Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

Brian Birkett

LeanData

Chief Sales Officer (CSO)

Peloton Interactive

Responsible for all things GTM for the Corporate Wellness business.

Vice President Sales and Account Management

Indeed.com

Head of Industry - Enterprise Retail and Hospitality

Senior Director Majors and National Accounts - West

Advisor

Initial Revenue Leader who built and grew enterprise SaaS business from $0-$20M ARR. Helped the company secure top tier investors from Series A through C. 

Scaled personnel, process and culture across all revenue functions (Commercial Sales, Enterprise Sales, Sales Development, Account Management, Solutions Consulting & Marketing).

Senior Vice President Of Sales

LinkedIn

Responsible for leading a consultative senior field enterprise sales team focused on providing talent acquisition solutions for LinkedIn's existing corporate customers in the West region.

Manager, Senior Enterprise Relationship Management

Trubates

Trubates is an online marketplace for local businesses where merchants can grow profitably by selling excess capacity at a discount and users can choose from thousands of merchants. Trubates was backed by NEA and Shasta Ventures. 

As VP of Business Development I was a member of the executive team responsible for the overall strategy of the company as well as everything related to Business Development, Merchant Acquisition, and Deal development. During my time there the team grew from 3 to 30, signed up over 10,000 merchants and grew revenues from < 500K to 5M+ annually.

VP Sales & Business Development

Yahoo! Inc.

I oversee 40 sales reps and managers who are responsible for selling Yahoo! recruitment advertising solutions to SMB companies and staffing agencies.

Director Inside Sales

I manage a nationwide field sales team of major account executives who are responsible for the largest 100 national staffing companies and select West Coast Major accounts. My team and I provide our customers with high value consultative recruitment advertising solutions through our HotJobs board, Yahoo! Network Advertising and Yahoo! Search Marketing.

Senior Manager - Enterprise Accounts

Key Account Executive II for Yahoo! Recruitment Advertising. I am responsible for growing existing accounts and bringing on new strategic accounts by selling recruitment advertising product suite including HotJobs Recruitment Center, local graphical advertising (CPM) and Yahoo! Search Marketing (YSM) (PPC).

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Adam New-Waterson

Brian Birkett

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