one. 

P.s. If you want to consume more of my content, go listen to my podcast using this link. https://lnkd.in/gksK4d23

The coaching industry is fuck3d, 


The barrier to entry has never been lower. 

You have people doing courses that cost £97 to sit on a zoom call for 3 hours with some douchebag from Bali and now you’re suddenly qualified to become a coach 🤦‍♂️

Not only is this unethical it can be dangerous. 

In a world where AI is going to dominate and blur the lines between what is real and what isn’t, the cream will rise to the top. 

So if you’re wanting to work with a team of experts that has coached over 500 people in the last 5 years.

A team that has worked with leaders from Amazon, Dell and Team GB. 

A team that has coached pro footballers and celebrities. 

A team that cares deeply about your results and will provide round the clock accountability and support. 

A team that help you in building healthy habits, removing alcohol, overcoming limiting beliefs, becoming present at home, getting shit done, being fulfilled and much more, let’s talk. 

Or go spend a few hundred quid on a coach that has to google what imposter syndrome is mid call.

P.s. We’re hosting a free workshop on the 20th of January at 7pm UK time. The session is designed to set you up for success in 2026 and remove the limitations holding you back.

This is the link https://lnkd.in/ebue6uMi

“Will you stop banging on about being alcohol free, it’s so boring”. 
Me:

Here’s 1 years worth of coaching in a single post,


-If they wanted to, they would have done. The more you chase people or try and change them, the more pain you cause yourself. 

-It’s not your fault that your parents weren’t as loving as they could have been, but it’s your responsibility to reframe this and make the necessary change. 

-If you don’t put in boundaries, other people will put them in for you. 

-You are teaching people how to treat you everyday. 

-You are not your thoughts. Your brain is wired to search for negativity and “safety”. Allow the thoughts to be there without judgment.

-Emotional intelligence is not pretending you’re not upset/angry/depressed. It’s defined by your ability to feel the emotion without judgment and then processing it in a healthy way. 

-You are exactly where you are due to the choices you’ve made. Dont look at it for worse than it is, look at it for what it is. Your current situation might not be ideal but it doesn’t mean you can’t change it. 

-You are capable of so much more and you’re holding yourself back through fear of failure and being judged. 

-The reason you “never finish anything” is down to the fact you’re trying to rush it and relying on when you’re motivated. Give yourself some time to change. 

-You don’t have imposter syndrome. You have low self esteem. There’s a big difference and this needs expert support. 

These are just some of the challenges I see day to day with my clients. 

Which one resonated with you? Comment below 

P.s. We’re hosting a free workshop tonight at 7pm UK time on all things habits, goal setting and how to get out of your own way. Link in the comments

A client lied right to face, 


He once told me he was pushing himself so hard because he wanted to “give his family the best life possible.”
 He genuinely believed it.

Then he came home after being away for a week with work and his wife said their son had asked why he never talks to him anymore.
 The kid thought his own dad didn’t like him.

He told me the buzz from that deal disappeared instantly.

Here’s the reality most business owners avoid:
A lot of the overworking isn’t about being a great provider at all.
 It’s insecurity dressed up as responsibility.
 Work becomes the safe place where you know what you’re doing, and home becomes the place you quietly hope sorts itself out.

At work you feel competent. 

At home you’re not sure what’s expected, so you stay in the environment where you feel in control and call it “sacrifice.”

He eventually admitted he was hiding behind the idea of “doing it all for them,” when really he was doing it because it was the only area of his life where he felt confident.

So we stripped it back and made his personal life something he intentionally worked on.

He started being present. 

He communicated with his wife properly. 

He spent genuine time with his son rather than squeezing him into the gaps of his week. 

Nothing dramatic, nothing Hollywood, just consistent effort in the right direction.

Six months later his son sprints to the door when he gets home. 

He told me that watching his boy score at the weekend felt better than closing that contract. 

He laughed and said, “Turns out I wasn’t a bad dad, I was just never there.”

This is the part no one wants to admit:
Most men aren’t “doing it for the family.”
 They’re doing it because they don’t know who they are without work propping them up.

You can grow a successful business and still be the kind of father and partner your family actually wants around.
 But you won’t do it while hiding behind the old story.

If you want clarity, structure and someone who will hold you to the standard you keep avoiding, message me with “Ready.”

How do you put in boundaries between work and home life? Comment below

This is by far the biggest issue I see with newly qualified coaches, 


They don’t invest in themselves. 

They leave a job they hate. Usually after realising it no longer serves them. 

That clarity often comes off the back of a personal transformation they have done themselves.

“I’ve gone sober so I’ll help others do the same”

“I lost weight so now I want to coach other people and help them”

Admirable? Sure. 

But there are so many things they don’t consider. 

I’ve had around 50 people message me over the years asking for free advice or to “pick my brain”. 

When I tell them my services and knowledge cost money they run a mile. 

“I can’t afford to invest any money right now”

These people will either end up broke or back in employment. 

Imagine starting a plumbing business with no van or tools. 

See how long your new barber shop lasts with no chair, scissors or products.

“Online is different though”

Ok cool. 

So tell me how you’re getting on with the following; 

-Domain name 
-Registering the business 
-Insurance 
-Bank account 
-Terms and conditions 
-Company email address 
-Website or landing page 
-Knowing your ideal client
-How to write copy that converts 
-Which social media platform to use 
-Why should prospects choose you? 
-Do you have a lead magnet to attract new clients? 
-Do you know what a lead magnet is? 
-What is involved in your programme?
-How long does it last?  
-How much do you charge? 
-How do you sell to them?
-How do you conduct your sessions?
-How do people pay?
-What happens when they finish their sessions? 
-When you start getting clients, how do you find time to run the business? 

