Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

Prudential Financial

Director

TA Digital

Sr. Manager | Marketo Architect

Amazon Web Services (AWS)

IT application developer engineer II

•	Enterprise Marketo administrator for six Marketo instances. Ran marketo integrations into various CRMs, including SFDC, Redshift(Database), and many other instances.
•	Managed and supported global user base across the largest production instances of Marketo. Built a GUID for solving user management problems in Marketo with the user management API.
•	Built over 100 API automated tools using REST launchpoint integrations to solve various enterprise scale issues that accounted for over 40k manual business hours with python automation.  
•	Manage and help support over 56k landing pages, 180k emails, 10k forms through REST API automation.
•	Built AWS-based security cleared apps that create continuous integration streaming that are being used for our largest company events, using Lambda, Cloudformation, S3, Cloudwatch,  Secrets Manager, STS, IAM, KMS.
•	Work directly and deployed velocity scripting and custom objects integration with email for our Survey programs, and product promotion initiatives.
•	Built webhooks for outside Saas integrations with various AWS Marketo instances
•	Deployed Marketo ABM globally, APAC, EMEA, America, LATAM, Singapore, China, and created dynamic infrastructure to support ABM targeting for AWS top tier accounts.
•	Work with senior developers and developed JavaScript based solutions to deploy code easily using S3 across 268 landing page templates for simplified compliance integration.  Also used Marketo internal file system to achieve similar results to manage enterprise infrastructure.
•	Project manage and delivered hundreds of projects to solve business and customer issues.                      
•	Security review and compliance stability maintained across our global system in alignment with AWS security best practices, GDPR, CASL, and EU cookie laws.

Market Automation Program Manager II

Solomon Solution

•	Project managed three POD teams consisting of five to fifteen people providing various solutions to array of problems for global campaign execution across 52 countries
•	Collaborated with the Ideate and Create teams to develop Marketo related solutions for Microsoft 1GDC Demand Center and Expedia
•	Project managed and built a universal configurable wireframe utilizing current Marketo technology that can be configured to match any layout or email design within the 1GDC platform across all 23 business groups
•	Scripted various Python automation to the REST Marketo API for faster automated execution
•	Consulted on technical integrations and provided JavaScript/ Jquery solutioning for better integration and scaling.

Marketing Demand Generation Developer

Blueprint Consulting Services

I am working as a Automation Support Engineer at Microsoft for the C+E Global Demand Center
•	Certified Marketo Professional
•	I built a new UI and Parature ticket submission structure that scales to entire Microsoft GMO coverage.  Evaluated application + Process improvements worth estimated at 325k.
•	Working to incorporate 12 different departments all under one support structure for the global field.
•	Developed comprehensive QA testing documentation roll out of new landing page and email Marketo templates across all device, tablets, and browsers.
•	Documented and helped develop the incident support desk process for all priority related triage    tasks and projects using Parature + Asana.

Marketo Certified Expert - Software Support Engineer Consultant at Blueprint Consulting Services

Dominion Marine Media, LLC

Custom Yacht Website support / management through the use of coding development and a consultative approach to problem solving technical issues for all clients. 
Responsibilities: 
•	Managing the SDLC of custom Dominion Marine Media websites (125+ websites.) 
•	Worked with existing development team to triage support issues / tickets using Jira. 
•	Supported clients in North America.
•	Worked with server side databases using SQL, PHP my Admin, and WAMP hosting, for local environment client coding fixes.
•	Used GitHub versioning and committing technology to stay current with up to date production coding for Dominion Enterprise custom websites.
•	Proficient in HTML, CSS, and knowledgeable with JavaScript, jQuery, and PHP.
•	Daily use of tools, include, MMP, WordPress, Salesforce, Excel, Jira, Cpanel, Rackspace, Basecamp, and Sublime text 2.
•	Fully Certified in Bing/ Google AdWords, SEM campaigns and SEO digital marketing practices.
•	Inquired on sales opportunities to generate monthly revenue through the sale of website products and enhancements.

Technical Project Account Manager

Cobalt

•	I was contracted to work for Dealer Services and Information fulfillment Services (IFS) as a order specialist for the General Motors Canadian Website project.
•	My tasks were to project manage the building of 60 plus new age Nitra Flexed platform websites in English and French.
• I would consult dealer delegates through phone and email and assess their web design needs across three departments. They were inventory for vehicle display, website build team, and domains which consisted of ‘A’ records DNS switches and email hosting. 
• I use Sales Force, Oracle, SharePoint, Excel, Grand Central, and Website Manager.

Here are my favorite sites that I project managed for Cobalt
http://www.echovalleygm.com
http://www.sullivangm.com
http://www.erniedean.ca
http://www.gatineaugmfr.com/
http://www.steeltownford.com
http://www.headtohitchcocks.com
http://www.CityChev.ca
http://www.leggatchevroletcadillac.com
http://www.omschevroletcadillac.com

Order Specialist

WCI Telecom

Account Executive

DataSphere Technologies Inc.

•	Marketed local businesses on the home page for news station websites across the United States
•	I utilized improved SEO placement, CTR and CPA as strategy to sell certain marketing Ad positions
•	Perform in-depth needs analysis, qualifying and identify prospect needs and wants 
•	Execute 40-100 outbound prospecting and sales call on a daily basis
•	Utilize Arrow CRM to document sales efforts and manage pipeline
•	Grew revenue to meet and exceed monthly sales quotas

Puget Bindery Inc

Managed multiple projects
Influential in Training and Evaluating Temporary Worker Performance
Have knowledge and managed various setup and operating procedures to run selected shop machines
Became an operational floor worker and helped with various book binding projects
Participated in job/machine setup to complete various book binding jobs

Book Binder / Machine Operator

Message me if you have questions about Marketo in Adobe channels, or linkedin!  I am here to help

My Details:
A 5x Marketo Champion, 4x MCE-certified administrator, and AWS Cloud Practitioner, I bring 12 years of hands-on experience working with and consulting enterprise-level Marketo instance owners and users. My expertise spans marketing operations, project management, consulting, and development, positioning me at the forefront of the marketing automation industry.
I have tackled some of the most complex challenges in Marketo, leveraging REST integrations and scalable frameworks to drive innovative solutions. My hybrid technical and strategic skillset enables me to bridge the gap between business needs and technology, ensuring seamless execution of marketing programs. With a proven track record of diagnosing, troubleshooting, and delivering enterprise-level solutions, I specialize in optimizing workflows, enhancing automation, and driving marketing success at scale.

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Adam New-Waterson

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