Adam New-Waterson

Teraace

Founded Teraace, transforming product analytics using AI and machine learning. Launched an autonomous data-capture platform eliminating manual event tagging, leveraging predictive modeling to empower product teams with actionable insights, optimize activation pathways, and enhance customer outcomes.

Founder and CEO

Allen Institute

Voting Board Member. Strategically advise the Allen Institute, supporting innovative research and operational strategies that leverage advanced technologies in medical research.

Board Member

Prompta AI

Guide executive leadership on AI-driven strategy, market positioning, and funding initiatives. Advise the CTO on AI roadmap development and feature prioritization.

CEO Advisor

StartOut

Strategic mentor for entrepreneurs leading AI-centric businesses. Mentored four CEOs through pivotal growth and scale-up phases.

CEO Mentor

Stack Moxie

Led product, engineering, customer success, and product marketing teams. Oversaw strategic product roadmap incorporating AI-driven observability and advanced data analysis capabilities. Managed compliance and security certifications including SOC2, ensuring enterprise readiness.

Chief Product Officer

Spearheaded rebranding, strategic marketing initiatives, customer advisory programs, and hired a team which laid the foundations for market adoption.

Chief Marketing Officer

Testimonial Hero

Strategic advisor on marketing positioning, product packaging, go-to-market initiatives, strategic narrative, product direction.

MakerSights

Led global marketing strategies for AI-driven retail decision platform. Leveraged consumer behavioral data and AI insights to influence retail strategies at brands including Levi’s, J.Crew, and Allbirds, driving high-impact PR and Account-Based Marketing initiatives.

VP, Marketing

bloomreach

Directed global demand generation and sales development, resulting in 62% revenue growth. Promoted AI-driven personalization and search optimization for leading global brands like Staples, Neiman Marcus, and REI.

Head of Global Demand Generation

RevJet

Built a high-performing demand generation and SDR organization from scratch. Positioned RevJet’s AI-driven creative optimization platform to leading enterprise customers (Microsoft, Allstate, Home Depot), achieving significant customer growth and market penetration.

VP, Demand Generation

LeanData, Inc.

Developed category-defining ABM strategies for LeanData's algorithms to optimize revenue and shorten sales cycles. Oversaw a 310% revenue increase, 178% ACV growth, and an 11-day sales cycle reduction through data-driven marketing and attribution models.

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

Independent Contractor - various media outlets

* Photography and weekly columns on Atlanta's food and drink scene for Groupon.com
* Travel writer for Travel Mindset and iExplore
* Contribute freelance photography for websites including Eater.com and Thrillist

Freelance Writer and Photographer

CopyPress

Web Content Writer

Savory Exposure

Independent photographer and blogger at savoryexposure.com. Contributor to various media outlets including Citysearch.com, Groupon, Scoutmob, Thrillist and Travel Mindset

Chief Photographer and Writer

Mode Media Corporation (formerly Glam Media)

Freelance Curator

Kaiser Permanente

Account Administration Representative

Intelicare Direct

Account Representative

CityGrid Media

Research and write articles on Atlanta businesses for inclusion on http://atlanta.citysearch.com

Create content and interact with Citysearch.com users on Twitter and Facebook pages

Recruit and manage local influencers to contribute content to local website

Assisted with launch of Guides product on Citysearch.com

* Coordinator of quarterly local Best of Citysearch nomination process and awards

City Captain & Social Media Manager

AT&T

Consult with customers to recommend and sell a variety of AT&T products and services to meet our customers needs
Enter data and interact with multiple online systems while speaking with customers
Handle customer complaints, discrepancies, requests and inquiries over the phone or in person
Make arrangements for the installation, removal or change of telephone service or equipment

Account Executive

WorldPay

Responsible for coordinating the sale of merchant services to potential and existing bank clients. 

Work with business banking officers to establish new banking relationships and cross-sell bank products.

U.S. Bank

Act as consultant to new and existing small and medium sized
businesses. Provide merchant services product solutions to new and
existing client base.
Create and build client relationships with bank and association
partners
Consistently exceed unit and revenue targets
Top 4 sales rep four years running

Provides customer service to businesses by responding to inquiries regarding the support of Merchant Credit Card processing
Troubleshooted credit card terminal and PC processing issues with small business customers

taplio

The Battle

Adam New-Waterson

Broderick Smylie

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