Having a zoom account and a LinkedIn profile don’t make a business. You’re living in a fantasy world. 

We’re in a day and age where people flick through instagram and see some Binfluencer spouting absolute waffle about how you can make 10k a month (this would put you in the top 3% of earners in the UK by the way) 

“So should people not become a coach then?”

That’s not the point. 

Here’s what you need to do. 

✅Check your finances and until you have a 6-9 month run rate, don’t get started. 

✅Coach people for free first to see if you actually like it. Get testimonials from them.

✅Get qualified in a certain discipline and do your research on the company. 

✅Once qualified, hire someone that is 2-3 steps ahead of you. (Again, do your research)

✅Message everyone you know in your black book and tell them about your new business. 

✅Ask for any intro’s or referrals that you can

Even then your chances of lasting beyond year 5 is about 20% if you’re lucky. 

So while I don’t want to piss on anyone’s chips I also want to give as many people a wake up a call as I can. 

If you are a coach in the Life coaching, positive psychology, personal training, sobriety or nutrition space and want to book a call with me to see if I can help you, drop me a message.

Your energy isn’t broken.
You’re not “just getting older”.
You’re not lacking discipline or motivation.

Your energy is fucked because you’re drinking alcohol.

Most people don’t want to admit that the thing they use to unwind, cope or “take the edge off” is the very thing draining their performance. 

One drink wrecks your sleep. 

Poor sleep wrecks your focus. 

Low focus wrecks your decisions. 

Bad decisions wreck your standards and the cycle continues until you’re running your life on fumes and calling it normal.

In this live, I’m breaking down exactly why alcohol destroys your energy, your clarity and your emotional bandwidth, even if you think you “don’t drink that much”. 

We’ll dig into why weekends keep derailing your week, why your patience disappears, why your mood flatlines and why you feel like you’re operating at 60 percent of who you know you could be.

If you’ve been telling yourself you want more energy, more presence, more drive and more control in 2026, this live will give you the uncomfortable truth you’ve been avoiding.

Can you drink alcohol and be successful?

“Adam, what is wrong with a few beers every now and again?”

Well, it depends on what your goal is.

Not everybody wants to be optimal in every single area of their life, and that is fine.

But can you perform at your best while drinking alcohol?

No.

Can you achieve financial success, be fit and healthy, and have a solid relationship while drinking alcohol?

Of course.

Could it be even better if you removed it?

Absolutely.

Most people resist doing this. Why?

Because it is what you have always done. And I completely understand that.

If you have not abstained for longer than 30 days, you simply will not know how good you can feel when you pair it with other healthy habits.

I have been alcohol free for over five years now, and I have coached hundreds of people to remove alcohol from their lives. The only thing they all have in common is that they wish they had done it sooner.

No one has ever told me they want to go back to feeling like shit again.

Once you remove it, you get clarity you did not think was possible.

You start to have more energy. You help out around the house more. You want to play with your children.

You become more aware of your behaviour. You want to put your laptop away when you get home.

And the reason you keep your laptop out is fear.

Fear of not being good enough. Fear of not doing enough. Fear that the business will crumble if you stop working for two hours.

So you get yourself worked up.

Now you need a drink to unwind.

In reality, alcohol does not reduce stress.

It causes it.

It makes everything worse.

I could not give a hairy shit if you drink or not. It makes no difference to my day.

But I am telling you right now, if you took a break from it, it would change your life.

And your family’s.

Are you alcohol free?

Let me know below

Alcohol ruined my life



🍕 Frequently getting takeaways 
🍺 Drinking excessive amounts to “take the edge off” 
❌Not going to the gym again down to “needed rest”. 
📺 Watching an 8th episode on Netflix then complaining about having no time. 
📱Playing on your phone while eating dinner with your partner 
👨 Hanging out with the wrong people for your ambition levels. 

I got sick of feeling like shit and knew something needed to change. 

So I took a break from alcohol, that break has lasted over 5 years! I will never go back. 

My life is very different now. 

✅Eat a balanced sustainable diet
✅Go to the gym, play tennis or go for a walk everyday. 
✅Have boundaries with my work and more present with my partner  
✅Take days off for myself and do things I enjoy
✅Lose the judgement about taking rest when needed
✅Meditate and journal rather than scroll endlessly on social media 
✅Drink plenty of water each day 
✅Spend time with like minded people 

Letting yourself off the hook everyday isnt self love, it’s a form of self loathing in the long run and isn’t going to help you. 

If you want to beat the booze, get your life back and become the man you know you are deep down, drop me a message. 

 What are your thoughts on this? 

Comment below

Fellow founders. You’ve been fed a lie when it comes to success, 


Just a few snippets that I’ve seen in the last week. 

“You have to hit 10k months or you’re not working hard enough”. 

Why 10k? Also, if you’re hitting 10k months you’re in the top 5-10% of earners in the UK!

“Six figures is the minimum you should be earning” 

Why? Who decided this is the bench mark? 

“You don’t own a business, you own a job”

And? What if you really enjoy it? Also, it still means you can go on holiday when you want. Book a dentists appointment without having to ask permission and also pick your kids up from school.

I’m not anti ambition. I have some huge goals that I want to achieve. I just wish more people would build a business for their needs, not due to societal metrics of “should”.

If you’re a business owner and you like your work, you get to provide for yourself and your family with some spare money for a holiday, you’re smashing it. 

Don’t let some gimp on Instagram tell you any differently. 

What does success look like to you? 

Comment below

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The Battle

Adam Mayhew

Adam Smith

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Mayhew's LinkedIn Performance

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