Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

Sprout Social, Inc.

Marketing Operations Manager

Shift Paradigm

- Implemented 6sense and a strategic ABM motion for a leading PEO and HR services provider. This implementation unified Sales, Marketing, and Operations teams which led to a 20% increase in SDR meetings booked.

- Optimized a global financial services company revenue process resulting in a 99% reduction in time from Marketing Qualification to BDR outreach. The optimization achieved $417K in projected opportunity cost savings through staffing efficiencies and $20K in technology cost savings.

- Led 7+ large-scale projects simultaneously for organizations with revenue totaling billions to implement key marketing and communications initiatives.

- Served as point of contact to communicate expectations and deliverables, and ensure project timelines and budgets are utilized effectively.

- Drove key marketing initiatives including campaign development, personas, lead capture, lead nurturing, and scoring strategies for B2B organizations.

- Chartered and maintained integrated digital marketing and internal communication strategies that drove brand awareness and acquisition.

- Hosted monthly webinars on behalf of Adobe to promote business use cases, best practices and thought leadership.

Senior Consultant

Consultant

Tyler Technologies

- Orchestrated sophisticated automated email nurture campaigns, overseeing the entire process from email creation, program setup, and list segmentation to thorough testing, deployment, and post-campaign reporting.

- Increased campaign engagement by 22% by designing and implementing a nurture series that utilized dynamic content and aligned with each customer’s journey stage.

- Delivered campaign strategy and reporting by leveraging attribution data to enhance overall campaign effectiveness. These strategies led to a 10% increase in CTR as well as an estimated $250k in pipeline creation.

- Implemented a routine data hygiene audit to address issues and ensure data quality. This led to a 22% decrease in bounce rate of targeted experiences.

Marketing Automation Manager

Digital Defense, Inc.

- Deployed a centralized processing methodology between Marketo and Salesforce, centralizing architecture and reducing lead processing time by 22% and providing enhanced visibility upon lead creation.

- Created, administered,  and monitored complex nurture programs, SMART campaigns, and progressive profiling.

- Collaborated cross-functionally with Product Marketing, SDRs, and other teams in the creation, segmentation, and deployment of multiple direct and partner channel campaigns. This collaboration led to 10x improvement on overall engagement across various marketing channels.

- Managed email marketing automation campaigns including, setup, targeting and A/B testing to deployment and data monitoring.

Marketo Administrator 

Enterprise Rent-A-Car

- Accelerated management initiatives to deliver more than $80,00 in monthly revenue growth within a highly competitive business market.

- Interpreted and transformed business data into meaningful communication and strategic marketing initiatives to maximize brand equity and market growth by more than 80%

- Directed over 30 employees, 5 ranked in Top 120 entry level employees nationwide, through daily meetings and sales training insuring company initiatives are clear, actionable and consistently met.

- Demonstrated a high level of consumer satisfaction by building rapport and optimizing company culture.

Assistant Branch Manager

Senior Consultant, Packaged Technology Operations at Shift Paradigm | 2X Marketo Certified Expert

Creative, resourceful, and fast-acting marketing and revenue operations professional experienced at driving brand and agency growth through strategic brand development, key partnerships, integrated marketing communications and project management.

taplio

The Battle

Adam New-Waterson

Allan Navarro

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?